What K-Active Europe does

K-Active Europe GmbH is a German specialty e-commerce distributor and brand owner of kinesiology tapes, physiotherapy supplies, and sports recovery products, headquartered in Hösbach, Germany. Founded in 1997 and operating for 28 years, the company runs a direct-to-consumer online shop shipping across Germany and 20+ European countries, while also distributing third-party professional brands including KINVENT (sensor-based biomechanical diagnostics), Multiscan (ISO 13485 / CE Medical body analysis), HABYS, NUBIS, Novak M (therapy and Bobath tables), Activ5, and ActivForce 2. The portfolio spans three tiers: proprietary K-Active® branded consumables and recovery hardware (Tape Classic/Gentle/Elite, CrossTapes, 6 D-Tape, Recovery Boots 3.0, Mini Massagepistole, Triggerdrücker), high-value distributed diagnostic and therapy equipment priced from hundreds to over €22,000, and professional training courses (basic taping, masterclasses, and specialized clinical seminars). The company monetizes through one-time e-commerce product sales (both to individual consumers and to professional buyers such as physiotherapists and sports teams), professional services revenue from courses and in-house training, and an affiliate/partnership program; it is privately held with no institutional investors, parent company, or disclosed funding.

Name

K-Active Europe

Legal name

K-Active Europe GmbH

Website

https://k-active.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

K-Active Europe is a German e-commerce distributor and brand owner selling kinesiology tapes, physiotherapy equipment, and sports recovery products to physiotherapists, professional sports teams, and end consumers across Europe.

Ownership category

akta.pro rank

Product category

Physiotherapy & Sports Medicine Equipment

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)

akta.pro secondary industries

Fitness Equipment & Performance Accessories Retail (CRAMABAD), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Kinesiology tape products
• Physiotherapy supplies
• Sports recovery equipment
• Therapy tables
• Manual therapy tools

Headquarters

HQ city

Hösbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct-to-consumer e-commerce sales of kinesiology tapes, therapy supplies, massage equipment, sports training gear, and practice equipment through the online shop. Products are sold at various price points from single items to high-value equipment like therapy tables.
2. Course and Training Programs: Professional education and certification courses including basic training, masterclasses, special courses (sport, pediatrics, lymphology, spine, gynecology, dance sports, neurology, speech therapy), horse taping, and in-house training sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

K-Active Europe GmbH is a German e-commerce retailer and distributor of kinesiology tapes, sports and physiotherapy equipment, recovery devices, and therapy furniture, sold primarily through its own online shop to physiotherapists, sports teams, athletes, and end consumers across Europe. The portfolio combines its own K-Active® branded tape line and recovery products with distributed third-party brands such as Kinvent sensor systems, Multiscan body analysis devices, HABYS/NUBIS/Novak M therapy tables, and Activ5/ActivForce training devices, supplemented by professional taping and therapy training courses.

Product overview

K-Active Europe operates as a specialized e-commerce platform and distributor of health, physiotherapy, and sports products. The portfolio consists of three main tiers: (1) Proprietary K-Active branded products centered around kinesiology tapes (Classic, Gentle, Elite variants), CrossTapes, 6 D-Tape/Lymphtape, and recovery devices (Recovery Boots 3.0, Mini Massagepistole, Triggerdrücker); (2) Distributed third-party diagnostic and measurement brands including the KINVENT sensor system family (K-Myo EMG, K-Deltas/K-Force Plates, K-Grip, K-Power, K-Move, K-Bubble, K-Pull, plus packaged solutions like Ultimate, Expert, Advanced, Evolution, Starter, and Discovery Packs), Multiscan body analysis devices (Pro and Fit), Activ5 isometric training device, and ActivForce 2; and (3) Distributed equipment brands including HABYS and NUBIS therapy tables and positioning aids, Novak M therapy/massage/Bobath tables, stools, and accessories, along with sports and training equipment, therapy supplies, massage and fascia tools. The company also provides professional education through taping courses, masterclasses, and specialized seminars. The offering functions as a multi-brand marketplace rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• K-Active® Tape: Proprietary kinesiology tape product line including Classic, Gentle, and Elite variants.
• Cryopush by K-Active®
• K-Active® Crossing
• K-Active® Cohesive Bandage
• K-Active® PreTape
• K-Active® Sporttape
• K-Active® Ice Sleeve
• K-Active® MiniBands
• K-Active® Mini Massagepistole
• K-Active® Recovery Boots 3.0
• K-Active® Vitality Line
• K-Active® First Aid Spray
• K-Active® Elektrolyt Creme
• K-Active® Triggerdrücker
• Triggerdinger by K-Active®

Products and services

• K-Active Tape Classic The original and proven bestseller K-Active® kinesiology tape, designed for muscle support, pain relief, and enhanced circulation in sports and therapy applications. Targeted at physiotherapists, sports therapists, athletes, and end users.
• K-Active Tape Gentle Extra sensitive K-Active® kinesiology tape for sensitive skin, offering gentle adhesion while delivering therapeutic support for muscle and joint applications.
• K-Active Tape Elite Sensitive and strong K-Active® kinesiology tape combining gentle wearability with robust support for demanding therapeutic and athletic use cases.
• 6 D-Tape (Lymphtape) Specialized lymphatic tape designed to reduce swelling, improve fluid circulation, and support post-surgical or injury recovery, distributed from 6D Tape Inc.
• K-Active Crossing (CrossTapes) Cross-shaped tape patches (CrossTapes) used in acupuncture-style applications for targeted pain point therapy and muscle stimulation.
• K-Active Recovery Boots 3.0 Pneumatic compression boots for accelerated muscle recovery, improved circulation, and reduced soreness after intense training or competition, priced at €498.
• K-Active Mini Massagepistole Compact percussion massage device for targeted muscle relaxation and recovery, suitable for professional and home use, priced at €88.
• K-Active Triggerdrücker Trigger point release tool for applying targeted pressure to muscle knots and trigger points to relieve tension and pain, priced at €17.98.
• K-Active Cohesive Bandage Self-adhering K-Active® bandage that sticks to itself without clips or tape, used for compression and support in therapy and sports applications.
• K-Active PreTape K-Active® under-tape applied beneath kinesiology tape to protect the skin and improve tape adhesion.
• K-Active Sporttape Athletic sport tape for joint stabilization and injury prevention in high-impact sports.
• K-Active Ice Sleeve Cold therapy sleeve for targeted cooling of limbs during injury recovery or post-exercise recovery.
• K-Active MiniBands Mini K-Active® resistance bands for strength training, physical therapy, and warm-up exercises.
• K-Active Vitality Line K-Active® vitality and wellness product line including supplements and recovery products.
• K-Active First Aid Spray First aid spray for acute injury care, providing cooling and antiseptic properties for immediate treatment, supplied via NAWA Heilmittel GmbH.
• K-Active Elektrolyt Creme Topical K-Active® electrolyte cream for muscle function and recovery support.
• Cryopush by K-Active Professional cold therapy devices for acute injury management and post-training recovery, distributed under the Cryopush by K-Active® brand.
• Triggerdinger by K-Active Triggerdinger trigger point massage tool for self-myofascial release and muscle tension relief, sold under the Triggerdinger by K-Active® brand.
• K-Active Taping Starterpaket Starter kit containing essential K-Active tape products for beginners in kinesiology taping.
• Kurse und Weiterbildung (Taping and Therapy Training Courses) Professional training courses including basic taping education, masterclasses, refresher courses, and specialized seminars in sports, pediatrics, lymphology, spine therapy, gynecology, dance sports, neurology, and speech therapy, plus in-house training sessions.
• Kinvent Sensor Measurement Systems (K-Myo, K-Deltas, K-Force Plates, K-Grip, K-Power, K-Move, K-Pull, K-Bubble) Distributed range of wireless physiotherapy and sports science measurement devices from Kinvent, including EMG sensors (K-Myo), force plates (K-Deltas, K-Force Plates), hand and pull dynamometers (K-Grip, K-Pull), an IMU-based motion sensor (K-Power), a digital goniometer (K-Move), and a functional strength sensor (K-Bubble), sold individually and in bundle packs (Starter, Advanced, Expert, Discovery, Evolution, Ultimate).
• Multiscan Body Analysis Devices (Pro and Fit) Distributed medical body analysis devices combining bioimpedance analysis (BIA), heart rate variability (HRV), pulse wave analysis, and pulse oximetry for comprehensive physiological assessment, available in Pro and Fit variants (Fit also in kiosk form factors), CE Medical and ISO 13485:2016 certified.
• Activ5 by ActivLife (Isometric Training Device) Distributed pocket-sized isometric training device that measures strength and connects via Bluetooth to a smartphone app, offering over 100 isometric exercises and fitness games, priced at €141.61.
• ActivForce 2 (Digital Force Measurement) Distributed digital force measurement device from ActivBody for rehabilitation and training applications.
• Novak M Therapy and Massage Tables (Bobath, Therapieliege, Massageliege, Stools, Accessories) Distributed range of electric and manual Novak M therapy, massage, and Bobath tables, therapy stools, OP stools, IV stands, face cushions, and padding rolls designed for physiotherapy practices, available in multiple sizes and configurations.
• NUBIS Inflatable Therapy Tables, Stools, and Positioning Aids Distributed NUBIS inflatable therapy tables, portable stools, positioning rolls, face cushions, and accessories designed for mobile therapists, with quick inflation, lightweight construction, and high load capacity.
• HABYS Positioning Aids and Transport Bags Distributed HABYS positioning rolls, positioning cubes, E-shaped positioning pillows (OEKO-TEX certified, medically and CE certified), and durable transport bags (Standard, Simply, City) for therapy tables.

Quantifiable outcome

• 28 years of experience in the kinesiology tape and physiotherapy supply market

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• Tigers TübingencoreGTM or Marketing PartnerOfficial sports partner of K-Active. Basketball team receiving K-Active products and support for their physiotherapy and sports medicine needs.
• SV Darmstadt 98coreGTM or Marketing PartnerOfficial sports partner of K-Active. Football team receiving professional sports equipment, taping supplies, and recovery products.
• TSG Hoffenheim (Women)coreGTM or Marketing PartnerOfficial sports partner of K-Active. Women's football team receiving K-Active physiotherapy and recovery products.
• THW KielcoreGTM or Marketing PartnerOfficial sports partner of K-Active. Professional handball team receiving professional taping and recovery equipment.
• Frankfurt GalaxycoreGTM or Marketing PartnerOfficial sports partner of K-Active. American football team receiving professional sports medicine support from K-Active.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hyperice: Premium recovery technology brand (massage guns, recovery boots, vibration devices) widely used by professional sports teams. Directly comparable to K-Active Recovery Boots 3.0 and Mini Massage Pistol premium recovery positioning.
• TheraBand (Performance Health): Established global brand for resistance bands, rehab tools, and physical therapy products. Overlaps with K-Active's therapy/exercise consumables and fascia/recovery category, but operates at much larger scale across multiple therapy categories.
• Bauerfeind: German medical device manufacturer of braces, supports, and compression products sold through physiotherapy channels. Comparable end customer (physiotherapist, sports medicine) and adjacent product category to K-Active's sports tapes and supports.
• BSN Medical (Essity): Global medical and sports medicine brand (Leukotape, Tegaderm, Actimove) serving physiotherapy, sports medicine, and clinical channels. Overlaps with K-Active's sports tape and therapy consumables portfolio but at much larger scale.

Direct peers

• Blackroll: German/European fascia roll and self-massage brand with strong DACH retail presence and education programs. Closely comparable to K-Active's fascia/massage tool category and physiotherapist-targeting positioning.
• TriggerPoint Performance: Specialist in foam rollers, massage tools, and trigger point products for athletes and therapists. Comparable assortment and customer base to K-Active's fascia/massage/triggerpoint category.
• RockTape: Kinesiology tape brand with strong foothold in functional movement and CrossFit communities, also offering courses (FMT certification). Directly overlaps K-Active's tape-plus-education business model.
• KT Tape: One of the most recognized kinesiology tape brands globally, selling direct-to-consumer and through retail. Competes head-on with K-Active Tape in the elastic sports tape category and similar end customers (athletes, therapists, consumers).
• Mueller Sports Medicine: U.S.-based manufacturer and retailer of sports medicine products including kinesiology tape, athletic tape, braces, and recovery tools. Directly comparable to K-Active's core kinesiology tape and sports medicine consumables business.

Regional players

• Physio Supplies / Gymna: European physiotherapy equipment specialist (therapy tables, electrotherapy, rehab devices). Comparable assortment and physiotherapist customer base to K-Active's distributed HABYS, Novak M, and Multiscan therapy equipment lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@k-activegroup4309
• Facebookfacebook.com/kactiveeurope
• Instagraminstagram.com/k_active_europe
• TikToktiktok.com/@k_active_europe
• LinkedInlinkedin.com/company/k-active-europe-gmbh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K-Active Europe