Bocina Homes

Name

Bocina Homes

Legal name

Bocina Homes Corporation

Website

https://bocinahomes.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Custom Residential Home Building

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (2361)

akta.pro primary industry

Residential Luxury / High-End Home Construction (IMAFABAJ)

akta.pro secondary industry

Custom Home Building (IMAFABAC)

Keywords

• Custom home construction
• Luxury residential development
• Estate home building
• Townhome development
• Commercial property construction

Headquarters

HQ city

Basking Ridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Residential Home Sales: Bocina Homes generates revenue through the sale of custom luxury homes, townhomes, and estate homes in New Jersey developments. Revenue is one-time per transaction, derived from home sales at various price points ranging from $1,050,000 to $1,595,000+.
2. Commercial Property Development: The company also develops commercial properties including shopping centers and retail/office spaces, generating revenue through property sales and potentially leasing of commercial spaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bocina Homes Corporation builds and sells upscale custom luxury homes, estate homes, and townhomes in central New Jersey residential developments, with prices ranging from $1,050,000 to $1,595,000+. The company also develops commercial properties including neighborhood shopping centers, retail/office spaces, and commercial renovations in the Somerset Hills area. Sales occur directly to end buyers through on-site model homes and the corporate website.

Product overview

Bocina Homes is a second-generation homebuilder specializing in luxury residential developments and commercial construction in central New Jersey. The company's residential portfolio includes three distinct communities: Highland Farms at Tewksbury (20 luxury homes from $1,050,000), Highland Ridge at Bernards (8 estate homes from $1,595,000), and St. Andrews at Bernards (14 luxury townhomes from $1,195,000). Each residential development offers multiple floor plan models with extensive customization options. On the commercial side, Bocina Homes has developed shopping centers including Hillsborough Centre (100,000 sq ft), Riverwalk Village (50,000 sq ft), and Gateway East (21,000 sq ft), as well as renovation projects like the Olde Mill Inn. The company is led by president Bruce Bocina and is headquartered in Basking Ridge, New Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• Highland Farms at Tewksbury A collection of 20 luxury single-family homes located in Tewksbury, New Jersey, featuring four model home designs (Bucks County, Creekside, Lambertville, and Mountainville). Pricing starts from $1,050,000. Targeted at affluent buyers seeking upscale custom homes in central New Jersey.
• Highland Ridge at Bernards A collection of 8 estate home sites situated on three to five acres in historic Bernards Township, with four model home designs (Lancaster, Fairmont, Bucks County, and Creekside). Features 5–6 bedrooms, 7–8 full baths, and 3–4 car garages. Pricing starts from $1,595,000. Targeted at luxury estate home buyers.
• St. Andrews at Bernards A collection of 14 luxury townhomes located in Basking Ridge on the New Jersey National Golf Course. Features 3–5 bedroom townhomes starting at 3,900+ square feet per unit, with full basements and 2-car garages. Pricing starts from $1,195,000. Targeted at affluent buyers seeking golf-course community living.
• Hillsborough Centre A 100,000 square foot neighborhood shopping center completed in 1995 in the Somerset County area. Targeted at commercial tenants and retail/office property investors.
• Riverwalk Village An upscale retail center in Bernards Township featuring 50,000 square feet of retail stores and offices. Targeted at commercial tenants and investors.
• Gateway East Commercial development in Warren, New Jersey, offering 21,000 square feet of stores and offices. Targeted at commercial tenants and investors.
• Olde Mill Inn Commercial Renovation A commercial renovation and remodeling project at The Olde Mill Inn located in the Somerset Hills area of New Jersey. Recognized with Best Commercial Renovation/Remodeling Project awards from both the NJ Builders Association SAM Awards and the Community Builders Association. Targeted at hospitality and commercial property owners.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• New Jersey National Golf ClubcoreStrategic or Co-development PartnerSt. Andrews at Bernards residential development is located overlooking the sixth hole of the New Jersey National Golf Club, creating a strategic relationship with the golf course for premium positioning of the townhome community.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Lennar Corporation: One of the largest publicly-traded US homebuilders with a meaningful NJ presence. Comparable to Bocina Homes because both build for-sale residential product in NJ, though Lennar operates at massive national scale with broader price-tier coverage rather than luxury specialization.
• Toll Brothers: Largest publicly-traded luxury homebuilder in the US with significant operations across New Jersey. Comparable to Bocina Homes because both target affluent move-up and luxury buyers in NJ submarkets, though Toll operates at national scale and across multiple price tiers while Bocina is concentrated in central NJ luxury.
• PulteGroup: National public homebuilder with NJ operations across multiple brands (Centex, Del Webb, Pulte, John Wieland). Comparable to Bocina Homes because both build for-sale homes in NJ submarkets, though PulteGroup is broadly diversified across price tiers and geographies.
• K. Hovnanian Homes: New Jersey-headquartered homebuilder (Holmdel, NJ) with deep local market presence. Comparable to Bocina Homes because both build for-sale residential product in NJ, though K. Hovnanian operates as a public national builder while Bocina is a small private luxury specialist.

Direct peers

• Centerbridge Homes: New Jersey-based custom and luxury homebuilder operating in central and northern NJ submarkets. Comparable to Bocina Homes because both focus on upscale custom homes in NJ's affluent Somerset/Morris/Union county corridors with similar price points and direct-to-consumer sales models.
• Pohlig Builders: NJ custom luxury homebuilder with a multi-decade operating history serving Somerset, Hunterdon, and Morris counties. Comparable to Bocina Homes because both are small, family-run NJ luxury custom builders selling directly to high-net-worth buyers at similar price tiers.
• Beacon Homes Group: NJ-focused luxury and custom homebuilder active in central and northern NJ. Comparable to Bocina Homes because both serve affluent NJ buyers with custom and semi-custom luxury product at similar price points.
• Hallmark Homes Group: NJ-based luxury homebuilder specializing in custom estates and high-end communities in northern New Jersey. Comparable to Bocina Homes because both target the same HNW buyer profile, build luxury single-family and estate product, and operate direct-to-consumer sales offices at model homes.

Regional players

• Toll Architecture (Toll Integrated Studio): Toll Brothers' in-house architecture/design arm builds design-led luxury homes across the Northeast. Comparable to Bocina Homes as a luxury product design competitor in the same NJ geography, though operating as part of a much larger national platform.
• Van Dyke Builders: NJ custom homebuilder serving Somerset, Hunterdon, and Morris counties with luxury custom homes and renovations. Comparable to Bocina Homes because both are family-operated NJ luxury builders targeting similar HNW customers with similar direct-sales models.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bocina Homes