New Jersey National Golf Club

What New Jersey National Golf Club does

New Jersey National Golf Club is a privately held, single-property 18-hole championship golf club located at 579 Allen Road, Basking Ridge, New Jersey, on a site described as the lush meadows of the Watchung Mountains in Somerset County. The club's core product is its championship golf course, supported by a 300-yard practice range, putting green, short-game area, locker rooms, and on-site instruction from three PGA professionals. Membership is the primary commercial model, with three tiers — Individual Full Membership, Junior Executive Membership (under 37), and Weekday Membership — though pricing is quote-based rather than publicly disclosed.

The club is owned and operated by Empire Golf Management (EGM), which designed the Club Max program that links NJ National with three other regional courses (Pine Barrens, Twisted Dune, Hollow Brook) to deliver 72+ holes of reciprocal access under a single full membership, plus Pacific Links international reciprocity covering 230+ clubs worldwide including TPC courses. Revenue is diversified across membership dues, guest and Club Max play fees, food and beverage at the Red Oak Grille restaurant (open to the public with member discounts), pro shop merchandise from brands such as TaylorMade, Titleist, Cobra, Ping, FootJoy and Ecco, and corporate/private golf outing and event packages.

Distribution is direct: membership inquiries come in via the club website, phone (908.781.9400), and contact forms; events are booked through the General Manager; and outgoing communication is via website and email. The Red Oak Grille provides a non-member revenue lane as a public-facing restaurant and event venue. Headcount is approximately 20, indicating a lean operating model consistent with a single-course facility whose management, F&B, and pro shop functions are partly handled through Empire Golf Management's shared-services overhead.

Name

New Jersey National Golf Club

Legal name

New Jersey National Golf Club

Website

https://newjerseynational.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

New Jersey National Golf Club is a privately held, 18-hole championship private golf club in Basking Ridge, NJ, serving affluent members and event hosts through tiered memberships, on-site F&B at Red Oak Grille, and reciprocal access to four regional courses via the Club Max and Pacific Links networks.

Ownership category

akta.pro rank

Product category

Private Golf Club

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Club Sports Programs (EDALAIAB)

Keywords

• Private golf club
• Championship golf course
• Golf membership
• Reciprocal club access
• Golf event hosting

Headquarters

HQ city

Basking Ridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Golf Membership Fees: Private club membership with Individual Full Membership, Junior Executive Membership, and Weekday Membership tiers providing access to championship golf course and Club Max benefits.
2. Green Fees and Guest Fees: Guest fees charged for non-members playing the course: Tue-Sun $120, Unaccompanied guests $140, Junior Fee $35, Club Rental $45.
3. Club Max Membership Program: Club Max program membership providing access to multiple golf courses - NJ National & Pine Barrens Club Fee $35, Hollow Brook Club Fee $60, Twisted Dune 50% discount. Created by Empire Golf Management.
4. Food and Beverage: Red Oak Grille restaurant revenue including Members' Patio bar service, terrace dining, and catering for events. Restaurant open to public with member discounts.
5. Pro Shop Merchandise: Golf equipment, apparel, and accessories sales including TaylorMade, Titleist, Cobra, Ping clubs; men's and women's golf apparel from Adidas, Greg Norman Collection, Oxford Golf, Zero Restriction, FootJoy, Ecco.
6. Golf Outings and Events: Corporate and private golf outing packages including tournament setup, catering, and event planning services. Event examples include weddings, corporate parties, rehearsal dinners, birthdays, anniversaries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

New Jersey National Golf Club is a premier private golf club operating an 18-hole championship golf course in the Watchung Mountains of Basking Ridge, NJ. Members access the club via Individual Full, Junior Executive, or Weekday memberships, with bundled reciprocal privileges through the Club Max program (covering 4 regional courses) and the Pacific Links network (covering 230+ reciprocal clubs worldwide). The club supplements golf with the Red Oak Grille restaurant, a fully-stocked Pro Shop, practice facilities, locker rooms, and hosted golf outings and private events.

Product overview

New Jersey National Golf Club operates as a premier private golf club offering a single 18-hole championship golf course as its core product. The club provides a comprehensive golf lifestyle ecosystem through interconnected services: the Club Max membership program grants access to 4 regional championship courses plus Pacific Links reciprocity worldwide; the on-site Red Oak Grille restaurant serves dining needs with member-exclusive terrace access; the Golf Pro Shop offers equipment, apparel, and certified club fitting; and practice facilities including a 300-yard range, putting green, and short game area support skill development. Golf outings and events, locker rooms, the members-only patio bar, and junior/adult instruction programs round out the service portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Club Max: A private golf club membership program created by Empire Golf Management that provides members access to multiple championship golf courses in the region plus Pacific Links reciprocity with 350+ clubs in 30 countries

Products and services

• 18-Hole Championship Golf Course An 18-hole championship golf course nestled in the lush meadows of the Watchung Mountains in Basking Ridge, NJ, offering a premier golfing experience in a private club setting for individual and corporate play.
• Club Max Membership Program A private golf club membership program that grants NJ National members access to 4 championship courses across New Jersey and New York (over 72 holes total), plus Pacific Links reciprocity with more than 230 reciprocal clubs in the US and worldwide.
• Red Oak Grille Restaurant An on-site casually elegant restaurant and bar overlooking the Somerset Hills and golf course, with outdoor terrace seating, member-exclusive reservations and discounts, and catering for private events. Open to the public.
• Golf Outings & Events Championship golf outing packages for tournaments, corporate events, weddings, rehearsal dinners, birthdays, anniversaries, and other private celebrations, including tournament setup, customized scorecards, cart signs, bag attendants, club cleaning, practice facility access, and full catering.
• Golf Pro Shop Fully-stocked on-site golf shop offering equipment from top manufacturers (TaylorMade, Titleist, Cobra, Ping), certified club fitting, men's and women's golf apparel (Adidas, Greg Norman Collection, Oxford Golf, Zero Restriction), and golf shoes (FootJoy, Ecco).
• Practice Facilities Comprehensive practice amenities including a 300-yard driving range, putting green, and short game area available to members and golf outing participants.
• Locker Rooms Fully-serviced locker rooms with complete club and shoe care services for members and guests, including shoe polishing.
• Member's Patio An exclusive members-only full bar and grille located just outside the clubhouse, offering daily specials and snacks for members after golfing; Patio Turn service in season Tue-Sun 8:30am-5:00pm accepts Member Charge only.
• Junior and Adult Golf Programs Golf instruction programs including private lessons from 3 PGA professionals on staff, adult and junior clinics and camps, and full tournament and social program participation.

Quantifiable outcome

• Access to 72+ holes of golf across 4 courses
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core.

• Empire Golf ManagementcoreStrategic or Co-development PartnerEmpire Golf Management (EGM) is the parent management company that created the Club Max program. EGM manages the club and developed the innovative Club Max membership model that provides access to multiple premier golf courses under one membership.
• Pine Barrens Golf ClubcoreChannel Partner/ Reseller/ DistributorPremier private golf club in Jackson, NJ included in the Club Max program. NJ National full members receive access and reciprocal privileges through Club Max membership.
• Twisted Dune Golf ClubcoreChannel Partner/ Reseller/ DistributorOne of the top-rated links-style golf courses in New Jersey included in the Club Max program. Club Max members receive 50% discount on green fees.
• Hollow Brook Golf ClubcoreChannel Partner/ Reseller/ DistributorPremier private golf club in Courtlandt Manor, NY included in Club Max. NJ National members receive access with $60 Club Max Club Fee.
• Pacific LinkscoreChannel Partner/ Reseller/ DistributorInternational golf reciprocity network providing NJ National members access to over 230 reciprocal clubs in the US and worldwide including Tournament Players Club (TPC) courses. Part of Links2Golf network offering discounts at 350+ clubs in 30 countries.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Heritage Golf Group: Owner-operator of a portfolio of private and daily-fee golf clubs across the US; comparable as a multi-club private golf operator competing for members, reciprocal partnerships, and corporate-event business in similar Northeastern markets.
• Troon Golf: Largest third-party golf management company managing hundreds of courses worldwide; comparable as a competitor/peer to Empire Golf Management in providing centralized operations, reciprocal programs, and club branding services to private clubs like NJ National.
• ClubCorp: National owner-operator of a large portfolio of private golf and country clubs with reciprocal membership networks (ClubCorp Network); comparable as a scaled multi-club operator whose reciprocal benefits and pricing models compete with NJ National's Club Max offering.

Direct peers

• Plainfield Country Club: Premier Donald Ross-designed private club in Edison, NJ with a championship course, clubhouse, and member events; directly comparable to NJ National as an elite private golf club within 15 miles of Basking Ridge.
• Trump National Golf Club Bedminster: Luxury private golf club in Bedminster, NJ featuring two championship courses and high-end amenities; directly comparable as a premium private NJ club with strong corporate-event and reciprocal-network positioning.
• Liberty National Golf Club: Ultra-premium private club in Jersey City, NJ with Manhattan views and tournament-host pedigree; comparable as a high-end Northeast private club attracting affluent corporate and member-event business.
• Ridgewood Country Club: Private 27-hole country club in Paramus, NJ with extensive clubhouse, F&B, and event facilities; comparable as a top-tier Northern NJ private club competing for the same corporate and family membership pool.
• Baltusrol Golf Club: Historic private golf club in Springfield, NJ operating two championship courses; comparable as a premier Northern New Jersey private membership club competing for the same affluent golfer demographic in the Somerset/Union County corridor.
• Forsgate Country Club: Private 36-hole club in Monroe Township, NJ with multiple membership tiers, clubhouse dining, and event hosting; comparable as a multi-tier NJ private club with diversified revenue beyond green fees.
• Pine Barrens Golf Club: Premier private club in Jackson, NJ that is itself part of the Club Max network alongside NJ National; directly comparable as a fellow Club Max partner-course providing reciprocal membership benefits to NJ National full members.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/new-jersey-national-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Jersey National Golf Club