Marshal Freshness

Name

Marshal Freshness

Legal name

SARL LES JARDINS DU PRINTEMPS

Website

https://marechal-fraicheur.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Grocery / Local Produce Delivery

NAICS

Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro industry

PRIMARYAFAIAMAF

DTC Perishable Subscription Delivery (Meat/Seafood/Produce/Dairy)

Agriculture & Food Production/Food Distribution & Wholesale/Online Food Distribution

Keywords

• Local produce delivery
• Fresh fruit baskets
• Short supply chain
• Pickup point delivery
• Seasonal vegetable boxes

Headquarters

HQ city

Vancia

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pre-composed seasonal baskets (various sizes): Customers purchase pre-composed baskets (Mini, Midi, Maxi) in fruit-only, vegetable-only, or mixed formats at fixed prices. Sizes range from ~3-4kg to 5-7kg. One-time purchase per order cycle.
2. A la carte product sales: Customers add individual products to their basket from categories including fruits, vegetables, eggs, dairy, dry goods (pasta, rice, flours, legumes), preserves, beverages (beers, juices, syrups), and artisanal items. Each product sold individually at unit price.
3. Recipe baskets: Pre-composed ingredient baskets for specific recipes (e.g., quiches, tarts, crumbles), sold as fixed-price bundles with all ingredients included.
4. Corporate/enterprise delivery: Delivery of fruit baskets to companies, schools, gyms, coworking spaces and associations, starting at ~30 employees, with free delivery and ticket restaurant payment accepted.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Maréchal Fraîcheur operates a direct-to-consumer e-commerce platform that sells pre-composed seasonal fruit and vegetable baskets (Panier MINI, MIDI, MAXI) and à la carte produce, sourced from approximately 70-80 local producers within a 250km radius of Lyon. Customers order online (no subscription, no minimum) and pick up their orders the next day at one of 179 local partner shops (points relais) across the Lyon metropolitan area. A corporate B2B delivery arm serves over 100 businesses, schools, and institutions.

Product overview

Maréchal Fraîcheur operates as a local e-commerce platform for fresh, seasonal produce delivery in the Lyon metropolitan area. The core offering consists of pre-composed basket products (Panier MINI, MIDI, and MAXI in mixed, fruit-only, and vegetable-only variants) ranging from €13.90 to €25.90, supplemented by an à la carte individual ordering system for fruits, vegetables, herbs, eggs, dairy, and specialty grocery items. The platform integrates recipe-based baskets and a dedicated Bio/organic section. All products are sourced through short supply chains from approximately 70-80 local producers within ~250 km of Lyon, with delivery exclusively through a network of 179+ local business pickup points (points relais). The company also offers a business-to-business corporate delivery service for companies, schools, and associations. The product architecture is a single unified e-commerce platform (built on Sylius) with basket composition, individual ordering, and corporate ordering as integrated service modules—all sharing the same producer network, logistics infrastructure, and pickup point network.

Differentiator

Problem solved

Functional benefit

Products and services

• Panier MINI Fruits & Légumes Compact mixed basket of 5-6 seasonal fruits and vegetables (3-4 kg), designed for 1-2 person households, sourced from local producers within roughly 250 km of Lyon and sold at EUR 13.90 per basket.
• Panier MINI Tout Légumes Mini vegetable-only basket with 6 seasonal vegetable varieties (3-4 kg) for 1-2 person households, featuring ultra-fresh locally harvested produce, sold at EUR 14.40 per basket.
• Panier MIDI Fruits & Légumes Medium mixed basket of seasonal fruits and vegetables (4-6 kg) suitable for small families, with customizable product substitutions, sold at EUR 19.90 per basket.
• Panier MIDI Tout Légumes Medium vegetable-only basket featuring seasonal produce (4-6 kg) with exchange options for equivalent-value products, sold at EUR 18.30 per basket.
• Panier Tout Fruits Fruit-only basket with seasonal varieties (2.5-4 kg) sourced from local and regional producers and harvested at peak freshness.
• Panier MAXI Fruits & Légumes Large mixed basket (5-7 kg) for families, containing a generous selection of seasonal fruits and vegetables from local producers, sold at EUR 25.90 per basket.
• Fruits et légumes à la carte Individual product ordering allowing customers to select specific fruits, vegetables, herbs, and specialty grocery items to supplement or build custom baskets, priced per unit or weight (e.g., EUR 2.35 for 500g chickpeas, EUR 2.50 for 6 eggs, EUR 4.00 for 1 kg beans).
• Paniers recettes Pre-composed ingredient baskets for specific recipes (salty and sweet options such as quiches, tarts, crumbles, and cakes), enabling customers to cook seasonal dishes with all necessary ingredients included, priced between EUR 14.09 and EUR 23.90.
• Cagettes (Crates) Pre-packed fruit and vegetable crates available in fruit-only or vegetable-only formats for customers seeking straightforward selections.
• Œufs & Crèmerie Dairy and egg products including eggs from free-range farms, cheese, and other refrigerated items sourced from local producers.
• Épicerie fine (Grocery) Fine grocery section offering bulk items (pasta, rice, cereals, flours, legumes), savory products (charcuterie, condiments, preserves, soups), sweet products (honey, jams, breakfast items, hot beverages), beverages (beers, liqueurs, juices, syrups), and gift ideas.
• Bio Section Dedicated organic product category featuring certified organic fruits, vegetables, eggs, dairy, beverages, and grocery items from certified local producers.
• Livraison en entreprise (Corporate Delivery) Corporate delivery service providing fresh fruit and vegetable baskets and fruit platters to businesses, schools, sports facilities, and associations, with a minimum of approximately 30 employees, free delivery, and ticket restaurant payment accepted via a dedicated company code for individual employee orders.

Quantifiable outcome

• 850 tonnes of fruits and vegetables valorised annually through short supply chains
• +4 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• 70-80 local producers (farmers, market gardeners, orchardists, artisans)coreOthersMaréchal Fraîcheur works with approximately 70-80 local producers and artisans in the Auvergne-Rhone-Alpes region, predominantly in the Rhone, Ain, Isere, Loire, Drome, and Ardeche departments. Products include fruits, vegetables, herbs, eggs, cheese, preserves, juices, beers, cereals, and flours. Producers are mostly in organic, HVE (High Environmental Value), or reasoned agriculture. Producers receive fair prices (prix juste) and Maréchal Fraîcheur guarantees traceability and direct relationships with each farmer. Notable producers include: Paola Nastasi (orchardist, Sicily - for citrus in winter), Julien Marras (cereal farmer, Serpaize), and Christine Vidon (market gardener, Pusignan). The company has been working with some producers since 2010.
• 179 local businesses as pickup pointscoreChannel Partner/ Reseller/ Distributor179 local independent shops across the Lyon metropolitan area serve as pickup points for customer basket collection. Partners include: bakeries (Boulangerie Berger, Boulangerie Correzoienne, Boulangerie Delecto, etc.), cheese shops (Fromagerie Dagonet, Fromagerie Les 3 Jean, Fromagerie Au Buron), wine merchants (Cavavin Oullins, Cave de la Boucle, Une Cave a Bron), butchers (Boucherie Centrale de Rillieux, Boucherie Paupiette, Boucherie Vignot), florists (Couleurs de Fleurs Gratte Ciel, Camille Fleurs, Monceau Fleurs), and others (cafes, ice cream shops, microbreweries, specialty food shops). Partners benefit from additional foot traffic from basket customers. Some partners offer discounts on their own products on basket pickup day.

Scale indicators10 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Potager City: French online retailer specialising in fresh seasonal fruit and vegetable baskets sourced from local producers, with delivery across multiple French cities. Directly comparable as a basket-format DTC fresh produce operator targeting the same health-conscious, locally-minded consumer.
• La Fourche: French online organic and local grocery retailer offering home delivery of seasonal produce and pantry items with a focus on short supply chains. Comparable to Maréchal Fraîcheur in its local/seasonal positioning, though it serves broader grocery categories and uses home delivery.
• La Ruche qui dit Oui: French online network connecting consumers directly to local farmers via scheduled pickup at local 'ruches'. Closely comparable to Maréchal Fraîcheur in its DTC local-produce model and consumer-side pickup logistics, though structured as a producer marketplace rather than an owned inventory.

Broad incumbents

• HelloFresh France: Leading meal-kit subscription service operating in France, providing pre-portioned ingredients and recipes to households. Comparable as a DTC food delivery model competing for the same health-conscious consumer, but with a subscription format and national reach.
• Greenweez: France's largest online organic retailer, offering fresh produce and organic groceries with home delivery. Comparable in its DTC organic and produce focus, but operates at national scale with a broader assortment and without the hyper-local/regional constraint.
• Carrefour Drive: Major French retailer's online order-and-pickup service, with widespread pickup points across France. Comparable to Maréchal Fraîcheur in its pickup point distribution model and basket-based ordering, but with a full-grocery assortment and no local-produce specialisation.
• La Belle Vie (Carrefour): Leading French online grocery retailer (now part of Carrefour) offering home delivery of fresh produce, groceries, and meal solutions across France. Comparable as a national-scale DTC grocery platform but with a much wider assortment and home delivery rather than pickup points.
• Auchan Drive: Major French retailer's drive-pickup grocery service with dense coverage across France including Lyon. Comparable to Maréchal Fraîcheur's pickup point distribution model and competes for the same household grocery basket, though offers a full supermarket assortment.

Others

• Phénix: French food waste reduction platform connecting businesses with consumers to sell surplus inventory, including fresh produce. Adjacent comparison as another DTC channel moving fresh produce outside traditional grocery, with overlapping consumer base.

Emerging players

• Too Good To Go: European marketplace for surplus food from restaurants, bakeries, and grocers at discounted prices, with strong presence in France. Comparable as an alternative DTC channel for fresh food outside traditional grocery, appealing to similar budget- and sustainability-conscious consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MarechalFraicheur
• Instagraminstagram.com/marechal_fraicheur
• Pinterestpinterest.com/marechalfraicheur

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marshal Freshness