First 5 Minutes
First 5 Minutes is an Australian emergency preparedness services provider delivering AS 3745/4083 compliance training, threat response training, evacuation documentation, and security audits to commercial, healthcare, government, education, and property clients across Australia, New Zealand, and PNG, supported by proprietary WebConnect and SPOT digital platforms.
- Company typePrivate
- Founded1993
- HeadquartersSpring Hill, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What First 5 Minutes does
First 5 Minutes (legal entity: First Five Minutes Pty Ltd) is an Australian emergency preparedness and risk management services provider, founded circa 1989-1993 and headquartered in Brisbane. The company delivers training, compliance documentation, and consulting services aligned with Australian Standards AS 3745:2010 and AS 4083:2010, covering Emergency Control Organisation (ECO) training, fire warden and chief warden skills, threat preparedness (bomb, substance, armed intruder, active threat), security audits, evacuation diagrams, Personal Emergency Evacuation Plans (PEEPs) and Essential Safety Measures reviews. Its client base spans commercial buildings, health and aged care, government, education, and property and construction sectors across all five mainland Australian states.
The underlying technology stack combines instructor-led training (onsite and live webinar via Zoom/Teams) with proprietary digital platforms: WebConnect, a 24/7 compliance portal providing real-time visibility into property evacuation documentation and training records; SPOT eTraining, a self-paced online training platform; and iSenseVR, an immersive virtual reality fire extinguisher training product delivered in partnership with FLAIM Systems using weighted-extinguisher hardware across 25+ scenario environments. Revenue is generated through quote-based enterprise pricing for professional services, complemented by subscription-based access to digital training platforms and compliance portals. Pricing is not publicly disclosed; contracts are typically structured annually with quarterly in advance billing and 30-day payment terms.
First 5 Minutes operates as part of the First Five Group, a conglomerate that also includes RiskLogic (crisis management, business continuity, and cyber consulting) and Sky5 (commercial height safety services). The company employs 101-250 people and maintains offices in Brisbane, Sydney, Melbourne, Adelaide and Perth, with disclosed operations in New Zealand and Papua New Guinea. It claims to operate the largest dedicated ECO training team in Australia and serves both enterprise clients (via onsite and webinar delivery) and mid-market clients (via self-paced digital platforms).
First 5 Minutes firmographics
Firmographics- Name
- First 5 Minutes
- Legal name
- First Five Minutes Pty Ltd
- Website
- https://first5minutes.com.au
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- First 5 Minutes is an Australian emergency preparedness services provider delivering AS 3745/4083 compliance training, threat response training, evacuation documentation, and security audits to commercial, healthcare, government, education, and property clients across Australia, New Zealand, and PNG, supported by proprietary WebConnect and SPOT digital platforms.
- Ownership category
- akta.pro rank
First 5 Minutes industry classification
Industry- Product category
- Emergency Preparedness and Workplace Safety Training Services
- NAICS
- Investigation, Guard, and Armored Car Services (56161), Security Systems Services (56162), Investigation and Security Services (5616)
- SIC
- Services-Educational Services (8200), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Emergency Management, Disaster Response & Incident Command Training (EDAOAMAD)
- akta.pro secondary industries
- Emergency Response, Fire Safety & Evacuation (EDABAEAE), Emergency Planning & Risk Assessments (BPABANAA), EMS Education, Training & Simulation Centers (HLAFANAL), Emergency Management & Incident Command Planning (EOP, ICS) (EDAEACAD)
Keywords
Where First 5 Minutes is headquartered
LocationHeadquarters
- HQ city
- Spring Hill
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
First 5 Minutes business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Emergency Preparedness Training Services: Core revenue stream from delivering emergency response training including fire warden training, chief warden training, threat preparedness training, and evacuation procedures. Training delivered onsite, via webinar, or through self-paced platforms. Billed typically quarterly in advance or per the Proposal terms, with 30-day payment terms.
- Emergency Management Documentation: Production and delivery of emergency evacuation diagrams, emergency management manuals, and compliance documentation services.
- Security Audits and Risk Assessments: Security risk auditing and consulting services delivered by licensed assessors, including recommendations for physical controls, policy and procedures, surveillance, and electronic security systems.
- Online Training Subscriptions: Web-based training programs and SPOT eTraining platform subscriptions providing ongoing access to training modules with attendance recording and compliance reporting via Webconnect portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom enterprise pricing based on facility scope and service requirements |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
First 5 Minutes product offering
Product offeringCore offering
First 5 Minutes delivers emergency preparedness and response training, compliance documentation, and security risk consulting to Australian facilities. The firm trains Emergency Control Organisations (fire wardens, chief wardens), provides threat preparedness training (bomb threat, active threat, armed intruder), produces AS 3745-compliant evacuation diagrams and Emergency Management Manuals, and conducts licensed security audits. Service delivery spans onsite classroom and practical training, live webinar sessions, self-paced eLearning, and immersive VR fire extinguisher simulations.
Product overview
First 5 Minutes is an emergency preparedness and risk management services provider offering a comprehensive suite of training, compliance documentation, and consulting services for Australian facilities. The portfolio consists of three core pillars: (1) Digital training solutions including WebConnect compliance portal, SPOT eTraining (self-paced), Web-Based Online Training (live via Zoom/Teams), and iSenseVR immersive virtual reality fire extinguisher training delivered in partnership with FLAIM Systems; (2) Instructor-led training services covering fire safety (warden, chief warden, fire extinguisher), threat preparedness (bomb/substance, personal threat, hostage/lockdown, armed intruder), and AS 3745 compliance; and (3) Compliance documentation and consulting including evacuation diagrams, Emergency Management Manuals, PEEPs, security audits, property risk assessments, and essential safety measures reviews. Services are delivered through an in-house national team and scale from single-site facilities to multi-tenanted portfolios across commercial, education, government, health, industrial, and retail sectors.
Differentiator
Problem solved
Functional benefit
Brands
- SPOT: Online eTraining platform for emergency preparedness courses
- WebConnect
- iSenseVR
- Webinar
Products and services
- WebConnect Compliance Portal Online web portal providing clients with 24/7 access to property compliance status, training records, evacuation documentation and real-time reporting on AS 3745 compliance issues; designed for facility managers and stakeholders managing ongoing emergency preparedness obligations.
- SPOT eTraining Self-Paced Online Platform Self-paced online training platform enabling facility occupants to complete emergency preparedness courses at their own convenience, with attendance recorded through the WebConnect portal; targets mid-market and multi-site facility operators.
- Live Webinar Online Training Live, instructor-led training delivered via Zoom and Microsoft Teams, providing interactive emergency preparedness learning with multi-site attendance from a single session; targets enterprise customers across multiple Australian locations.
- iSenseVR Fire Extinguisher Training Fully immersive virtual reality fire extinguisher training developed in partnership with FLAIM Systems, featuring VR headsets with full movement tracking, weighted extinguisher replicas and proprietary algorithmic fire behaviour modelling across 25+ scenario environments including office, warehouse, vehicle, kitchen, hospital and residential settings.
- Fire Warden Training Skills training for Emergency Control Organisation members and wardens on emergency response procedures, evacuation coordination and role responsibilities; aligned with Australian Standard AS 3745.
- Chief Warden and Emergency Coordinator Skills Training Specialised training for Chief Wardens and Emergency Coordinators covering management and coordination of workplace emergency response, including command structures and communication with emergency services; compliant with AS 3745-2010 and AS 4083-2010.
- Personal Threat Response Training Aggressive behaviour management training for employees responding to workplace aggression and violence, covering verbal abuse, phone threats and physical confrontation scenarios.
- Bomb and Substance Threat Training Expert training on responding to bomb threats and hazardous substance incidents, covering verbal, written and in-person threat scenarios with best practice evacuation and containment procedures.
- Hostage, Lockdown and Active Threat Response Training Comprehensive training covering hostage situations, building lockdowns and active/live shooter incidents, teaching ESCAPE, HIDE and TELL response protocols for life preservation.
- Armed Intruder and Robbery Response Training Training programme for responding to armed intruder and robbery incidents, covering risk assessment, cash handling, CODE A response protocols, crime scene protection and media control.
- Threat Preparedness Training Training programme equipping personnel with skills to quickly assess threat situations and determine appropriate response actions across various threat scenarios.
- Fire Extinguisher Training Combined theoretical and hands-on practical training on fire extinguisher use, covering fire types, equipment identification and effective operation for small workplace fires.
- AS 3745 Compliance Essentials Compliance training aligned with Australian Standard AS 3745:2010 for emergency planning in facilities, covering ECO formation, procedures and annual exercise requirements.
- Emergency Evacuation Diagrams AS 3745-compliant evacuation diagram production and installation services, including primary and secondary route mapping, assembly areas and fire-fighting equipment positioning.
- Emergency Management Manuals Development of comprehensive Emergency Management Manuals documenting EPC/ECO records, risk registers, procedures, evacuation diagrams, PEEPs and supporting compliance documentation.
- Personal Emergency Evacuation Plans (PEEPs) Individual evacuation plans for occupants requiring assistance, documenting specific egress routes, equipment needs, named assistants and communication arrangements.
- Security Audits and Assessments Licensed security risk assessments covering physical controls, policy and procedures, surveillance systems, electronics and technology, completed in accordance with state security adviser requirements and ISO 31000 standards.
- Facility Audits and Inspections Facility audits and inspections for emergency preparedness compliance, identifying deficiencies and opportunities for improvement in safety and security measures.
- Essential Safety Measures Review Review and management of essential safety measures for compliance with Australian state and territory regulations.
- Property Risk Assessments Comprehensive property risk assessments evaluating physical inspection, life-safety systems, security vulnerabilities and emergency preparedness gaps against Australian standards.
Quantifiable outcome
- National terrorist threat advisory level currently at 'Probable' indicates elevated risk requiring professional emergency preparedness
- +1 more outcomes
Companies that use First 5 Minutes
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
First 5 Minutes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
First 5 Minutes partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- FLAIM SystemscorePartnership with FLAIM Systems provides iSenseVR virtual reality fire extinguisher training solution. FLAIM Systems delivers evidence-based VR training with over 25 scenarios including office, warehouse, vehicle, kitchen, hospital and residential environments. Uses advanced VR headsets with full movement tracking and weighted extinguisher for realistic training experience with proprietary algorithmic fire behavior modelling.
- RiskLogiccoreRiskLogic is part of the First Five Group alongside First 5 Minutes and Sky5. RiskLogic provides crisis management, business continuity, crisis communications, and cyber consulting services to public, private and not-for-profit sectors including financial institutions, government departments, large corporate multinationals and universities.
- Sky5supportingSky5 is part of the First Five Group, operating as an industry leader in commercial high-rise window cleaning, façade maintenance and height safety services. Works with major facilities management companies servicing Australia's largest buildings.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
First 5 Minutes competitors and assessment
Company assessmentDirect peers
- JBL Training & Safety Services: Boutique Australian safety training and consulting provider offering fire warden, evacuation, and first aid training to commercial clients. Comparable small-to-mid scale competitor chasing the same AS 3745 and workplace compliance budgets as F5M.
- RiskLogic: Sister company inside First Five Group providing crisis management, business continuity, and cyber consulting to corporates, government, and universities. Closely comparable because it sits in adjacent emergency-readiness consulting with shared go-to-market into the same mid-large enterprise buyers.
- Australian Red Cross: National provider of first aid and emergency preparedness training in Australia through Red Cross Training Services. Comparable customer base (workplaces, schools, care facilities) and overlapping curriculum in life-saving emergency response.
- St John Ambulance Australia: Major Australian provider of first aid, CPR, and emergency response training to workplaces and the public. Directly comparable to First 5 Minutes in delivering compliance-driven safety training, though with a heavier focus on first aid versus F5M's broader ECO/evacuation scope.
Others
- Ansell Limited: Australian-listed PPE and workplace safety specialist. Comparable as a fellow Australian workplace-safety incumbent that also serves industrial and healthcare facilities, though Ansell is product-led (PPE) rather than service-led training.
- FLAIM Systems: Australian immersive VR training technology provider and F5M's iSenseVR partner. Comparable as an enabling technology supplier in the same VR fire extinguisher training category; partially overlapping because FLAIM also sells direct.
Emerging players
- SafetyCulture: Australian-headquartered workplace safety and inspection software company with training content (including emergency response) embedded in its iAuditor platform. Comparable as a digital-native challenger that uses mobile-first delivery rather than F5M's onsite field model.
- Vector Solutions: US-based compliance, safety, and workforce training platform serving industrial, education, and government customers with online courses including emergency preparedness. Comparable as a digital subscription training competitor that could enter Australia.
Broad incumbents
- Wormald (Johnson Controls): Long-standing Australian fire protection and safety services provider, part of Johnson Controls. Offers facility risk assessments, evacuation training and emergency response consulting — directly overlapping F5M's auditing and warden training offerings from inside a much larger portfolio.
- Chubb Fire & Security (Australia): Global fire safety, suppression, and security provider with a substantial Australian operation selling integrated fire/security systems plus associated training and compliance services. Comparable as a broader incumbent that bundles training with hardware/installation, whereas F5M is training-pure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
First 5 Minutes social profiles
Digital presenceFirst 5 Minutes financial estimates
Financial estimateRevenue estimate
Valuation estimate
First 5 Minutes leadership team
Management profileNumber of profiles
First 5 Minutes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First 5 Minutes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First 5 Minutes
What does First 5 Minutes do?
First 5 Minutes delivers emergency preparedness and response training, compliance documentation, and security risk consulting to Australian facilities. The firm trains Emergency Control Organisations (fire wardens, chief wardens), provides threat preparedness training (bomb threat, active threat, armed intruder), produces AS 3745-compliant evacuation diagrams and Emergency Management Manuals, and conducts licensed security audits. Service delivery spans onsite classroom and practical training, live webinar sessions, self-paced eLearning, and immersive VR fire extinguisher simulations.
Is First 5 Minutes a public or private company?
First 5 Minutes is a private company. It is classified as unknown and is currently operating.
When was First 5 Minutes founded?
First 5 Minutes was founded in 1993. It employs 101 to 250 people.
Where is First 5 Minutes based?
First 5 Minutes is headquartered in Spring Hill, Australia, in the Oceania region.
How does First 5 Minutes make money?
Four revenue lines are on record. Emergency Preparedness Training Services are the primary driver. The others are emergency Management Documentation, security Audits and Risk Assessments and online Training Subscriptions.
Who are First 5 Minutes's main competitors?
Direct peers on record are JBL Training & Safety Services, RiskLogic, Australian Red Cross and St John Ambulance Australia. Others are Ansell Limited and FLAIM Systems. Emerging players are SafetyCulture and Vector Solutions. Broad incumbents are Wormald (Johnson Controls) and Chubb Fire & Security (Australia).
Does First 5 Minutes have an API?
No public API is recorded for First 5 Minutes.
What industry is First 5 Minutes in?
First 5 Minutes's product category is Emergency Preparedness and Workplace Safety Training Services. Its primary akta.pro industry code is EDAOAMAD, Emergency Management, Disaster Response & Incident Command Training, with a secondary code of EDABAEAE, Emergency Response, Fire Safety & Evacuation. Its NAICS code is 56161 and its SIC code is 8200.