Aspirus Health

What Aspirus Health does

Aspirus Health, operating through its legal entity Aspirus, Inc., is a not-for-profit integrated regional health system founded in 1886 and headquartered in Wausau, Wisconsin. The organization operates 313 locations across three states — 212 in Wisconsin, 67 in Minnesota, and 34 in Michigan — spanning hospitals, clinics, urgent care, walk-in care, primary care, and specialty services including cancer care, heart and vascular, orthopedics, behavioral health, women's health, emergency/trauma, NICU, home health, hospice, rehabilitation, pharmacy, imaging, and laboratory services. Supporting infrastructure includes MedEvac medical transport, the Aspirus La Vita fitness center, and the Epic-based MyAspirus patient portal with native iOS and Android applications.

The core digital platform is MyAspirus, an Epic-hosted patient portal enabling appointment scheduling, test-result access, and medical record retrieval. The technology stack is otherwise non-proprietary: no disclosed AI/ML, no patents, no public SDK or API surface. Revenue mechanics are predominantly fee-for-service reimbursement from insurance payers (including Medicare and Medicaid) and direct patient payments, supplemented by Aspirus Health Plan premiums, Aspirus Network participation fees, Aspirus Reference Laboratory diagnostics revenue, and charitable contributions through Aspirus Health Foundation, St. Luke's Foundation, and Lake View Foundation. A sliding fee scale offers 100% write-off for patients at 0–200% of federal poverty level and 75% write-off at 201–300% FPL.

Distribution is primarily direct-to-patient through the owned facility network, with secondary channels via the Aspirus Network (provider referral network) and Aspirus Health Plan (insurance). Recent strategic activity includes the March 2024 acquisition of St. Luke's and a May 2026 portfolio rationalization that discontinued Aspirus St. Luke's Home Health Services, affecting 29 team members. The customer base is the general patient population in the upper Midwest, with secondary employer-facing exposure through the Business Health occupational health service line.

Name

Aspirus Health

Legal name

Aspirus, Inc.

Website

https://aspirus.org

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Aspirus Health is a not-for-profit integrated regional health system operating 313 hospitals, clinics, and service locations across Wisconsin, Minnesota, and Michigan, serving the general patient population with a full continuum of acute, primary, specialty, home, and hospice care anchored by an Epic-based patient portal.

Ownership category

akta.pro rank

Product category

Integrated Healthcare Services

NAICS

General Medical and Surgical Hospitals (6221), General Medical and Surgical Hospitals (622110), Offices of Physicians (62111), Ambulatory Health Care Services (621)

SIC

Services-Hospitals (8060), Services-General Medical & Surgical Hospitals, Nec (8062), Services-Health Services (8000), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Hospital & Medical Service Plans (6324)

akta.pro primary industry

Skilled Nursing Facilities (SNF) (HLAFAFAB)

Keywords

• Integrated healthcare services
• Hospital and clinic care
• Specialty medical services
• Home health and hospice
• Health insurance plans

Headquarters

HQ city

Wausau

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Hospital, Clinic & Professional Medical Services: Aspirus is a not-for-profit integrated health system generating revenue from hospital services, clinic visits, emergency/trauma care, specialty services, diagnostic imaging, laboratory services, rehabilitation, home health, hospice, pharmacy, and medical transport (MedEvac). Revenue is primarily fee-for-service reimbursement from insurance payers (including Medicare, Medicaid) and direct patient payments. Aspirus also operates Aspirus Health Plan (insurance), the Aspirus Network (referral/network participation), and has foundations (Aspirus Health Foundation, St. Luke's Foundation, Lake View Foundation) that generate charitable contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Aspirus Health is a not-for-profit integrated regional health system that operates hospitals, clinics, urgent care centers, and specialty care facilities delivering the full continuum of care including primary care, emergency/trauma, cancer care, heart care, women's health, maternity, behavioral health, home health, hospice, rehabilitation, pharmacy, laboratory, and medical transport (MedEvac). It also operates Aspirus Health Plan (insurance), the Aspirus Network (provider referral network), and the MyAspirus patient portal for scheduling, test results, and medical record access.

Product overview

Aspirus Health is a regional healthcare system operating as a single unified health system rather than a platform-plus-modules architecture. The core offering centers on MyAspirus, a patient portal that connects patients to clinical services and personal health information. The portfolio spans 313 locations across Michigan, Minnesota, and Wisconsin, encompassing clinical services (Behavioral Health, Cancer Care, Heart Care, Pregnancy & Childbirth, Women's Health, Emergency/Trauma, and others), wellness services (Aspirus La Vita Fitness Center), occupational health (Business Health), and transportation (MedEvac). Supporting infrastructure includes Aspirus Health Plan (insurance), Aspirus Network (provider network), Aspirus Reference Laboratory (diagnostics), and Aspirus Health Foundation (philanthropy). Medical education programs include Family Medicine Residency, Pharmacy Residency, and Aspirus Scholars Program. Financial services are accessible through MyAspirus and include billing, payment plans, and financial assistance.

Differentiator

Problem solved

Functional benefit

Brands

• MyAspirus: Patient portal application for scheduling appointments, checking test results, and accessing medical records

Products and services

• Cancer Care Oncology services including clinical trials, technology and treatments, support services, and cancer registry for patients seeking cancer and blood disorder care.
• Heart Care Cardiovascular services including cardiology, heart and lung surgery, valve center, atrial fibrillation clinic, pediatric cardiology, and cardiac rehabilitation.
• Pregnancy & Childbirth Maternal care services including birthing center, doulas and birth support, high-risk pregnancy care, newborn ICU (NICU), and breast milk donation.
• Women's Health Comprehensive women's health services including breast care, mammography, obstetrics and gynecology, and reproductive health.
• Behavioral Health & Counseling Mental health treatment and counseling services including psychiatric care and the Aspirus Ironwood Hospital Senior Wellness Program.
• Home Health Home-based healthcare services provided at patient residences including nursing and therapy services (Aspirus St. Luke's Home Health Services announced discontinuation in May 2026).
• Hospice Services End-of-life care services focusing on comfort and quality of life for patients and families.
• Emergency/Trauma Emergency and trauma care services including injury prevention programs, sexual assault treatment, and Stop the Bleed Program.
• Plastic Surgery & Aesthetics Cosmetic and reconstructive surgery services including Botox, fillers, laser technology, body contouring, and skincare treatments.
• Weight-Loss Programs Bariatric and weight management services including Ideal Weight Solution, nutrition counseling, and weight-loss surgery.
• Wound & Hyperbarics Advanced wound care services including hyperbaric oxygen therapy for treatment of chronic wounds.
• MedEvac (Medical Transport) Emergency medical helicopter and aircraft transport services with aircraft and equipment, use guidelines, and community outreach.
• Business Health Workplace health services including employee assistance services, industrial rehab, occupational health, on-site clinics, and wellness programs for employers.
• Fitness Centers (Aspirus La Vita) Fitness center offering classes, membership programs, and wellness coaching through the Aspirus La Vita Fitness Center.
• Aspirus Health Plan Health insurance offerings provided by Aspirus Health for individuals and families, creating a closed-loop distribution channel directing plan members to Aspirus facilities.
• Aspirus Network Network of healthcare providers and facilities participating in the Aspirus network for coordinated care delivery and referrals.
• Aspirus Reference Laboratory Laboratory services providing testing, specimen collection, and diagnostic analysis across the Aspirus system.
• MyAspirus Patient Portal Patient portal application (available on iOS and Android) that allows patients to schedule appointments, check test results, access medical records, and communicate with care teams.
• Aspirus Health Foundation Nonprofit foundation supporting Aspirus Health through charitable giving, fundraising events, and community contributions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Elevate Patient Financial SolutionssupportingOthersAspirus partners with Elevate Patient Financial Solutions to provide free financial advocacy for uninsured patients who have incurred medical expenses within Aspirus hospitals and clinics. ElevatePFS identifies appropriate assistance from various resources to help patients pay for medical bills. Patients may be referred to ElevatePFS if they have recent visits with no insurance on file or identified coverage needs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marshfield Clinic Health System: Wisconsin-headquartered integrated non-profit health system serving northern and central Wisconsin with hospitals, clinics, and specialty services. Directly comparable to Aspirus in scale, geography, and integrated delivery model, with overlapping service areas in Wisconsin.
• ThedaCare: Non-profit community health system serving northeastern Wisconsin with hospitals, clinics, and specialty services. Directly comparable regional non-profit peer with similar scale, geography, and integrated delivery focus.
• Bellin Health: Non-profit integrated health system based in Green Bay, Wisconsin, serving northeastern Wisconsin and the Upper Peninsula of Michigan. Overlaps with Aspirus's Wisconsin footprint and Michigan UP service area with comparable non-profit integrated model.
• CentraCare: Non-profit integrated health system serving central Minnesota with hospitals, clinics, and specialty services. Directly comparable to Aspirus as a regional non-profit system with overlapping Minnesota geography post-St. Luke's acquisition.
• Gundersen Health System: Non-profit integrated health system based in La Crosse, Wisconsin, serving western Wisconsin, southeastern Minnesota, and northeastern Iowa. Comparable to Aspirus in scale, rural/mid-market orientation, and full continuum-of-care delivery.
• OSF HealthCare: Catholic non-profit integrated health system serving Illinois and Michigan with hospitals, clinics, and a health plan (OSF HealthPlan). Comparable in mission-driven non-profit structure, three-state presence, and integrated payer-provider model.

Broad incumbents

• Advocate Health: One of the largest non-profit health systems in the U.S. (post-Aurora-Atrium merger), operating across the Midwest including Wisconsin, Illinois, and Michigan. Provides overlapping hospital, clinic, and insurance capabilities but at substantially greater scale than Aspirus.
• Corewell Health: Large non-profit integrated health system in Michigan (formerly Spectrum Health + Beaumont Health) operating hospitals and clinics across Michigan. Comparable in Michigan footprint overlap and integrated delivery, though at substantially larger scale than Aspirus.
• Mayo Clinic: Global destination medical center and non-profit health system headquartered in Rochester, Minnesota. Aspirus refers complex cases to Mayo and operates in overlapping Minnesota geography; Mayo's specialty and tertiary capabilities dwarf Aspirus but both compete for regional patient loyalty.
• Hospital Sisters Health System: Catholic non-profit health system operating 15 hospitals across Wisconsin, Illinois, and surrounding states. Comparable as a multi-state regional non-profit peer with overlapping Wisconsin footprint and similar service-line mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aspirushealth
• YouTubeyoutube.com/user/aspirusinc
• Facebookfacebook.com/aspirushealth
• LinkedInlinkedin.com/company/aspirus
• Instagraminstagram.com/aspirushealth

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspirus Health