Radins.com
Radins.com is a French coupon aggregation platform that aggregates verified promotional codes and deals from over 1,300 e-commerce merchants, serving French online shoppers seeking discounts through its free website and mobile app.
- Company typePrivate
- Founded2011
- HeadquartersLa Madeleine, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Radins.com does
Radins.com is a French online coupon aggregation and deal discovery platform that aggregates and publishes verified promotional codes, discount offers, and sales events from over 1,300 e-commerce merchants. The platform is organized by brand, category, and deal type, with dedicated landing pages for each merchant (e.g., adidas, Amazon, Zalando, Samsung, Uber Eats) and sectioned by verticals including fashion, electronics, travel, beauty, home, and food delivery. In addition to core coupon aggregation, Radins offers embedded price comparison tools for energy providers (via Selectra) and consumer credit (via Panorabanques), an A-to-Z merchant directory, a curated 'Top 20 Deals' ranking, and an editorial layer of shopping guides and product reviews. The platform also supports a user-submitted code model where community members contribute new promo codes that the Radins team verifies before publication.
The underlying platform is a web-based aggregation system with affiliate tracking, comparison tool integrations, and a GDPR-compliant cookie consent management system. The technology stack is straightforward: it does not rely on proprietary AI/ML capabilities, and personalization is delivered through a partnership with the Alliance Gravity Data Media ad network using pseudonymous browsing data. The company also offers a mobile application in addition to its primary website.
Radins operates a pure affiliate/intermediary business model and does not charge end users. Revenue is generated through (1) affiliate commissions when users click through to merchant sites and complete purchases, (2) targeted advertising through the Alliance Gravity Data Media network, and (3) cashback integrations through its iGraal partnership. The platform is operated by IGRAAL (SIREN: 488 398 579), which is the legal entity and data controller, headquartered at 16-18 Rue de Londres, 75009 Paris. Radins' primary customer segment is French online shoppers seeking discounts, with a secondary segment of budget-conscious consumers using the comparator tools for utilities and credit products. Geographic scope is explicitly France-only with no global footprint claim.
Radins.com firmographics
Firmographics- Name
- Radins.com
- Legal name
- IGRAAL
- Website
- https://radins.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Radins.com is a French coupon aggregation platform that aggregates verified promotional codes and deals from over 1,300 e-commerce merchants, serving French online shoppers seeking discounts through its free website and mobile app.
- Ownership category
- akta.pro rank
Radins.com industry classification
Industry- Product category
- Coupon Code Aggregation and Deal Discovery
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Radins.com is headquartered
LocationHeadquarters
- HQ city
- La Madeleine
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Radins.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate Commissions: Radins earns commissions when users click through to merchant sites and make purchases. This is the primary revenue stream, tracking user referrals via affiliate links to partner retailers.
- Advertising Revenue: Targeted advertising through partnership with Alliance Gravity Data Media, serving personalized ads based on user browsing behavior and interests collected via cookies.
- Cashback Integration: Partnership with iGraal providing cashback offers on purchases, generating revenue through affiliate partnerships with cashback tracking.
Distribution channels3 records
Marketing channels6 records
Radins.com product offering
Product offeringCore offering
Radins.com is a French online coupon aggregation and deal discovery platform that centralizes verified promotional codes, discounts, and special offers from over 1,300 e-commerce merchants across categories such as fashion, electronics, travel, food delivery, and beauty. The platform is free for consumers and monetizes via affiliate commissions and advertising. It also embeds partner-run comparison tools for energy providers and consumer credit, plus an editorial layer of expert shopping guides and product tests.
Product overview
Radins.com is a French online coupon aggregation and deal discovery platform offering a unified portfolio of three core services: (1) a searchable database of verified coupon codes and promotional offers from 1,300+ merchants, (2) embedded partner-run comparator tools for energy, credit, and banking products, and (3) an editorial layer of expert shopping guides and product tests. The platform operates as a deal aggregator and lead-generation intermediary — it does not sell its own products but monetizes through affiliate commissions, featured brand placements, and sponsored listing positions within its catalog of coupon codes.
Differentiator
Problem solved
Functional benefit
Products and services
- Coupon Codes and Promo Offers Aggregates and publishes verified discount codes and promotional offers from over 1,300 French e-commerce merchants, organized by brand, category, and deal type. Used by French online shoppers to reduce purchase costs across fashion, electronics, travel, food delivery, and general retail.
- Price and Service Comparators Partner-hosted comparison tools for energy providers (Selectra), consumer credit (Panorabanques), and banking products, embedded within Radins.com to help users find optimal rates and contracts.
- Shopping Guides and Editorial Content Expert-curated buying guides, product tests (e.g., drone, air fryer, robot vacuum reviews), travel advice, and financial tips published as editorial articles to drive organic traffic and inform purchasing decisions for French consumers.
Companies that use Radins.com
Customer profileSegments2 records
Ideal customer profiles2 records
Radins.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Radins.com partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- IGRAALcoreIGRAAL is the parent company and legal entity responsible for operating Radins.com. SIREN: 488 398 579. Headquartered at 16-18 Rue de Londres, 75009 Paris. IGRAAL handles all data processing, privacy compliance, and business operations for the Radins platform.
- SelectraminorEnergy comparison comparator partnership enabling Radins users to compare electricity and gas providers. Selectra provides the comparison tool while Radins refers users seeking to reduce energy expenses.
- PanorabanquesminorConsumer credit comparison tool embedded on Radins comparators page. Allows users to compare loan offers, interest rates, and conditions from multiple financial institutions.
- Alliance Gravity Data MediacoreAdvertising partnership using Gravity Data Media's tag technology for pseudonymous user profiling and targeted advertising. Radins is a member of the Alliance Gravity Data Media network, serving personalized ads based on browsing behavior and interests.
- iGraalminorCashback integration allowing Radins users to earn cashback on purchases through iGraal's tracking system. iGraal provides 4% cashback on adidas purchases plus 3 euro bonus for new members.
- TikTok ShopminorDistribution partnership for TikTok Shop promotional codes via iGraal App integration.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Radins.com competitors and assessment
Company assessmentBroad incumbents
- RetailMeNot: Global coupon and deals platform that pioneered the category and still operates across multiple geographies including France. Significantly larger scale and brand recognition, but with overlapping product mechanics (verified codes, merchant pages, browser extension).
- Honey (PayPal): Browser-extension-based coupon, cashback, and price-tracking tool owned by PayPal. Reaches French consumers and competes directly for the same 'save at checkout' use case that drives Radins' traffic, but at vastly larger scale.
- Capital One Shopping: Browser-based coupon, price comparison, and rewards tool from Capital One. Targets similar value-oriented online shoppers with auto-applied coupons and cashback, broadly comparable to Radins' affiliate-driven offering though US-centric in origin.
Direct peers
- iGraal: Cashback platform operating under the same IGRAAL parent as Radins.com; functionally a sister product. Competes for the same end users with a cashback-led model and serves as Radins' cashback integration partner, making it the closest comparable in user base and mechanics.
- Widilo: French cashback platform competing for the same budget-conscious French online shoppers. Offers cashback at major French retailers plus promotional deals, directly overlapping Radins' core value proposition.
- Poulpeo: French cashback and coupon platform targeting the same French deal-seeking consumers as Radins. Combines promo codes with cashback on 1,500+ merchants, closely mirroring Radins' iGraal-integrated offering.
- Ma-Reduc: One of the largest French coupon and promo code aggregators, directly competing with Radins.com for the same French online shoppers across fashion, electronics, travel, and general retail. Operates an essentially identical model (verified codes, brand-specific pages, editorial content, cashback).
Regional players
- Bonial: European digital offers and leaflet platform active in France (Bonial France / PromoLib). Focuses more on offline retail leaflets than online coupon codes, but targets the same French deal-seeking consumer with adjacent promotional content.
- VoucherCodes: UK-anchored coupon platform (owned by RetailMeNot Europe) with European reach. Less France-specific than Radins but pursues an identical coupon-aggregation playbook and competes for the same cross-border online deal traffic.
Emerging players
- Cuponation: European coupon and cashback platform operating across multiple EU markets including France. Smaller than RetailMeNot but offers comparable coupon aggregation and cashback mechanics to Radins, with broader geographic ambition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Radins.com social profiles
Digital presenceRadins.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radins.com leadership team
Management profileNumber of profiles
Radins.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radins.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radins.com
What does Radins.com do?
Radins.com is a French online coupon aggregation and deal discovery platform that centralizes verified promotional codes, discounts, and special offers from over 1,300 e-commerce merchants across categories such as fashion, electronics, travel, food delivery, and beauty. The platform is free for consumers and monetizes via affiliate commissions and advertising. It also embeds partner-run comparison tools for energy providers and consumer credit, plus an editorial layer of expert shopping guides and product tests.
Is Radins.com a public or private company?
Radins.com is a private company. It is classified as unknown and is currently operating.
When was Radins.com founded?
Radins.com was founded in 2011. It employs 11 to 50 people.
Where is Radins.com based?
Radins.com is headquartered in La Madeleine, France, in the Europe region.
How does Radins.com make money?
Three revenue lines are on record. Affiliate Commissions are the primary driver. The others are advertising Revenue and cashback Integration.
Who are Radins.com's main competitors?
Broad incumbents on record are RetailMeNot, Honey (PayPal) and Capital One Shopping. Direct peers are iGraal, Widilo, Poulpeo and Ma-Reduc. Regional players are Bonial and VoucherCodes. Cuponation is listed as an emerging player.
Does Radins.com have an API?
No public API is recorded for Radins.com.
What industry is Radins.com in?
Radins.com's product category is Coupon Code Aggregation and Deal Discovery. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 51929 and its SIC code is 7310.