McCoy College of Business

What McCoy College of Business does

McCoy College of Business is the business school of Texas State University, a public university in San Marcos, Texas, founded under its current name in 2004 following a gift from Emmett and Miriam McCoy of McCoy's Building Supply. The college enrolls 5,573 undergraduate business majors, 618 master's students, and 23 doctoral students across five academic departments: Accounting, Information Systems and Analytics, Finance and Economics, Management, and Marketing. It also maintains a 46,198-member alumni network and offers undergraduate and graduate degrees plus an online MBA program and global education study-abroad offerings.

The college operates four specialized centers that function as its core programmatic products. The Center for Professional Sales runs an experiential sales curriculum with corporate-hosted internships and national competition teams, reporting 100% job placement before graduation and $70k+ starting salaries. The Center for Banking and Financial Services delivers commercial banking courses with seven bank sponsors in its inaugural semester. The Center for Innovation and Entrepreneurship runs student venture programs including Bobcat Bazaar (65+ vendors) and Student Made (25+ businesses grown). The Small Business Development Center operates as part of the Texas South-West SBDC Network, funded by the State of Texas and U.S. Small Business Administration, delivering no-cost advising with a documented $6.42 return per $1.00 invested.

Revenue mechanics combine state appropriations, student tuition, corporate partnerships and sponsorships, government cooperative agreements (SBA), alumni donations managed through the McCoy College Foundation, and angel network referral pathways. The college is dually accredited by AACSB in both business and accounting — a credential held by fewer than 200 universities worldwide — and has achieved #1 Best Sales Program Worldwide (USCA 2024), #3 Best Business School among Texas public universities (POETS & QUANTS 2026), Tier 1 MBA (CEO Magazine 2026), and Top 50 Online MBA rankings. Distribution runs through the San Marcos main campus, Round Rock satellite, Austin SBDC office, and online channels, with corporate partnership programs at Dell, 3M, Caterpillar, Enterprise Mobility, ABC Supply, and major Texas banks.

Name

McCoy College of Business

Legal name

McCoy College of Business

Website

https://mccoy.txst.edu

Company type

Private

Founded year

2004

Operating status

Operating

Short description

McCoy College of Business is the AACSB-dually-accredited business school of Texas State University, serving 6,214 students and 46,198 alumni across five departments and four specialized centers (Professional Sales, Banking, Innovation, and SBDC) in San Marcos, Texas.

Ownership category

akta.pro rank

Product category

Higher Education - Business School

NAICS

Colleges, Universities, and Professional Schools (6113), Professional and Management Development Training (611430), Business and Secretarial Schools (61141), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAHAA

Undergraduate Business Schools (BBA/BSBA Programs)

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYEDABALAK

Financial Services (Non-Banking)

Education/Corporate Training & Professional Development/Industry-Specific Professional Training (e.g., Healthcare, Manufacturing, Construction)

SECONDARYEDAAAFAK

Small Business & Entrepreneurship Community Education

Education/Adult & Continuing Education/Community & Public Education Programs (Libraries, Community Centers)

SECONDARYEDAAAJAL

Small Business & Self-Employment Personal Finance (Income, Expenses, Cash Reserves)

Education/Adult & Continuing Education/Financial Literacy & Consumer Education

Keywords

• Business school education
• Undergraduate business programs
• Graduate business programs
• Small business advising
• Professional sales training

Headquarters

HQ city

San Marcos

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition and Fees: Revenue generated from undergraduate and graduate tuition and fees paid by enrolled students pursuing business degrees.
2. SBDC Government Funding: The SBDC is funded in part through the State of Texas and a cooperative agreement with the U.S. Small Business Administration, providing free advising services to small businesses.
3. Alumni Giving and Donations: The McCoy College Foundation manages endowments and donations, including scholarships and the Step Up for State annual giving campaign supporting various department excellence endowments.
4. Corporate Sponsorships: The Center for Banking and Financial Services receives support from bank sponsors including Texas Bankers Foundation and regional banking partners for program development and student support.
5. Corporate Partnerships: Corporate partners support the Center for Professional Sales through scholarships, competitions, and student opportunities, contributing to program enhancement.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels14 records

Core offering

McCoy College of Business is the accredited business school of Texas State University that delivers undergraduate (BBA) and graduate (MBA, specialized master's, doctoral) business degree programs across five departments, supplemented by specialized centers for Professional Sales (#1 worldwide by USCA 2024), Innovation and Entrepreneurship, Commercial Banking, and Small Business Development. Its Small Business Development Center provides no-cost advising to entrepreneurs as part of the Texas South-West SBDC Network. Services are delivered on the San Marcos and Round Rock campuses, online, and through corporate and global partnerships.

Product overview

McCoy College of Business is a comprehensive business college at Texas State University offering a unified portfolio of academic programs and student services. The college provides undergraduate and graduate degree programs across five academic departments (Accounting, Information Systems and Analytics, Finance and Economics, Management, and Marketing), complemented by specialized centers including the Center for Professional Sales (ranked #1 worldwide), Center for Innovation and Entrepreneurship, Small Business Development Center, Center for Banking and Financial Services, and Student Success Center. Additional offerings include global education programs, Business Leadership Week events, and the TXSTMcCoy Magazine publication. The college is accredited by AACSB in both business and accounting.

Differentiator

Problem solved

Functional benefit

Brands

• TXSTMcCoy Magazine: Biannual online publication sharing student successes, alumni achievements, and faculty research
• Center for Professional Sales
• Center for Innovation and Entrepreneurship
• Texas State University SBDC
• Center for Banking and Financial Services

Products and services

• Undergraduate Business Programs Undergraduate business degree programs leading to the Bachelor of Business Administration (BBA) across five departments: Accounting, Information Systems and Analytics, Finance and Economics, Management, and Marketing. Designed for traditional college students and Texas State internal transfer students.
• Graduate Business Programs Graduate degree programs including the MBA, specialized master's degrees, and doctoral research opportunities, with online and part-time study options. Targeted at career-advancing professionals and graduate researchers.
• Center for Professional Sales Experiential learning center offering professional sales education through four specialized courses covering professional selling, sales management, technology in sales, and sales internships, with corporate partnerships and National and International Collegiate Sales Competition teams. Designed for students pursuing sales careers.
• Center for Banking and Financial Services Banking program featuring a specialized commercial banking curriculum, regional bank partnerships, internship opportunities, and industry certifications, designed to prepare students for commercial banking careers with seven bank sponsors (Frost Bank, First Commercial Bank, First Lockhart National Bank, First State Bank, Texas Regional Bank, Texas Capital Bank, Texas Bankers Foundation).
• Small Business Development Center (SBDC) Economic development program providing no-cost confidential business advising, training, workshops, and resources to small business owners and entrepreneurs in Central Texas. Covers business planning, financing, growth strategy, government contracting, international trade, and technology commercialization. Part of the Texas South-West SBDC Network with an Austin office.
• Center for Innovation and Entrepreneurship (CIE) Innovation and entrepreneurship center supporting cross-disciplinary collaboration, venture creation, and student entrepreneurship through the Bobcat Bazaar marketplace, Campus to Community Fund, Student Made initiative, and the CIE Podcast. Designed for student entrepreneurs and innovators.
• Global Education Programs Study abroad and international learning programs spanning Europe, Barcelona, Germany, Ireland, Southeast Asia, London, and The Hague, designed to provide McCoy College students with global business exposure.

Quantifiable outcome

• 100% job placement before graduation for sales students with $70k+ starting salary
• +3 more outcomes

Named customers26 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

19 partnerships are on record, tiered core, flagship and minor.

• Austin Community College System (ACC)coreStrategic or Co-development PartnerPRISM (Partnership for Regional Innovation in Semiconductor Manufacturing) partner providing workforce development support for semiconductor manufacturing in the Dallas/Fort Worth and Austin/San Antonio regions. ACC hosts the Army Futures Software Factory and supports microelectronics workforce growth through its Manufacturing Academy.
• Austin Regional Manufacturers Association (ARMA)coreStrategic or Co-development PartnerPRISM partner strengthening Central Texas manufacturing through advocacy, workforce development, and networking. Serves as voice of the region's manufacturing community.
• National Security Innovation Council (NSIC)coreStrategic or Co-development PartnerPRISM partner supporting National Security agencies, partnering with Army and Air Force on innovation. Helped launch the Army Software Factory and secures state investments to boost defense and aerospace efforts.
• UT Austin | Austin Technology Incubator (ATI)flagshipStrategic or Co-development PartnerPRISM lead partner led by The University of Texas at Austin, in collaboration with Austin Technology Incubator. Empowers deep tech entrepreneurs through customized support focusing on sustainability, healthcare, and microelectronics.
• MassChallengecoreStrategic or Co-development PartnerPRISM partner connecting startups, experts, and corporations globally. Equity-free model accelerates high-impact startups with bold, disruptive ideas.
• NextFlexcoreStrategic or Co-development PartnerPRISM partner focused on Hybrid Electronics for U.S. manufacturing. Additive technologies improve advanced packaging and circuit board manufacturing enabling miniaturization and integration.
• Fuel National SecuritycoreStrategic or Co-development PartnerPRISM partner facilitating public investments in targeted commercial dual-use applications through Small Business Partnerships to develop and scale strategic defense supply chain within commercial markets.
• TechFW (Fort Worth's Top Startup Incubator)minorStrategic or Co-development PartnerPRISM partner supporting over 200 companies since 1998, driving North TX economic growth. Empowers tech entrepreneurs with resources without taking equity.
• TAMEST (Texas Academy of Medicine, Engineering, Science and Technology)coreStrategic or Co-development PartnerPRISM partner uniting Texas's brightest minds in medicine, engineering, science, and technology to foster collaboration and advance research, innovation, and business in the state.
• Texas Association of Business (TAB)coreStrategic or Co-development PartnerPRISM partner representing Texas State Chamber and NAM affiliate. Handles outreach to medium and large companies focusing on involvement in defense supply chains.
• Texas Foundation for Innovative Communities (TFIC)coreStrategic or Co-development PartnerPRISM partner helping regions develop innovation systems like Silicon Valley and Austin. Initiatives boost Texas research, tech accelerators, entrepreneurship, and innovation ecosystems.
• Texas South-West SBDC NetworkflagshipStrategic or Co-development PartnerMcCoy College SBDC is part of this network funded by State of Texas and U.S. Small Business Administration cooperative agreement. Provides comprehensive small business support services across the region.
• America's SBDCflagshipStrategic or Co-development PartnerNational SBDC accrediting body ensuring quality standards across SBDC programs nationwide.
• Student MadecoreStrategic or Co-development PartnerStudent entrepreneurship program helping 25+ businesses grow through the Center for Innovation and Entrepreneurship.
• ABC SupplyminorChannel Partner/ Reseller/ DistributorBuilding materials distributor hosting sales internships for Center for Professional Sales students.
• Enterprise MobilityminorChannel Partner/ Reseller/ DistributorEnterprise Rent-A-Car hosting sales internships for Center for Professional Sales students.
• 3McoreChannel Partner/ Reseller/ DistributorManufacturing company hosting sales internships for Center for Professional Sales students in the aftermarket division.
• CaterpillarcoreChannel Partner/ Reseller/ DistributorHeavy equipment manufacturer hosting sales internships in the Aftermarket division for Center for Professional Sales students.
• Dell TechnologiescoreChannel Partner/ Reseller/ DistributorTechnology company hosting Sales Development Trainee program and providing site visits for graduate programs.

Scale indicators30 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Texas A&M University - Mays Business School: Another top-tier Texas public business school with AACSB dual accreditation, comparable degree portfolio (undergraduate, MBA, specialized master's, doctoral), and strong corporate partner network across multiple industries.
• Arizona State University - W. P. Carey School of Business: Largest U.S. public business school by enrollment, AACSB-accredited in both business and accounting, with comparable online MBA scale and corporate partnership breadth; competes for the same online and non-traditional graduate students nationally.
• Florida State University - College of Business: Public business school with comparable ranking tier (Top 50 Online MBA) and similar scale (5,000+ business majors), competing in the same national online MBA and graduate education markets.
• University of Texas at Dallas - Naveen Jindal School of Management: Large Texas public business school with comparable MBA and undergraduate offerings; competes for the same North Texas/Central Texas applicant pool and corporate partnership opportunities.
• University of Houston - C.T. Bauer College of Business: Major Texas public business school, AACSB-accredited, comparable enrollment scale and graduate program mix. Competes for the same Texas-based students and corporate partnership dollars.
• University of Texas at Austin - McCombs School of Business: Largest and highest-ranked business school in Texas, also AACSB-accredited in business and accounting. Directly comparable as a Texas public university business college competing for the same in-state applicants, faculty, and corporate recruiting partnerships.

Direct peers

• University of Toledo - John B. and Lillian E. Neff College of Business: Public business school widely recognized for its top-ranked Center for Professional Sales program; the most direct competitor to McCoy's #1-ranked sales program for students seeking specialized sales training and competition team experience.
• Baylor University - Hankamer School of Business: Although private rather than public, Hankamer is a Texas-based AACSB business school with comparable undergraduate, MBA, and specialized programs that competes for the same regional corporate partners and students.
• University of Texas at San Antonio - Alvarez College of Business: Texas public business school at similar tier of state university system, with comparable program mix including entrepreneurship, sales, and SBDC-style community engagement, sharing Central/South Texas student pipelines.

Others

• Texas State University SBDC - Network Peers (e.g., UTSA SBDC): Other Texas SBDC operators within the South-West SBDC Network; operate the same SBA-funded model of no-cost advising, training, and capital access for small businesses, comparable service mix and outcome reporting.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TXSTMcCoy
• YouTubeyoutube.com/@txstmccoy
• Facebookfacebook.com/txstmccoy
• LinkedInlinkedin.com/school/txstmccoy
• Instagraminstagram.com/txstmccoy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCoy College of Business