What Autosalon Klokočka does

Autosalon Klokočka, operating under Skupina Klokočka, is a privately held Czech Republic automotive dealership group headquartered in Prague 6 - Řepy. Founded in 2002, the company is an authorized dealer for multiple major automotive brands including Volkswagen (passenger and commercial vehicles), Audi, Škoda, Kia, and Honda, and an authorized service provider for SEAT and CUPRA. The group operates a multi-location physical showroom and service center network across the Czech Republic, supplemented by motorcycle sales, accessories, servicing, and rental through its wholly-owned subsidiary Motosalon Klokočka, and commercial office space leasing through Klokočka Office Centrum. Short-term car rental is offered via a partnership with Right Cars.

The revenue model spans new and used vehicle sales (one-time transactions), operational leasing across all brands (recurring subscription-style contracts), authorized servicing and maintenance (professional services), vehicle financing and insurance (transaction fees), vehicle buyout from consumers (transaction fees), motorcycle sales and rental, and office space rental. Pricing is not publicly disclosed and varies by brand, model, and configuration. Customer segments are individual car buyers and business fleet customers as primary segments, with motorcycle enthusiasts as a secondary segment. Go-to-market is sales-led, leveraging physical showrooms and brand-specific microsites for top-of-funnel marketing. Revenue, headcount growth, and ownership structure are not publicly disclosed; the company operates exclusively in the Czech Republic with no disclosed geographic expansion, proprietary technology platforms, AI/ML capabilities, APIs, or mobile applications.

Name

Autosalon Klokočka

Legal name

Skupina Klokočka

Website

https://klokocka.cz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Autosalon Klokočka (Skupina Klokočka) is a privately held Czech Republic multi-brand authorized automotive dealer group, selling and servicing Volkswagen, Audi, Škoda, Kia, Honda, SEAT, and CUPRA vehicles, plus operational leasing, financing, motorcycle retail (Motosalon Klokočka), and office rentals (Klokočka Office Centrum).

Ownership category

akta.pro rank

Product category

Multi-Brand Automotive Dealership

NAICS

Motor Vehicle and Parts Dealers (441), Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industry

Sportbike Motorcycle Rentals (THADAHAD)

Keywords

• Automotive dealership
• Vehicle sales
• Operational leasing
• Authorized auto service
• Multi-brand dealer

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales (New and Used): Sale of new and used automobiles across multiple authorized brands including Volkswagen, Audi, Škoda, Kia, Honda, and commercial vehicles.
2. Operational Leasing: Operating lease arrangements for vehicles, allowing customers to use vehicles without ownership.
3. Service and Maintenance: Authorized service and maintenance for Volkswagen, Audi, Škoda, SEAT, CUPRA, Kia, Honda, and Volkswagen commercial vehicles.
4. Vehicle Financing and Insurance: Financial services including vehicle financing and insurance products.
5. Vehicle Purchase (Výkup): Purchase of vehicles from customers selling their cars.
6. Car Rental: Short-term vehicle rental through Right Cars partnership.
7. Office Space Rental: Commercial office space rental at Klokočka Office Centrum in Prague 6 - Řepy.
8. Motorcycle Sales and Services: Motorcycle sales, accessories, clothing, service, and rental through Motosalon Klokočka.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Autosalon Klokočka (Skupina Klokočka) is a Czech Republic-based multi-brand automotive dealership group that sells new and used vehicles from Volkswagen, Audi, Škoda, Kia, Honda, SEAT, CUPRA, and Volkswagen Commercial Vehicles, and offers operational leasing, authorized servicing and maintenance, vehicle financing and insurance, vehicle buyout, and short-term car rental. The group also operates Motosalon Klokočka (motorcycle sales, accessories, service, and rental) and Klokočka Office Centrum (commercial office space rental in Prague 6 - Řepy).

Product overview

Autosalon Klokočka operates as a multi-brand automotive dealership group offering a unified portfolio of vehicle sales, servicing, and financing services. The core Autosalon Klokočka product encompasses new and used vehicle sales (Volkswagen, Audi, Škoda, Kia, Honda, Volkswagen Commercial Vehicles), operational leasing, vehicle servicing, vehicle buyout, and financing/insurance services. The group extends its portfolio through Motosalon Klokočka (motorcycle sales, accessories, service, and rental) and Klokočka Office Centrum (office space rental), creating a diversified automotive and mobility services group. The separate electric vehicles category highlights the growing EV segment within their vehicle offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Volkswagen vehicles (new and used) Sales of new and used Volkswagen passenger cars for individual and business buyers, including authorized servicing for the Volkswagen brand.
• Volkswagen Commercial Vehicles Sales and authorized servicing of Volkswagen Commercial Vehicles (Amarok, Caddy, Caravelle, Crafter, ID.Buzz, Multivan, Transporter, California) for commercial and fleet buyers.
• Audi vehicles (new and used) Sales of new and used Audi vehicles and authorized Audi servicing for individual and business buyers.
• Škoda vehicles (new and used) Sales of new and used Škoda vehicles and authorized Škoda servicing for individual and business buyers.
• Kia vehicles (new and used) Sales of new and used Kia vehicles and authorized Kia servicing for individual and business buyers.
• Honda vehicles (new and used) Sales of new and used Honda vehicles and authorized Honda servicing for individual and business buyers.
• Electric Vehicles Dedicated section for electric vehicle sales and offerings within the Autosalon Klokočka multi-brand portfolio.
• Operational Leasing (Operák) Operational leasing service for vehicles across Volkswagen, Audi, Škoda, Kia, Honda, and Volkswagen Commercial Vehicles, allowing customers to use vehicles without ownership under flexible lease terms.
• Authorized Vehicle Service and Maintenance Authorized maintenance and repair services for Volkswagen, Audi, SEAT, Škoda, CUPRA, Kia, Honda, and Volkswagen Commercial Vehicles.
• Vehicle Buyout (Výkup vozu) Service that allows customers to sell their existing vehicles directly to Autosalon Klokočka.
• Vehicle Financing and Insurance Vehicle financing and insurance products arranged to support vehicle purchases across the multi-brand portfolio.
• Motosalon Klokočka (Motorcycle Sales and Service) Motorcycle sales, accessories, riding gear, service, and rental through Motosalon Klokočka, a separate business unit under Skupina Klokočka.
• Car Rental (Right Cars) Short-term car rental service offered through a partnership with Right Cars (rightcars.cz).
• Klokočka Office Centrum (Office Rental) Commercial office space rental located at Karlovarská 814/115, Prague 6 - Řepy, operated through Klokočka Office Centrum.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Right CarsminorChannel Partner/ Reseller/ DistributorPartnership with Right Cars for car rental services. Referenced on website as partner for autopůjčovna (car rental) services.
• Volkswagen (Authorized Dealer)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Volkswagen, including Volkswagen passenger cars and Volkswagen Commercial Vehicles (Amarok, Caddy, Caravelle, Crafter, ID.Buzz, Multivan, Transporter, California).
• Audi (Authorized Dealer)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Audi vehicles including new cars, used cars, operational leasing, and service.
• Škoda Auto (Authorized Dealer)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Škoda vehicles including new cars, used cars, operational leasing, and service.
• Kia (Authorized Dealer)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Kia vehicles including new cars, used cars, operational leasing, and service.
• Honda (Authorized Dealer)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Honda vehicles including new cars, used cars, operational leasing, and service.
• SEAT (Authorized Service)minorChannel Partner/ Reseller/ DistributorAuthorized service provider for SEAT vehicles.
• CUPRA (Authorized Service)minorChannel Partner/ Reseller/ DistributorAuthorized service provider for CUPRA vehicles.
• Fond ohrožených dětíminorOthersCharitable organization supported by Skupina Klokočka as part of their corporate social responsibility initiatives.
• Vysoká škola ekonomická v PrazeminorOthersUniversity partnership - Prague University of Economics and Business supported as part of CSR initiatives.
• Sokol RudnáminorOthersSports club sponsorship as part of corporate social responsibility initiatives.
• Tomáš SlavataminorOthersIndividual athlete/personality supported as part of CSR initiatives.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LeasePlan: Major European operational leasing provider (now combined with ALD under Ayvens). Overlaps with Klokočka's operativní leasing stream on corporate fleet contracts in the Czech market.
• ALD Automotive: Société Générale-owned global operational leasing and fleet management company active in the Czech market. Comparable to Klokočka's operational leasing stream and corporate fleet offering at much larger scale, representing both a competitor and a partner channel.
• Inchcape plc: London-listed global multi-brand automotive distributor with operations across Europe, Africa, and Asia-Pacific. Comparable as a multi-brand authorized retail group with service and distribution operations serving both new and used vehicles.
• Hedin Mobility Group: One of Europe's largest privately held automotive dealer groups, with multi-brand authorized sales, service, and fleet/leasing across Sweden, Germany, UK, and Belgium. Direct structural analog of Klokočka's multi-brand authorized retail model at a much larger European scale.
• Emil Frey Group: Pan-European multi-brand automotive dealer group with deep representation of VW Group, Kia, and other brands across multiple countries. Closely comparable in business model (authorized sales, service, financing) and brand mix, but materially larger and diversified geographically.

Direct peers

• Louda Auto: Czech Republic-based multi-brand authorized dealer group representing VW Group and other marques with showrooms, service centers, and finance offerings. Operates in the same Czech market, same brand ecosystem, and identical authorized-retail model as Klokočka.
• Mototechna: Established Czech used-vehicle retailer with physical showrooms and online listings. Competes directly with Klokočka's used-car (Ojeté vozy) and trade-in (Výkup) operations for the same Czech retail consumer.
• AAA Auto: Largest multi-brand used-car retailer in Central Europe, headquartered in Czech Republic. Operates a high-volume showroom and online sales model directly competing with Klokočka's used-car and trade-in business across the same Czech consumer base.
• Auto Palace Group: Czech multi-brand automotive dealer group offering authorized sales and service for several marques. Direct head-to-head competitor in the Czech retail automotive market with overlapping service and financing offerings.

Others

• Mototechna Insurance / Direct auto leasing peers (e.g., Volkswagen Financial Services): OEM-affiliated captive financing and leasing arms — Volkswagen Financial Services operates in Czechia, providing financing, insurance, and leasing products that Klokočka distributes. Comparable because it shapes the competitive backdrop for Klokočka's financing and operational leasing revenue streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autosalon Klokočka