GiaPizza
GiaPizza is a Berlin-based, family-owned manufacturer of pre-baked frozen Neapolitan-style pizzas, serving German grocery retail, HORECA foodservice, private label partners (notably Ökofrost/Biopolar), and direct factory outlet consumers across Germany and Europe.
- Company typePrivate
- Founded1967
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What GiaPizza does
GiaPizza GmbH & Co. KG is a Berlin-based, family-owned manufacturer of pre-baked, frozen Neapolitan-style pizza and related bakery products, operated by the Giannini family with roots in Nola, Italy dating to 1967 and manufacturing operations in Berlin since 2007. The company produces hand-shaped pizzas using a 24-hour natural Biga fermentation, baking directly on stone in tunnel ovens via its proprietary QF ("Quick Frozen") process on a custom production line engineered by Andrea Giannini and sourced from equipment specialists in Bologna and Vicenza. Stated capacity is 6,000 dough portions and 5,000 pizzas per hour, supported by a 5,000 m² manufacturing facility in Berlin (expanded from 900 m² in 2023). Approximately 50% of production is BIO-certified (DE-ÖKO-003, since 2014), with BIO products projected to exceed 50% of revenue; the company is also IFS Food certified.
GiaPizza serves four customer segments through distinct go-to-market motions: (1) German Lebensmitteleinzelhandel retail chains, where six flagship pizzas are sold in hand-illustrated retail packaging; (2) Foodservice/HORECA, supplying hotels, cafes, caterers, gelaterias, pizzerias, pizza-shops, delivery services, bistros, bars, and fast-food operators across Germany and Europe with a broad base range; (3) Private Label OEM production, including the Biopolar BIO brand manufactured for Ökofrost; and (4) direct-to-consumer sales through a factory outlet (Werksverkauf) open Wednesday–Friday. The company also provides consulting services for planning and opening new pizza shops, covering products, ovens, marketing, regulations, and staff training. The legal entity is GiaPizza GmbH & Co. KG (registered Kiel, HRA 12352 KI), with GiaPizza Verwaltungs GmbH as general partner; the managing director is Vincent Dominik Giannini.
GiaPizza firmographics
Firmographics- Name
- GiaPizza
- Legal name
- GiaPizza GmbH & Co. KG
- Website
- https://giapizza.de
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GiaPizza is a Berlin-based, family-owned manufacturer of pre-baked frozen Neapolitan-style pizzas, serving German grocery retail, HORECA foodservice, private label partners (notably Ökofrost/Biopolar), and direct factory outlet consumers across Germany and Europe.
- Ownership category
- akta.pro rank
GiaPizza industry classification
Industry- Product category
- Frozen Pizza Manufacturing
- NAICS
- Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Frozen Specialty Food Manufacturing (311412), Commercial Bakeries (311812)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Frozen Pizza & Flatbreads (CRADADAB)
- akta.pro secondary industry
- Frozen & Par-Baked Bakery Production (THAFAFAK)
Keywords
Where GiaPizza is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
GiaPizza business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Frozen Pizza Product Sales: GiaPizza generates revenue through the manufacture and sale of pre-baked frozen Neapolitan-style pizzas. Products include pizza bases, topped pizzas, pizza dough portions (Teiglinge), focaccia, and related products sold to retail and foodservice customers.
- Private Label Production: Manufactures exclusive private label products for retailers in both organic and conventional categories, including the successful Biopolar brand for Ökofrost.
- Factory Outlet Sales: Direct sales of pizzas (various diameters with varying toppings), focaccia, bread, and snack products to private consumers from the production facility.
- Consulting Services: Advisory services for planning and opening new pizza shops, including pizza products, ovens, marketing, regulations, and staff training.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
GiaPizza product offering
Product offeringCore offering
GiaPizza manufactures pre-baked, handcrafted frozen Neapolitan-style pizzas and related bakery products (pizza bases, topped pizzas, focaccia, calzone, frozen dough balls) in Berlin using 24-hour natural fermentation and stone-oven tunnel baking. Products are sold through B2B channels — German grocery retail chains (Lebensmitteleinzelhandel), HORECA foodservice operators across Germany and Europe, and private label/OEM partners such as Biopolar for Ökofrost — supplemented by a direct-to-consumer factory outlet (Werksverkauf) and pizza-shop consulting services.
Product overview
GiaPizza is a Berlin-based neapolitan pizza manufacturer offering a unified product portfolio centered on handcrafted, pre-baked frozen pizzas and related bakery products. The company operates across four main market segments: retail (Lebensmitteleinzelhandel) with pre-packaged pizzas, organic (BIO) products certified since 2014, foodservice (HORECA) for hotels, caterers, and restaurants, and private label production. Key product lines include: La Specialitalia and giaQualität as quality-focused sub-brands; pizza bases (Pizzaboden) in 9 sizes from 18cm to 50cm; pre-topped pizzas (Belegte Pizza) with 20+ varieties; Pizza Famiglia (thick tray pizza); Focaccia and Focaccine (Italian flatbread products); Calzone; and frozen dough balls (TK-Teiglinge). Services include factory outlet sales, private label manufacturing, and pizza shop consulting. Products are produced using QF (Quick Frozen) pre-baking method in stone tunnel ovens, with natural long-term fermentation and hand-shaping.
Differentiator
Problem solved
Functional benefit
Brands
- La Specialitalia: A product line of neapolitan-style pizzas with various topping variations, handmade and baked in a stone oven. Marketed as a premium Italian pizza range.
Products and services
- La Specialitalia Premium Neapolitan pizza product line, handcrafted with authentic ingredients sourced from Italy (organic Type 00 flour from Modena, Greek salt, Spanish olive oil, Roman mozzarella) and baked in a stone oven. Marketed as a premium Italian pizza range within GiaPizza's portfolio.
- BIO Pizza Products Organic-certified pizza products (DE-ÖKO-003, certified since 2014) including Mista, Bruschetta, Margherita, and Salami Naturland. Approximately 50% of GiaPizza's production is BIO-certified.
- Lebensmitteleinzelhandel (Retail) Pizza Products Pre-packaged handcrafted pizzas for German grocery retail, sold in special hand-designed retail cartons. Six of GiaPizza's most popular pizzas (Caprese, Diavolo, Tonno Piccante, Mista, Vegetariana) are available in 25cm diameter retail packaging.
- Foodservice (HORECA) Pizza Range Pre-baked frozen pizza bases (Pizzaboden, 18cm–50cm), Pizza Pomodoro, Pizza Margherita, a broad assortment of topped pizzas (Salami, Tonno e Cipolle, Spinaci e Gorgonzola, Caprese, Paesana, Funghi, Schinken-Champignons, Capricciosa, Vegetariana, Diavolo, Quattro Formaggi, Mista, Hawaii, Scampi, Tirolese, Bruschetta, Bruschetta Vegan, Tonno Piccante, Diavolo Rindersalami, Rindersalami, Schinken, Margherita Bufala), Pizza Famiglia thick tray pizzas, Focaccia, Focaccine, Rondino, Calzone Lombardo, and frozen dough balls (TK-Teiglinge, 80g–1000g). Supplied for fast finishing in standard ovens.
- Private Label Production Custom contract manufacturing of exclusive retail brands for BIO/organic and conventional categories. Includes the successful production of the Biopolar brand for Ökofrost.
- Werksverkauf (Factory Outlet) Direct-to-consumer factory outlet at the Berlin production facility (Holzhauser Str. 142a, 13509 Berlin), open Wednesday to Friday 12:00–17:30. Sells pizzas in various diameters with varying toppings, focaccia, bread, and snack products from overproduction to private individuals.
- Pizza-Shop Consulting Advisory/consulting services for planning and opening new pizza shops, covering pizza products, ovens, marketing, regulations, and staff training. Leverages the Giannini family's pizza-making experience since 1967.
Companies that use GiaPizza
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
GiaPizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GiaPizza partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Ökofrost (Biopolar Brand)coreGiaPizza produces the successful Biopolar private label brand for Ökofrost, a retailer. This is a private label production partnership where GiaPizza manufactures exclusive organic pizza products under the Biopolar brand name.
- Bologna Equipment SpecialistscoreEquipment manufacturers from Bologna and Vicenza who supply the specialized production machinery capable of producing 6000 dough portions and 5000 pizzas per hour.
- Vicenza Equipment SpecialistscoreEquipment manufacturers from Bologna and Vicenza who supply the specialized production machinery capable of producing 6000 dough portions and 5000 pizzas per hour.
- Tempelhofer Mozzarella Supplier (Roman Producer)minorMozzarella is sourced from a Tempelhofer branch of a Roman producer, indicating a local supplier partnership for premium dairy ingredients.
- Modena Flour SupplierminorOrganic Type 00 flour is purchased from Modena, representing a supply chain partnership for key ingredient sourcing.
Scale indicators5 records
Recent moves8 records
Expansion highlights2 records
GiaPizza competitors and assessment
Company assessmentOthers
- Wagner Pizza (Nestlé):
- Ökofrost: German retailer specializing in organic frozen foods and GiaPizza's anchor private-label customer (Biopolar brand). Comparable as an ecosystem participant shaping organic frozen distribution in Germany.
- Ristorante Giannini (historic reference): The Giannini family's original Reinickendorf restaurant where the brand originated (1967); thematically related as the precursor business and ongoing brand-equity reference point rather than a current operating competitor.
Emerging players
- Italpizza: Italian frozen pizza manufacturer with growing European presence; comparable as a producer of authentic Italian-style frozen pizzas for retail and foodservice channels, similar in craft positioning to GiaPizza.
Broad incumbents
- Dr. Oetker: German CPG giant whose Ristorante is the category-leading premium frozen pizza brand in Germany; competes with GiaPizza for premium retail shelf space and consumer mindshare in frozen Italian food.
- Nestlé Deutschland: Parent of Wagner Pizza and Buitoni, operating broadly in the European frozen and prepared foods category; comparable as a parent of the largest direct competitor to GiaPizza in frozen pizza.
- Freiberger Group: One of Europe's largest frozen pizza manufacturers (owned by Südzucker), supplying private-label and branded frozen pizzas to most major European retailers — directly comparable in product category but vastly larger in scale.
- Südzucker: European sugar and food group that owns Freiberger, the largest frozen pizza manufacturer in Europe; comparable as the corporate parent of the dominant frozen-pizza producer GiaPizza competes against.
Direct peers
- Bofrost: Germany's leading direct-to-consumer frozen food retailer with a broad frozen portfolio including pizza; overlaps with GiaPizza's factory-outlet / direct-to-consumer motion and competes for the same premium frozen household buyer.
- Gustavo Gusto: German premium frozen pizza brand positioned on authentic Italian craft and clean ingredients — the closest direct competitor to GiaPizza in the premium/artisanal segment of the German frozen pizza category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
GiaPizza social profiles
Digital presenceGiaPizza compliance and trust
Trust signalCompliance2 records
GiaPizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
GiaPizza leadership team
Management profileNumber of profiles
Profiles3 records
GiaPizza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GiaPizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GiaPizza
What does GiaPizza do?
GiaPizza manufactures pre-baked, handcrafted frozen Neapolitan-style pizzas and related bakery products (pizza bases, topped pizzas, focaccia, calzone, frozen dough balls) in Berlin using 24-hour natural fermentation and stone-oven tunnel baking. Products are sold through B2B channels — German grocery retail chains (Lebensmitteleinzelhandel), HORECA foodservice operators across Germany and Europe, and private label/OEM partners such as Biopolar for Ökofrost — supplemented by a direct-to-consumer factory outlet (Werksverkauf) and pizza-shop consulting services.
Is GiaPizza a public or private company?
GiaPizza is a private company. It is classified as family owned and is currently operating.
When was GiaPizza founded?
GiaPizza was founded in 1967. It employs 11 to 50 people.
Where is GiaPizza based?
GiaPizza is headquartered in Berlin, Germany, in the Europe region.
How does GiaPizza make money?
Four revenue lines are on record. Frozen Pizza Product Sales are the primary driver. The others are private Label Production, factory Outlet Sales and consulting Services.
Who are GiaPizza's main competitors?
Others on record are Wagner Pizza (Nestlé), Ökofrost and Ristorante Giannini (historic reference). Italpizza is listed as an emerging player. Broad incumbents are Dr. Oetker, Nestlé Deutschland, Freiberger Group and Südzucker. Direct peers are Bofrost and Gustavo Gusto.
Does GiaPizza have an API?
No public API is recorded for GiaPizza.
What industry is GiaPizza in?
GiaPizza's product category is Frozen Pizza Manufacturing. Its primary akta.pro industry code is CRADADAB, Frozen Pizza & Flatbreads, with a secondary code of THAFAFAK, Frozen & Par-Baked Bakery Production. Its NAICS code is 311813 and its SIC code is 2050.