Electroquip

What Electroquip does

Electroquip Ltd is a privately held UK industrial automation distributor operating from Sittingbourne, Kent, incorporated in England and founded in 1985. The company functions as a multi-brand authorised reseller of factory automation components, stocking over 200,000 SKUs from more than 30 manufacturers including Festo, Siemens, ABB, Balluff, Sick, ifm, Schneider Electric (Telemecanique and Square D), Phoenix Contact, Rittal, Pilz, Burkert, Pilz, Pepperl+Fuchs, Pilz, Turck, Omron, SMC, Pneumax, Kraus & Naimer, and Spirax Sarco. Its product range spans pneumatics, sensors, control gear, safety equipment, power distribution, enclosures, connection technology, fluid control, steam systems, and cables, covering use cases from individual replacement parts to complete production-line systems.

Electroquip runs a dual-channel go-to-market combining a self-serve e-commerce storefront at electroquip.co.uk with a dedicated phone-based sales operation (01795 473714). The business positions industry-leading delivery as a core differentiator, offering same-day motorcycle and next-day standard delivery across a wide SKU range, alongside volume discounts, flexible quote-based pricing (30-day quotation validity), and post-sale services including kitting, electronic repair facilitation, installed product evaluation, and obsolescence/hot-swap of branded components for compatible shorter-lead alternatives. It serves UK manufacturing and factory automation buyers across both SMB long-tail (via web) and enterprise (via phone sales for complex or bulk requirements), targeting production efficiency, reduced downtime, and lower working-capital expenditure on parts acquisition.

The company monetises almost exclusively through one-time hardware sales of third-party OEM components under unit pricing, with chargeable ancillary services for assembly/repair work. Standard manufacturer warranty runs 12 months with paid extensions available up to product age of three years. No revenue, funding, M&A, leadership change, or regulatory action data is disclosed in the available sources, and the company has no identified parent, venture backing, or public listing.

Name

Electroquip

Legal name

ELECTROQUIP LTD

Website

https://electroquip.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Electroquip is a UK-based authorised distributor of factory automation components, stocking over 200,000 SKUs from 30+ leading manufacturers (Festo, Siemens, ABB, Balluff, Sick, etc.) and serving UK manufacturing buyers via e-commerce and phone sales with same-day and next-day delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Kent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Industrial Automation Components: Electroquip generates revenue through the direct sale of industrial automation components and systems. Products are sourced from manufacturer brand partners (including Festo, Balluff, Burkert, Turck, Pneumax, ifm, ABB, Sick, Kiepe, Weidmuller, Guardmaster, Piab, and many others) and sold to customers in UK manufacturing and factory automation sectors. Revenue is derived from one-time product transactions, with volume discounts available for larger orders. The company also offers additional chargeable services including kitting, repair facilitation, and installed product evaluation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Electroquip is a UK-based authorized distributor of industrial automation components, stocking over 200,000 products from world-leading factory automation brands including Festo, Balluff, Telemecanique, Burkert, Turck, ifm, ABB, Sick, Siemens, Phoenix Contact, Pilz, Rittal, and others. The company sells replacement parts, individual devices, and complete turnkey production line systems covering pneumatics, sensors, control gear, safety equipment, power distribution, enclosures, connection technology, fluid control, and steam equipment. Additional chargeable services include kitting, repair facilitation, and installed product evaluation, with same-day motorcycle and next-day standard delivery across the UK.

Product overview

Electroquip is an industrial automation distributor offering a comprehensive portfolio of factory automation products from multiple leading brands. The company operates as a multi-brand distributor rather than a single-product platform, stocking over 200,000 products across pneumatics (Festo, SMC, Pneumax), sensors (ifm, Balluff, Sick, Pepperl+Fuchs, Turck), control gear (Siemens, Omron, Telemecanique), safety equipment (Pilz, GuardMaster), power distribution (ABB, Square D), enclosures (Rittal), connection technology (Phoenix Contact, Weidmuller), and specialized equipment (Burkert fluid control, Spirax Sarco steam products). Their offering spans from individual replacement components to complete production line systems, serving factory automation needs across multiple industrial sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Festo Pneumatic Products Authorized UK distribution of the full Festo range of pneumatic cylinders, pneumatic valves, pneumatic drives, and FRL units for industrial and factory automation customers.
• SMC Pneumatics Comprehensive range of SMC pneumatic control products including linear actuators, guided actuators, rodless actuators, rotary actuators, solenoid valves, air pilot valves, tube and fittings, vacuum products, specialty equipment, and instrumentation.
• Pneumax Pneumatics Pneumax pneumatic products including cylinders, FRLs, valves, and fittings for industrial automation applications.
• Piab Vacuum Products Piab vacuum pumps and suction cups for industrial automation and material handling.
• ifm Electronic Sensors Authorized UK distribution of over 7,800 ifm electronic products including capacitive, inductive, magnetic, photoelectric, object recognition, pressure, temperature, vacuum, flow, and valve sensors, as well as encoders and evaluation systems for factory automation.
• Balluff Sensors Balluff inductive, capacitive, photoelectric, and ultrasonic sensors for industrial detection applications.
• Sick Sensors Sick laser sensors, encoders, rotary encoders, and bar code readers for factory automation.
• Pepperl+Fuchs Sensors Pepperl+Fuchs inductive, capacitive, magnetic field, photoelectric, and ultrasonic sensors, plus opto sensors and isolation barriers.
• Turck Banner Sensors Turck inductive, capacitive, magnetic field, photoelectric, and ultrasonic sensors for industrial automation.
• Omron Control Gear Omron contactors, overloads, relays, timers, programmable relays, photoelectric sensors, inductive sensors, limit switches, push buttons, HMI, frequency inverters, safety light curtains, temperature controllers, power supplies, and safety controllers.
• Siemens SIRIUS Control Gear Siemens SIRIUS industrial control products including contactors, circuit breakers, MCBs, star-delta starters, overload relays, and push buttons.
• Telemecanique Products Telemecanique AC drives, soft starts, contactors, circuit breakers, terminals, signal conditioners, overloads, and switches.
• Allen Bradley Automation Products Allen-Bradley industrial networks, managed switches, PLCs, motion control products, and sensors.
• ABB Power Distribution Products ABB process control systems, instrumentation, power relays, switches, and systems.
• Square D Power Distribution Products Square D circuit breakers, safety switches, switch disconnectors, consumer units, and switchgear, now part of Schneider Electric Group.
• Pilz Safety Products Pilz safety relays (PNOZ series), light curtains (PSEN), safety gate systems, and PMCtendo AC servo motors for machinery safety.
• GuardMaster Safety Products GuardMaster safety switches, trapped key interlocks, pressure mats, and safe edge products.
• Kiepe Safety Switches Kiepe safety switches and pull rope switches for industrial safety applications.
• Rittal Enclosures Rittal console systems, floor standing enclosures, plastic enclosures, wall mounting enclosures, and temperature control units for cabinet climate management.
• Phoenix Contact Connection Technology Over 30,000 Phoenix Contact components including modular terminal blocks, interface technology, PCB connection systems, surge protection, marking systems, sensor/actuator cabling, and IO systems.
• Weidmuller Electronics Weidmuller terminals, electronic modules, enclosures, managed switches, Ethernet products, power monitoring, and ATEX/Ex products.
• Kraus & Naimer Switches Kraus & Naimer control panel switches, enclosed switches, and switch disconnectors.
• Burkert Fluid Control Burkert solenoid valves and fluid control systems for precise process control.
• Spirax Sarco Steam Products Spirax Sarco steam traps, isolation valves, condensate pumps, control systems, and metering equipment for steam systems.
• Lapp Cable Lapp industrial cables and wiring solutions.
• Kitting, Repair Facilitation, and Installed Product Evaluation Services Chargeable value-added services offered alongside distribution, including kitting and custom product assembly, electronic repair facilitation, and installed product evaluation with obsolescence management for UK manufacturing customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core.

• FestocoreChannel Partner/ Reseller/ DistributorElectroquip stocks and sells the full Festo product range including pneumatic cylinders, pneumatic valves, pneumatic drives, and FRL units. Festo is highlighted as one of Electroquip's primary stocked brands with same-day and next-day delivery available.
• BalluffcoreChannel Partner/ Reseller/ DistributorElectroquip stocks Balluff sensors including inductive, capacitive, photoelectric, and ultrasonic sensors. Balluff is listed among Electroquip's primary brands with broad product availability.
• Telemecanique (Schneider Electric)coreChannel Partner/ Reseller/ DistributorElectroquip stocks Telemecanique products including AC drives, soft starts, contactors, and circuit breakers. Highlighted as a primary brand with extensive product range including ATV71 and ATV12 variable frequency drives.
• BurkertcoreChannel Partner/ Reseller/ DistributorElectroquip stocks Burkert solenoid valves and fluid control systems. Listed among primary brands with same-day and next-day delivery options.
• TurckcoreChannel Partner/ Reseller/ DistributorElectroquip stocks Turck sensors including inductive, capacitive, magnetic field, photoelectric, and ultrasonic sensors. Listed as a primary brand with broad product availability.
• ifm electroniccoreChannel Partner/ Reseller/ DistributorElectroquip is an authorised ifm distributor selling ifm sensors including capacitive, inductive, magnetic, photoelectric, object recognition, pressure, temperature, vacuum, flow, and valve sensors, as well as encoders and evaluation systems. Same-day or next-day delivery available.
• ABBcoreChannel Partner/ Reseller/ DistributorElectroquip stocks ABB products including process control systems, power relays, instrumentation, and process analysers. Listed among primary brands with Ex stock availability.
• SickcoreChannel Partner/ Reseller/ DistributorElectroquip stocks Sick sensors including opto sensors, laser sensors, bar code readers, encoders, rotary encoders, and vision products. Listed among primary brands with broad product availability.
• PneumaxcoreChannel Partner/ Reseller/ DistributorElectroquip stocks Pneumax pneumatic products including cylinders, FRLs, valves, and fittings. Listed among primary brands with Ex stock availability.
• SMC PneumaticscoreChannel Partner/ Reseller/ DistributorElectroquip stocks SMC Pneumatics products including linear actuators, guided actuators, rodless actuators, rotary actuators, solenoid valves, air pilot valves, tube and fittings, vacuum products, specialty equipment, and instrumentation. Same day/next day delivery available.
• KiepecoreChannel Partner/ Reseller/ DistributorElectroquip stocks Kiepe safety switches including pull rope switches. Listed among primary brands with Ex stock availability.
• WeidmullercoreChannel Partner/ Reseller/ DistributorElectroquip stocks Weidmuller products including terminals, electronic modules, enclosures, managed switches, Ethernet products, power monitoring, and ATEX/Ex products. Listed among primary brands.
• GuardMaster (Rockwell Automation)coreChannel Partner/ Reseller/ DistributorElectroquip stocks GuardMaster safety products including safety switches, trapped key interlocks, pressure mats, and safe edge products. Listed among primary brands.
• PiabcoreChannel Partner/ Reseller/ DistributorElectroquip stocks Piab vacuum pumps and suction cups. Listed among primary brands with Ex stock availability.
• Allen-Bradley (Rockwell Automation)coreChannel Partner/ Reseller/ DistributorElectroquip stocks Allen-Bradley sensors and industrial network products including PLCs and managed switches. Featured products include the Allen-Bradley 875CM5NP18P3 sensor.
• SiemenscoreChannel Partner/ Reseller/ DistributorElectroquip stocks Siemens industrial control products including SIRIUS contactors, circuit breakers, MCBs, star-delta starters, overload relays, and push buttons. The company claims over 25 years of experience selling Siemens products.
• Square D (Schneider Electric)coreChannel Partner/ Reseller/ DistributorElectroquip stocks Square D products including consumer units, circuit protection, timer clocks, motor starters, sensors, limit switches, and plug-on circuit protection. The company has over 25 years experience selling Square D products.
• OmroncoreChannel Partner/ Reseller/ DistributorElectroquip stocks Omron products including contactors, relays, timers, sensors, encoders, frequency inverters, HMIs, power supplies, safety controllers, light curtains, temperature controllers, push buttons, and programmable relays.
• Phoenix ContactcoreChannel Partner/ Reseller/ DistributorElectroquip stocks Phoenix Contact products as a UK reseller, including modular terminal blocks, interface technology, PCB connection systems, surge protection, power supplies, marking systems, IO systems, and sensor/actuator cabling. Next-day delivery and same-day despatch available.
• RittalcoreChannel Partner/ Reseller/ DistributorElectroquip stocks Rittal enclosures including floor standing enclosures, wall mounting enclosures, plastic enclosures, console systems, and temperature control products for cabinets.
• PilzcoreChannel Partner/ Reseller/ DistributorElectroquip stocks Pilz safety products including PNOZ safety relays, light curtains (PSEN), safety gate systems, and PMCtendo AC servo motors. Featured products include PST safety relay series and P2HZ X3 two-hand monitoring relays.
• Spirax SarcocoreChannel Partner/ Reseller/ DistributorElectroquip stocks Spirax Sarco steam system products including steam traps, condensate pumps, control systems, metering equipment, and isolation valves.
• Pepperl+FuchscoreChannel Partner/ Reseller/ DistributorElectroquip stocks Pepperl+Fuchs sensors including inductive, capacitive, magnetic field, photoelectric, and ultrasonic sensors, as well as isolation barriers.
• BernsteincoreChannel Partner/ Reseller/ DistributorElectroquip stocks Bernstein safety switches and limit switches. Listed among primary brands with Ex stock availability.
• Kraus & NaimercoreChannel Partner/ Reseller/ DistributorElectroquip stocks Kraus & Naimer products including control panel switches, enclosed switches, and switch disconnectors. The company claims over 25 years experience selling Kraus & Naimer products.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AutomationDirect: AutomationDirect is a US-headquartered catalog and e-commerce distributor of industrial automation products including PLCs, drives, sensors, and control gear. While more automation-focused and US-rooted, it competes with Electroquip for cross-border industrial buyers and overlaps in core product categories.
• Mouser Electronics: Mouser is a global authorized distributor of semiconductors and electronic components with a strong UK presence. While more focused on electronic components than full factory automation, it overlaps with Electroquip in sensor, control, and connection technology categories and competes for the same UK industrial buyer.
• RS Components: RS Components is one of the largest UK and European distributors of industrial and electronic components, including automation, sensors, pneumatics, and control gear. It is a much larger direct competitor to Electroquip with broader catalog, multi-country reach, and stronger brand relationships with overlapping manufacturers such as Siemens and Schneider Electric.
• Rexel UK: Rexel is a major UK electrical wholesale distributor carrying industrial automation, control gear, and electrical supplies. It is a much larger player with extensive branch network and overlaps with Electroquip's industrial customer base, particularly in control gear and power distribution.
• Digi-Key Electronics: Digi-Key operates a UK e-commerce site distributing electronic components, sensors, and industrial control products. It competes with Electroquip for the UK technical buyer and overlaps in sensor, connector, and power supply categories, though at significantly larger catalog scale.
• Farnell / element14: Farnell (part of Avnet) is a major UK and global high-service distributor of electronic components, industrial automation, and maintenance products. It carries many of the same brands as Electroquip (Phoenix Contact, Omron, etc.) and competes directly for the same UK industrial buyer base with a much larger catalog and digital infrastructure.

Regional players

• OEM Automatic: OEM Automatic is a Nordic-headquartered distributor of industrial automation components with UK operations. It carries comparable product types (pneumatics, sensors, motors, control gear) and serves a similar UK manufacturing customer base, making it a regional comparable for Electroquip.
• Distrelec: Distrelec is a European distributor of industrial automation, electronic components, and maintenance products. It overlaps with Electroquip's product categories (sensors, control gear, pneumatics) and serves overlapping UK end customers, though its primary geographic focus is broader Continental Europe.

Direct peers

• Rapid Electronics: Rapid Electronics is a UK-based distributor specializing in electronic components, automation, sensors, and industrial control products. It is closely comparable to Electroquip in size, geography, and target customer base, with overlapping brand portfolio and a similar sales-led + e-commerce model.

Emerging players

• Crouzet (distributor network): Crouzet is a manufacturer of control components, timers, and pneumatic products with an authorized distributor network in the UK. While primarily a manufacturer, its UK distribution partners and direct e-commerce presence overlap with Electroquip's stocked categories such as timers, relays, and control gear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights1 record

Customer concentration

• Xx.com/electroquip
• YouTubeyoutube.com/user/electroquipTV/videos
• Facebookfacebook.com/ElectroquipLtd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electroquip