Motion TM

What Motion TM does

Motion TM Vertriebs GmbH is a Troisdorf, Germany-based online distributor and retailer of mobile telecommunications products, operating since 2003 (predecessor fonmarkt.de founded 2001) as a privately held GmbH owned by four founding shareholders since 2020. The business runs a multi-brand portfolio: handytick and Talkline target end consumers with smartphones, mobile contracts across all major German carriers, and accessories; MOON serves a B2B network of more than 900 registered specialized retailers (Fachhändler) with daily-updated pricing, calculation tools, and dropshipping; smieten offers subscription-style smartphone rental; and Motion Business addresses enterprise customers with fleet and tariff consulting.

The technology backbone is a multi-brand e-commerce stack — AWS-hosted, Cloudflare-fronted — with B2B IT interfaces (JSON, XML, EDI, CSV) for automated ordering and billing to dealers, supporting 200,000+ daily shipments and 1.5M+ products moved in FY2024. Digital marketing uses Google Ads, Meta pixels, Mailjet email, and SEO. The firm holds carrier certifications with Vodafone, Telekom, O2, mobilcom-debitel, and otelo, plus OEM distribution rights for Apple, Samsung, Xiaomi, and Google.

Revenue is generated through five streams: hardware margins on devices/accessories, mobile-contract commissions from carriers, B2B dealer transaction fees, white-label/affiliate licensing, and recurring smieten rentals. Customer segments span end consumers (B2C), specialized retailers (B2B), corporate accounts, and digital marketing affiliates. Headcount of ~100 employees with €550M FY2024 revenue implies an exceptionally high revenue-per-employee ratio for the sector, reflecting shared logistics and customer-service infrastructure across brands.

Name

Motion TM

Legal name

MOTION TM Vertriebs GmbH

Website

https://motion-tm.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Motion TM Vertriebs GmbH is a Troisdorf-based online mobile telecommunications distributor serving German consumers, 900+ specialized retailers, and business customers across five sub-brands, with FY2024 revenue of €550M.

Ownership category

akta.pro rank

Headquarters

HQ city

Troisdorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hardware Sales: Sale of smartphones, tablets, wearables, and accessories to end consumers and B2B partners. Revenue generated from product margins and volume-based pricing for dealers.
2. Mobile Contract Commission: Commission revenue from mobile network operator partnerships (Vodafone, Telekom, O2, mobilcom-debitel, otelo) for contract activations and renewals.
3. B2B Dealer Services: Revenue from specialized retailers through dealer pricing, premium support services, and extended payment terms for registered partners.
4. White Label Licensing: Commission-based revenue from white label partnerships where partners earn revenue sharing on sales made through their branded Motion-powered storefronts.
5. Rental/Subscription (Smieten): Smartphone rental service (smieten.com) offering devices without minimum contract terms, including protection package, warranty, and insurance. Supports circular economy model.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels8 records

Core offering

Motion TM is a German online retailer and distributor of mobile telecommunications products. It sells smartphones, tablets, accessories, and mobile network contracts from major carriers (Vodafone, Telekom, O2) to end consumers via its own e-commerce portals (handytick, Talkline, Smieten) and serves B2B specialist retailers and corporate customers via the MOON dealer portal, wholesale distribution, white-label solutions, and Motion Business fleet/tariff services.

Product overview

MOTION TM is an online distributor for mobile telecommunications operating multiple sub-brands including handytick (consumer electronics and contracts), Talkline (mobile tariffs on Telefónica network), MOON (B2B retailer portal with calculation tools), Smieten (smartphone rental/subscription), and Motion Business (enterprise telecommunications solutions). The company offers distribution services for wholesalers and retailers with dropshipping capabilities, an affiliate program, white-label shop solutions, and campaign management services. The portfolio is designed to serve both end consumers (B2C) and business partners (B2B) through various specialized brands.

Differentiator

Problem solved

Functional benefit

Brands

• handytick: Latest smartphones, contracts across all networks, tariff packages and comparisons, accessories, gadgets, and community platform with frequently updated prices
• MOON (Moon Fachhandel)
• Talkline
• smieten
• Motion Business

Products and services

• handytick Consumer-facing online portal selling the latest smartphones, mobile contracts across all German carriers, tariff packages and comparisons, accessories, gadgets, and a community platform with weekly updated prices. Targeted at end consumers who prefer direct purchasing over lengthy call-center interactions.
• Talkline Online portal and mobile tariff provider operating on the Telefónica network, offering transparent mobile tariffs without hidden costs and with price guarantees, primarily to end consumers seeking O2-network plans.
• MOON Fachhandel Portal B2B portal for specialist retailers offering calculation tools, cost-effective hardware purchasing, daily-updated exclusive dealer pricing, IT interfaces (JSON, XML, EDI, CSV), end-customer marketing materials, and dropshipping to end customers with optional dealer branding.
• Smieten Smartphone Rental Smartphone rental subscription service with no minimum contract term, including a protection package, warranty, and insurance, supporting a circular-economy model for sustainable device consumption.
• Motion Business Holistic telecommunications solutions for corporate business customers, including analysis of operational requirements, mobile tariff optimization, fleet device provisioning and support, and personal consulting to deliver reliable, cost-efficient mobile services.
• Distribution Service Wholesale distribution service offering the latest devices from all major manufacturers, all common tariffs, tablets, multimedia, and accessories to wholesalers, retail chains, specialist retailers, and prepaid internet shops, with dropshipping supported by neutral shipping or partner branding directly to end customers.
• White Label Shop White-label e-commerce solution that lets partners redirect customers to MOTION's marketplace via linking, customized with the partner's logo; partners earn commission on each sale without managing technical infrastructure or economic risk.

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, minor and standard.

• mobilcom-debitelcoreChannel Partner/ Reseller/ Distributor · 1 January 2013MOTION held a strategic partnership with mobilcom-debitel (freenet Group) from 2013 to 2020, during which freenet held 51% ownership. The partnership has since ended and MOTION became independent again with original shareholders holding 100% of shares. Joint business development occurred during the partnership period.
• VodafonecoreChannel Partner/ Reseller/ DistributorCertified online partner for Vodafone, selling mobile contracts and devices across the Vodafone network. MOTION holds official Vodafone certification.
• Deutsche TelekomcoreChannel Partner/ Reseller/ DistributorAuthorized Telekom partner for mobile contracts and telecommunications products. MOTION holds official Telekom certification.
• Telefónica (O2)coreChannel Partner/ Reseller/ DistributorO2 partner for selling mobile contracts through the handytick brand. MOTION holds official O2 partner certification.
• otelominorChannel Partner/ Reseller/ DistributorCertified online partner for otelo brand (subsidiary of Vodafone) offering mobile contracts.
• ApplecoreChannel Partner/ Reseller/ DistributorDirect access to Apple products including iPhones, iPads, and accessories for distribution through MOTION's retail and dealer networks.
• SamsungcoreChannel Partner/ Reseller/ DistributorDirect access to Samsung mobile devices, tablets, and accessories for distribution through MOTION's retail and dealer networks.
• XiaomistandardChannel Partner/ Reseller/ DistributorDistribution partnership for Xiaomi smartphones and consumer electronics.
• GooglestandardChannel Partner/ Reseller/ DistributorDistribution partnership for Google Pixel smartphones and accessories.

Scale indicators11 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Notebooksbilliger.de (NBB): One of Germany's largest online electronics retailers, specializing in smartphones, notebooks, and consumer electronics with comparable scale and e-commerce operations to Motion TM's handytick brand.
• Mindfactory AG: Leading German online retailer for IT hardware, smartphones, and consumer electronics, comparable in e-commerce scale, logistics operations, and target consumer base to Motion TM.
• Cyberport GmbH: German online electronics retailer (part of the Hubertus Strungmann portfolio) selling smartphones, tablets, and consumer electronics with similar B2C and B2B operations as Motion TM's handytick brand.
• Freenet AG: Germany's largest independent telecom retailer/reseller, holding the mobilcom-debitel brand — the same partner that previously held 51% of Motion TM. Direct overlap in multi-carrier contract sales, smartphone distribution, and dealer network operations.
• Conrad Electronic SE: German multi-channel electronics distributor and retailer (B2B and B2C) with comparable focus on mobile devices, accessories, and serving small retailers/dealers — directly overlapping with Motion TM's distribution and Fachhandel positioning.
• Alternate GmbH: German online and B2B retailer of IT, smartphones, and consumer electronics, operating a similar multi-channel model with dealer/distributor services comparable to Motion TM's MOON B2B portal.

Broad incumbents

• 1&1 AG (United Internet): Major German mobile virtual network operator and internet service provider that sells mobile contracts, hardware, and fiber internet directly and through partners. Overlaps with Motion TM's contract brokerage model and carrier relationships.
• MediaMarkt (MediaMarktSaturn): Europe's largest consumer electronics retailer operating in Germany with extensive smartphone and mobile contract offerings, competing with Motion TM for both B2C and dealer-channel smartphone sales.
• Amazon Germany: Dominant German e-commerce platform selling smartphones, mobile contracts (via partner activations), and accessories, competing head-on with Motion TM's handytick brand on price, selection, and logistics speed.

Emerging players

• Check24 Vergleichsportal GmbH: Germany's leading comparison portal for telecom contracts, mobile phones, and insurance. Increasingly capturing the tariff comparison and contract brokerage traffic that Motion TM's handytick/Talkline brands depend on, representing a partial-overlap competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motion TM