Festival Management Group

What Festival Management Group does

Festival Management Group, Inc. (FMG) is a privately held, Delray Beach, Florida-based full-service event management and production company founded in 1999. The company operates four signature events in South Florida: Garlic Fest (26th annual in 2025, held at Wellington Amphitheater), Wellington Bacon & Bourbon Fest (11th annual), LagoonFest (an environmental education event at Lake Worth Lagoon), and Delray Affair (63rd annual arts and craft festival spanning 7 city blocks in downtown Delray Beach). FMG positions itself as a concept-to-completion producer handling site design, budgets, technical services, permitting, exhibitor contracts, logistics, sponsorship services, advertising, staffing, and on-site entertainment production (lighting, audio, visual, staging). The company is led by a small team of 1-10 employees, with Event Manager Nancy Stewart-Franczak holding the Certified Festival & Event Executive designation (one of only 420 worldwide).

FMG's revenue model is a mix of three streams: (1) exhibitor/vendor fees collected via the third-party Eventeny platform with acceptance-based selection, (2) corporate sponsorship revenue generated through direct sales outreach managed by a dedicated sponsorship manager, and (3) general admission where applicable (at least one event, Wellington Bacon & Bourbon Fest, is free to the public). The customer base is segmented across four groups: municipalities and event organizers seeking production services, SMB exhibitors/vendors, corporate sponsors, and general public consumers. The company reports no proprietary technology platform, no AI/ML capabilities, no institutional funding, and no disclosed revenue figures. Strategic partnerships include Palm Beach County (governmental), The Palm Beaches Florida tourism board, Clear Channel Outdoor (advertising), RealTime (technology infrastructure), and the Greater Delray Beach Chamber of Commerce. The company is today effectively a lifestyle-scale operator whose primary growth lever is the continued renewal and incremental optimization of its four recurring event properties.

Name

Festival Management Group

Legal name

Festival Management Group, Inc.

Website

https://festivalmanagementgroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Festival Management Group is a private, Delray Beach-based event management and production company founded in 1999 that produces four signature annual festivals in South Florida — Garlic Fest, Wellington Bacon & Bourbon Fest, LagoonFest, and Delray Affair — serving municipalities, SMB exhibitors, corporate sponsors, and general public consumers.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF)

akta.pro secondary industry

Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)

Keywords

• Event management services
• Festival production
• Live event planning
• Sponsorship sales
• Vendor management

Headquarters

HQ city

Delray Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Exhibitor/Vendor Fees: Festival Management Group charges exhibitors and vendors fees to participate in their events. Applications are accepted through their website with acceptance-based selection.
2. Sponsorship Revenue: Corporate sponsors pay for event sponsorship opportunities, with dedicated sponsorship sales managed by John Franczak and contact number provided for sponsorship inquiries.
3. General Admission (some events): Some events like Wellington Bacon & Bourbon Fest are free to attend, while others may charge admission. Delray Affair spans 7 city blocks and attracts visitors from around the country.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Festival Management Group is a full-service event management and production company based in Delray Beach, Florida, producing four signature annual festivals in South Florida: Garlic Fest, Wellington Bacon & Bourbon Fest, LagoonFest, and Delray Affair. The company delivers end-to-end event production capabilities including site design, budgeting, technical services, permitting, exhibitor contracts, logistics, sponsorship sales, advertising, staffing, and on-site management. Beyond its own events, FMG sells its event production expertise to municipalities and organizations that need professional festival management.

Product overview

Festival Management Group operates as a single unified service offering focused on event management and production. The company produces four signature events in South Florida: Garlic Fest, Wellington Bacon & Bourbon Fest, LagoonFest, and Delray Affair. In addition to event production, the company provides comprehensive event management services including site design, budgeting, technical services, permitting, exhibitor management, logistics, sponsorship services, advertising, staffing coordination, site management, and entertainment production (lighting, audio, visual, staging). These services work together to deliver complete event solutions from concept to completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Garlic Fest An annual garlic-themed festival held at the Wellington Amphitheater featuring garlic-infused culinary offerings, live music, and entertainment. The 2025 edition marks the 26th anniversary. Open to the general public and produced for FMG by its event management team.
• Wellington Bacon & Bourbon Fest An annual free-admission festival held at the Village of Wellington Town Center Promenade featuring over 30 bourbons and whiskeys, bacon-inspired dishes, artists and crafters, and culinary offerings. The 2025 edition marks the 11th anniversary. Featured on the Cooking Channel's Carnival Eats in 2018.
• LagoonFest An environmental education festival held at Lake Worth Lagoon in West Palm Beach featuring wildlife presentations, kayak clean-up tours, scientist-guided catamaran tours, exhibitor booths, and Kids Zone activities. Co-located adjacent to the West Palm Beach Green Market for cross-promotion.
• Delray Affair A premier arts and crafts festival spanning 7 city blocks along downtown Delray Beach, recognized as one of the top arts festivals in the Southeast United States. The 2025 edition is the 63rd annual edition, hosted by the Greater Delray Beach Chamber of Commerce and produced by FMG. Attracts artists and crafters from across the country.
• Event Management and Production Services Full-service event management and production offering covering site design, budgets, technical services, permits, exhibitor contracts, logistics, sponsorship services, advertising, staffing, site management, and lighting/audio/visual/staging/entertainment production. Delivered to municipalities, organizations, and sponsors across South Florida for 26 years.

Quantifiable outcome

• 26 years of continuous operation producing signature events

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and supporting.

• Greater Delray Beach Chamber of CommercecoreStrategic or Co-development Partner · 1 January 2025The Greater Delray Beach Chamber of Commerce is hosting the 63rd year of the Delray Affair in 2025. FMG produces this prestigious arts and craft festival described as the 'Greatest Show under the Sun'.
• RealTimesupportingTechnology or IntegrationRealTime (realtimemg.com) is shown as a partner logo on FMG's website. RealTime appears to provide technology infrastructure for FMG, as evidenced by the website credit 'Powered by RealTime'.
• Clear Channel OutdoorsupportingGTM or Marketing PartnerClear Channel Outdoor (clearchanneloutdoor.com) is shown as a partner, providing outdoor advertising and promotional opportunities for FMG events.
• Palm Beach CountycoreStrategic or Co-development PartnerPalm Beach County (pbcgov.org) is a key partner supporting FMG's regional events and operations in South Florida.
• The Palm BeachescoreGTM or Marketing PartnerThe Palm Beaches Florida (thepalmbeaches.com) is the official tourism marketing organization for Palm Beach County and partners with FMG to promote regional events including LagoonFest.
• West Palm Beach Green MarketsupportingGTM or Marketing PartnerWest Palm Beach Green Market is located adjacent to LagoonFest at Flagler Drive in downtown West Palm Beach, providing cross-promotional opportunities.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• C3 Presents: Producer of Austin City Limits Music Festival and co-producer of Lollapalooza. Closely mirrors FMG's model of building and operating branded, recurring signature festivals.
• Superfly: Production company behind Bonnaroo, Outside Lands, and other multi-stage destination festivals. Directly comparable as a festival producer that curates and operates signature events without necessarily owning venues.
• Danny Wimmer Presents: Independent festival promoter behind Bourbon & Beyond, Sonic Temple, and other destination events. Comparable in producing distinct, themed signature events with strong sponsor programs.

Regional players

• FestEvents: Norfolk, Virginia-based municipal festival production company that produces multiple signature regional festivals under contract with a city. Similar in scope and asset-light operating style to FMG but serving a different metro.

Broad incumbents

• Townsquare Media: Mid-market media company with a Townsquare Events division producing festivals and live events in smaller markets. A useful comp for a regional festival operator with media tie-ins.
• AEG Presents: Live-entertainment division of AEG, one of the world's largest festival and concert operators. Overlaps with FMG in festival promotion but operates at vastly greater scale and across many verticals.
• Live Nation Entertainment: World's largest live entertainment company, promoting festivals, concerts, and ticketed events globally. A high-level incumbent competitor in the festival promoter space.

Others

• Spectra (formerly Global Spectrum): Provider of venue management, food services, and event production for arenas, stadiums, and festivals. Adjacent peer given shared event-production DNA and overlap with FMG's host-venue relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FestivalManagementGroup
• LinkedInlinkedin.com/company/festival-management-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Festival Management Group