Terre Valserine Tourist Office

What Terre Valserine Tourist Office does

Terre Valserine Tourist Office (legal name: Office de Tourisme Terre Valserhône) is a publicly owned French tourist office established in 2017, operating as a Régie public establishment with legal personality and financial autonomy under the Communauté de Communes Terre Valserhône. It is headquartered at 71 rue de la République in Valserhône (formerly Bellegarde-sur-Valserine), Ain department, Auvergne-Rhône-Alpes region, France, with 51-100 employees. The organization serves individual tourists, families, school groups, corporate event organizers, and outdoor recreation enthusiasts visiting the Terre Valserhône territory, which spans nine communes and includes natural sites, Nordic ski domains, and cultural landmarks.

The core offering combines a content-rich tourism information portal, an e-commerce ticketing platform (reservation.terrevalserine.fr), interactive territory maps, live webcams, accommodation and activity directories, an event calendar, and dedicated group travel services for groups of 15+. Distinctive assets include Dinoplagne, promoted as the world's longest dinosaur track site with an accompanying VR experience, and the historic Fort l'Écluse. The technology platform runs on WordPress CMS integrated with the Apidae collaborative tourism data network, which distributes listings and event data to partner tourism websites and applications. The office holds registered travel operator status (IM001170005) with Atout France, is affiliated with the Fédération Nationale des Offices de Tourisme, and operates under GDPR-compliant data practices with Axeptio consent management.

Revenue is generated through three streams: ticketing and booking commissions on attractions (Dinoplagne individual adult tickets €12-14, family packages €34-36; Fort l'Écluse €6 full rate with group and family rates; Nordic ski day passes at approximately €9), recurring public funding from the parent intercommunal authority and potentially regional tourism development funds, and professional services for group tourism including guided tours and packaged stays. Go-to-market is direct-to-consumer through the physical office, the online booking portal, brochures, the Apidae distribution network, the Pré[email protected] corporate event platform, and the Pass'Découvertes de l'Ain multi-site pass. Pricing is unit-based with group and family tiers, and the segment mix spans individual leisure, group/corporate, education, and outdoor recreation personas.

Name

Terre Valserine Tourist Office

Legal name

OFFICE DE TOURISME TERRE VALSERHONE

Website

https://terrevalserhone-tourisme.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Terre Valserine Tourist Office is a publicly owned French tourist office promoting the Terre Valserhône territory in Ain department, providing visitor information, online ticketing, activity and accommodation directories, and group travel services for individual tourists, families, schools, and corporate event organizers.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), Museums, Historical Sites, and Similar Institutions (712), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

National Park & Protected Area Tours (THAJAIAA), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

Keywords

• Destination marketing services
• Tourism information services
• Outdoor activity bookings
• Cultural heritage tourism
• Travel accommodation directory

Headquarters

HQ city

Bellegarde-sur-valserine

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Ticketing and Booking Commissions: Online ticket sales for attractions including Dinoplagne, Fort l'Écluse, and activity bookings generate commission revenue.
2. Public Funding: As a Régie (public establishment), the office receives funding from the Communauté de Communes Terre Valserhône and possibly regional tourism development funds.
3. Group Services: Organized group tourism services including guided tours, activities, and packaged stays for professional groups and school excursions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Office de Tourisme Terre Valserhône promotes and sells tourism services for the Terre Valserhône territory in the Ain department of France. It operates an informational website, online ticketing platform, accommodation and activity directories, event calendar, and group travel services centered on the region's outdoor recreation, cultural heritage, and local gastronomy.

Product overview

Terre Valserhône Tourist Office operates a comprehensive tourism platform consisting of a main information website with interactive maps, webcam services, and an online booking system. The offering includes activity and accommodation directories, event calendars, and dedicated services for group travelers and tourism professionals. The platform connects visitors with local attractions like Dinoplagne (dinosaur track site), Fort l'Écluse, natural sites, and various outdoor activities including hiking, skiing, water sports, and paragliding. The office also provides ticketing services and professional resources for tourism partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Terre Valserhône Tourism Website Official tourism information portal for the Terre Valserhône region providing comprehensive details on attractions, accommodations, restaurants, activities, and events, aimed at individual travelers and families planning visits.
• Online Boutique and Billetterie Online ticketing and reservation platform for visitors to purchase attraction admissions (including Dinoplagne and Fort l'Écluse) and book activities directly.
• Group Travel Services Curated group travel packages including guided tours, accommodation, restaurant, and activity arrangements for school groups, corporate retreats, and leisure groups of 15+ persons.
• Accommodation Directory Directory and booking platform for accommodations in the territory, including hotels, gîtes, bed & breakfasts, campsites, group accommodations, and unusual lodging options.
• Activity Listings and Bookings Directory of outdoor activities such as hiking, cross-country skiing, paragliding, kayaking, via ferrata, and snowshoeing with booking options across the Terre Valserhône territory.
• Event Calendar (Agenda) Comprehensive event listing platform showcasing cultural events, festivals, concerts, and local manifestations throughout the territory.
• Interactive Territory Map Digital interactive map of the territory with panoramic viewpoints, natural sites, and tourist attractions for visitor exploration.
• Webcam Service Live webcam feeds providing real-time views of the territory, including ski conditions and weather at locations such as Catray and the Plateau de Retord.
• Group Travel Guide Brochures Downloadable group travel planning brochures and guides (2024/2026 editions) used by group organizers to plan trips and itineraries in the territory.
• Pro Space Partner Portal

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Communauté de Communes Terre ValserhônecoreOthersThe parent local government authority that governs the tourist office as a Régie public establishment. Provides funding, administrative oversight, and strategic direction for tourism development in the territory.
• Apidae (Scic SA Apidae Tourisme)coreTechnology or IntegrationCollaborative tourism data platform providing the technical infrastructure for managing and distributing tourism listings, event calendars, and booking data across partner websites.
• Fédération Nationale des Offices de TourismecoreStrategic or Co-development PartnerNational federation providing professional standards, networking, and promotional support for affiliated tourist offices across France.
• Groupama AssuranceminorOthersFinancial guarantee provider for the travel operator license, required by French law for registered travel operators.
• SMACL AssurancesminorOthersProfessional liability insurance provider covering the tourist office's activities.
• Prémices.clickminorGTM or Marketing PartnerCorporate event platform featuring Terre Valserhône partners for professional events and team-building activities.
• AintourismecoreStrategic or Co-development PartnerDepartmental tourism observatory providing market intelligence, statistics, and professional resources for tourism development in the Ain region.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Atout France: National tourism development agency that regulates and supports French tourist offices, including Terre Valserhône's travel-operator registration. Operates one governance tier above departmental DMOs with national scope.
• Auvergne Rhône-Alpes Tourisme: Région-level tourism agency encompassing the Ain département and Terre Valserhône's broader territory. Provides overarching destination promotion and strategy that frames the local tourist office's positioning.

Direct peers

• Office de Tourisme du Pays de Gex: Tourist office for the Pays de Gex intercommunale, also in Ain département and close to Geneva. Competes for the same Geneva-fed visitor base and promotes overlapping outdoor and cultural offerings.
• Office de Tourisme Bugey Sud: Neighboring intercommunale tourist office in Ain département, covering Bugey Sud communes. Targets similar visitor segments (families, outdoor enthusiasts, group organizers) with comparable nature and cultural-heritage attractions.
• Visit Jura: Départemental DMO for the Jura département, directly adjacent to Terre Valserhône. Promotes the same 'Pure Jura' regional identity, overlapping outdoor and gastronomy tourism, making it the most structurally comparable peer.
• Aintourisme: Départemental tourism agency for Ain, the same département as Terre Valserhône. Already a documented partner providing market intelligence and professional resources, and operates at the same scale with overlapping commune coverage.
• Haut-Bugey Tourism Office: Tourist office covering the Haut-Bugey area, which overlaps with Terre Valserhône's regional context. Promotes adjacent outdoor, skiing, and heritage sites in the same broader Bugey/Jura geography.
• Visit Savoie Mont Blanc: Mountain tourism DMO for Savoie and Haute-Savoie. Comparable model promoting alpine outdoor activities, ski domains, and accommodation directories; similar public-tourism-board structure and scale.

Regional players

• Haute-Savoie Tourisme: Départemental tourism body for Haute-Savoie. Comparable mission and outdoor-ski positioning but serves a more internationally recognized alpine destination; useful benchmark for destination-marketing maturity.
• Geneva Tourism & Congress Foundation: Cross-border DMO for Geneva, a key feeder market for Terre Valserhône via the A40 corridor. Similar visitor-information and accommodation-listing model, though operating in a larger metropolitan context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terre Valserine Tourist Office