LES PREMICES DE PREMICES

What LES PREMICES DE PREMICES does

Prémices (operated by MICE AND HUMANS SAS) operates a free-access B2B online directory that connects companies — typically non-professional event organizers such as executive assistants, HR managers, and directors — with vetted local service providers for corporate events (seminars, team buildings, conferences, afterworks) across the French Alps (Savoie, Haute-Savoie, Ain, Jura, Isère) and the Geneva area. The platform lists 772 providers across venues, activities, restaurants, accommodations, and services, and is augmented by the Help Event telephone hotline, a bi-annual print magazine ('Mag de l'Event Pro'), a newsletter base of 14,000 organizers, the Apéros de la Click and Village de la Click networking events, and a partnership with the SET'UP Geneva MICE trade show. The technology is a cloud-based directory with Cloudinary for media assets; there is no public API, SDK, or disclosed AI/ML capability. The business model is a two-sided platform monetized entirely on the provider side via tiered annual subscriptions ranging from €360/year (1 product) to €1,152/year (5 products), plus pay-as-you-go upsells including newsletter sponsorships (€250), magazine ad placements (€250–€1,350), and short-form video content packs (from €520), with some Offices de Tourisme covering subscription costs via promotional codes. Founded in 2023 in Archamps, France by Nathalie Maisonniac and Thomas Maxheim, the company remains bootstrapped with a 5-person team and €30,000 of registered capital and no external funding.

Name

LES PREMICES DE PREMICES

Legal name

MICE AND HUMANS SAS

Website

https://premices.click

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Prémices.click is a free B2B online directory connecting companies with vetted local providers for corporate events (seminars, team buildings, conferences) across the French Alps and Geneva, monetized through annual subscriptions and premium add-ons paid by listed service providers.

Ownership category

akta.pro rank

Product category

Corporate Event Marketplace

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Facilities Support Management Services (8744), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue Sourcing & Site Coordination (HSACAAAD)

akta.pro secondary industries

Party Venue Sourcing & Booking Services (HSACACAL), B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)

Keywords

• B2B event directory
• Corporate event marketplace
• MICE tourism platform
• Team building venues
• Business tourism providers

Headquarters

HQ city

Archamps

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Annual provider subscriptions: Paid annual subscriptions for service providers (venues, activity operators, caterers, accommodation owners) to list their products/services in the directory. Tiered from €360/year (1 product) to €1,152/year (5 products), including newsletter allocations. Revenue is recurring and subscription-based from the B2B provider side.
2. Premium promotional add-ons: Upsell services for providers: targeted newsletter spots (€250 HT per newsletter to 14,000 organizers), magazine ad placements in the bi-annual 'Mag de l'Event Pro' (€250–€1,350 HT for partial to full-page spreads), and video content production services (from €520 HT per pack).
3. Event village / salon participation: Providers can purchase booth space in the 'Village de la Click' at professional trade shows in Rhône-Alpes and French-speaking Switzerland, generating additional revenue and community engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Prémices.click is a free-to-business B2B online directory and marketplace that connects companies organizing corporate events (seminars, conferences, team buildings, retreats) with vetted local event service providers (venues, activities, restaurants, accommodations, transport) in the French Alps region (Savoie, Haute-Savoie, Ain, Jura, Isère) and greater Geneva area. The platform lists over 1,500 providers, requires no commission from bookings, and operates on subscription-based provider listings complemented by a free Help Event advisory hotline and a regional print/digital magazine.

Product overview

Prémices.click is a B2B event directory platform operating on a platform-plus-modules architecture. The core product is the Prémices.click directory, a free-access annuaire connecting companies with local service providers for professional events. This core platform is enhanced by complementary services including Help Event (a telephone hotline for expert assistance), the Mag de l'Event Pro (bi-annual print magazine), targeted Newsletters, Video Services for social media, Ateliers de la Click (in-person workshops), and organized events such as SET'UP Salon and Apéros de la Click networking gatherings. The platform targets companies in Savoie, Haute-Savoie, and Ain regions seeking local providers for seminars, team buildings, conferences, and other professional events.

Differentiator

Problem solved

Functional benefit

Brands

• Help Event: Hotline service providing expert advice for organizing corporate events, connecting callers with vendors and venues.
• Les Apéros de la Click
• Le Mag de l'Event Pro
• Le Village de la Click

Products and services

• Prémices.click Annuaire (Directory)

Quantifiable outcome

• 30,000 visitors/year find providers via the free directory
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• SET'UP by Executive & PA NetworkcoreGTM or Marketing PartnerPrémices partners with SET'UP by Executive & PA Network for the Geneva business events and MICE tourism trade show (January 20–21, 2027 at Palexpo). Prémices offers its provider community preferential exhibitor rates, complimentary furniture packs, and discounts on the networking evening. SET'UP is the leading trade show connecting event organizers with venues, activities, agencies, and tourism destinations in the Greater Geneva area. The partnership positions Prémices as a key channel partner for both exhibitor recruitment and attendee promotion.
• Offices de Tourisme (Tourism Offices)coreChannel Partner/ Reseller/ DistributorOver 15 tourism offices covering the platform's geographic footprint (including Cordon, Destination Léman, Annecy Sources, Les Carroz, Chambéry Montagnes, Haut-Rhône, Les Arcs, Cluses Arve et Montagnes, Pays de Gex, Divonne-les-Bains, Passy, Samoëns, Valserhône, Alpes du Léman, Monts du Genevois) co-promote their territories on Prémices. Some OTs cover subscription costs for their member providers via promotional codes, acting as resellers/channel partners.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wandercompagnie: French corporate event agency specializing in off-site seminars and team building across the French Alps. Comparable as a French MICE provider serving the same SMB organizer segment, though operating as an agency rather than a marketplace.
• Groups360: Group booking platform connecting corporate event planners with hotels and venues. Most direct comparable to Prémices' venue-sourcing marketplace, though focused primarily on accommodation blocks in the hotel segment.
• Eventdrive: French event management platform for corporate events. Direct comparable as a French-market B2B event tool, though focused more on registration/event tech than local provider directory.
• Meetingselect: European venue sourcing platform for meetings and events. Direct comparable to Prémices on venue and meeting-space marketplace, with broader geographic coverage across Europe.
• Evenium: European B2B event platform offering virtual, hybrid, and in-person event solutions. Comparable as a European corporate event tech vendor serving similar organizational personas.
• HotelEngine: Business travel and event accommodation marketplace for SMEs. Comparable as a B2B marketplace serving corporate event organizers with curated supplier access and subscription-style offerings.

Broad incumbents

• Eventbrite: Global ticketing and event marketplace. Comparable as a marketplace/directory connecting event organizers with discovery, but focused on ticketed events rather than B2B corporate event sourcing.
• Cvent: Leading global B2B event management platform with venue sourcing, supplier marketplace, and event tech tools. Comparable to Prémices at the venue-sourcing layer but operates at much larger scale and breadth across corporate events worldwide.
• Bizzabo: B2B event experience platform offering registration, networking, and event management. Overlaps with Prémices on the demand-side tooling for corporate event organizers but does not focus on local venue/provider marketplace curation.

Emerging players

• Headout: Experiences marketplace connecting travelers with local activities and tours. Conceptually comparable as a curated local-supplier marketplace, though focused on leisure experiences rather than corporate events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/showcase/10818767
• Facebookfacebook.com/hellopremices

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LES PREMICES DE PREMICES