Construction Product Sales

What Construction Product Sales does

Construction Product Sales, Inc. (CPS) is a privately held, commission-based manufacturer's sales agency founded in 1981 and headquartered in Broadview, Illinois, in the Chicago metro. The firm represents roughly 30 premium manufacturer brands organized into four product categories — Rental (e.g., Billy Goat, Club Car, Dynapac, Epiroc, Haulotte, Kato, Trime, Pratt Trailers), Construction & Industrial Supply (e.g., Chervon/Skil/Flex/EGO, Chicago Pneumatic, Spectra Precision, Simpson Cleaning, Kraft Tool, MBW, Vulcan), Safety (Dentec, K-Strong, Securis, GSS), and Climate Control (L.B. White, Maxx Air, Americool) — and sells those lines into rental yards, contractor supply houses, STAFDA distributors, safety houses, industrial/mill suppliers, and dealer/fastener networks across 16 Midwest states. The agency is owned by two principals, Dave Freehauf and Anthony Kannenberg, who both rose through CPS from warehouse and sales-representative roles before buying into the firm in 2005.

CPS operates a field-sales-led go-to-market model: nine Territory Sales Managers cover Illinois, Indiana, Kentucky, Ohio, West Virginia, Michigan, Minnesota, the Dakotas, Iowa, Wisconsin, Missouri, Kansas, Nebraska, and Tennessee from offices in Chicago, Minneapolis, Park Rapids, Indianapolis, Cincinnati, Eau Claire, Detroit, Nashville, and Kansas City. Inside operations are anchored by a General Manager (Norah Leavy), a Director of Sales (Brad Hummel), a CRM & Marketing Manager (Jennifer Freehauf), and customer-service and warehouse staff at the 13,000 sq ft Broadview facility, which holds stocked inventory, supports equipment towing, and enables on-site demonstrations. Marketing channels are conventional for the channel: trade-show participation (STAFDA, World of Concrete, The ARA Show), email marketing on behalf of manufacturer principals, and active memberships in STAFDA, ARA, MANA, NETPLUS Alliance, and Sphere 1 cooperative.

CPS makes money entirely through sales commissions paid by the manufacturers it represents — there is no direct product manufacturing, no proprietary software, and no disclosed pricing to end customers. Revenue per employee is not publicly disclosed, and the firm has no outside institutional capital, no parent company, and no disclosed M&A activity. Its core moat is the distribution density of a four-decade-old rep agency with multi-brand portfolios, exclusive territories, and embedded distributor relationships that would be costly and slow for a new entrant or competing agency to replicate.

Name

Construction Product Sales

Legal name

Construction Product Sales, Inc.

Website

https://cpsreps.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Construction Product Sales is a commission-based manufacturer's sales agency, founded in 1981 and based near Chicago, representing roughly 30 premium brands in rental, construction/industrial supply, safety, and climate control to distributors and rental yards across 16 Midwest states.

Ownership category

akta.pro rank

Product category

Manufacturer Sales Agency Services (Construction & Industrial)

NAICS

Other Construction Material Merchant Wholesalers (423390)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Construction Materials & Building Supplies Marketplaces (CRAFAHAB)

Keywords

• Manufacturer sales agency
• Construction equipment distribution
• Industrial product representation
• Construction supply sales
• Industrial sales representation

Headquarters

HQ city

Broadview

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Manufacturer's Commission Revenue: CPS generates revenue through commissions from manufacturers they represent. As a sales agency, they sell products directly from the manufacturer to wholesale and retail customers and earn a percentage of sales. The company represents 20+ premium brands across rental, construction/industrial supply, safety, and climate control categories.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Construction Product Sales is a manufacturer's sales agency that represents 20+ premium brands across four categories—Rental, Construction & Industrial Supply, Safety, and Climate Control—to wholesale and retail customers in the construction industry. The agency provides full-line and specialized sales presentations, inventory service for stocking distributors, sales meetings and product training, trade show participation, job-site product demonstrations, equipment towing, and lead follow-up. Field sales representatives cover 16 Midwest states from offices in nine cities, supported by a 13,000 sq. ft. warehouse in Broadview, IL.

Product overview

Construction Product Sales (CPS) is an award-winning manufacturer's sales agency established in 1981, serving the construction industry across 16 Midwest states. Rather than selling its own proprietary products, CPS represents a portfolio of 35+ premium manufacturer brands organized into four categories: Rental (equipment such as Billy Goat, Club Car, Dynapac, Epiroc, Haulotte), Construction & Industrial Supply (tools and equipment from brands like Chervon/Skil/Flex/EGO, Chicago Pneumatic, Spectra, Simpson Cleaning), Safety (personal protective equipment from Dentec, K-Strong, Securis, GSS), and Climate Control (heating and cooling solutions from L.B. White, Maxx Air, Americool). The agency offers services including full line sales presentations, inventory service for stocking distributors, sales meetings and product training, trade show participation, job-site product demonstrations, full equipment towing capabilities, and email marketing. CPS maintains a 13,000 square foot warehouse in Broadview, IL with stocked inventory and inside sales support staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Manufacturer Sales Agency Services Full-service manufacturer's sales agency providing field sales representation, full line and specialized sales presentations, inventory service for stocking distributors, sales meetings and product training, trade show participation, job-site product demonstrations, equipment towing, trade and manufacturer lead follow-up, and email marketing across 16 Midwest states for rental yards, contractor supply houses, safety distributors, industrial dealers, and fastener distributors.
• Rental Equipment Category Representation Sales agency representation for rental category manufacturers covering turf equipment, compact construction equipment, aerial work platforms, compaction and paving equipment, utility trailers, lighting towers, auger drives, and related rental fleet products across IA, IL, IN, KS, KY, MI, MN, MO, ND, NE, OH, SD, TN, WI, WV.
• Construction & Industrial Supply Category Representation Sales agency representation for construction and industrial supply manufacturers covering power tools, hand tools, professional tools and equipment, structural adhesives and epoxies, pressure washers, precision laser levels, canvas and tarp products, concrete vibrators, power distribution and portable lighting, and pneumatic tools and compressors for distributors and dealers across the Midwest.
• Safety Category Representation Sales agency representation for safety category manufacturers covering respiratory protection, safety glasses, personal protective equipment, fall protection equipment, harnesses, and related safety products for industrial and construction markets across IA, IL, IN, KS, KY, MI, MN, MO, ND, NE, OH, SD, TN, WI, WV.
• Climate Control Category Representation Sales agency representation for climate control category manufacturers covering forced air heaters, portable heating solutions, portable air conditioners, industrial fans, ventilation products, and related climate control equipment for construction, industrial, and commercial applications across IA, IL, IN, KS, KY, MI, MN, MO, ND, NE, OH, SD, TN, WI, WV.

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

36 partnerships are on record, tiered core.

• Billy GoatcoreChannel Partner/ Reseller/ DistributorBilly Goat is a manufacturer represented by CPS in the Rental category. CPS sells Billy Goat products to rental yards and dealers across IA, IL, IN, KS, KY, MN, MO, ND, NE, SD, WI.
• Club CarcoreChannel Partner/ Reseller/ DistributorClub Car is a manufacturer represented by CPS in the Rental category. CPS sells Club Car products to rental yards and dealers.
• DiggacoreChannel Partner/ Reseller/ DistributorDigga is a manufacturer represented by CPS in the Rental category. CPS sells Digga products to rental yards and dealers.
• DynapaccoreChannel Partner/ Reseller/ DistributorDynapac (Fayat Group) is a manufacturer represented by CPS in the Rental category in IA, IL, IN, KY, MI, OH, TN, WI, WV.
• EDCOcoreChannel Partner/ Reseller/ DistributorEDCO is a manufacturer represented by CPS in the Rental category in IA, IL, IN, KY, MI, MN, ND, NE, OH, SD, WI, WV.
• EpiroccoreChannel Partner/ Reseller/ DistributorEpiroc is a manufacturer represented by CPS in the Rental category. CPS sells Epiroc products to rental yards and dealers.
• HaulottecoreChannel Partner/ Reseller/ DistributorHaulotte is a manufacturer represented by CPS in the Rental category in IL, IN, KY, MI, MN, MO, ND, OH, TN.
• Ironwatch (KYCS)coreChannel Partner/ Reseller/ DistributorIronwatch is a manufacturer represented by CPS in the Rental category. CPS sells Ironwatch products to rental yards and dealers.
• KatocoreChannel Partner/ Reseller/ DistributorKato is a manufacturer represented by CPS in the Rental category in IA, KS, MN, NE.
• MTA DistributorscoreChannel Partner/ Reseller/ DistributorMTA Distributors is a manufacturer represented by CPS in the Rental category in IA, MN, ND, NE, SD.
• Pratt TrailerscoreChannel Partner/ Reseller/ DistributorPratt Trailers is a manufacturer represented by CPS in the Rental category. CPS sells Pratt Trailers products to rental yards and dealers.
• TrimecoreChannel Partner/ Reseller/ DistributorTrime is a manufacturer represented by CPS in the Rental category in IA, IL, IN, KS, KY, MI, MN, MO, ND, NE, OH, SD, WI.
• APTcoreChannel Partner/ Reseller/ DistributorAPT is a manufacturer represented by CPS in the Construction & Industrial Supply category. CPS sells APT tools to distributors and dealers.
• ArmorgardcoreChannel Partner/ Reseller/ DistributorArmorgard is a manufacturer represented by CPS in the Construction & Industrial Supply category in IN, IL (N. only), MI, MN, ND, OH, SD, WI.
• Adhesives Technology Corp.coreChannel Partner/ Reseller/ DistributorAdhesives Technology Corp. (ATC) is a manufacturer represented by CPS in the Construction & Industrial Supply category in IA, IL, KS, MN, MO, ND, NE, SD, WI.
• Chervon (Skil, Flex, EGO)coreChannel Partner/ Reseller/ DistributorChervon is a manufacturer represented by CPS in the Construction & Industrial Supply category in IA, IL, IN, KS, KY, MO, NE, OH, WI, WV.
• Chicago PneumaticcoreChannel Partner/ Reseller/ DistributorChicago Pneumatic is a manufacturer represented by CPS in the Construction & Industrial Supply category. CPS sells Chicago Pneumatic products to distributors and dealers.
• C.S. UniteccoreChannel Partner/ Reseller/ DistributorC.S. Unitec is a manufacturer represented by CPS in the Construction & Industrial Supply category. CPS sells C.S. Unitec products to distributors and dealers.
• Kraft ToolcoreChannel Partner/ Reseller/ DistributorKraft Tool is a manufacturer represented by CPS in the Construction & Industrial Supply category in IL, IN, KY (S. Only).
• MBWcoreChannel Partner/ Reseller/ DistributorMBW is a manufacturer represented by CPS in the Construction & Industrial Supply category in IA, IL, IN, KS, KY, MN, MO, ND, NE, OH (S. only), SD, TN, WI, WV.
• Midwest Canvas CorpcoreChannel Partner/ Reseller/ DistributorMidwest Canvas Corp is a manufacturer represented by CPS in the Construction & Industrial Supply category. CPS sells Midwest Canvas products to distributors and dealers.
• OzteccoreChannel Partner/ Reseller/ DistributorOztec is a manufacturer represented by CPS in the Construction & Industrial Supply category. CPS sells Oztec products to distributors and dealers.
• Simpson CleaningcoreChannel Partner/ Reseller/ DistributorSimpson Cleaning is a manufacturer represented by CPS in the Construction & Industrial Supply category in IA, IL, IN, KS, KY, MI, MN, MO, ND, NE, OH, SD, TN, WI.
• SpectracoreChannel Partner/ Reseller/ DistributorSpectra (Spectra Precision) is a manufacturer represented by CPS in the Construction & Industrial Supply category in IL (N. only), IN (NW only), MI (Upper only), MN, ND, SD, WI.
• Voltec Power and LightingcoreChannel Partner/ Reseller/ DistributorVoltec Power and Lighting is a manufacturer represented by CPS in the Construction & Industrial Supply category in IL, IN, MI (Upper only), MN, ND, SD, WI.
• Vulcan ToolscoreChannel Partner/ Reseller/ DistributorVulcan Tools is a manufacturer represented by CPS in the Construction & Industrial Supply category in IA, IL, IN, KS, KY, MI, MN, MO, ND, OH (W. only), SD, WI.
• Dentec Safety SpecialistscoreChannel Partner/ Reseller/ DistributorDentec Safety Specialists is a manufacturer represented by CPS in the Safety category in IA, IL, IN, KS, KY, MI, MN, MO, ND, NE, OH, SD, WI, WV.
• K-StrongcoreChannel Partner/ Reseller/ DistributorK-Strong is a manufacturer represented by CPS in the Safety category in IA, IL, MN, ND, NE, SD, WI.
• SecuriscoreChannel Partner/ Reseller/ DistributorSecuris is a manufacturer represented by CPS in the Safety category in KS, KY, MI, MO, ND, NE, OH, SD, TN, WV.
• GSScoreChannel Partner/ Reseller/ DistributorGSS (Global Safety Supply) is a manufacturer represented by CPS in the Safety category in IA, IL, IN, KS, MI, MN, MO, ND, NE, OH, SD, WI, WV.
• L.B. WhitecoreChannel Partner/ Reseller/ DistributorL.B. White is a manufacturer represented by CPS in the Climate Control category in IL, IN, KY, OH, WV.
• Maxx AircoreChannel Partner/ Reseller/ DistributorMaxx Air is a manufacturer represented by CPS in the Climate Control category in IA, IL, IN, KS, KY, MI, MN, MO, ND, NE, OH, SD, TN, WI, WV.
• AmericoolcoreChannel Partner/ Reseller/ DistributorAmericool is a manufacturer represented by CPS in the Climate Control category. CPS sells Americool climate control products to distributors and dealers.
• STAFDAcoreOthersSTAFDA (Specialty Trade and Fastener Distributors Association) - Industry association that CPS maintains active membership and participates in conventions for product knowledge and industry networking.
• ARA (American Rental Association)coreOthersARA (American Rental Association) - Industry association that CPS maintains active membership and participates in The ARA Show for product knowledge and industry networking.
• MANAcoreOthersMANA (Manufacturers' Agents National Association) - Industry association that CPS maintains active membership for manufacturer representative networking and professional development.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fastenal: Fastenal is a national industrial supply distributor and direct competitor for CPS's contractor and industrial customer wallet. The overlap is direct in product categories (fasteners, tools, safety, JanSan-adjacent supplies) and target customer (construction, industrial, rental). Noah Smotherman, who joined CPS in 2026, spent 11 years at Fastenal, indicating direct talent-flow comparability between the two organizations.
• Winsupply: Winsupply is a cooperative of more than 600 locally-owned plumbing, HVAC, and industrial distribution branches across the U.S., including Midwest markets served by CPS. Overlap with CPS's contractor-supply and STAFDA-aligned customer base is significant, and Winsupply's owner-operator model parallels the multi-region distributor structure CPS serves.
• Applied Industrial Technologies: Applied Industrial is a leading industrial distributor focused on bearings, power transmission, fluid power, and industrial rubber products serving MRO and OEM customers. It overlaps with CPS's industrial/mill supply customer segment and competes for the same end-user industrial buyers in the Midwest.
• H&E Equipment Services: H&E is one of the largest rental-focused equipment distributors in the U.S., with operations spanning aerial work platforms, earthmoving, and material handling — directly overlapping with CPS's Rental category represented brands (Haulotte, Dynapac, Epiroc, Kato). H&E is both a CPS customer-type account and a potential competitive threat as a vertically integrated distributor that may reduce reliance on third-party reps.
• White Cap: White Cap (formerly HD Supply Construction & Industrial) is a national construction supplies distributor serving concrete contractors, mechanical, and general contractors — directly overlapping with CPS's contractor-supply customer segment. White Cap is one of CPS's largest potential customers but also a competitive threat if it expands private-label offerings that displace represented brands.
• BlackHawk Industrial Distribution: BlackHawk Industrial is a U.S. industrial distribution company serving MRO and OEM customers with a broad product portfolio including fasteners, cutting tools, safety, and material handling. It overlaps with CPS's industrial/mill-supply customer segment and competes for similar distributor and end-user relationships in the Midwest and broader U.S.

Broad incumbents

• Ferguson Enterprises: Ferguson is the largest U.S. distributor of plumbing, HVAC, and waterworks supplies and increasingly a broad-line building products distributor. It overlaps with CPS's distributor-customer channel and competes for the same contractor wallet, though its product mix is heavier on plumbing/mechanical than CPS's construction/industrial/rental focus.
• Grainger: Grainger is the largest industrial MRO distributor in North America and serves the same industrial, contractor, and institutional customer base as CPS, with substantial product overlap in tools, safety, fasteners, and janitorial/MRO supplies. As a broad incumbent, Grainger competes with CPS's represented manufacturers via its own private-label and branded assortment, and represents the digital-procurement threat that could compress traditional rep-agency demand over time.

Others

• United Rentals: United Rentals is the largest equipment rental company in the world and a primary customer type for CPS's Rental category represented brands (aerial, compaction, lighting, generators). Included as a customer/ecosystem reference rather than direct competitor — its procurement strategy affects demand for CPS-represented rental brands.
• Sunbelt Rentals: Sunbelt Rentals is the second-largest equipment rental company in North America, following its acquisition of BlueLine/Ahern, and a major customer account profile for CPS's Rental segment. Included as a customer-side reference for the demand environment of CPS's rental-brand portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cpsreps
• LinkedInlinkedin.com/company/construction-product-sales

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Construction Product Sales