Bank On It

What Bank On It does

Bank On It is a private, Florida-based real estate investment and wholesale firm founded in 2004 that specializes in sourcing and reselling distressed properties — including wholesale deals, bank-owned assets, pre-foreclosures, short sales, probate properties, and value-add investment real estate — at prices marketed as 20% to 40% below current market value. The company operates as a two-sided platform: on the supply side it runs a national "We Buy Homes for Cash" program accepting seller submissions through a multi-step web form; on the demand side it maintains a Buyer Network (described as thousands of members) that receives first-look notifications of new deals via email and SMS. The company's core product is a searchable Property Listings & Inventory database covering Florida and select Michigan markets, supplemented by an Investor Questionnaire for deal matching, Property Flyer requests, educational investment seminars, and a full-service Property Management offering priced at $90 per property per month.

The underlying technology is intentionally light: no proprietary platform, no AI/ML components, and no integrations are disclosed. The site uses HTTPS, encrypted secret storage, and a session cookie for multi-step form persistence, and property listings include social sharing buttons for Facebook, X, and LinkedIn. Bank On It is explicitly not a licensed real estate brokerage, and its Terms of Use disclaim that site content does not constitute a listing, offer, or professional advice.

The business model combines two revenue streams: (1) transaction-based margins earned on the spread between below-market acquisition prices and resale prices to investors (with listed properties ranging from $70,000 lots to over $600,000 portfolios), and (2) a small recurring subscription line from Property Management fees on Detroit portfolio assets. Customer segments are horizontal — primarily individual real estate investors (flippers, buy-and-hold landlords, owner-occupiers of fixer-uppers), with property sellers as a secondary segment. The founders, Gene and Angelo, have leveraged public visibility from the A&E television show Flip Wars to support brand credibility in the investor education space.

Name

Bank On It

Legal name

Bank On It!

Website

https://bankonit.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Bank On It is a Florida-based real estate wholesale firm that buys distressed properties at below-market prices and resells them to individual real estate investors, primarily in Florida with select Detroit, Michigan inventory, supported by a Buyer Network, seller cash-offer program, and $90/month property management.

Ownership category

akta.pro rank

Product category

Wholesale Real Estate Investment

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Foreclosure/REO & Distressed Property Brokerage (BPAJAAAI)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Wholesale real estate
• Distressed property sales
• Investment property listings
• Property management services
• Foreclosure property deals

Headquarters

HQ city

Weston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Property Transaction Margins: Bank On It acquires distressed properties (wholesale deals, bank-owned, pre-foreclosure, short sales, probate) at below-market values and sells them to investors at a markup, capturing the difference as profit. The company is not a licensed real estate brokerage.
2. Property Management Services: The company offers full property management services for $90 per property per month for Detroit portfolio properties.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Bank On It acquires distressed real estate—including wholesale deals, bank-owned properties, pre-foreclosures, short sales, and probate sales—at below-market values and resells them to investors at a markup. The company operates a property listing website, a buyer network for first-look deal access, and offers full-service property management at $90 per property per month for select portfolios.

Product overview

Bank On It operates a multi-service real estate investment platform focused on wholesale and distressed property deals. The core offering combines a searchable Property Listings & Inventory system with cash-buying services for sellers (We Buy Homes for Cash) and a Buyer Network that provides registered investors first access to new deals. Additional services include an Investor Questionnaire for deal matching, Property Flyer Request for detailed property information, Investment Seminars for investor education, and Property Management at $90/property/month. The platform primarily serves Florida markets with select properties in Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Listings & Inventory Searchable database of investment properties including wholesale deals, bank-owned properties, pre-foreclosures, short sales, probate, and value-add real estate primarily across Florida and select other states (Michigan). Designed for individual real estate investors seeking below-market opportunities.
• We Buy Homes for Cash Cash purchase program enabling homeowners nationwide to sell properties in any condition without traditional listing. Sellers submit property details, pricing expectations, and contact information via an online form to receive a cash offer.
• Buyer Network Registration program for individual investors providing first access to wholesale, foreclosure, short-sale, and value-add property deals through email and SMS notifications.
• Property Management Full-service property management at $90 per property per month, supporting investors with tenant management and property maintenance for select portfolio properties (Detroit).
• Investment Seminars Educational seminars sharing knowledge and strategies for real estate investing, designed to help new or experienced investors learn strategies derived from thousands of real estate transactions.

Quantifiable outcome

• Properties offered at 20% to 40% below current market values

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Roofstock: Roofstock operates a marketplace for buying and selling single-family rental (SFR) investment properties, serving similar investor personas (buy-fix-rent) as Bank On It. It is a comparable destination for investors seeking turnkey and value-add SFR inventory.
• HomeVestors of America: HomeVestors ('We Buy Ugly Houses') is the largest US franchise network that buys distressed single-family homes directly for its own account and resells them. It is the most direct analog to Bank On It's principal-dealing model in distressed residential real estate.
• Auction.com: Auction.com is a major online marketplace for bank-owned, foreclosure, and distressed real estate auctions. It directly competes with Bank On It's bank-owned, pre-foreclosure, and short-sale deal flow as a sourcing channel for investors.
• Connected Investors: Connected Investors is a network and marketplace for real estate investors featuring wholesale deals, foreclosure listings, and a buyer-to-seller matching platform. It mirrors Bank On It's combination of deal listings and a member-based buyer network.

Emerging players

• Flippa / PropertyMOZ (property investing platforms): Online marketplaces like Flippa (broader) and platforms such as Mashvisor provide investment property search and analytics. They overlap with Bank On It's investor-facing property search and deal-matching tools.
• BiggerPockets: BiggerPockets is the largest online community and resource hub for real estate investors, featuring deal listings, education, and a marketplace. It competes with Bank On It's combination of buyer network, education seminars, and deal-flow distribution.
• FortuneBuilders: FortuneBuilders is a real estate investing education and mentorship company that teaches fix-and-flip and rental strategies. Its investment seminars overlap directly with Bank On It's investor-education offering, and its students feed the same investor demand pool.
• RealEstateMogul: RealEstateMogul is an online platform enabling individual investors to access fractional and full ownership of income-producing real estate. It serves the same 'buy-fix-rent' investor segment as Bank On It but through pooled-investment vehicles.

Broad incumbents

• Opendoor Technologies: Opendoor is a leading iBuyer that purchases homes directly and resells them, using technology-driven pricing. It competes for the same below-market distressed-to-renovated seller pool but operates at vastly greater national scale and with institutional capital.
• Offerpad Solutions: Offerpad is a publicly-traded iBuyer that buys homes directly for resale and offers ancillary services like renovation and mortgage. It overlaps with Bank On It in principal-to-investor disposition of single-family properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bank On It