BASSP

What BASSP does

BASSP (legal entity BASSP TECNOLOGÍA INFORMÁTICA S.A. DE C.V.) is a privately held Mexican information technology company founded in November 2016 and headquartered in Querétaro, México. The company provides robotic process automation (RPA), intelligent automation combining RPA with artificial intelligence, and custom software development services to mid-to-large enterprises across manufacturing, finance, healthcare, logistics, and general enterprise software verticals.

The company's core technology stack centers on a proprietary automation platform called PAB (Plataforma de Automatización BASSP) and its complementary PAB Executor, which orchestrates software robots across systems, departments, and schedules. Alongside PAB, BASSP offers traditional RPA services, RPA+IA intelligent automation featuring natural language processing and predictive analytics, and custom development of web platforms, mobile applications, ERP/CRM systems, and API integrations. The company claims 2,000+ RPA implementations delivered and 100+ automated processes across clients, with stated operational metrics including 95% on-time software delivery and 98% effective integration rates.

BASSP generates revenue through professional services (RPA implementation and AI integration consulting), project-based custom software development, and recurring licensing of the PAB platform. Its go-to-market is an enterprise field sales motion with consultative, demo-driven engagement delivered virtually via Google Meet, Zoom, and WhatsApp. The firm operates as Grupo BASSP with two internal divisions — Proyectar (AI marketing) and Intelecta (AI) — extending its product surface into adjacent AI-driven service lines. Leadership rests with founder and CEO David Ballesteros Guerrero, and the company employs 11-50 people.

Name

BASSP

Legal name

BASSP TECNOLOGÍA INFORMÁTICA S.A. DE C.V.

Website

https://bassp-ti.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

BASSP is a Mexican IT company that delivers robotic process automation, AI-augmented intelligent automation, and custom software development to mid-to-large enterprises in manufacturing, finance, healthcare, logistics, and general enterprise verticals, anchored by its proprietary PAB automation platform.

Ownership category

akta.pro rank

Product category

Business Process Automation Software & Services

NAICS

Software Publishers (51321), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

akta.pro secondary industries

Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF), Robotic Process Automation (RPA) & Digital Robotics (HDAAAIAI)

Keywords

• Robotic process automation
• Intelligent automation services
• Custom software development
• Business process automation
• AI integration consulting

Headquarters

HQ city

Querétaro

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. RPA Implementation Services: Professional services for implementing traditional RPA and intelligent RPA+AI automation solutions. Includes strategy, implementation, and optimization of robotic processes for enterprise clients.
2. Custom Software Development: Design, development, and deployment of personalized software solutions including web platforms, mobile applications, ERP & CRM systems, and API integrations. Delivered as project-based engagements with ongoing technical support.
3. PAB Platform Licensing: Access to the proprietary PAB automation platform and PAB Executor for orchestrating business processes. Sold as a technology solution to enterprises seeking internal automation capabilities.
4. AI Integration Consulting: Consulting services for integrating AI capabilities including advanced data analysis, natural language processing, and decision automation into existing business processes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

BASSP designs, builds, and deploys business process automation solutions for mid-to-large enterprises through four core offerings: traditional Robotic Process Automation (RPA), its proprietary PAB automation platform (with PAB Executor for orchestration and monitoring), intelligent RPA+IA automation that combines RPA with AI/natural language processing and predictive analytics, and bespoke custom software development covering web platforms, mobile apps, ERP/CRM systems, and API integrations. All engagements target measurable reductions in operational time, error rates, and integration friction across manufacturing, finance, healthcare, logistics, and enterprise software operations.

Product overview

BASSP offers a unified portfolio of automation and software development solutions centered around four core products: (1) RPA Tradicional for rule-based process automation, (2) PAB (Plataforma de Automatización BASSP) — a proprietary automation platform with PAB Executor for orchestrating software robots and monitoring automated tasks, (3) RPA+IA for intelligent automation combining RPA with AI capabilities including natural language processing and predictive analytics, and (4) Desarrollo de Software for custom software development. The PAB platform serves as BASSP's in-house technology foundation, eliminating external licensing dependencies, while RPA+IA extends capabilities with AI-driven decision-making and process optimization. Together, these products address automation needs from traditional task automation to AI-powered intelligent process transformation.

Differentiator

Problem solved

Functional benefit

Brands

• PAB: Plataforma de Automatización BASSP (PAB) - an integral automation platform for automating business processes with PAB Executor for orchestrating tasks across systems.

Products and services

• PAB (Plataforma de Automatización BASSP) Proprietary automation platform that enables companies to integrate and automate critical business processes. Allows users to automate processes agile, build intelligent workflows, perform API integrations, and access dedicated support, all under the client's control and without relying on external technologies.
• PAB Executor Execution and orchestration component of the PAB platform that runs software robots, manages automated workflows, and provides centralized monitoring and reporting capabilities for automated tasks from any location.
• RPA Tradicional (Traditional Robotic Process Automation) Service offering that implements traditional Robotic Process Automation to execute defined steps with precision, automate repetitive tasks, and reduce human errors across manufacturing, finance, logistics, healthcare, and other sectors. Includes strategy, RPA implementation, and time-savings automation.
• RPA+IA (Intelligent Automation) Intelligent automation service combining traditional RPA with artificial intelligence, integrating natural language processing, predictive analytics, and AI-powered decision automation to digitally transform business processes through intelligent process execution with minimal human intervention.
• Desarrollo de Software (Custom Software Development) Custom software development service designing, developing, and deploying personalized software solutions for automating processes, integrating systems, and improving efficiency. Delivers web platforms, custom mobile applications, intelligent systems, and data integrations tailored to specific business needs and industry requirements.

Quantifiable outcome

• 2,000+ RPA implementations created and generating benefits
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered internal.

• Proyectar (Internal Division)internalOthersProyectar is an internal division of BASSP specialized in AI marketing. Part of the BASSP Group ecosystem combining technology and solutions across divisions. Website developed by Proyectar.
• Intelecta (Internal Division)internalOthersIntelecta is an internal division of BASSP specialized in AI. Part of the BASSP Group ecosystem focused on artificial intelligence solutions and innovations.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pegasystems: Broader low-code BPM and hyperautomation suite with RPA, DPA, and AI; overlaps with BASSP's PAB and intelligent automation stack at the higher end of process orchestration.
• NICE Ltd. Broad automation vendor with robotic process automation, attended automation, and AI for customer operations; overlaps with BASSP's enterprise process automation positioning.
• Microsoft Power Automate: Hyperscaler-embedded RPA and DPA suite bundled into Microsoft 365/Dynamics; a broad incumbent shaping the same enterprise automation category BASSP targets via PAB.

Direct peers

• Tungsten Automation (formerly Kofax): Intelligent document and process automation vendor with strong footprint in finance, healthcare, and supply chain, directly comparable to BASSP's verticalized automation offerings.
• Blue Prism: Established enterprise RPA vendor (now part of SS&C) delivering attended/unattended automation for regulated industries directly comparable to BASSP's RPA Tradicional and PAB offerings.
• UiPath: Global leader in robotic process automation offering an enterprise RPA platform with orchestrator, AI, and marketplace; the most direct competitor to BASSP's traditional and intelligent RPA offerings.
• Automation Anywhere: Enterprise RPA and intelligent automation platform competing head-to-head with BASSP in traditional and AI-augmented process automation for mid-to-large enterprises across finance, manufacturing, and healthcare.

Emerging players

• WorkFusion: AI-native automation platform focused on financial services and other regulated document-heavy workflows; comparable to BASSP's RPA+IA use cases in banking reconciliations and audit automation.

Regional players

• Rocketbot: Latin America-headquartered RPA platform originally from Chile, serving Spanish-speaking enterprise buyers across the region; the closest geographic peer to BASSP's Mexico-based automation business.
• Trycore: Brazilian-based RPA and intelligent automation provider serving the Latin American mid-market; comparable regional peer targeting similar Spanish/Portuguese-language enterprise clients.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bassp_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BASSP