Vermont Public Radio
Vermont Public is a nonprofit public media organization serving audiences across Vermont through more than 15 FCC-licensed radio and television stations, digital distribution, memberships, sponsorships, philanthropy, legacy giving, and merchandise.
- Company typePrivate
- Founded1977
- HeadquartersVermont, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vermont Public Radio does
Vermont Public Radio, operating as Vermont Public, is a nonprofit public media organization headquartered in Colchester, Vermont, and founded in 1977. It serves audiences across the state through more than 15 FCC-licensed radio and television stations and digital distribution. In May 2024, Vermont Public Radio and Vermont PBS were consolidated under the Vermont Public brand, creating a unified operating identity for the organization’s radio and television activities.
Revenue comes from community memberships and donations, business sponsorship, philanthropic and legacy giving, and merchandise sales. Its technology stack includes NPR’s content management system, AWS infrastructure, StreamGuys for streaming, and Engaging Networks for membership management. As of May 2024, the organization had 114 staff, comprising 104 full-time and 10 part-time employees. It uses generative AI for SEO headline development, transcription, and data synthesis under NPR guidance, while AI is not used to generate audio or video.
Vermont Public Radio firmographics
Firmographics- Name
- Vermont Public Radio
- Legal name
- Vermont Public
- Website
- https://vermontpublic.org
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vermont Public is a nonprofit public media organization serving audiences across Vermont through more than 15 FCC-licensed radio and television stations, digital distribution, memberships, sponsorships, philanthropy, legacy giving, and merchandise.
- Ownership category
- akta.pro rank
Vermont Public Radio industry classification
Industry- Product category
- Public Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Broadcasting and Content Providers (516)
- SIC
- Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833)
- akta.pro primary industry
- Public/Nonprofit Radio Networks (NPR-style) (MPABABAB)
- akta.pro secondary industries
- National Public Radio Networks & Member Stations (NPR-style) (MPABADAB), National Public Television Networks & Member Stations (PBS-style) (MPABADAA), Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts) (MPABADAG), Public/Noncommercial Radio Broadcasting (NPR, Community, Campus) (MPAIAEAB), Educational/Instructional Public Media Services (Schools, Distance Learning) (MPABADAH)
Keywords
Where Vermont Public Radio is headquartered
LocationHeadquarters
- HQ city
- Vermont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vermont Public Radio business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Membership and Donations: Community-supported funding model where listeners become members through regular donations, one-time gifts, or monthly pledge programs. The organization offers member benefits and runs campaigns including year-end giving.
- Business Sponsorship and Underwriting: Corporate sponsorships and business underwriting, including a Corporate Circle program for major sponsors. Sponsors receive recognition but do not have editorial influence per public media firewall policies.
- Philanthropy and Legacy Giving: Major gift program, planned giving, legacy society, and vehicle donations. The organization maintains philanthropic partnerships with donors.
- Merchandise Sales: Vermont Public Store sells branded merchandise and items.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Vermont Public Radio product offering
Product offeringCore offering
Vermont Public Radio is a community-supported public media organization operating as a joint licensee of public radio (NPR member) and public television (PBS). It produces and distributes local news, listener-driven journalism, classical and jazz music programming, sports coverage, and children's educational content across 15+ FCC-licensed radio and television stations in Vermont, complemented by live digital streaming, podcasts, and on-demand video. Membership is sustained through listener donations, recurring pledges, corporate underwriting, and philanthropy.
Product overview
Vermont Public is an independent, community-supported public media organization operating as a unified multi-platform service that combines broadcast radio, television, and digital content delivery. The core product encompasses local news (Vermont Edition, Vermont This Week, The Frequency podcast), regional journalism (Brave Little State, Homegoings), music programming (Vermont Public Classical, Friday Night Jazz, All Ears, The Folk Show), sports coverage (The Sports Rapport), and children's content (But Why, PBS KIDS). Supplementary services include live streaming of TV and radio, on-demand video, podcast distribution, and Vermont Public Passport member benefits. The organization serves as a joint licensee operating both public radio and public television services alongside digital and on-demand offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Vermont Public Classical: Local classical music service providing a vibrant and relevant local connection to classical music.
- Vermont Edition
- Brave Little State
- The Frequency
- Homegoings
- But Why
- Friday Night Jazz
Products and services
- Vermont Public (Community Membership) Community-supported membership program granting Vermont residents access to public radio and television content, exclusive benefits, and the ability to fund independent local journalism.
- Live TV and Video Streaming Live television streaming service at video.vermontpublic.org providing PBS programming and Vermont Public's own video content to viewers globally via web and apps.
- Live Radio Streams Online streaming of radio broadcasts including News, Classical, BBC World Service, and Jazz programming, powered by StreamGuys and accessible globally.
- Vermont Public Classical Dedicated classical music service featuring local hosts, artist interviews, and studio concerts with a broad repertoire including vocal, choral, opera, and contemporary music.
- Vermont Public Passport Member benefit providing extended access to PBS content and exclusive programming beyond standard broadcast schedules.
- PBS KIDS Children's educational programming block featuring PBS KIDS content available via broadcast and live streaming for families and educators.
- Vermont Public Store Branded merchandise store selling Vermont Public apparel and items to support the organization.
- Business Sponsorship and Corporate Circle Corporate underwriting and sponsorship programs, including a Corporate Circle tier for major sponsors, providing brand recognition across Vermont Public's broadcast and digital channels without editorial influence.
- Made Here Local film initiative funding and distributing films made by Vermont filmmakers about regional subjects, with Vermont Public providing funding and distribution support.
Quantifiable outcome
- Five regional Edward R. Murrow Awards in 2024, including for Continuing Coverage, Diversity/Equity/Inclusion, Innovation, and Podcast categories.
Companies that use Vermont Public Radio
Customer profileSegments3 records
Ideal customer profiles3 records
Vermont Public Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Vermont Public Radio partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- NPR (National Public Radio)coreVermont Public operates as an NPR member station, following NPR's ethics handbook for editorial guidance. As a joint licensee, Vermont Public follows NPR's robust ethics guidance for public radio operations. NPR provides national news content and shared content management system infrastructure.
- PBS (Public Broadcasting Service)coreVermont Public operates Vermont PBS as a joint licensee, following PBS Editorial Standards and Practices. PBS provides national television programming including PBS KIDS content and shares editorial standards guidance.
- StreamGuyscoreProvides live streaming services for Vermont Public's radio stations including News, Classical, BBC, and Replay streams.
- Engaging NetworkscorePowers Vermont Public's email and membership web experiences, used for supporter and donation management.
- Amazon Web ServicescoreWeb applications are served using Amazon Web Services infrastructure.
- New England News CollaborativecoreMulti-state regional journalism collaboration for New England regional news coverage, sharing reporting and resources across public media organizations in the region.
- Made Here FundminorVermont Public supports local content creators and media-makers through funding and distribution, holding collaborators to journalistic and ethical standards.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Vermont Public Radio competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights7 records
Customer concentration
Vermont Public Radio social profiles
Digital presenceVermont Public Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vermont Public Radio leadership team
Management profileNumber of profiles
Profiles6 records
Vermont Public Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vermont Public Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vermont Public Radio
What does Vermont Public Radio do?
Vermont Public Radio is a community-supported public media organization operating as a joint licensee of public radio (NPR member) and public television (PBS). It produces and distributes local news, listener-driven journalism, classical and jazz music programming, sports coverage, and children's educational content across 15+ FCC-licensed radio and television stations in Vermont, complemented by live digital streaming, podcasts, and on-demand video. Membership is sustained through listener donations, recurring pledges, corporate underwriting, and philanthropy.
Is Vermont Public Radio a public or private company?
Vermont Public Radio is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Vermont Public Radio founded?
Vermont Public Radio was founded in 1977. It employs 11 to 50 people.
Where is Vermont Public Radio based?
Vermont Public Radio is headquartered in Vermont, United States, in the North America region.
How does Vermont Public Radio make money?
Four revenue lines are on record. Membership and Donations are the primary driver. The others are business Sponsorship and Underwriting, philanthropy and Legacy Giving and merchandise Sales.
Does Vermont Public Radio have an API?
No public API is recorded for Vermont Public Radio.
What industry is Vermont Public Radio in?
Vermont Public Radio's product category is Public Broadcasting. Its primary akta.pro industry code is MPABABAB, Public/Nonprofit Radio Networks (NPR-style), with a secondary code of MPABADAB, National Public Radio Networks & Member Stations (NPR-style). Its NAICS code is 516110 and its SIC code is 4832.