40/60
40/60 is a French UX/UI design and technology development agency founded in 2016, serving large French enterprises, SMEs, and startups from offices in Paris, Lyon, and Nantes, with 180+ projects delivered.
- Company typePrivate
- Founded2016
- HeadquartersLe Touquet-paris-plage, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 40/60 does
40/60 is a French product design and technology development agency founded in 2016, structured as SAS Quarante Soixante and operating from headquarters at Le Cargo in Paris's 19th arrondissement, with regional offices in Lyon and Nantes. The firm delivers integrated digital product services across four pillars: UX/UI design, mobile application and SaaS platform development, website design and development, and user research/testing. It productizes part of its methodology through the (Re)Define package — a 10-day intensive project-definition engagement starting at €10,000 HT — and offers a free Digital Product Guide calculator for inbound lead qualification. Technology stack centers on modern JavaScript-based web and mobile development with custom design systems, agile methodologies, and user research including interviews, usability testing, and UX audits; AI integration is referenced as incorporated into high-performing projects without disclosed proprietary tooling.
The agency's client base is concentrated among large French enterprises and a long tail of startups and SMEs, with marquee engagements spanning Arte, TF1+, France Télévisions, Stellantis, SNCF, Heineken, Label Emmaüs, Simplon.co, Magnard Delagrave, and Eiffage Génie Civil, alongside startups such as Reveeld, ADN data, Stokelp, and Allaw. Documented outcomes include +35% conversion (Label Emmaüs), +400% leads (Simplon.co), +56% retention (Magnard Delagrave), -62% usage time (Eiffage Génie Civil), and +1.2 stars on App Store (SNCF Ma Ligne C). 40/60 is CII (Crédit d'Impôt Innovation) accredited and a BPI France Diag Design partner, allowing clients to recover 20–30% of innovation expenses via tax credit and access €1,500 in design funding — a structural differentiator in the French market.
Revenue mechanics are project-based professional services: minimum engagement of €5,000 with tiered budgets up to €100,000+, sold via consultative direct sales supported by content marketing (blog, free templates, Sortlist reviews at 4.95/5 across 32 reviews) and a multi-office regional presence. GTM is sales-led with hybrid event-driven activity. The firm is privately held, bootstrapped (€10,200 share capital, no disclosed funding rounds), founder-controlled, and serves only the French market, with 25+ designers and developers and a cumulative 180–200+ projects delivered since 2016.
40/60 firmographics
Firmographics- Name
- 40/60
- Legal name
- SAS Quarante Soixante
- Website
- https://40-60studio.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 40/60 is a French UX/UI design and technology development agency founded in 2016, serving large French enterprises, SMEs, and startups from offices in Paris, Lyon, and Nantes, with 180+ projects delivered.
- Ownership category
- akta.pro rank
40/60 industry classification
Industry- Product category
- UX Design & Digital Product Development Services
- NAICS
- Graphic Design Services (54143), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industries
- Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM), UI/UX Engineering & Front-End Modernization (BPAEAFAH)
Keywords
Where 40/60 is headquartered
LocationHeadquarters
- HQ city
- Le Touquet-paris-plage
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
40/60 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- UX/UI Design Services: Core design services including product design, UX/UI design, user research, and usability testing. Projects range from website design to mobile apps and SaaS platforms.
- Web & App Development: Technical development services for web and mobile applications. Modern technologies used for robust and scalable digital solutions.
- (Re)Define Package: 10-day intensive project definition package including audit UX, user tests, user flows, graphic direction, and backlog. Starting from 10,000€ HT.
- Product Management & Consulting: Agile product management, product ownership, and consulting services to guide digital transformation projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | (Re)Define Package - Full UX/UI project definition |
| One time/ perpetual license | Multi-year contract | Project Minimum |
| One time/ perpetual license | Multi-year contract | Enterprise Projects |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
40/60 product offering
Product offeringCore offering
40/60 is a French UX design and tech development agency delivering integrated digital product creation services. Core offerings include UX/UI design, mobile application and SaaS platform development, website design and development, and user research/usability testing. The agency pairs design strategy with technical implementation and AI integration to deliver measurable business outcomes for enterprise and mid-market clients.
Product overview
40/60 is a UX Design and Tech Development agency offering an integrated portfolio of services for digital product creation. The core offerings include four main service pillars: UX/UI Design, Mobile App & SaaS Development, Website Development, and User Studies & Testing. These are complemented by specialized service packages like (Re)Define for digital redesign projects and a free Digital Product Guide tool. The agency operates from three French offices (Paris, Lyon, Nantes) and serves major brands including Stellantis, TF1+, Label Emmaüs, France Télévisions, and SNCF, delivering over 180 projects since 2016.
Differentiator
Problem solved
Functional benefit
Products and services
- UX/UI Design Agency Services User Experience and User Interface design services delivering intuitive, aesthetic, and value-creating digital product interfaces. Combines UX research with visual UI design to produce seamless experiences optimized for intuitive navigation, for enterprise and mid-market clients.
- Mobile App & SaaS Platform Development Mobile application and SaaS platform development services encompassing user research, refined design, and technical implementation to create performing, intuitive digital products ready to evolve with the market.
- Website Design & Development Website design and development services focused on converting visitors into customers through strategy-driven design, maximizing conversions and guaranteeing measurable ROI with performance, visibility, and impact.
- User Research & Usability Testing User research and testing services that place the user at the center of strategic decisions, validating hypotheses through data and fieldwork including user tests, UX audits, and quantitative studies.
- (Re)Define — 10-Day Digital Redesign Package A 10-day intensive digital transformation package including UX audit, user interviews and testing, user flows, graphic direction, expert guidance, and backlog definition. Starting from €10,000 HT.
Quantifiable outcome
- +35% conversion rate increase for Label Emmaüs marketplace redesign
- +10 more outcomes
Companies that use 40/60
Customer profileNamed customers16 records
Segments9 records
Ideal customer profiles3 records
40/60 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
40/60 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- SchoolabminorCollaboration partner for design thinking and innovation projects. Co-developed Heineken beer tap delivery service pilot launched in under 3 months during 2018 World Cup.
- Label ÉcoleminorPartnership with Label Emmaüs training arm to train young UX designers and ensure internal continuity and autonomy for client projects.
Scale indicators14 records
Recent moves7 records
Expansion highlights5 records
40/60 competitors and assessment
Company assessmentBroad incumbents
- AKQA: AKQA is a global digital design and innovation agency with a Paris presence, competing for the same enterprise UX/UI and product work that 40/60 delivers.
- IDEO: IDEO is a global design consultancy offering human-centered design, digital product, and innovation strategy — relevant as a broader incumbent that competes for enterprise design mandates.
- Pentagram: Pentagram is a global design partnership with strong brand and digital product practices, comparable in design-led positioning to 40/60's UX/UI work for major brands.
- Huge: Huge is a global digital experience agency serving large enterprises with UX, design, and technology — a broader incumbent competing for the same French and international enterprise briefs as 40/60.
- frog (Capgemini Invent): frog, now part of Capgemini Invent, is a global design and innovation consultancy offering UX strategy and product design to multinational enterprises — a broader incumbent competing for French grands comptes.
Direct peers
- Smile: Smile is a large French digital agency offering UX/UI design, web development, mobile, and open-source solutions — closely matching 40/60's service mix and French enterprise client base.
- Ineat: Ineat is a French digital services firm focused on design, mobile apps, and connected experiences for enterprises — directly comparable in scope and target customer to 40/60.
- Work & Co: Work & Co is a digital product agency that designs and builds websites, mobile apps, and SaaS for premium brands — directly comparable in craft, model, and enterprise client focus to 40/60.
- The Tribe: The Tribe is a French UX/UI design and product agency with offices in France serving enterprise and startup clients — closely comparable as a boutique French design peer.
- Kaliop: Kaliop is a French digital transformation agency delivering UX, mobile, and web platforms to enterprise clients, making it a directly comparable professional services peer to 40/60.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
40/60 social profiles
Digital presence40/60 financial estimates
Financial estimateRevenue estimate
Valuation estimate
40/60 leadership team
Management profileNumber of profiles
Profiles4 records
40/60 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
40/60 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 40/60
What does 40/60 do?
40/60 is a French UX design and tech development agency delivering integrated digital product creation services. Core offerings include UX/UI design, mobile application and SaaS platform development, website design and development, and user research/usability testing. The agency pairs design strategy with technical implementation and AI integration to deliver measurable business outcomes for enterprise and mid-market clients.
Is 40/60 a public or private company?
40/60 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 40/60 founded?
40/60 was founded in 2016. It employs 11 to 50 people.
Where is 40/60 based?
40/60 is headquartered in Le Touquet-paris-plage, France, in the Europe region.
How does 40/60 make money?
Four revenue lines are on record. UX/UI Design Services are the primary driver. The others are web & App Development, (Re)Define Package and product Management & Consulting.
Who are 40/60's main competitors?
Broad incumbents on record are AKQA, IDEO, Pentagram, Huge and frog (Capgemini Invent). Direct peers are Smile, Ineat, Work & Co, The Tribe and Kaliop.
Does 40/60 have an API?
No public API is recorded for 40/60.
What industry is 40/60 in?
40/60's product category is UX Design & Digital Product Development Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAEAGAM, Enterprise Application UX, Portals & Low-Code Extensions. Its NAICS code is 54143 and its SIC code is 7311.