Maria-oord

What Maria-oord does

Maria-oord (legal entity: Stichting Maria-oord) is a small-scale, non-profit Dutch foundation founded in 1975 by the Sisters of the Franciscan congregation of Dongen, headquartered at Hoge Ham 25, Dongen, Netherlands. It delivers intramural nursing home care (verpleeghuiszorg), extramural home care (zorg thuis / wijkverpleging), day care (dagbesteding), and additional resident services primarily to elderly clients in Dongen and Oosterhout, with an original constituency of religious sisters that has broadened to non-religious elderly since 2015. The organization employs 51-100 staff under CAO VVT and operates 24 care apartments with a planned expansion to 36 by August 2029.

The company's core product platform is its 'Kleinschalig Anders' (small-scale different) care model, anchored by Community Care Dongen (CCD), a cross-domain care program launched in May 2018 under a covenant signed April 24, 2018 between Maria-oord, VGZ zorgkantoor/zorgverzekeraar, and gemeente Dongen. CCD uses leefcoaches as central coordinators who integrate care across WMO, Zvw wijkverpleging, and WLZ, enabling vulnerable elderly to remain living at home longer. Supporting technology consists of standard Dutch care-sector tools: GPS watches for resident safety, Nedap/Caren electronic care dossiers (ECD), and a Studytube/FLIP learning management system for staff training. Maria-oord holds the PREZO Gouden Keurmerk continuously since 2022 with maximum scores, was ranked 1st nationally on the 2018 Vernet VVT ranking, and operates a Lerend Netwerk with four other Midden-Brabant care providers.

Revenue is generated almost entirely through Dutch regulated healthcare funding streams: WLZ-funded residential care via the VGZ zorgkantoor, Zvw-funded wijkverpleging and MPT/VPT home-care packages, WMO-funded community support via gemeente Dongen, and supplementary service tariffs. Pricing is government-regulated and not publicly disclosed at the fee level. The go-to-market is community-led: referrals come from GPs, health insurers, the municipality, and word-of-mouth within Dongen and Oosterhout, supported by a stable base of approximately 40 volunteers. Maria-oord is governed by a Raad van Bestuur (currently Marco van Hoek, since May 1, 2025) and a Raad van Toezicht chaired by H. Weggen, with no parent company and no disclosed venture or private-equity ownership.

Name

Maria-oord

Legal name

Stichting Maria-oord

Website

https://mariaoord.nl

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Maria-oord is a non-profit Dutch foundation delivering small-scale nursing home, home, day, and community care to elderly clients in Dongen and Oosterhout via the Community Care Dongen model, funded through regulated WLZ, Zvw, and WMO streams.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Other Residential Care Facilities (6239), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Small Residential Care Homes (RCFE/Board & Care) (HLADABAF)

akta.pro secondary industries

Medicare-Certified Skilled Home Health Agencies (HHA) (HLADAFAA), Medicare-Certified Skilled Nursing Visits (RN/LPN) (HSABACAA)

Keywords

• Elderly care services
• Nursing home care
• Home nursing care
• Community elderly care
• Day care activities

Headquarters

HQ city

Dongen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wet Langdurige Zorg (WLZ) - Residential Care: Intramural verpleeghuiszorg (nursing home care) funded through the Dutch Long-term Care Act (Wlz). Clients with residential care needs receive services at Maria-oord's facility, with costs covered by the zorgkantoor.
2. Wijkverpleging (Home Nursing) and MPT/VPT: Home-based nursing and care services funded through health insurance (Zvw) and modular care packages (Modulair Pakket Thuis - MPT, and Volledig Pakket Thuis - VPT).
3. Wet Maatschappelijke Ondersteuning (WMO) - Social Support: Municipal-funded social support and community care services under the WMO, in collaboration with the municipality of Dongen for community-based support.
4. Dagbesteding (Day Care): Day care services offered in collaboration with Thebe, within Maria-oord's 'de Ark' facility, providing structured daytime activities for elderly clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Maria-oord is a small-scale care provider that delivers integrated elderly care services including nursing home care (verpleeghuiszorg), home nursing (zorg thuis), day care (dagbesteding), and the cross-domain Community Care Dongen (CCD) model. Services are delivered through own facilities in Dongen, at clients' homes, and at the Catharinadal location in Oosterhout, all coordinated by leefcoaches (life coaches) who integrate formal and informal care.

Product overview

Maria-oord is a small-scale healthcare provider offering an integrated portfolio of care, nursing, and well-being services for religious and non-religious elderly in Dongen and Oosterhout. The core offerings include Community Care Dongen (CCD), a pioneering community-based care model; Verpleeghuiszorg (nursing home care); Zorg Thuis (home care); and Dagbesteding (day care). These services are coordinated through Leefcoaches (life coaches) who serve as central figures connecting formal care, informal caregivers, volunteers, and the broader community. The organization operates under the motto 'Kleinschalig Anders' (Small-scale Differently), emphasizing personalized, relationship-based care delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Care Dongen (CCD) A community-based care model providing integrated support for vulnerable elderly in Dongen by combining formal care (WMO/ZvW/MPT/VPT) with informal caregivers and volunteers to help elderly clients live independently at home longer. Coordinated through dedicated leefcoaches (life coaches).
• Verpleeghuiszorg (Nursing Home Care) Residential nursing home care with individualized care plans at Maria-oord's facility in Dongen. Each resident has an assigned First Responsible Caregiver (Eerste Verantwoordelijke Verzorgende, EVV) as primary contact. Currently 24 care apartments, expanding to 36 by August 2029.
• Zorg Thuis (Home Care) Home nursing and personal care services delivered by a small, consistent care team to clients' own homes, sheltered housing (aanleunwoningen), and at the Catharinadal location in Oosterhout. Funded through health insurance (Zvw) and MPT/VPT home care packages.
• Dagbesteding (Day Care) Structured daytime activities at 'de Ark' within Maria-oord, operated in collaboration with Thebe, offering adjusted activities like painting and memory training in a homely, small-group environment for elderly clients needing help with daily activities.
• Overige Diensten (Additional Services) Additional supplementary services for residents of the nursing ward and sheltered housing, including supplementary care services and amenities available at the Plataan location in Schoolstraat. Tariffs are published separately for 2026.

Quantifiable outcome

• Achieved 1st place nationally in the Vernet Health Ranking for the VVT sector in 2018 with a score of 9.9, with a verzuim (sickness absence) rate of 3.87% versus the national average of 7.12% in that year.
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• CasadecoreStrategic or Co-development Partner · 10 November 2025On November 10, 2025, Maria-oord and Casade signed a letter of intent (intentieovereenkomst) for the redevelopment of the Kloosteromgeving in Dongen. Casade (developer and builder) will develop and construct a new location for Maria-oord — converting the former Heilig Hartschool and adding 36 newbuild care apartments. Maria-oord will rent the new location from Casade. The municipality of Dongen supports the sale of the Heilig Hartschool to Casade.
• Gemeente Dongen (Municipality of Dongen)coreStrategic or Co-development Partner · 24 April 2018The municipality of Dongen is a key partner in the Community Care Dongen (CCD) project. A convenant (agreement) was signed on April 24, 2018 between the municipality, VGZ zorgkantoor/verzekeraar, and Maria-oord to enable cross-domain care coordination. The municipality provides WMO funding and supports the CCD model's goal of keeping vulnerable elderly living at home longer.
• VGZ Zorgkantoor and VGZ ZorgverzekeraarcoreStrategic or Co-development Partner · 24 April 2018VGZ (zorgkantoor and zorgverzekeraar) co-signed the CCD convenant on April 24, 2018, supporting the cross-domain care model with both WLZ and Zvw funding streams. VGZ provides the zorgkantoor (care office) function enabling Wlz-funded care coordination through Maria-oord's leefcoaches.
• Het Laar, 't Heem, Amaliazorg, de Leyhoeve (Lerend Netwerk Midden-Brabant)coreStrategic or Co-development Partner · 1 July 2017Five Midden-Brabant care providers formed a lerend netwerk (learning network) on July 1, 2017, to collaboratively advance loving care and quality of life for elderly. The network focuses on active mutual exchange of information and staff, sharing the ambition of warm and professional care delivered by engaged, skilled, and passionate staff and volunteers.
• ThebecoreStrategic or Co-development PartnerMaria-oord and Thebe operate a collaboration for dagbesteding (day care) services at 'de Ark' within Maria-oord's premises. Both organizations maintain their own opening hours but closely collaborate on the activity program for day care clients.
• De Zorgacademie and TransvormminorStrategic or Co-development PartnerMaria-oord works regionally with De Zorgacademie and Transvorm to address the shortage of qualified care staff in Midden-Brabant. These partnerships focus on labor market communication, training, and education initiatives.
• SWOD (Samenwerkingsverband Welzijn Ouderen Dongen)minorStrategic or Co-development PartnerSWOD collaborates with Maria-oord on community initiatives such as the 'Week van de Eenzaamheid' (Week of Loneliness) netwerkmarkt and the 'Wonderfoon' project for clients. SWOD connects Maria-oord with the broader welfare network in Dongen.
• Zonnebloem DongenminorOthersZonnebloem Dongen provided a gift that enabled Maria-oord to acquire a new DUO-fiets (tandem bike) for use by clients of Community Care, family members, and volunteers, enhancing mobility and social contact for clients who cannot cycle independently.
• Yonder (ROC Tilburg)minorStrategic or Co-development PartnerMaria-oord works with Yonder (ROC Tilburg) for the BBL (werkend leren) opleiding trajectory. BBL students sign a leer-arbeidsovereenkomst (work-study contract) with Maria-oord and enroll as students at Yonder in Tilburg while working a minimum of 27 hours per week at Maria-oord.
• SBB (Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven)minorStrategic or Co-development PartnerSBB conducts the four-yearly assessment to confirm that Maria-oord continues to meet all conditions as an erkend leerbedrijf (recognized training company) for students in vocational education.

Scale indicators4 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Amaliazorg: Small-scale VVT provider and member of Maria-oord's Lerend Netwerk. Directly comparable in offering small-scale, personalized nursing and home care for elderly in the Midden-Brabant region.
• De Leyhoeve: Midden-Brabant care provider and member of Maria-oord's Lerend Netwerk. Comparable small-scale, high-quality elderly care operator in the same regional collaboration network.
• Het Laar: Midden-Brabant care provider and explicit member of Maria-oord's Lerend Netwerk learning network. Comparable small-scale VVT provider for elderly in the same regional cluster.
• Thebe: Large regional VVT (nursing, care, and home care) provider in Midden-Brabant. Direct peer — Maria-oord jointly operates dagbesteding at 'de Ark' with Thebe, and both serve overlapping elderly populations in the same geography.
• De Riederborgh: Small-scale VVT organization in Ridderkerk where new Maria-oord CEO Marco van Hoek previously served as bestuurder. Comparable in offering small-scale nursing, care, and home services to elderly clients.
• 't Heem: Midden-Brabant care provider and member of Maria-oord's Lerend Netwerk. Directly comparable small-scale VVT provider participating in the same learning and quality-improvement network.

Others

• VGZ (Coöperatie VGZ): Major Dutch health insurer and zorgkantoor that co-signed the CCD convenant with Maria-oord and the municipality of Dongen. Payer/ecosystem partner enabling WLZ and Zvw funding for Maria-oord's services.
• Casade: Regional housing developer/builder in Dongen-area partnering with Maria-oord on the Kloosteromgeving redevelopment and the 24→36 care-apartment expansion. Ecosystem partner rather than direct care competitor.

Broad incumbents

• Buurtzorg Nederland: Netherlands' largest and most well-known home-care (wijkverpleging) provider with a small-scale, neighborhood-based model. Broadly comparable to Maria-oord's CCD/home-care offering but operates nationally at vastly greater scale.
• Cordaan: Large Dutch VVT and elderly care provider in Amsterdam region. Comparable range of intramural nursing, home care, and dementia services, but at substantially larger scale and broader geography.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mariaoorddongen
• LinkedInlinkedin.com/company/maria-oord

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maria-oord