Rachel’s Dairy Limited

What Rachel’s Dairy Limited does

Rachel's Dairy Limited, trading as Rachel's Organic, is a privately-held, family-owned UK organic dairy manufacturer headquartered in Aberystwyth, Wales. Founded in 1984 by Rachel, the third generation of a family farming organically since 1952, the company produces organic yogurts and rice puddings from British milk sourced exclusively from local Soil Association-certified organic farms. All production takes place at a single purpose-built dairy on the outskirts of Aberystwyth, constructed in 1992 to meet growing demand from UK retailers.

The product portfolio comprises approximately 24 SKUs across three principal lines: an eight-flavor Greek Style bio-live yogurt range (including a 2019 Great Taste Award-winning honey variant), a four-flavor Luscious fruit yogurt line with a 150g format, multiple natural/low-fat/fat-free/lactose-free variants, multipack 4x110g formats, and a Traditional Divine Rice pudding range in three pack sizes. Core production relies on traditional family recipes (originating from founder Rachel's grandmother Bessie's recipe book) and conventional organic dairy processing, with no proprietary technology platforms, AI capabilities or software products disclosed. Notable sustainability actions include a 2017 packaging transition that removed 113 tonnes of plastic over three years.

The business operates a wholesale-retail go-to-market: products are distributed exclusively through major UK supermarket chains - Sainsbury's, Waitrose, Tesco and Morrisons - with no disclosed direct-to-consumer, foodservice or international channels. Revenue is generated from unit sales of branded organic dairy products at standard grocery retail price points, with no subscription, licensing or recurring software revenue. The company maintains brand-level consumer engagement through social media (Facebook, Twitter, Pinterest, YouTube) and event presence at the Royal Welsh Agricultural Show. There is no evidence of external institutional investment, M&A activity or recent leadership changes; the firm remains under family control with 51-100 employees.

Name

Rachel’s Dairy Limited

Legal name

Rachel's Dairy Limited

Website

https://rachelsorganic.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Family-owned UK organic dairy manufacturer founded in 1984, producing yogurts and rice puddings from British milk supplied by local Soil Association-certified organic farms, and selling nationwide through major UK supermarket chains including Sainsbury's, Waitrose, Tesco and Morrisons.

Ownership category

akta.pro rank

Product category

Organic Dairy Products

NAICS

Dairy Product (except Frozen) Manufacturing (31151), Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh) (AFAKAKAC)

akta.pro secondary industries

Drinkable Yogurt & Kefir Manufacturing (AFAHADAC), Probiotic/Fermented Functional Cultured Dairy (Added Cultures/Prebiotics) Manufacturing (AFAHADAJ), Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt) (AFAKAKAH)

Keywords

• Organic dairy products
• Organic yogurt manufacturing
• Rice pudding production
• Organic milk processing
• Bio-live yogurt

Headquarters

HQ city

Aberystwyth

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Organic Dairy Products Sales: Sale of organic yogurts and rice puddings through retail distribution channels. Products are sold as one-time purchases through major UK supermarket chains.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Rachel's Dairy Limited manufactures and sells organic dairy products — principally bio-live yogurts (Greek Style, Luscious Fruits, Natural, Lactose-Free, and Multipack varieties) and traditional rice puddings — produced at its Aberystwyth dairy in West Wales using milk sourced from local certified-organic British farms. Products are sold under the Rachel's Organic brand through major UK supermarket chains.

Product overview

Rachel's Organic is a family-owned organic dairy company producing yogurts and rice puddings. The product portfolio comprises multiple yogurt lines (Greek Style in 8 flavors, Luscious in 4 flavors, Natural varieties including lactose-free and fat-free options, and Multipacks) plus Traditional Divine Rice puddings in 3 sizes. All products are certified organic and made in West Wales using British milk from local organic farms. The company was founded in 1984 and remains committed to organic farming practices and sustainable packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Rachel's Organic Greek Style Raspberry Bio-Live Yogurt 450g Organic Greek Style Bio-Live Yogurt with Raspberry; thick and creamy, made with local British milk; sold in 450g pots to UK grocery consumers.
• Rachel's Organic Greek Style Rhubarb Bio-Live Yogurt 450g Organic Greek Style Bio-Live Yogurt with Rhubarb; thick and creamy, made with local British milk; sold in 450g pots.
• Rachel's Organic Greek Style Vanilla Bio-Live Yogurt 450g Organic Greek Style Bio-Live Yogurt with Vanilla; thick and creamy, made with local British milk; sold in 450g pots.
• Rachel's Organic Greek Style Mango Bio-Live Yogurt 450g Organic Greek Style Bio-Live Yogurt with Mango; thick and creamy, made with local British milk; sold in 450g pots.
• Rachel's Organic Greek Style Lemon Bio-Live Yogurt 450g Organic Greek Style Bio-Live Yogurt with Lemon; thick and creamy, made with local British milk; sold in 450g pots.
• Rachel's Greek Style Ginger Bio-Live Yogurt 450g Organic Greek Style Bio-Live Yogurt with Ginger; thick and creamy, made with local British milk; sold in 450g pots.
• Rachel's Organic Greek Style Coconut Bio-Live Yogurt 450g Organic Greek Style Bio-Live Yogurt with Coconut; thick and creamy, made with local British milk; sold in 450g pots.
• Rachel's Organic Greek Style Honey Bio-Live Yogurt 450g Organic Greek Style Bio-Live Yogurt with Honey (made with just milk, cream, and 10% honey); thick and creamy, made with local British milk; awarded a 2019 Great Taste Award.
• Rachel's Organic Luscious Strawberry Bio-Live Yogurt 150g Fruity and creamy organic Bio-Live Yogurt with Strawberry; single-serve 150g pot aimed at lunch/dinner accompaniments.
• Rachel's Organic Luscious Peach Bio-Live Yogurt 150g Fruity and creamy organic Bio-Live Yogurt with Peach; single-serve 150g pot aimed at lunch/dinner accompaniments.
• Rachel's Organic Luscious Vanilla Bio-Live Yogurt 150g Fruity and creamy organic Bio-Live Yogurt with Vanilla; single-serve 150g pot aimed at lunch/dinner accompaniments.
• Rachel's Organic Luscious Cherry Bio-Live Yogurt 150g Fruity and creamy organic Bio-Live Yogurt with Cherry; single-serve 150g pot aimed at lunch/dinner accompaniments.
• Rachel's Organic Natural Low Fat Bio-Live Yogurt 450g Organic Natural Low Fat Bio-Live Yogurt made with organic semi-skimmed milk; mild-tasting, designed as a partner for fruit and cereals; sold in 450g pots.
• Rachel's Organic Lactose Free Natural Bio-Live Yogurt 450g Organic Lactose Free Natural Bio-Live Yogurt made with organic whole milk without the lactose; targeted at lactose-intolerant consumers; sold in 450g pots.
• Rachel's Organic Greek Style Natural Bio-Live Yogurt 450g Thick and creamy organic Greek Style Natural Bio-Live Yogurt; marketed for cooking or spooned over fruit and granola; sold in 450g pots.
• Rachel's Organic Greek Style Set Natural Bio-Live Yogurt 450g Organic Greek Style Set Natural Bio-Live Yogurt; thick and creamy, made with local British milk; sold in 450g pots.
• Rachel's Organic Greek Style Natural Low Fat Bio-Live Yogurt 450g Organic Greek Style Natural Low Fat Bio-Live Yogurt; thick and creamy, made with local British milk; sold in 450g pots.
• Rachel's Organic Greek Style Natural Fat Free Bio-Live Yogurt 450g Organic Greek Style Natural Fat Free Bio-Live Yogurt; thick and creamy, made with local British milk; sold in 450g pots.
• Rachel's Organic Luscious Fruits Raspberry Rhubarb Bio-Live Yogurt 4 x 110g Organic Luscious Fruits multipack Bio-Live Yogurt with Raspberry Rhubarb; fruity and creamy; sold in 4x110g multipack format.
• Rachel's Organic Luscious Fruits Peach Mango Bio-Live Yogurt 4 x 110g Organic Luscious Fruits multipack Bio-Live Yogurt with Peach Mango; fruity and creamy; sold in 4x110g multipack format.
• Rachel's Organic Luscious Fruits Bio-Live Yogurt 4 x 110g (assorted fruit multipack) Organic Luscious Fruits multipack Bio-Live Yogurt in assorted fruit flavors; fruity and creamy; sold in 4x110g multipack format.
• Rachel's Organic Traditional Divine Rice Pudding 2 x 150g Organic Traditional Divine Rice pudding made with organic milk and cream; cooked to a creamy texture; enjoyed hot or cold; sold as a 2x150g twin pack.
• Rachel's Organic Traditional Divine Rice Pudding 500g Organic Traditional Divine Rice pudding made with organic milk and cream; cooked to a creamy texture; enjoyed hot or cold; sold in a 500g family pot.
• Rachel's Organic Traditional Divine Rice Pudding 150g Organic Traditional Divine Rice pudding made with organic milk and cream; cooked to a creamy texture; enjoyed hot or cold; sold in a single-serve 150g pot.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Soil AssociationcoreStrategic or Co-development PartnerRachel's Organic is an active member of the Soil Association and a sponsor of their BOOM awards. Founder Dinah was a founding member of the Soil Association in 1952. The company maintains strict organic certification standards.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Yeo Valley: UK family-owned organic dairy brand producing yogurts, creams, and milk with nationwide supermarket distribution. Closest direct comparable to Rachel's in terms of organic positioning, UK retail channel, and family heritage-led branding.
• Onken: Established UK yogurt brand offering both traditional and bio/probiotic ranges in major grocers. Directly comparable on product positioning, channel, and SKU format with Rachel's.
• Fage UK: Greek-style yogurt specialist with strong UK supermarket presence. Directly competes with Rachel's Greek Style range on flavor, format, and consumer occasion.
• The Collective: UK premium yogurt brand offering Greek-style and dairy-free yogurt ranges stocked in major grocers. Comparable as a UK-focused, premium-positioned, multi-SKU yogurt brand competing for similar shelf space.
• Liberté: Organic yogurt brand sold through UK grocery channels. Comparable as a niche organic/Soul Association-aligned yogurt competitor targeting the same health-conscious consumer as Rachel's.

Emerging players

• Alpro (Danone): Plant-based dairy alternatives brand with growing UK yogurt and dessert presence. Increasingly competes for the same health-conscious shopper as Rachel's, particularly in dairy-free occasions.

Broad incumbents

• Danone UK: Multinational dairy and yogurt producer (Activia, Actimel, Danio) with extensive UK distribution and marketing budgets. Competes across Rachel's core yogurt category and poses the primary branded competitive threat.
• Arla Foods UK: UK dairy cooperative and major supplier of own-label and branded dairy products (including organic lines). Competes with Rachel's across organic yogurt, milk, and broader dairy categories through retailer relationships.
• Müller (Müller Dairy): UK's largest yogurt manufacturer with extensive own-label and branded portfolio across major retailers. Sets the competitive baseline for supermarket shelf negotiations and private-label pressure that Rachel's faces.

Regional players

• St Helen's Farm: UK family-run dairy (goat and cow milk products) sold through UK retailers. Comparable as a heritage UK dairy producer with supermarket listings, though smaller and more regionally focused than Rachel's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rachelsorganic
• YouTubeyoutube.com/user/RachelsOrganicTV
• Facebookfacebook.com/rachelsorganic
• Pinterestpinterest.co.uk/rachelsorganic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rachel’s Dairy Limited