Fanz

What Fanz does

Fanz operates a white-label ticketing and live event management platform that enables event organizers to sell tickets under their own brand, domain, and customer experience rather than on a third-party marketplace. The platform combines a no-code storefront builder, configurable seating maps, event management tools, marketing automation flows, audience CRM, an analytics dashboard, and integrated payment processing through three rails: MercadoPago for LATAM core markets, DLocal for emerging markets, and Stripe for global coverage, collectively spanning 81+ countries with instant direct payouts to organizer accounts. Core products include White-label Storefronts, Event Management, Ticketing, Direct Payouts, Marketing Automation, Seating Maps, Email Marketing, Memberships, Upsells, Reputation management, Analytics, and the Fanz AI suite (smart pricing, copy generation, attendance predictions) along with the Fanzly AI chatbot assistant. The business model is transaction-based: Fanz earns fees on ticket sales processed through the platform, while funds flow directly from payment processors to organizer accounts, eliminating 45+ day payout waits common in legacy ticketing. The go-to-market motion is hybrid: self-serve PLG for SMBs and individual organizers (no credit card, free signup) combined with a sales-assisted enterprise motion via WhatsApp and web forms for larger accounts. Customers span nine verticals including theaters (primary), music/nightclubs, festivals, education, comedy, museums, conventions, attractions, and cinema, with named logos such as Microteatro Buenos Aires, Endeavor, Northlands, Element Park, Centro Cultural Armoza, and Fantasía Sobre Hielo.

Name

Fanz

Legal name

Fanz Software Inc.

Website

https://fanz.events

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Fanz provides a white-label ticketing platform enabling live event organizers to sell tickets under their own brand and domain, with AI-powered pricing, marketing automation, and instant payouts across 81+ countries.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGAJAA

Primary Ticketing Platforms & Box Office Systems

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Ticketing & Event Promotion Services

SECONDARYMPAGAJAI

Customer Support, CRM & Fan Engagement for Ticketing

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Ticketing & Event Promotion Services

SECONDARYHSACAAAM

Event Marketing, Ticketing & Registration Management

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

Keywords

• White-label ticketing
• Event management software
• Digital ticketing platform
• Event marketing automation
• Online ticket sales

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Others

Revenue model

1. Transaction-based ticketing fees: Platform charges transaction fees on ticket sales processed through the white-label ticketing platform. Funds go directly to organizers' accounts via integrated payment processors (MercadoPago, Stripe, DLocal).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fanz provides a white-label SaaS ticketing platform that lets event organizers build fully branded ticketing websites on their own domain, sell tickets with QR-code validation, and receive instant direct payouts via integrated payment processors. The platform combines no-code storefront building, AI-powered pricing and copy generation, marketing automation, seat mapping, memberships, and analytics into a single dashboard for organizers of theaters, festivals, schools, attractions, and other live events.

Product overview

Fanz is a white-label ticketing platform for live events offered as a unified platform-plus-modules architecture. The core offering consists of white-label storefronts, event management, ticketing, and direct payout processing, complemented by additional modules including Seating Maps, Email Marketing, Marketing Automation Flows, Upsells, Memberships, AI Chatbot, Reputation management, and Analytics. The platform integrates Fanz AI as its central AI copilot for smart pricing, copy generation, and attendance predictions, while Fanzly serves as the AI-powered chatbot assistant. All features share a common no-code visual builder framework, allowing organizers to build websites, seat maps, marketing flows, and ticket designs without technical expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Fanz AI: AI-powered event copilot providing smart pricing, copy generation, and attendance predictions.

Products and services

• White-label Storefronts White-label ticketing platform allowing organizers to build fully branded websites with custom domain, logo, colors, and typography. Buyers never see the Fanz brand on the storefront. For event organizers seeking brand-controlled ticketing without generic marketplace branding.
• Direct Payouts Payment Processing Multi-currency payment processing integrated with MercadoPago (8 LATAM countries), DLocal (41+ emerging markets), and Stripe (50+ global countries). Funds go directly to organizer accounts with instant payouts instead of waiting 45+ days. For event organizers across LATAM, EMEA, Europe, North America, and Asia Pacific.
• Fanz AI AI-powered event copilot providing smart pricing, automated marketing copy generation, and attendance predictions for event optimization. Built into the Fanz platform for all organizers.
• Digital Ticketing System Digital ticketing system with QR code validation, mobile tickets, and real-time inventory management. For event organizers of theaters, festivals, concerts, and live events of all sizes.
• Event Management Complete event lifecycle management from creation to post-event reporting, including door monitoring, ticket validation, and team management. For event organizers running theaters, festivals, concerts, and live events.
• Marketing Automation Built-in marketing tools including automated cart recovery, email sequences, and audience CRM for ticket sales optimization. Aimed at event organizers looking to increase online ticket sales without integrating multiple marketing vendors.

Quantifiable outcome

• Increase online ticket sales from 30% to over 70%
• +3 more outcomes

Named customers11 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MercadoPagocoreTechnology or IntegrationPayment processor integration providing coverage across 8 LATAM core countries. Enables instant payouts and multi-currency support for organizers in the region.
• DLocalcoreTechnology or IntegrationPayment processor integration covering 41+ emerging markets countries. Expands payment capabilities for organizers in Africa, Middle East, and Latin America.
• StripecoreTechnology or IntegrationGlobal payment processor integration providing coverage across 50+ countries worldwide. Enables international payment processing for global organizers.
• Apple (iOS App Store)minorChannel Partner/ Reseller/ DistributorDistribution of Fanz mobile app through iOS App Store for iPhone users to manage events on-the-go.
• Google (Google Play)minorChannel Partner/ Reseller/ DistributorDistribution of Fanz mobile app through Google Play Store for Android users to manage events on-the-go.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Passline: Established LATAM online ticketing platform named explicitly in Fanz's SEO comparison pages. Serves theaters, concerts, and events across Spanish-speaking markets with overlapping SMB and mid-market target.
• Livepass: Brazilian primary ticketing platform also named in Fanz's competitive comparison. Operates primarily in Brazil, the largest LATAM event market, making it the most relevant Brazilian regional competitor.
• Ticketek (TEG): Leading primary ticketing platform in Argentina and other parts of LATAM, owned by TEG. Operates multi-vertical event ticketing across sports, concerts, and theater — direct overlap with Fanz's theater and festival customers.

Broad incumbents

• See Tickets: Established international ticketing operator with own brand presence and white-label products. Compares on multi-currency payment processing and theater/music vertical coverage in multiple European markets.
• Dice: Mobile-first ticketing platform with strong fan-engagement and discovery features for live music. Comparable because of its push beyond pure ticketing into CRM, marketing, and direct-to-fan monetization.
• Universe (Live Nation): Self-service ticketing platform owned by Live Nation, serving SMBs and creators globally. Direct overlap with Fanz on PLG onboarding, mobile app, and reach into independent event organizers.
• Tixr: US-headquartered white-label ticketing and live-event commerce platform for sports, music, and attractions. Closest peer on the white-label positioning itself — comparably serves large festivals and venues with direct payouts.

Direct peers

• Eventbrite: Largest global primary ticketing platform for live events, serving SMBs through enterprise organizers. Fanz directly competes via white-label differentiation — its website even runs comparison pages against Eventbrite.

Emerging players

• Shotgun: Electronic-music-focused ticketing and event platform with native marketing automation and AI-driven discovery. Comparable as an emerging ticketing operator layering engagement tooling on top of transactions.
• Humanitix: Not-for-profit-aligned ticketing platform for events, conferences, and schools. Comparable on PLG/onboarding and overlap with Fanz's education, theater, and community-event customer verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FanzEvents

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fanz