Ticketek

What Ticketek does

Ticketek, founded in 1979 and headquartered in Sydney, operates as an Australasian ticketing platform serving live entertainment, sports, and concert events. The company functions as Ticketek Pty Ltd under parent Ticketek Entertainment Group (TEG), which along with Live Nation and Frontier Touring controls approximately 90% of Australia's major concert sector through vertical integration. Ticketek serves two primary customer types: B2B venue operators through long-term exclusive ticketing partnerships (including a 10-year deal with Dunedin Venues Management Ltd covering Forsyth Barr Stadium and Dunedin Centre through 2036), and B2C consumers purchasing tickets directly via its website and mobile platform for sporting events, concerts, and live performances. Revenue is generated through transaction fees on ticket sales and managed services for contracted venues, with ticket pricing set by event organizers.

The company's core technology is a ticketing platform supporting event management, ticket sales, and distribution across small to mid-tier venues through to major stadium operations, with integrated digital ticketing and automated refund processing (e.g., within 30 business days for cancelled events). Strategic acquisitions have expanded the platform surface: Eventfinda (acquired August 2025) added New Zealand presence and a small-to-mid-tier venue segment, while a majority stake in FAN+ (December 2022) is being integrated to offer personalized fan engagement, meet-and-greets, and behind-the-scenes experiences. Go-to-market is hybrid: enterprise field sales securing multi-year venue contracts combined with direct-to-consumer e-commerce ticket sales through ticketek.com.au and mobile applications. The operating footprint spans Australia, New Zealand, and select international events (e.g., a Kyōwa Taiko performance ticketed for Buenos Aires in September 2026). Recent leadership transitions include TEG CEO Brad Banducci preparing to step down with COO Cameron Hoy to assume the role, and Phil King transitioning from Ticketek Australia Managing Director to CEO of Dunedin Venues Management Limited in 2026.

Name

Ticketek

Legal name

Ticketek Pty Ltd

Website

https://premier.ticketek.com.au/

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ticketek is an Australasian ticketing platform serving live entertainment, sports, and concert events, processing transactions for venue operators and individual consumers, operating under Ticketek Entertainment Group which controls ~90% of Australia's major concert sector.

Ownership category

akta.pro rank

Product category

Live Event Ticketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industry

Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

Keywords

• Live event ticketing
• Venue ticketing services
• Sports ticketing
• Concert ticketing
• Event distribution platform

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticketing Transaction Fees: Revenue generated from ticket sales transactions processed through the Ticketek platform, serving venues and event organizers across sports and entertainment segments.
2. Venue Ticketing Services: Long-term ticketing partnerships with venues such as Forsyth Barr Stadium and Dunedin Centre, providing exclusive ticketing services through multi-year contracts.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Ticketek is a ticketing platform that sells tickets directly to consumers for live entertainment events (sports, concerts, theatre) across Australia and New Zealand through its website and mobile platform. It also provides exclusive long-term ticketing technology and services to major venues such as Forsyth Barr Stadium and Dunedin Centre, processing transactions for event organizers across the live entertainment sector.

Product overview

Ticketek operates as a ticketing platform primarily serving the Australasian live entertainment market. The company offers a core ticketing platform for venues and events, with the platform recently expanded through acquisitions of Eventfinda (New Zealand ticketing and events discovery for small to mid-tier venues) and FAN+ (sports fan experiences connecting fans with clubs and athletes). Ticketek is part of Ticketek Entertainment Group (TEG), which controls approximately 90% of Australia's major concert sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticketek Ticketing Platform Core ticketing platform that enables venue operators to sell and manage event tickets, serving both small to mid-tier venues and large stadium operations across sports and live entertainment in Australia.
• Eventfinda A New Zealand-founded ticketing and events discovery platform serving small to mid-tier venues, wholly owned by TEG and operating with brand and operational independence following its 2025 acquisition.
• FAN+ A Sydney-based platform connecting sports fans with clubs and athletes for personalized experiences including meet-and-greets, behind-the-scenes access, and exclusive events. Acquired via majority stake in 2022 and integrated into Ticketek's offerings.

Quantifiable outcome

• Record-breaking pre-sale: over 220,000 Ashes tickets sold on opening day, surpassing 2017/18 record of 111,741 tickets
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Dunedin Venues Management Ltd (DVML)flagshipStrategic or Co-development Partner · 26 March 2026Ticketek and parent company TEG signed a 10-year exclusive partnership with DVML, making Ticketek the exclusive ticketing partner for Forsyth Barr Stadium and Dunedin Centre through 2036. The partnership combines Ticketek's ticketing platform and technology with TEG's live content pipeline and DVML's venue management capabilities to expand Dunedin's live events calendar and enhance fan experience. The deal includes a joint innovation roadmap for modernizing event operations.
• FAN+coreStrategic or Co-development Partner · 20 December 2022TEG acquired a majority stake in Sydney startup FAN+, a platform connecting sports fans with clubs and athletes for personalized fan experiences. FAN+ connects fans with various experiences including meet-and-greets, behind-the-scenes access, and exclusive events. The platform is being integrated into Ticketek's offerings to expand live content and personalized fan engagement.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• AXS: AXS provides ticketing, venue technology, and event-access solutions. It is directly comparable to Ticketek's enterprise venue contracts and digital ticket distribution.
• Ticketmaster: Ticketmaster is a global primary ticketing and distribution platform for concerts, sports, and live events. It directly overlaps with Ticketek's venue, organizer, and consumer transaction model.
• CTS Eventim: CTS Eventim operates ticketing and live-entertainment services across Europe. Its primary ticketing, distribution, and event-transaction activities closely resemble Ticketek's core business.
• Eventbrite: Eventbrite offers event registration and ticketing for organizers and consumers. It is comparable in event-ticket sales and consumer discovery, although it is less focused on exclusive stadium relationships.
• See Tickets: See Tickets provides ticketing, marketing, and event services across multiple markets. It overlaps with Ticketek's multi-channel ticket sales and live-entertainment distribution model.

Regional players

• TryBooking: TryBooking is an Australian online ticketing and event-registration service. It competes for similar event organizers, venues, and individual ticket buyers in the Australian market.
• Humanitix: Humanitix is an Australian-founded event-ticketing and management platform serving organizers and consumers. It is a relevant regional peer for local event sales and venue or organizer workflows.
• Ticketebo: Ticketebo is an Australian online ticketing platform for events and venues. It offers a similar regional service to event organizers and ticket buyers, albeit at a different scale.
• Oztix: Oztix provides ticketing and event services focused on Australian live music and entertainment. It is comparable in regional event distribution and promoter or venue relationships.

Emerging players

• Dice: Dice is a mobile-first ticketing and event-discovery platform focused on live music. It overlaps with Ticketek's direct-to-consumer live-event sales and digital access, but is less oriented toward large enterprise venue contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Ticketek_AU

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ticketek