Pc-PartX
PC-PartX is an independent, family-owned computer retailer and repair shop in Bramley, Rotherham, selling new and secondhand computers, gaming PCs, peripherals, and Norton 360, and offering laptop, PC, console, and mobile device repair services to South Yorkshire consumers and small businesses.
- Company typePrivate
- Founded1993
- HeadquartersRotherham, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pc-PartX does
PC-PartX is an independent, family-owned computer retailer and repair specialist operating a single physical storefront at 77 Bawtry Road, Bramley, Rotherham, South Yorkshire. Founded over 30 years ago and under current ownership (led by Paul Middleton) since 2007, the business serves individual consumers and home/small-business customers in the South Yorkshire region with no e-commerce or online ordering. Its core offerings are the sale of new computers (sourced directly from Dell, HP, and Lenovo with extended warranties) and a large secondhand/pre-loved computer stock, alongside bespoke gaming PC builds configured through an in-store PC builder tool and supplied with components from brands such as Corsair, ASUS, Cooler Master, Inno3D, Marvo, and Seagate. Repair services cover laptops, PCs, consoles, and mobile devices, with console repairs handled in partnership with Repair Your Console Rotherham and iPhone/iPad repairs through Gadgitech, creating a one-stop-shop storefront.
The business earns revenue through five streams: hardware and component sales (new and secondhand) at retail markup, hourly repair labour (GBP 65/hour) plus fixed-price repair jobs (screen replacements from GBP 95, OS fixes and data recovery from GBP 65, diagnostics GBP 45), bespoke gaming PC build labour at the GBP 65/hour rate plus components, recurring Norton 360 antivirus subscriptions (GBP 35/year for 3 devices, standalone or bundled), and a GBP 50 annual service contract that bundles Norton 360 coverage. Pricing is publicly disclosed, flat-rate or hourly, and pay-as-you-go with no subscription commitments beyond Norton and the annual service package. Go-to-market is direct-to-consumer through the walk-in storefront, supplemented by Google reviews, an active presence across Facebook, Instagram, Twitter, LinkedIn, and YouTube, and a newsletter signup for new arrivals and offers.
The technology footprint is intentionally non-technological: the business runs on a Wix-hosted website, uses a third-party in-store PC builder configurator, and resells rather than develops software. PC-PartX holds no patents, certifications, or institutional backing, operates with 1-10 employees, and competes primarily on local reputation, transparent pricing, fast turnaround (screen replacements while you wait, iPad repairs within 24 hours, same-day battery replacements), and the breadth of its secondhand inventory relative to other South Yorkshire retailers.
Pc-PartX firmographics
Firmographics- Name
- Pc-PartX
- Legal name
- PC-PartX LTD
- Website
- https://pc-partx.co.uk
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PC-PartX is an independent, family-owned computer retailer and repair shop in Bramley, Rotherham, selling new and secondhand computers, gaming PCs, peripherals, and Norton 360, and offering laptop, PC, console, and mobile device repair services to South Yorkshire consumers and small businesses.
- Ownership category
- akta.pro rank
Pc-PartX industry classification
Industry- Product category
- Computer Retail and Repair Services
- SIC
- Retail-Computer & Computer Software Stores (5734), Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- PC Components & Upgrades Retail (CPU, GPU, RAM, Storage, Motherboards) (CRACABAD)
- akta.pro secondary industries
- PC Gaming Hardware Retail (GPUs, CPUs, RAM, Storage) (CRACAFAC), PC Components for Gaming (GPUs, CPUs, Motherboards, RAM, PSUs) (MPAFAGAD), Business Desktops (Commercial PCs) (HDACAAAB)
Keywords
Where Pc-PartX is headquartered
LocationHeadquarters
- HQ city
- Rotherham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pc-PartX business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Computer and Component Sales: Sale of new and pre-loved (secondhand) computers, PC components, gaming peripherals, and accessories. Revenue generated from hardware markup and retail pricing.
- Repair Services: Laptop, PC, console, and mobile device repairs. Charging diagnostic fees (GBP 45), labour rates (GBP 65/hour), screen replacements (from GBP 95), data recovery (from GBP 65), and OS fixes (GBP 65).
- Norton 360 Antivirus Sales: Resale of Norton 360 security software. Norton 360 for Gamers at GBP 35 per year for 3 devices. Offered as standalone or as part of annual service package.
- Custom PC Building Services: Bespoke gaming PC builds completed in-house. Labour costs apply at GBP 65/hour rate for builds, with additional component costs. Photos and videos taken throughout the build process.
- Annual Service Contracts: Annual service package at GBP 50 includes complimentary Norton 360 (3 devices for 12 months) as a bundled benefit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Diagnosis |
| Unit Pricing | Pay-as-you-go | Operating System Fix or Install |
| Unit Pricing | Pay-as-you-go | Data Copy and Recovery |
| Unit Pricing | Pay-as-you-go | Laptop Screen Repair |
| Unit Pricing | Pay-as-you-go | Hourly Labour Rate |
| Subscription | Annual | Norton 360 for Gamers |
| Unit Pricing | Pay-as-you-go | Clearance Sale |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Pc-PartX product offering
Product offeringCore offering
PC-PartX is an independent family-run computer retailer and repair business based in a physical shop in Bramley, Rotherham, South Yorkshire. It sells new and secondhand Dell, HP, and Lenovo desktops and laptops, builds pre-built and bespoke gaming PCs, stocks gaming peripherals, and provides computer repair services. It also facilitates console and mobile device repairs via partner businesses and resells Norton 360 antivirus software.
Product overview
PC-PartX is an independent, family-owned computer retailer and repair specialist serving Rotherham and surrounding South Yorkshire communities since the current ownership took over in 2007. The business operates as a one-stop shop combining computer sales and repair services. The core product portfolio consists of new and secondhand computer sales (working with Dell, HP, and Lenovo), alongside PC gaming offerings including pre-built gaming PCs from multiple manufacturers, bespoke in-house built gaming PCs, and gaming peripherals from brands such as Corsair, ASUS, Cooler Master, and Inno3D. Repair services cover laptops, PCs, gaming consoles (PlayStation, Xbox, Nintendo), and mobile devices (iPhone and iPad), with console and mobile repairs handled through partner businesses. Norton security software products (Norton 360 and Norton 360 for Gamers) are offered as add-on protection services.
Differentiator
Problem solved
Functional benefit
Products and services
- New Computers (Dell, HP, Lenovo desktops and laptops)
- Secondhand Computers
- Pre-built Gaming PCs
- Bespoke Gaming PCs
- Gaming Peripherals
- Computer Repair Services
- Console Repair Services
- iPhone and iPad Repair Services
Quantifiable outcome
- Screen repairs completed while you wait or same day
- +3 more outcomes
Companies that use Pc-PartX
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Pc-PartX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pc-PartX partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Repair Your Console Rotherham (RYC)coreExtended repairs partnership for all console repairs. RYC handles PlayStation (all models), Xbox (all models), Nintendo Switch, and controller repairs. Chosen for outstanding track record, expert craftsmanship, and stellar feedback. RYC is described as providing fast, skilled, and affordable repair services. PC-PartX customers are referred to RYC for console work.
- GadgitechcoreExtended repairs partnership for iPhone and iPad repairs. Gadgitech provides fast, reliable service with expertise in screen and battery replacements for most iPhone models. Also handles charging port repairs and iPad screen repairs (24-hour service, excluding Pro). PC-PartX refers customers for these services.
- DellminorPC-PartX works with Dell to provide new computers. Orders placed directly with manufacturer, with extended warranties available. Delivery within 7 working days.
- HPminorPC-PartX works with HP to provide new computers. Orders placed directly with manufacturer, with extended warranties available. Delivery within 7 working days.
- LenovominorPC-PartX works with Lenovo to provide new computers. Orders placed directly with manufacturer, with extended warranties available. Delivery within 7 working days.
- Instore PC BuilderminorPartner for pre-built gaming PCs. Customers can build to specification using this platform. PC-PartX facilitates orders through this system builder.
- Norton (Gen Digital)minorReseller of Norton 360 security software, including Norton 360 for Gamers. PC-PartX offers Norton 360 as their antivirus of choice, covering up to 3 devices for 12 months at GBP 35 per year.
Scale indicators4 records
Recent moves6 records
Pc-PartX competitors and assessment
Company assessmentDirect peers
- Overclockers UK: UK specialist retailer focused on gaming PCs, high-end components, peripherals, and enthusiast hardware. Comparable to PC-PartX's gaming offering but with national online reach and proprietary custom-build brand.
- Novatech: UK-based retailer of custom gaming PCs, workstations, and PC components with a long heritage comparable to PC-PartX's roots. Directly comparable on custom builds and component sales.
- Ebuyer: UK online retailer selling computers, components, peripherals, and gaming hardware at competitive prices. Competes with PC-PartX on the same product categories but via an online-only model.
- Box Ltd: UK retailer specializing in gaming PCs, components, and peripherals with both pre-built and custom configurations. Directly overlaps PC-PartX's gaming PC product line and custom builder offering.
- Chillblast: UK custom gaming PC builder and retailer offering bespoke configurations, warranty services, and gaming peripherals. Closely comparable to PC-PartX's bespoke PC build service model.
- Scan Computers: UK specialist retailer of PC components, custom gaming PCs, and workstations with strong gaming/enthusiast focus. Directly comparable to PC-PartX's gaming and component sales, but operates as a national online retailer.
- CCL Online: UK-based PC components and custom-built gaming PC retailer serving consumers and businesses. Overlaps directly with PC-PartX's bespoke gaming PC building and component resale activities.
- CyberPower PC UK: UK arm of a global custom gaming PC builder offering configurable systems, peripherals, and warranty services. Comparable to PC-PartX on bespoke gaming PC configuration and assembly.
Broad incumbents
- Amazon UK: Dominant UK online marketplace for PCs, components, peripherals, gaming hardware, and software. Competes broadly with PC-PartX's retail assortment and undermines pricing on commodity items.
- Currys: UK's largest high-street and online consumer electronics retailer, offering PCs, laptops, gaming PCs, peripherals, repairs, and protection plans. Comparable to PC-PartX as a multi-category consumer tech retailer but vastly larger and primarily online-led.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pc-PartX social profiles
Digital presencePc-PartX financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pc-PartX leadership team
Management profileNumber of profiles
Profiles1 record
Pc-PartX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pc-PartX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pc-PartX
What does Pc-PartX do?
PC-PartX is an independent family-run computer retailer and repair business based in a physical shop in Bramley, Rotherham, South Yorkshire. It sells new and secondhand Dell, HP, and Lenovo desktops and laptops, builds pre-built and bespoke gaming PCs, stocks gaming peripherals, and provides computer repair services. It also facilitates console and mobile device repairs via partner businesses and resells Norton 360 antivirus software.
Is Pc-PartX a public or private company?
Pc-PartX is a private company. It is classified as family owned and is currently operating.
When was Pc-PartX founded?
Pc-PartX was founded in 1993. It employs 1 to 10 people.
Where is Pc-PartX based?
Pc-PartX is headquartered in Rotherham, United Kingdom, in the Europe region.
How does Pc-PartX make money?
Five revenue lines are on record. Computer and Component Sales are the primary driver. The others are repair Services, norton 360 Antivirus Sales, custom PC Building Services and annual Service Contracts.
Who are Pc-PartX's main competitors?
Direct peers on record are Overclockers UK, Novatech, Ebuyer, Box Ltd, Chillblast, Scan Computers, CCL Online and CyberPower PC UK. Broad incumbents are Amazon UK and Currys.
Does Pc-PartX have an API?
No public API is recorded for Pc-PartX.
What industry is Pc-PartX in?
Pc-PartX's product category is Computer Retail and Repair Services. Its primary akta.pro industry code is CRACABAD, PC Components & Upgrades Retail (CPU, GPU, RAM, Storage, Motherboards), with a secondary code of CRACAFAC, PC Gaming Hardware Retail (GPUs, CPUs, RAM, Storage). Its SIC code is 5734.