Lilien-Apotheke
Lilien-Apotheke is a sole proprietorship community pharmacy in Lilienthal, Germany, operated by Jan Weisenburger, offering prescription dispensing, OTC products, health consultations, travel vaccinations, and blood tests via a single retail location backed by the IhreApotheken digital platform.
- Company typePrivate
- Founded2013
- HeadquartersLilienthal, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lilien-Apotheke does
Lilien-Apotheke is a privately held, sole proprietorship pharmacy (e.K.) registered as Lilien-Apotheke, Jan Weisenburger e.K. with the Handelsgericht Walsrode under HRA 120475. Founded in 2013 and headquartered at Hauptstr. 59, Lilienthal, Lower Saxony, Germany, the firm operates a single physical retail pharmacy serving local community residents with prescription dispensing, over-the-counter products, health consultations, travel vaccination advice, rental services, and blood testing. The sole owner Jan Weisenburger also serves as the pharmacist-in-charge (Apotheker/-in), and the entity operates under the supervision of the Apothekerkammer Niedersachsen in compliance with German pharmaceutical law including Apothekengesetz, Apothekenbetriebsordnung, Arzneimittelpreisverordnung, and Bundesapothekerordnung. Pricing for prescription medications is regulated and not publicly disclosed.
The company's core products and services span in-pharmacy dispensing, an online pre-order shop, a customer account and CRM system, prescription photo and e-prescription upload, online appointment booking, live chat expert consultations via FRAG DIE APOTHEKE, laboratory diagnostics through MVZ GANZIMMUN GmbH, medical aids (Hilfsmittel) processing with Sanitätshaus partners, and a MyLife e-paper health magazine subscription. The digital infrastructure is built on the IhreApotheken GmbH & Co. KGaA platform, which powers customer accounts, web shop, and CRM, while ancillary integrations include LiveChat (via Text, Inc.), Meta Pixel, Google Analytics, Google Maps, and the open-source Revive ad server. The business model combines regulated one-time prescription and OTC product sales with professional services revenue from consultations and laboratory coordination, plus marketing-supported demand generation through newsletter and paid social channels. Customer accounts are the central hub linking orders, prescriptions, appointments, lab results, and health records.
Lilien-Apotheke firmographics
Firmographics- Name
- Lilien-Apotheke
- Legal name
- Lilien-Apotheke, Jan Weisenburger e.K.
- Website
- https://lilien-apo.de
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lilien-Apotheke is a sole proprietorship community pharmacy in Lilienthal, Germany, operated by Jan Weisenburger, offering prescription dispensing, OTC products, health consultations, travel vaccinations, and blood tests via a single retail location backed by the IhreApotheken digital platform.
- Ownership category
- akta.pro rank
Lilien-Apotheke industry classification
Industry- Product category
- Retail Pharmacy
- NAICS
- Pharmacies and Drug Retailers (45611)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Medication Adherence & Therapy Management Platforms (refills, reminders, MTM) (HLALAIAG)
- akta.pro secondary industry
- Medication Education, Counseling & Side-Effect Monitoring (HSABALAJ)
Keywords
Where Lilien-Apotheke is headquartered
LocationHeadquarters
- HQ city
- Lilienthal
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Lilien-Apotheke business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Prescription Medications: Dispensing of prescription medications to customers, regulated under German pharmaceutical law (Apothekengesetz, Apothekenbetriebsordnung).
- Over-the-Counter (OTC) Products: Sale of non-prescription medications, health products, and pharmacy items both in-store and via online pre-order.
- Health Consultation Services: Personalized pharmaceutical consultation and health advice services provided in-person and via live chat.
- Laboratory Diagnostics: Sample analysis services for diagnostic testing through partnership with MVZ GANZIMMUN GmbH.
- Auxiliary Medical Supplies (Hilfsmittel): Supply of medical aids and equipment prescribed to patients, coordinated with Sanitätshaus partners.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Lilien-Apotheke product offering
Product offeringCore offering
Lilien-Apotheke is a licensed German community pharmacy that dispenses prescription medications (under the Apothekengesetz and Arzneimittelpreisverordnung) and sells over-the-counter (OTC) health products both in-store and through an online pre-order web shop. It additionally offers personalized pharmaceutical consultations in person and via the FRAG DIE APOTHEKE live chat, processes medical-aids (Hilfsmittel) prescriptions, and coordinates laboratory diagnostics through a partnership with MVZ GANZIMMUN GmbH.
Product overview
Lilien-Apotheke operates as a traditional pharmacy with a digital platform provided through the IhreApotheken ecosystem. The core offering consists of in-pharmacy services supplemented by online prescription pre-ordering (Shop), customer account/CRM management, and appointment booking. Additional services include LiveChat expert consultations via FRAG DIE APOTHEKE, laboratory diagnostics processing (via MVZ GANZIMMUN), medical aids (Hilfsmittel) prescription handling, and a MyLife e-paper health magazine subscription. The digital services are interconnected through the IhreApotheken customer account system, which serves as the central hub for order management, prescription uploads, appointment scheduling, and health record storage.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Prescription Pre-Ordering Web shop allowing customers to upload prescription photos and e-prescriptions, order medications and OTC products online, and pre-arrange pickup at the pharmacy in Lilienthal. Customers can create accounts to track orders, view prescription history, and book related appointments.
- Prescription Medication Dispensing Dispensing of prescription medications to customers in-store at Hauptstr. 59, Lilienthal, regulated under the German Apothekengesetz and Apothekenbetriebsordnung with pricing governed by the Arzneimittelpreisverordnung.
- Over-the-Counter (OTC) Product Sales Sale of non-prescription medications, health products, and pharmacy items both in-store at the Lilienthal location and via online pre-order through the web shop.
- LiveChat Health Consultation Live chat consultation widget powered by FRAG DIE APOTHEKE that allows customers to ask health-related questions to a network of pharmacists directly on the Lilien-Apotheke website, with chat histories automatically anonymized after each session.
- Laboratory Diagnostics Service Sample submission service whereby customers send biological samples to MVZ GANZIMMUN GmbH for analysis; results become viewable in the customer's account and a consultation appointment can be booked to discuss them with pharmacy staff.
- Medical Aids (Hilfsmittel) Prescription Processing Service for receiving and processing prescriptions for medical aids and auxiliary equipment, including documentation and billing with health insurance providers, fulfilled either directly by Lilien-Apotheke or through Sanitätshaus partner networks.
- In-Pharmacy Health Consultation Personalized pharmaceutical consultation and health advice offered in-person by the licensed pharmacist at the Lilienthal pharmacy, covering medication usage, interactions, and general health questions.
Companies that use Lilien-Apotheke
Customer profileSegments1 record
Ideal customer profiles1 record
Lilien-Apotheke technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Lilien-Apotheke partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- IhreApotheken GmbH & Co. KGaAcoreIhreApotheken provides the platform infrastructure for Lilien-Apotheke's web shop, customer account management, and CRM system. The platform enables online medication pre-ordering, prescription photo uploads, appointment booking, and customer profile management including medication history. IA serves as a data processor under GDPR Article 28.
- FRAG DIE APOTHEKE (FDA FragDieApotheke GmbH)coreFRAG DIE APOTHEKE provides a live chat consultation widget on Lilien-Apotheke's website, connecting customers with pharmacists from their expert network for health questions and medication advice. Chat histories are automatically anonymized after session end.
- MVZ GANZIMMUN GmbHcoreLaboratory diagnostics partner that processes biological samples sent by Lilien-Apotheke for analysis. Customers can book consultation appointments to discuss laboratory results with pharmacy staff.
- mylife media GmbH & Co. KGminorProvides the 'MyLife' free health magazine e-paper subscription service. Customer data is shared with mylife media for delivery of the digital publication, which may include promotional content from the pharmacy.
- Sanitätshaus (Medical Supply) PartnersminorExternal medical supply partners (Sanitätshaus) that fulfill auxiliary medical equipment (Hilfsmittel) prescriptions when Lilien-Apotheke cannot fulfill them directly. Customers are transparently informed during the pre-order process and via email.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Lilien-Apotheke competitors and assessment
Company assessmentDirect peers
- Apo-Discounter: Discount-oriented online pharmacy offering OTC and selected prescriptions at aggressive prices in Germany. Competes most directly with Lilien-Apotheke on OTC basket economics where regulated pricing does not apply.
- DocMorris: Large German-speaking online pharmacy (formerly Zur Rose) offering prescription and OTC dispensing with delivery. Competes with Lilien-Apotheke on price, convenience, and assortment across the same German patient population.
- Sanicare: German mail-order pharmacy with long history in OTC and prescription delivery. Competes for online OTC and repeat-prescription customers across Germany, including Lilien-Apotheke's catchment.
- Easy Apotheke: Hybrid pharmacy chain combining brick-and-mortar stores with a strong online shop for OTC and prescription products. Closely comparable business model to Lilien-Apotheke's physical-plus-digital offering, targeting the same German consumer.
- Shop Apotheke: Major German online pharmacy offering OTC, prescription, and health products with home delivery. Directly competes for OTC and non-emergency prescription volume in the same German retail-pharmacy market that Lilien-Apotheke serves.
- Aponeo: Berlin-based online pharmacy with broad OTC, prescription, and health-product catalog serving German customers. Direct competitor on digital order flow and OTC assortment that overlaps with Lilien-Apotheke's web shop.
Broad incumbents
- Müller: Large German retail chain with significant drug-store and OTC assortment. Competes with Lilien-Apotheke on OTC and personal care categories, though Müller does not dispense prescriptions and operates at much larger scale.
- dm drogerie markt: Germany's largest drug-store chain with broad OTC, personal-care, and health-product assortment. Overlaps with Lilien-Apotheke on OTC and wellness categories but does not dispense prescriptions and is a broad-format retailer.
- Rossmann: Major German drug-store chain offering OTC medicines, personal care, and health products. Competes on OTC assortment and convenience but, like dm, cannot dispense prescriptions and serves a broader retail mission.
Others
- IhreApotheken: Platform provider whose technology stack (web shop, customer accounts, CRM, appointment booking) powers Lilien-Apotheke's digital operations. Not a competitor but a critical enabler — a structural dependency and ecosystem participant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Lilien-Apotheke social profiles
Digital presenceLilien-Apotheke compliance and trust
Trust signalCompliance3 records
Lilien-Apotheke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lilien-Apotheke leadership team
Management profileNumber of profiles
Profiles1 record
Lilien-Apotheke funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lilien-Apotheke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lilien-Apotheke
What does Lilien-Apotheke do?
Lilien-Apotheke is a licensed German community pharmacy that dispenses prescription medications (under the Apothekengesetz and Arzneimittelpreisverordnung) and sells over-the-counter (OTC) health products both in-store and through an online pre-order web shop. It additionally offers personalized pharmaceutical consultations in person and via the FRAG DIE APOTHEKE live chat, processes medical-aids (Hilfsmittel) prescriptions, and coordinates laboratory diagnostics through a partnership with MVZ GANZIMMUN GmbH.
Is Lilien-Apotheke a public or private company?
Lilien-Apotheke is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lilien-Apotheke founded?
Lilien-Apotheke was founded in 2013. It employs 11 to 50 people.
Where is Lilien-Apotheke based?
Lilien-Apotheke is headquartered in Lilienthal, Germany, in the Europe region.
How does Lilien-Apotheke make money?
Five revenue lines are on record. Prescription Medications are the primary driver. The others are over-the-Counter (OTC) Products, health Consultation Services, laboratory Diagnostics and auxiliary Medical Supplies (Hilfsmittel).
Who are Lilien-Apotheke's main competitors?
Direct peers on record are Apo-Discounter, DocMorris, Sanicare, Easy Apotheke, Shop Apotheke and Aponeo. Broad incumbents are Müller, dm drogerie markt and Rossmann. IhreApotheken is listed as an others.
Does Lilien-Apotheke have an API?
No public API is recorded for Lilien-Apotheke.
What industry is Lilien-Apotheke in?
Lilien-Apotheke's product category is Retail Pharmacy. Its primary akta.pro industry code is HLALAIAG, Medication Adherence & Therapy Management Platforms (refills, reminders, MTM), with a secondary code of HSABALAJ, Medication Education, Counseling & Side-Effect Monitoring. Its NAICS code is 45611 and its SIC code is 5912.