What Sanctuary Institute does

Sanctuary Institute is a nonprofit division of Andrus, founded in 2005 and headquartered in Yonkers, New York. It provides training, consultation, and certification services around the Sanctuary Model, a trauma-responsive organizational change framework developed by Dr. Sandra Bloom. Its network includes 275+ certified organizations across human services, education, healthcare, and behavioral health, with stated reach in the United States, Australia, New Zealand, and Northern Ireland/UK.

The service portfolio includes Five Day Training ($3,500), Train the Trainer ($2,500), multi-year implementation and certification engagements, Implementation Collective cohorts, Sanctuary en Español, the annual Network Days Conference, and merchandise e-commerce. The model is organized around Trauma Theory, the Seven Commitments, the S.E.L.F. Framework, and the Sanctuary Toolkit. Revenue is primarily fee-based professional services and related materials rather than a disclosed software or AI platform.

Name

Sanctuary Institute

Legal name

Sanctuary Institute

Website

https://thesanctuaryinstitute.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Sanctuary Institute, a nonprofit division of Andrus, provides training, consultation, and certification using the Sanctuary Model for 275+ human services, education, healthcare, and behavioral health organizations worldwide through trauma-responsive organizational change programs.

Ownership category

akta.pro rank

Product category

Trauma-Informed Organizational Consulting and Training

NAICS

Educational Services (611), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Rehabilitation Support (PT/OT Aide) (EDAOAJAI)

Keywords

• Trauma-informed care
• Organizational change consulting
• Professional training services
• Leadership development programs
• Workforce wellbeing consulting

Headquarters

HQ city

Yonkers

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Services: Revenue from immersive training programs including Five Day Training ($3,500 per person), Train the Trainer ($2,500 per person), and Sanctuary Essentials Training. These are in-person, multi-day experiential programs with group discounts available.
2. Implementation and Certification: Comprehensive multi-year partnership for full Sanctuary Model implementation and certification. Organizations pay for ongoing consultation, assessment, and certification services over a three-year period.
3. Implementation Collective: Cohort-based program where 3-4 smaller organizations move through implementation together, making trauma-responsive change more financially accessible while maintaining revenue through shared cohort structure.
4. Merchandise and Products: E-commerce sales of branded merchandise including training manuals, apparel (t-shirts, hoodies), safety plan cards, posters, chatter cards, notebooks, tumblers, and family packages ranging from $5 to $720.
5. Consultation and Coaching: Ongoing expert guidance tailored to organizational needs, providing real-time support to leaders and staff for integrating trauma-responsive practices into daily operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sanctuary Institute delivers fee-based training, consultation, and multi-year certification services built on the Sanctuary Model, a proprietary trauma-responsive organizational change framework developed by Dr. Sandra Bloom. Core paid offerings include the Five Day Training ($3,500/person), Train the Trainer ($2,500/person), Implementation & Certification (multi-year), Implementation Collective (3-organization cohort), Leadership Institute, Sanctuary Essentials, Topics in Trauma workshops, Coaching & Consultation, and the Spanish-language Sanctuary en Español. The Institute also operates the annual Network Days Conference and sells the Training Manual (3rd Edition), Family Package, and branded merchandise through its online shop.

Product overview

The Sanctuary Institute offers a service-based portfolio centered on the Sanctuary Model, a trauma-responsive organizational change framework. The core offerings include training programs (Five Day Training, Train the Trainer, Three Day Training, Sanctuary Essentials), implementation services (Implementation & Certification, Implementation Collective), leadership development (Leadership Institute), and specialized workshops (Topics in Trauma, Coaching & Consultation). The Institute also provides Spanish-language training (Sanctuary en Español), the annual Network Days Conference, Social Learning Sessions, and keynote services. Supporting products include the 3rd Edition Training Manual and Family Package. The Four Pillars framework (Trauma Theory, Seven Commitments, S.E.L.F. Framework, Sanctuary Toolkit) underpins all services, providing a unified methodology for organizational culture transformation.

Differentiator

Problem solved

Functional benefit

Brands

• Five Day Training: Immersive, experiential introduction to trauma-responsive practice and organizational change
• Train the Trainer
• Implementation & Certification
• Implementation Collective
• Leadership Institute
• Sanctuary Essentials Training Program
• Sanctuary Model
• S.E.L.F. Framework
• Seven Commitments
• Sanctuary Toolkit

Products and services

• Five Day Training

Quantifiable outcome

• Lower staff turnover and improved retention
• +7 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• MacKillop Family Services (Australia)coreStrategic or Co-development Partner · 1 January 2012Licensed Australian provider of Sanctuary training and consultation to organizations across Australia and New Zealand since 2012. MacKillop Family Services partnered with Sanctuary Institute USA to significantly strengthen cultural safety concepts in the Sanctuary Model for the Australian context. Led development of an 8th Commitment to Cultural Humility, with cultural humility added as a 29th standard for certification in Australia.
• AndruscoreOthers · 1 January 2001Sanctuary Institute is a division of Andrus in Yonkers, NY. Since 1928, Andrus has been a trusted presence in the New York metropolitan area. In early 2001, Andrus programs became the proving ground for the Sanctuary Model. Dr. Sandra Bloom, with support from Andrus leaders and staff, shaped the work into a replicable curriculum and implementation process.
• Dr. Jacob HamminorStrategic or Co-development PartnerKeynote speaker at Network Days 2026 Conference. Dr. Ham is a clinical psychologist, Associate Professor and Director of the Center for Complex Trauma at the Icahn School of Medicine at Mount Sinai in New York City. Known as the psychologist in Stephanie Foo's 'What My Bones Know' for helping heal complex PTSD.
• Laura CerranominorStrategic or Co-development PartnerFeatured speaker at Network Days 2026 Conference closing healing drum circle. REMO-endorsed drum circle facilitator offering sound healing and rhythm sessions. Second-generation Certified Feng Shui Master and Certified Usui Reiki Master.
• IBM Learning CenterminorOthersVenue host for annual Network Days Conference at 20 Old Post Rd, Armonk, NY 10504. IBM Learning Center provides the facility for the annual conference.
• Alera GroupminorGTM or Marketing PartnerEvent sponsor for Network Days Conference 2026.
• Anatomy ITminorGTM or Marketing PartnerEvent sponsor for Network Days Conference 2026.
• Atlantic WestchesterminorGTM or Marketing PartnerEvent sponsor for Network Days Conference 2026.
• ETRminorGTM or Marketing PartnerEvent sponsor for Network Days Conference 2026.
• FWMminorGTM or Marketing PartnerEvent sponsor for Network Days Conference 2026.
• Good For YouminorGTM or Marketing PartnerEvent sponsor for Network Days Conference 2026.
• GreaterminorGTM or Marketing PartnerEvent sponsor for Network Days Conference 2026.
• JWCminorGTM or Marketing PartnerEvent sponsor for Network Days Conference 2026.
• Levitt Fuirst InsuranceminorGTM or Marketing PartnerEvent sponsor for Network Days Conference 2026.
• M&T BankminorGTM or Marketing PartnerEvent sponsor for Network Days Conference 2026.
• MindShiftingminorGTM or Marketing PartnerEvent sponsor for Network Days Conference 2026.

Scale indicators4 records

Expansion highlights6 records

Broad incumbents

• Relias: Relias is an established workforce-training and enablement platform serving healthcare and human-services organizations, including trauma-informed and behavioral-health content. It is a broader incumbent because its core distribution is online learning rather than bespoke Sanctuary-style certification.
• KVC Health Systems: KVC operates child-welfare and behavioral-health services and has used trauma-informed practices across its organizations. It is comparable in target populations and organizational culture change, though it is primarily a service provider rather than a training vendor.
• PESI: PESI supplies continuing education, workshops, and practical training to behavioral-health, social-service, and education professionals. It overlaps in customers and training delivery, but does not primarily provide multi-year organizational implementation and certification.
• Health Management Associates: HMA advises healthcare and human-services organizations on strategy, operations, and program transformation. It is a broad comparator for enterprise consulting and public-sector clients, rather than a direct trauma-responsive curriculum peer.

Direct peers

• JBS International, Inc. JBS International delivers training, technical assistance, and consulting to behavioral-health and human-services agencies. Its public-sector and nonprofit clients and change-management work are comparable to Sanctuary's multi-year implementation engagements.
• Center for the Study of Social Policy: CSSP develops and supports trauma-informed practice reforms for child-welfare, justice, and family-serving systems. It is comparable because it combines practice frameworks, implementation support, training, and network-building for vulnerable populations.
• National Council for Mental Wellbeing: The National Council provides training, technical assistance, and implementation resources to mental-health and substance-use organizations. Its focus on workforce capability, organizational practice, and behavioral-health customers overlaps directly with Sanctuary's enterprise training and consultation.
• Futures Without Violence: Futures Without Violence develops trauma-informed health and social-service programs, training, and implementation resources for organizations serving vulnerable people. It overlaps with Sanctuary's domain-specific training and organizational culture-change offering.
• Advocates for Human Potential: AHP provides behavioral-health and human-services consulting, training, and technical assistance to public and nonprofit organizations. Its enterprise change work and similar target buyers make it a close operating analog to Sanctuary Institute's implementation and consultation model.

Emerging players

• ETR: ETR provides health education, training, and technical assistance to youth-serving, education, and community organizations. It is comparable in target segments and training-led model, although its primary focus is broader public-health and education work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sanctuary_model
• Facebookfacebook.com/sanctuaryinstitute
• LinkedInlinkedin.com/company/sanctuary-institute
• Instagraminstagram.com/thesanctuaryinstitute

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanctuary Institute