9-1-1 for Kids

What 9-1-1 for Kids does

9-1-1 for Kids is a 501(c)-style nonprofit organization founded in 1994 and headquartered at 14340 Bolsa Chica Road, Unit C, Westminster, California. Its mission is emergency preparedness and 9-1-1 dialing education for children and adults across the United States. The organization produces a unified portfolio of educational materials organized across two product lines — Pre-K to Teens and Adults and Seniors — with flagship offerings including The Great 9-1-1 Adventure video, a Classroom Kit (video plus lesson plans, posters, stickers, and phone cards), the 9-1-1 Quiz Show and Word Game, a coloring book, and character mascots including Red E. Fox, Whirley, Buttons, and the newer Abby & Gabby franchise positioned for cell-phone safety education.

The core technology is a content library of training videos, printable materials, and Flash-based interactive games, supplemented by recurring program infrastructure such as the California Statewide 9-1-1 Heroes Awards (launched 1999) and an annual calendar of charity events (Tim Brown 9-1-1 Celebrity Golf Classic, Tim Brown Mentor Mini Camp, Kathy Ireland Mentor Tea, Kathy Ireland Children's Christmas Celebration). The organization operates with a small staff (1-10 employees), maintains registered trademarks on its characters and on Hero-tier brand marks, and holds an FCC CSRIC seat via Executive Director Elise Kim (appointed 2011).

The business model rests on three revenue streams: (1) one-time product sales of educational merchandise via the 911forkidsstore.com online storefront and direct phone/fax/mail ordering, with a reimbursement pathway through the California PSAP/OCIO program; (2) charitable donations via the website; and (3) revenue from corporate-sponsored charity events. Customer segments include California PSAPs and other public safety agencies, schools and educators, individual parents, and enterprises that use the materials for community outreach (e.g., State Farm agents). Marketing relies on organic social, an email newsletter, earned media (Fox News, KABC, Good Morning America, The Today Show), and celebrity ambassadors (Tim Brown, Howie Long, Kathy Ireland, Jessica Simpson, Patrick Long).

Name

9-1-1 for Kids

Legal name

9-1-1 for Kids

Website

https://911forkids.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

9-1-1 for Kids is a 1994-founded Westminster, California nonprofit that produces 9-1-1 and emergency preparedness educational materials (videos, classroom kits, games, mascots) for children, educators, public safety agencies, and adults, distributed via online store and event-based fundraising.

Ownership category

akta.pro rank

Product category

Emergency Preparedness Education

NAICS

Educational Support Services (6117), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ)

akta.pro secondary industries

Early Childhood Education & Childcare Nonprofits (BPAGADAA), Health, Safety & Hygiene Early Learning Content (EDAGACAH)

Keywords

• Emergency preparedness education
• 911 public education
• Children's safety training
• Classroom educational materials
• Disaster preparedness programs

Headquarters

HQ city

Westminster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Product Sales: Sale of educational materials including videos, classroom kits, coloring books, pencils, stickers, refrigerator magnets, and DVDs through the online store and direct ordering
2. Donations: Charitable donations from individuals and organizations to support the foundation's mission
3. Event Fundraising: Revenue from events such as the Tim Brown Golf Classic, Kathy Ireland Mentor Tea, and other charity events

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

9-1-1 for Kids is a 501(c)(3)-style nonprofit that develops and sells 9-1-1 emergency-response educational materials for children and adults, including the Great 9-1-1 Adventure video, classroom kits (posters, stickers, phone cards, take-home materials), interactive digital games (Quiz Show, Word Game, Coloring Book), printed awards materials, and emergency phone cards. Products are sold online and distributed through schools, public-safety answering points (PSAPs), and at community events, with funding supplemented by charitable donations and celebrity-led fundraising events.

Product overview

9-1-1 for Kids is a nonprofit education organization offering a unified portfolio of emergency preparedness training materials designed for different age groups. The core product is the 9-1-1 for Kids Classroom Kit, which bundles The Great 9-1-1 Adventure video with lesson plans, posters, and take-home materials for educators. This is supplemented by interactive digital products including the 9-1-1 Quiz Show, 9-1-1 Word Game, and 9-1-1 Coloring Book for classroom and home use. The organization also provides separate product lines for Pre-K to Teens and Adults and Seniors, featuring character mascots Abby & Gabby in newer materials. The 9-1-1 Local Heroes Awards program recognizes outstanding young callers and dispatchers. Products are distributed through an online store and are available for ordering by educators, parents, and public safety officials, including special pricing and reimbursement programs for California PSAPs.

Differentiator

Problem solved

Functional benefit

Products and services

• The Great 9-1-1 Adventure Video An educational video used in classroom settings to teach children about 9-1-1, featuring animated characters and interactive lessons on emergency calling procedures. Aimed at K-12 educators, parents, and public-safety outreach coordinators.
• 9-1-1 for Kids Classroom Kit A comprehensive classroom teaching kit containing the Great 9-1-1 Adventure video, posters, emergency phone number cards, stickers, and lesson plans for educators to conduct 9-1-1 training sessions. Intended for K-12 teachers, schools, and PSAP community outreach programs.
• 9-1-1 Quiz Show An interactive Flash-based quiz game that tests children's knowledge of when to call and not call 9-1-1, featuring emergency versus non-emergency scenarios. Designed for classroom and at-home use.
• 9-1-1 Word Game An interactive Flash-based word game designed to help children learn vocabulary related to 9-1-1 and emergency situations through educational gameplay.
• 9-1-1 Coloring Book An interactive digital coloring activity featuring 9-1-1 themed characters and scenes that reinforces emergency education messages for young children.
• Emergency Phone Number Card A printable card for families to complete with emergency contact information and keep near their telephone as a reference for children.
• Pre-K to Teens Products Educational materials and training programs designed to teach young children (pre-kindergarten through teenage years) how and when to call 9-1-1, including classroom kits, videos, and interactive activities. Targeted at children, parents, teachers, and PSAPs.
• Adults and Seniors Products Emergency preparedness and 9-1-1 education materials tailored for adult and senior audiences, addressing their specific needs and emergency situations.
• Abby & Gabby Character Program Character mascots introduced to help teach children about 9-1-1 usage, particularly on cell phones. The characters appear in educational materials including DVDs and color books.
• I'm Ready Poster A classroom poster featuring 9-1-1 Superhero characters used in educational presentations to engage children during training sessions.
• 9-1-1 Local Heroes Awards An annual awards program established in 1999 recognizing heroic youngsters who called 9-1-1 to save a life or report a crime, and the dispatchers who processed their calls. Held in California as the California Statewide 9-1-1 Heroes Awards.

Quantifiable outcome

• Hundreds of children recognized as 9-1-1 heroes since 1999
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Coalition for 9-1-1 EducationcoreStrategic or Co-development PartnerAlliance of 8 national organizations dedicated to advancing public safety communications through education. Members include E9-1-1 Institute, NENA, 9-1-1 For Kids, NASNA, APCO, CTIA, 911 Industry Alliance, and COMCARE. Led to U.S. Senate endorsement of National 9-1-1 Education Month in April 2008.
• National Emergency Number Association (NENA)coreStrategic or Co-development PartnerMember of Coalition for 9-1-1 Education, dedicated to advancing 9-1-1 education efforts nationally.
• E9-1-1 InstitutecoreStrategic or Co-development PartnerFounding member of Coalition for 9-1-1 Education, focused on 9-1-1 modernization and education.
• AT&TmajorGTM or Marketing PartnerSponsor of the Tim Brown 911 Celebrity Golf Classic and host of 9-1-1 Heroes Award Ceremonies. Supports fundraising events for the organization.
• Tim BrownmajorGTM or Marketing PartnerRetired NFL great and national spokesperson for the Coalition for 9-1-1 Education and 9-1-1 for Kids. Hosts the annual Tim Brown 9-1-1 Celebrity Golf Classic.
• Kathy IrelandmajorGTM or Marketing PartnerCelebrity ambassador who hosts the Kathy Ireland Mentor Tea for Single Teen Mothers and Kathy Ireland Children's Christmas Celebration events.
• Patrick LongminorGTM or Marketing PartnerProfessional race car driver who has been a devoted volunteer and sponsor since 1994, participating in charity holiday events.
• American Red CrossminorStrategic or Co-development PartnerReferenced as resource partner for emergency preparedness information and training collaboration.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• American Red Cross: Largest U.S. humanitarian nonprofit delivering emergency preparedness education and disaster response training across all age groups. Directly comparable mission area (public emergency preparedness), with significantly broader scope and resources.
• International Association of Fire Chiefs: Professional association for fire and EMS chiefs that runs public fire-safety and 9-1-1 awareness initiatives including Fire is Everyone's Fight. Comparable in connecting PSAP/fire-service channels to public safety education.
• National Safety Council: Established nonprofit providing safety training, education, and advocacy across workplaces, communities, and schools. Comparable in delivering structured safety education and serving public-sector and institutional buyers.
• FEMA (Ready.gov): Federal emergency preparedness program with free public education materials targeted at families, schools, and communities. Comparable audience and emergency-readiness subject matter, though backed by federal funding rather than donations.

Regional players

• Safety Town Foundation: Regional nonprofits (originating in Cleveland) operating miniature towns where young children learn pedestrian, traffic, and emergency safety. Comparable in delivering in-person, child-focused emergency and safety education at the Pre-K level.

Direct peers

• APCO International: Association of Public-Safety Communications Officials that trains 9-1-1 telecommunicators and runs public education programs. Comparable in serving PSAPs and producing 9-1-1 awareness content.
• National Emergency Number Association (NENA): Coalition partner of 9-1-1 for Kids and the leading 9-1-1 industry association. Directly comparable in subject matter expertise, PSAP relationships, and role in shaping National 9-1-1 Education Month.
• Safe Kids Worldwide: Global nonprofit dedicated to preventing childhood injury, with extensive K-12 educational materials and parent resources. Comparable in mission (child safety education), target audience (parents, educators, children), and nonprofit, community-led GTM.

Emerging players

• iKeepSafe: Nonprofit providing digital safety, citizenship, and privacy education for K-12 students. Comparable in producing child-safety educational content distributed through schools and educators.
• NetSmartz (National Center for Missing & Exploited Children): NCMEC's online safety education program for children, distributed through schools and educators. Comparable in producing age-appropriate safety educational materials deployed via classroom channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/911forkids
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 9-1-1 for Kids