Organico Realfoods

Name

Organico Realfoods

Legal name

Organico Realfoods Ltd.

Website

https://organicorealfoods.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Organic Food Retail

NAICS

Grocery and Convenience Retailers (4451), Fish and Seafood Retailers (44525), Other Specialty Food Retailers (44529)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)

akta.pro secondary industry

Natural/Organic Supermarkets & Chains (CRAHAEAA)

Keywords

• Organic food retail
• Sustainable tinned fish
• Certified organic groceries
• Artisan pantry staples
• Specialty sustainable seafood

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through their Shopify-powered online store. Products are sold individually with free shipping on orders over £30. Customers can purchase one-off items or subscribe for regular deliveries.
2. Subscription/Membership Model: Customers can sign up for subscriptions to receive repeat deliveries based on their selected duration and frequency. Payment details are stored securely and customers are charged for each delivery.
3. Wholesale to Retailers: Products sold through third-party retailers including Ocado, Abel & Cole, Booths, Whole Foods Market, Planet Organic, and Better Food.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Organico Realfoods is a UK-based specialty food retailer that curates, sources, and sells certified organic and sustainably-produced food products under two main sub-brands: Fish4Ever (sustainable canned fish) and Realfoods/Organico (organic pantry staples). The company sells direct-to-consumer through its Shopify e-commerce storefront and through wholesale partnerships with UK retailers such as Ocado, Abel & Cole, Booths, Whole Foods Market, Planet Organic, and Better Food.

Product overview

Organico Realfoods is a UK-based organic food retailer offering two main sub-brands: Fish4Ever (sustainable canned and tinned fish including mackerel, sardines, tuna, anchovies, and sprats) and Organico/Realfoods (curated organic pantry staples). The product portfolio centers on certified organic, responsibly-sourced food products including specialty rice (Nerone black rice, Carnaroli risotto rice), artisan pasta (spaghetti, fusilli, girelle, riccioli), pasta sauces (tomato basil, puttanesca, alla norma), pestos (vegan green, traditional Genovese), spreads and dips (artichoke, aubergine, roasted garlic), grilled vegetables (peppers, artichoke hearts), oils and vinegars (extra virgin olive oil, balsamic vinegar, apple cider vinegar), and preserved goods (sun-dried tomatoes, capers). The company operates exclusively online through Shopify, with Fish4Ever being ranked top of the world by Greenpeace and top of the UK by Ethical Consumer. All products carry Planet Score environmental ratings and are certified organic.

Differentiator

Problem solved

Functional benefit

Brands

• Realfoods: Ingredients curated to deliver the Joy of Real Food.
• Fish4Ever

Products and services

• Fish4Ever (Sustainably-Sourced Tinned Fish)

Quantifiable outcome

• Fish4Ever ranked top of the world by Greenpeace with 89% pass rate
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• OcadocoreChannel Partner/ Reseller/ DistributorOnline UK retailer partnership for distribution of Organico and Fish4Ever products through Ocado's online platform.
• Abel & ColecoreChannel Partner/ Reseller/ DistributorOrganic grocery delivery service partnership for product distribution to health-conscious UK consumers.
• BoothscoreChannel Partner/ Reseller/ DistributorRegional premium supermarket chain partnership making organic products available in physical store locations.
• Whole Foods MarketcoreChannel Partner/ Reseller/ DistributorInternational health-focused grocery chain partnership for organic and sustainable food distribution in UK stores.
• Planet OrganiccoreChannel Partner/ Reseller/ DistributorSpecialist organic retailer partnership for distribution to dedicated organic food shoppers.
• Better FoodcoreChannel Partner/ Reseller/ DistributorIndependent organic and natural food retailer partnership for community-focused organic product access.
• Selected Family Farms, Co-operatives and Small ProducerscoreStrategic or Co-development PartnerWorking with selected family farms, co-operatives, and smaller producers. All land ingredients are certified organic with regular audits. Supports jobs in local communities, many of which are disadvantaged.
• NGO Partners and Food Ethics ForumsminorStrategic or Co-development PartnerWorks with a number of NGOs and experts in various food ethic forums and on pressure campaigns to support a better food system for everybody.

Scale indicators3 records

Recent moves7 records

Emerging players

• Natoora: UK-based specialty food distributor and online retailer focused on seasonal, traceable, and artisan food. Comparable to Organico Realfoods on transparency, supplier storytelling, and DTC; broader fresh-produce focus with less depth in shelf-stable pantry.
• Brindisa Spanish Foods: UK specialist Spanish/Mediterranean food importer and retailer selling tinned fish, olive oil, and pantry staples. Comparable to Organico Realfoods on curated Mediterranean pantry assortment and UK distribution; partial overlap with Fish4Ever tinned fish category.

Broad incumbents

• Waitrose & Partners: UK premium supermarket with strong organic, sustainable, and ethical sourcing positioning. Comparable on organic pantry and sustainable seafood assortment; broader grocery mix with significantly larger scale and own-brand competition in the same premium segment.
• Whole Foods Market: International premium organic and natural foods retailer that is both a customer and a broad incumbent competitor. Comparable on organic positioning and premium positioning; offers vastly broader assortment with private-label competition in shelf-stable organic.

Direct peers

• Abel & Cole: UK organic grocery delivery service offering organic fruit, veg, and pantry staples direct to consumers. Directly comparable to Organico Realfoods on geography, organic positioning, and DTC subscription model — and is both a customer and a structural competitor for organic food share.
• Fish Tales: European sustainable canned fish brand focusing on traceable, responsibly-fished tuna and sardines. Direct overlap with Fish4Ever's product range, sustainability messaging, and small-boat sourcing philosophy; relevant benchmark for category expansion.
• Daylesford: UK premium organic farm shop and online retailer selling organic pantry, dairy, meat, and bakery items. Comparable on organic positioning, premium pricing, and direct-to-consumer retail in the UK — though with a heavier farm-shop / physical presence.
• Wild Planet Foods: US-based sustainable canned seafood brand selling pole-and-line tuna, sardines, and other responsibly-sourced fish. Closest peer on Fish4Ever's core category — sustainable traceable canned seafood — though distribution and consumer base are US-centric.
• Riverford Organic Farmers: UK organic food box delivery and pantry staples retailer, also farmer-owned with a sustainability-led mission. Comparable to Organico Realfoods on organic certification, DTC subscription model, and UK geography; broader produce-heavy assortment.
• Planet Organic: UK specialist organic supermarket chain selling certified organic groceries, sustainable fish, and pantry staples. Comparable to Organico Realfoods on organic positioning and product overlap (Fish4Ever is stocked there); operates brick-and-mortar retail rather than DTC.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/organico_foods
• YouTubeyoutube.com/@organicorealfoods
• Facebookfacebook.com/organicrealfoods
• Instagraminstagram.com/organicorealfoods
• LinkedInlinkedin.com/company/organico-realfoods-limited

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organico Realfoods