Name

Her Heart

Legal name

Her Heart Ltd

Website

https://herheart.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Women's Cardiovascular Health Awareness & Education

akta.pro primary industry

Cardiometabolic Nutrition (Heart Health, Cholesterol, Hypertension) (HSADAFAG)

akta.pro secondary industry

Cardiac Rehabilitation & Secondary Prevention (HLAKABAJ)

Keywords

• Women's heart health
• Cardiovascular disease awareness
• Heart disease prevention education
• Cardiology patient advocacy
• Nonprofit health education

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Online donations (one-time and recurring): Charitable donations processed through Raisely (her-heart-donations.raisely.com) and PayPal via SSL-secured payment gateway; donors may remain anonymous. Donations appear to be both one-off and recurring supporters.
2. Membership sign-ups: Free Her Heart Community membership (sign-up form on site) that grows the supporter base eligible for Heart2Heart Digital Magazine and ongoing engagement; no membership fee is publicly disclosed.
3. Charity-of-the-month commercial collaborations: Revenue-share / cause-marketing collaborations with consumer brands (e.g., Flowers Across Melbourne donates 10% of Wildflower Posy Box sales during the partnership month).
4. Strategic partnership / corporate support: Joint initiatives and partnership funding from aligned not-for-profit organisations (e.g., Heart Foundation partnership to enhance research, awareness and prevention work); Founder Linda Worrall-Carter has referenced having received 'over half a million in partnership support' historically.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Her Heart is an Australian not-for-profit that provides free, evidence-based education, advocacy, community support and resources aimed at preventing cardiovascular disease in women. Its portfolio includes a searchable Find a Female Cardiologist directory, downloadable self-assessment and emergency tools (Her Heart Checklist, Wallet Card, Family Histree), the Heart2Heart Digital Magazine and Membership community, the National Report Card on CVD in Women research publication, and tailored content for high-risk groups such as Aboriginal & Torres Strait Islander, CALD and rural women.

Product overview

Her Heart is a single Australian not-for-profit organisation (the "Peak Body and leading authority on cardiovascular disease in women") that delivers its mission through a portfolio of interconnected awareness, education, and community products rather than a multi-product SaaS platform. The website serves as a unified hub that links to the Find a Female Cardiologist registry, the downloadable Her Heart Checklist and Her Heart Wallet Card, the Heart2Heart Digital Magazine and community Membership, the Family Histree conversation guide, the Linda's Kitchen recipe collection, the National Report Card on CVD in Women research publication, the Her Heart Risk Assessment Tool, and the Real Life Stories library. Gold4Good sits alongside these as the community fundraising arm, while strategic partner organisations (notably the Heart Foundation) extend reach through co-branded awareness campaigns. All donations are processed through PayPal or the Raisely donation portal.

Differentiator

Problem solved

Functional benefit

Brands

• Heart2Heart Magazine: Digital magazine published by Her Heart; users can subscribe to join the community and receive Heart2Heart Digital Magazine updates.
• Her Heart Checklist
• Her Heart Wallet Card
• Her Heart Day
• Find a Female Cardiologist

Products and services

• Find a Female Cardiologist Online Australian directory that helps women connect with female cardiologists, including those specialising in women's cardiovascular conditions and offering in-person and video telehealth consultations.
• Her Heart Checklist Free downloadable checklist that helps women track and prioritise heart-health checks and guides conversations with their GP.
• Her Heart Wallet Card Pocket-sized downloadable card that teaches early heart-attack warning signs in women and the actions to take in an emergency (Australian emergency number).
• Heart2Heart Digital Magazine Recurring digital magazine delivered through Her Heart membership that publishes heart-health stories, recipes, expert interviews and prevention content.
• Family Histree Conversation Guide Downloadable guide that structures family conversations about cardiovascular disease history as part of a hereditary-risk awareness initiative.
• National Report Card on the Status of CVD in Women National evidence-base publication compiling statistics on incidence, prevalence, morbidity, mortality and management of cardiovascular disease in Australian women, first issued in 2023.
• Her Heart Membership Program Free community membership offering monthly bulletins, access to the Heart2Heart digital magazine, opportunities to share stories, take part in research and join local events.
• Her Heart Risk Assessment Tool Online self-assessment resource that helps women evaluate their personal cardiovascular risk profile.
• Gold4Good Fundraising Program Community fundraising program that mobilises supporters and partner organisations to fund women's heart-health programs through Her Heart.

Quantifiable outcome

• 80% of premature heart disease is preventable (Her Heart target metric)
• +6 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered flagship and minor.

• Heart FoundationflagshipStrategic or Co-development Partner · 6 March 2025First-ever partnership between the Heart Foundation and Her Heart (announced 6 March 2025, International Women's Day). Both organisations will jointly raise awareness of women's heart disease, advocate for gender-specific research/funding/policy, and support community-led prevention, diagnosis and care initiatives. Heart Foundation is currently funding 109 projects led by women researchers, including 12 women's-heart-health projects. CEO David Lloyd (Heart Foundation) and Founder/CEO Prof Linda Worrall-Carter (Her Heart) jointly announced the partnership.
• Flowers Across MelbourneminorGTM or Marketing Partner · 1 December 2024Cause-marketing collaboration in December 2024 in which Flowers Across Melbourne selected Her Heart as its charity of the month; 10% of sales of the Wildflower Posy Box was donated to support Her Heart's mission.

Scale indicators11 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Heart Foundation (Australia): Australia's largest heart-disease charity and Her Heart's flagship strategic partner (first-ever partnership, March 2025). Operates in the same cardiovascular-disease awareness, research and advocacy space, but at much broader scope (general population, not women-specific), making it the closest direct comparator and partner/competitor hybrid.
• WomenHeart: US-based not-for-profit dedicated to women's heart disease advocacy, education and patient support. Highly comparable mission and operating model (awareness, education, community, support networks) and serves as the most direct international analogue to Her Heart.
• American Heart Association (Go Red for Women): The American Heart Association's women's heart-disease initiative; runs national awareness campaigns, research funding and community programs targeting women specifically. Same mission, much larger scale and broader geographic reach — a useful benchmark for what scale-stage Her Heart could reach.
• Heart Research Australia: Australian charity funding cardiac research and translating findings into community awareness; comparable in geography and sector, with similar mix of research funding and public education but without Her Heart's exclusive women-specific focus.

Broad incumbents

• British Heart Foundation: UK's largest heart-disease charity with major research funding, retail network and broad public-awareness programmes. A larger incumbent in the same category — comparable operating model but general-population focus rather than women-specific.

Regional players

• National Heart Foundation of New Zealand: New Zealand's national heart-health charity with comparable mission and operating model (research, advocacy, community programs). Operates in an adjacent geographic market rather than directly competing in Australia.
• Pumping Marvellous: UK-based patient-led heart-failure charity offering community support, education and resources. Comparable small-NFP operating model with community-led GTM, though condition-narrow (heart failure) and geographically distinct from Her Heart.

Emerging players

• Jean Hailes Foundation: Australian not-for-profit focused on women's health across multiple conditions (not exclusively heart). Comparable Australian women's-health audience and awareness/community model; partial overlap with Her Heart's preventive/educational remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HerHeartAus
• YouTubeyoutube.com/channel/UCvb7EBEAWFQjHsL-E8KAzLg
• Facebookfacebook.com/herheartaustralia
• LinkedInlinkedin.com/company/herheartaustralia
• Instagraminstagram.com/herheartcharity

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Her Heart