ELEMENTS Fitness & Wellness

What ELEMENTS Fitness & Wellness does

ELEMENTS Fitness & Wellness is a privately held German premium fitness and wellness chain operating 7 owned studios across 4 cities: Munich (Balanstraße, Donnersbergerbrücke, Siemensallee), Frankfurt (Eschenheimer Turm, Henninger Turm), Stuttgart (Paulinenbrücke), and Eschborn. Founded in 2012 and headquartered in Munich, the company is managed by Geschäftsführer Nicole Greinwalder and André Nagel as ELEMENTS FITNESS GmbH. Its core offering is a tiered monthly membership (ELEMENTS 1/6/14/24, €85-€125/month plus €90 registration) that grants access to all studios, EGYM Zirkel strength training, 60+ group fitness courses, personal training, and extensive wellness infrastructure including saunas, pools, a 570 sqm Wellness Tempel in Stuttgart, and a 1,400 sqm outdoor wellness area at Eschborn. The company runs a direct-to-consumer and sales-led GTM, supported by a free trial (Probetraining), a July 50% promotional offer, a Werbeprämie referral program, and a Firmenfitness B2B corporate channel. Additional revenue streams include personal training packages, massages, day passes, gift vouchers, Reformer Pilates (€10/unit), and monthly add-on subscriptions (private locker, towel service, beverage flat). Technologically, ELEMENTS runs on the EGYM stack: a fully electronic strength circuit with chip-armband recognition, automatic weight adjustment, isokinetic/adaptive/negative training modes, and integration with the MyELEMENTS member portal, the ELEMENTS App (iOS/Android), and the ELEMENTS2go online video fitness platform. Group fitness content is delivered via a licensed LES MILLS partnership (BODYPUMP, BODYBALANCE, BODYCOMBAT, CORE) supplemented by proprietary formats (deepWORK, BoxKondi). The training methodology is positioned as scientifically developed by ETH Zurich scientists and built around 20-30 minute personalized sessions driven by Leistungsdiagnostik (performance diagnostics). Customer segments span individual adult consumers (primary), corporate B2B clients, and teenagers aged 14-17 (YOUabo tariff). Geographic operations are limited to Germany across Bavaria, Baden-Württemberg, and Hesse, with no disclosed funding, M&A activity, or external investors.

Name

ELEMENTS Fitness & Wellness

Legal name

ELEMENTS FITNESS GmbH

Website

https://elements.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

ELEMENTS Fitness & Wellness is a German premium fitness and wellness chain operating 7 owned studios across Munich, Frankfurt, Stuttgart, and Eschborn, offering tiered memberships that include EGYM-guided strength training, 60+ group fitness classes, personal training, and extensive sauna and pool facilities for individual consumers, corporate clients, and youth.

Ownership category

akta.pro rank

Product category

Premium Fitness and Wellness Centers

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Premium fitness studios
• Wellness memberships
• Personal training services
• Group fitness classes
• Corporate fitness programs

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Fitness and Wellness Membership Subscriptions: Core recurring revenue from monthly membership fees. Members access all training equipment, wellness and swimming areas, group fitness courses, changing rooms, and sanitary facilities across all ELEMENTS studios in Germany. Subscription terms range from 1-month (ELEMENTS 1) to 24-month (ELEMENTS 24) contracts, with monthly fees of €85-125 depending on contract length. Registration fee of €90 applies at signup. Members can upgrade with add-on services (private locker, towel service, beverage flat).
2. Personal Training Sessions: Additional revenue stream from personal training sessions, offered as single sessions (€60-100 depending on duration), 6-pack (€540-570), 12-pack (€1,020-1,080), and 24-pack (€1,920-2,040). Loyalty bonuses offer discounts for members with existing packages. Sessions can be purchased independently (plus a day pass of €20-30) or as part of membership. Also offered as partner sessions (€60 per person for 60 min).
3. Day Passes and Guest Tickets: Non-members can purchase day tickets for one day of access to all training equipment, group fitness courses, and wellness areas including various saunas, steam bath, and pool. Available for purchase at all studio reception desks during regular opening hours.
4. Gift Vouchers (Wertgutscheine): Value gift vouchers that can be redeemed for any service at ELEMENTS, including day passes, massages, personal training, or memberships. Purchased at studio reception desks.
5. Massages and Wellness Services: Revenue from massage services ranging from wellness massage to medical massage, bookable online. Includes the Wellness Tempel (570 sqm in Stuttgart), massage treatments with warm stones and select plant oils.
6. Reformer Pilates Sessions: Additional paid service at ELEMENTS Balanstraße studio. Sessions cost €10 per unit, payable at reception before the booked slot. First session is a 90-minute start appointment; subsequent sessions are 60-minute slots.
7. Additional Add-on Services: Monthly paid add-ons including: Private locker (dedicated personal locker), towel service, combined towel and locker service, and Getränke Station flat rate (up to 1.5L/hour of mineral beverages during training, max 4L/day).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

ELEMENTS operates a chain of 7 owned premium fitness and wellness studios across Munich, Frankfurt, Stuttgart, and Eschborn in Germany. The core offering is monthly membership subscriptions (€45–€125/month) that grant access to all studios, EGYM electronically controlled strength circuits, 60+ group fitness courses, personal training, and comprehensive wellness amenities including Finnish saunas, bio-saunas, steam baths, swimming pools, and a 570 sqm Wellness Tempel in Stuttgart. The training methodology is built on a program developed by scientists from ETH Zurich.

Product overview

ELEMENTS Fitness & Wellness is a premium German fitness and wellness chain operating 7 studio locations in Munich, Frankfurt, Stuttgart, and Eschborn. The offering is built around a unified membership platform with a digital ecosystem comprising MyELEMENTS (powered by EGYM), the ELEMENTS App, and the ELEMENTS2go online video fitness platform. Members choose from tiered membership plans (ELEMENTS 1/7/14/24, YOUabo for youth, YOUplus for students) spanning 45–125 €/month. The core in-studio offering covers EGYM-Zirkel (fully electronic strength circuit), Functional Training areas, intensive training supervision, Group Fitness (60+ course formats including LES MILLS, Yoga, Indoor Cycling, Boxing, Pilates, HIIT), and Reformer Pilates. Wellness infrastructure spans Finnish Sauna, Biosauna, steam baths, swimming and relaxation pools, a dedicated Ladies Sauna, and the 570 m² Wellness Tempel in Stuttgart. Ancillary services include Personal Training (single sessions to 24-session packages), massage treatments, children's courses/childcare, free parking, EV charging (Grid & Co.), and a café lounge. The Group Fitness program partners with LES MILLS for licensed formats. Booking of courses, Reformer Pilates slots, and massage appointments is managed digitally via the MyELEMENTS/EGYM portal, the ELEMENTS App, and simplybook.me respectively.

Differentiator

Problem solved

Functional benefit

Products and services

• ELEMENTS Fitness & Wellness Membership Recurring monthly membership granting access to all 7 ELEMENTS studios, training equipment, 60+ group fitness courses, wellness areas (saunas, pools, steam baths), and trainer support. Available in multiple contract-length tiers ranging from monthly rolling to 24-month commitments.
• Personal Training One-on-one personal training with certified trainers, available as single 30/45/60-minute sessions or 6/12/24-session packages. Sessions can be purchased independently (with a day pass) or by existing members at loyalty-discounted rates.
• Group Fitness Kursprogramm Extensive group fitness program with 60+ course formats including licensed LES MILLS programs (BODYPUMP, BODYBALANCE, BODYCOMBAT, CORE), Yoga, Pilates, Indoor Cycling, Boxing, HIIT, ZUMBA, TRX, deepWORK, and bodyART, available across all studio locations.
• EGYM Strength Circuit (Kraftzirkel) Fully electronically controlled strength circuit by EGYM available across all studios. Equipment automatically recognizes members via their ELEMENTS chip armband, sets optimal training weight based on body measurements, and tracks results digitally through the ELEMENTS App. Includes regular, negative, isokinetic, and adaptive training modes.
• Reformer Pilates Modern Pilates training using specialized Reformer devices with spring resistance at ELEMENTS Balanstraße studio. Features digital guidance via integrated screens and slot-based booking at €10 per session. First session is 90 minutes; subsequent sessions are 60 minutes.
• Wellness Tempel Stuttgart 570 m² wellness day spa at ELEMENTS Paulinenbrücke in Stuttgart featuring Hammam, steam baths, peeling rooms, relaxation pool, and a unique relaxation island with oil massage treatments using warm stones and plant-based oils.
• Massage Services On-site massage services ranging from wellness massage to medical massage, bookable online. Includes oil massage with warm stones and plant-based oils at the Stuttgart Wellness Tempel.
• ELEMENTS2go Online Fitness Video-based online fitness platform accessible through the MyELEMENTS portal, enabling members to follow workout programming remotely, independent of studio visits.
• Corporate Fitness (Firmenfitness) Dedicated corporate fitness program where companies partner with ELEMENTS to provide their employees with gym access as an employee benefit, sold directly to HR/benefits managers.

Quantifiable outcome

• Training program developed by ETH Zurich scientists achieves maximum results in 20-30 minute sessions

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• EGYMcoreTechnology or IntegrationEGYM is the technology partner powering ELEMENTS' MyELEMENTS member portal and the EGYM Zirkel (fully electronically controlled strength circuit). Members log in using their EGYM ID (email + password) to access the member area, book courses, and track workouts. The EGYM Zirkel automatically recognizes members via chip armband and adjusts equipment to their body measurements. ELEMENTS also integrates with the EGYM Fitness App for digital workout management.
• LES MILLScoreTechnology or IntegrationLES MILLS is a global provider of innovative group fitness concepts. ELEMENTS offers four LES MILLS programs: BODYPUMP (barbell-based strength training), BODYBALANCE (yoga/Tai Chi/Pilates-inspired), BODYCOMBAT (martial arts cardio), and LES MILLS CORE (30-min core training). The partnership provides scientifically backed, professionally instructed group fitness formats with licensed music and choreography.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• JOHN REED Fitness Music Club: Design-led premium fitness club by RSG Group with studios across major German cities. Comparable as a premium, urban, experience-focused competitor, though with a more music- and design-driven brand identity.
• Holmes Place: Premium European fitness and wellness club operator with studios in major German cities. Closely comparable in target customer (affluent urban adults), pricing tier, and emphasis on integrated fitness + spa + wellness services.
• Pfitzenmeier: Premium family-run German fitness and wellness chain with a long history in the Mannheim/Heidelberg region. Comparable in its premium positioning, wellness integration, and multi-generational member base.
• Fitness First Germany: One of the largest premium fitness chains in Germany, offering multi-city memberships with extensive equipment, group classes, and wellness amenities. Direct competitor in the same premium tier targeting similar urban professionals.
• Kieser Training: German strength-training-focused chain with a scientific, results-driven positioning. Comparable in its premium, science-led brand and the use of computerized strength equipment, though narrower in scope (no wellness/pool).

Emerging players

• Urban Sports Club: Berlin-based sports and wellness aggregator offering flexible monthly subscriptions across a network of partner studios and gyms. Comparable as a German player influencing how urban consumers access fitness, including ELEMENTS' potential members.
• Bodystreet: German EMS (electrical muscle stimulation) personal-training micro-studio franchise. Comparable as a German boutique fitness concept focused on short, technology-enabled, science-driven 20-minute training sessions — directly mirroring ELEMENTS' value proposition.

Broad incumbents

• McFIT: Largest low-cost fitness chain in Germany. Comparable as a major German fitness operator serving a fundamentally different (mass-market) segment; defines the price floor that premium operators like ELEMENTS must justify.
• clever fit: Large German discount fitness chain with a broad national footprint. Comparable as a German fitness operator targeting a price-sensitive segment, providing a competitive alternative for budget-conscious consumers.

Others

• EGYM: Munich-based technology provider whose smart strength equipment and member platform power ELEMENTS' core training experience. Comparable as a key ecosystem partner and as a technology enabler that competing premium studios can also license.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elements-eine-marke-der-migros-freizeit-deutschland-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELEMENTS Fitness & Wellness