Quivet Cellars

What Quivet Cellars does

Quivet Cellars is a boutique Napa Valley winery founded in 2006 that produces and sells single-vineyard wines direct to consumers. The portfolio centers on Cabernet Sauvignon (including cuvées from Pellet Vineyard, Kenefick Ranch, Beckstoffer Las Piedras, and Calistoga), Syrah (Las Madres Hulda Block and Kenefick Ranch whole-cluster and standard), and a Sauvignon Blanc from McGah Family. Production is custom-crushed at Tench Winery in Oakville, California, where the brand shares facility with other premium Napa producers, rather than operating its own production facility. Vineyard sourcing is the defining strategic choice: grapes come from historically significant Napa sites, including Pellet Vineyard (established 1863), Beckstoffer Las Piedras Vineyard (planted for over 150 years), and Alegria Vineyard with century-old Old Vine Zinfandel, allowing the label to position itself around rare, terroir-driven bottlings rather than well-known estates.

The company is privately held, has 1–10 employees, and lists only a St. Helena PO Box (PO Box 368) as its mailing address, indicating a deliberately small operational footprint. Winemaker and partner Mike Smith — previously Assistant Winemaker for Thomas Rivers Brown producing wines for Maybach Family, Outpost, and Rivers-Marie, and founder of Myriad Cellars — is the principal operator and quality driver. Wines have been featured in CNN Money, Wine Enthusiast, Wine Spectator, San Francisco Chronicle, and Fortune Magazine, and the McGah family vineyard source has earned 100-point scores, with reviews from Jeb Dunnuck and CellarTracker providing third-party validation.

Quivet Cellars operates exclusively as a direct-to-consumer winery through its e-commerce site at quivetcellars.com, shipping via FedEx, UPS, and GSO to states where direct shipment of wine is legally permitted. The company does not use retail or third-party distribution channels. Customer communications are driven by an email mailing list and a members-only login area, and the primary customer segment is discerning individual wine enthusiasts and collectors who buy for personal consumption, cellaring, and gifting. Pricing is not publicly disclosed on the website, consistent with an allocation-driven, relationship-based DTC model.

Name

Quivet Cellars

Legal name

Quivet Cellars

Website

https://quivetcellars.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Quivet Cellars is a boutique Napa Valley winery founded in 2006 that produces and sells single-vineyard Cabernet Sauvignon, Syrah, and Sauvignon Blanc wines direct to consumers, serving individual wine enthusiasts and collectors through its e-commerce site.

Ownership category

akta.pro rank

Product category

Premium Winery / Single Vineyard Wine

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Single vineyard wines
• Premium Cabernet Sauvignon
• Napa Valley winery
• Direct-to-consumer wine
• Small-batch Syrah

Headquarters

HQ city

St. Helena

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Wine Sales: Quivet Cellars generates revenue through direct-to-consumer wine sales via their e-commerce platform. Wines are sold by the bottle and shipped to customers across states where direct shipment of wine is permitted by law. They offer various single vineyard Cabernet Sauvignons, Syrahs, and Sauvignon Blanc.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Quivet Cellars is a boutique Napa Valley winery that produces and sells a portfolio of single vineyard wines, including Cabernet Sauvignon, Syrah, and Sauvignon Blanc. Founded in 2006 by winemaker Mike Smith, the winery sources grapes from premium undiscovered vineyards across Napa Valley (Pellet Vineyard, Kenefick Ranch, Beckstoffer Las Piedras, Las Madres, McGah Family, and Alegria) and custom crushes production at Tench Winery in Oakville, California. Wines are sold directly to consumers via the company's e-commerce website and shipped to states where direct wine shipment is legally permitted.

Product overview

Quivet Cellars is a boutique Napa Valley winery offering a portfolio of single vineyard wines. The product lineup consists primarily of Cabernet Sauvignon wines (Napa Valley blend, Pellet Vineyard, Kenefick Ranch, Beckstoffer Las Piedras, Calistoga, and a Shiverick Reserve), Syrah wines (Las Madres Hulda Block, Kenefick Ranch whole cluster and standard), and Sauvignon Blanc (McGah Family). Winemaker Mike Smith produces these wines through custom crushing at Tench Winery in Oakville, with a focus on premium undiscovered vineyards showcasing distinct terroir-driven characteristics.

Differentiator

Problem solved

Functional benefit

Products and services

• Quivet Cellars Napa Valley Cabernet Sauvignon Entry-level Napa Valley Cabernet Sauvignon with notes of blueberry pie, red raspberries, cardamom, cherry pie, and spice box; complete and pure wine with a powerful, silky, complex finish. Targeted at premium wine consumers.
• Quivet Cellars Pellet Vineyard Cabernet Sauvignon Single vineyard Cabernet Sauvignon from Pellet Vineyard (established 1863) in St. Helena, neighboring Beckstoffer Dr. Crane Vineyard. Features dark and red raspberries, spice box, herbs of Provence, mocha, graphite, and coffee undertones.
• Quivet Cellars Kenefick Ranch Vineyard Cabernet Sauvignon Bold, layered Napa Valley Cabernet Sauvignon from the Calistoga benchland. Shows plum, blue fruits, lavender, baking spices, blueberry pie, mocha, gravel, cigar box, with a silky, polished finish.
• Quivet Cellars Beckstoffer Las Piedras Vineyard Cabernet Sauvignon Premium single vineyard Cabernet Sauvignon from middle of Block D of Las Piedras Vineyard (planted over 150 years) in St. Helena. Rich black cherry liqueur, black licorice, crushed gravel, silky black/purple fruit with graphite minerals.
• Quivet Cellars Calistoga Cabernet Sauvignon Newest wine in portfolio from Calistoga. Features red fruit, bing cherry liqueur, up-valley grip, shale benchland soils, and powerful Napa Cabernet character.
• Quivet Cellars Shiverick Reserve Beckstoffer Las Piedras Vineyard Reserve barrel selection from newly planted section of Beckstoffer Las Piedras Vineyard. Micro cuvée of only 2 barrels with exceptional density, black cherry liqueur, and graphite mineral tannins.
• Quivet Cellars Las Madres Syrah Hulda Block Cool climate Syrah from Carneros region's Las Madres Vineyard. Shows dark fruit, olive tapenade, apple bacon, white pepper, iron, with fine-grained tannins.
• Quivet Cellars Kenefick Ranch 100% Whole Cluster Syrah Whole cluster Syrah from Calistoga showing blackberry, cured meats, Asian spices, forest floor, orange zest, coffee with polished tannins from stem inclusion.
• Quivet Cellars Kenefick Ranch Vineyard Syrah Luscious Syrah with boysenberry, blue fruits, white pepper, tobacco, coffee, aromatic floral lift, lavender, red currants.
• Quivet Cellars McGah Family Sauvignon Blanc Summer wine from Oakville/Rutherford bench. Straw and steely lemon hues, stone fruit, white flowers, clementine, pineapple, grapefruit, beeswax, apricot, melon with tangy acidity and mineral mouthfeel.

Quantifiable outcome

• Wines from Las Madres Vineyards have been featured in CNN Money, The Wine Enthusiast, The Wine Spectator, San Francisco Chronicle, and Fortune Magazine.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Emerging players

• Faust (Faust Cabernet): Faust is a Napa Cabernet brand also produced by The Huneeus team / connected to the Thomas Rivers Brown winemaking circle. It targets a similar premium-but-more-accessible tier than Quivet and competes for overlapping collector and gift-purchase demand.

Direct peers

• Rivers-Marie: Rivers-Marie is a boutique Napa/Sonoma winery for which Mike Smith produced wines during his tenure as Assistant Winemaker for Thomas Rivers Brown. It operates a comparable single-vineyard, low-production, allocation-based model with strong critic scores.
• Maybach Family Vineyards: Maybach Family is another boutique Napa label whose wines Mike Smith produced while at Thomas Rivers Brown. It targets the same ultra-premium collector segment with single-vineyard Cabernet from heritage Napa vineyards and a similar DTC/allocation model.
• Myriad Cellars: Myriad Cellars is Mike Smith's own label (founded 2006), producing premium Napa Valley Cabernet Sauvignon and Syrah from single vineyards. It is Quivet's closest peer because both labels share the same winemaker, similar single-vineyard sourcing philosophy, custom-crush production model, and DTC distribution approach.
• Schrader Cellars: Schrader Cellars is a cult Napa Cabernet producer specializing in single-vineyard wines from Beckstoffer vineyards (including Las Piedras, which Quivet also sources). It is one of the most directly comparable peers in sourcing strategy, brand positioning, and allocation-based distribution.
• Outpost Wines: Outpost is a small-production Napa winery from Howell Mountain whose wines were produced by Mike Smith under Thomas Rivers Brown. It competes in the same single-vineyard, cult-Cabernet collector space as Quivet.

Broad incumbents

• Screaming Eagle: Screaming Eagle is the iconic Napa cult Cabernet, with extremely limited production and a waiting list that defines the category. It shares Quivet's allocation economics, premium pricing, and DTC scarcity model, though at a substantially larger brand scale.
• Harlan Estate: Harlan Estate is the benchmark ultra-premium Oakville Napa cult Cabernet, operating at a much larger scale and longer history than Quivet but targeting the same collector audience with single-estate terroir-driven wines and allocation-only distribution.
• Duckhorn Vineyards: Duckhorn Vineyards is an established premium Napa winery with broad wholesale and DTC distribution. It competes in the premium Napa Cabernet and Merlot space and provides a useful benchmark for what scaled DTC-plus-distribution growth looks like in this segment.
• Opus One: Opus One is a premium Napa Bordeaux blend with national and international distribution. While much larger and broader in reach than Quivet, it competes for the same premium collector and fine-dining on-premise accounts.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/quivetcellars
• Facebookfacebook.com/quivetcellars
• LinkedInlinkedin.com/company/quivet-cellars

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quivet Cellars