Myriad Cellars
Myriad Cellars is a privately held, ultra-premium Napa Valley winery producing single-vineyard Cabernet Sauvignon, Syrah, and limited varietal wines from ten-plus prestigious vineyards, sold exclusively through a membership-based direct-to-consumer allocation system to collectors.
- Company typePrivate
- Founded2005
- HeadquartersSt. Helena, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Myriad Cellars does
Myriad Cellars is an ultra-premium, privately held Napa Valley winery founded by winemaker Mike Smith (founded 1999 per firmographic data; company history references 2005 as the brand's launch year), specializing in single-vineyard Cabernet Sauvignon and Syrah. Production is anchored on a multi-vineyard portfolio sourcing fruit from at least ten prestigious sites, including Beckstoffer To Kalon, Beckstoffer Dr. Crane, Beckstoffer Georges III, Beckstoffer Bourn, Beckstoffer Melrose, Beckstoffer Las Amigas, Lewelling Ranch, Round Pond Estate, Vivio Vineyard, and a 1.5-acre Calistoga estate block (clone 169) that came online in 2023. The portfolio spans more than a dozen SKUs, including vineyard-designated Cabernets, reserve selections such as the Elysian and TOK-X, appellation-level blends, four Syrah expressions, a Merlot, and a proprietary white wine, produced through a natural and minimal-intervention winemaking approach intended to express terroir.
The company operates a direct-to-consumer allocation model with three primary revenue streams: (1) exclusive mailing-list sales across four offerings per year, (2) recurring Standing Order Allocations split between the Collector Experience tier (~7,895 in 2025 across three releases) and the Sampler tier (~2,511 annually), and (3) by-appointment tasting experiences at the Calistoga winery at $125 per guest, waived with purchase. Minimum checkout quantity is three bottles, 21+ age verification is enforced, shipping is domestic only (enable_international is FALSE), and credit cards are the sole payment method. Distribution is restricted to a private membership base, with priority tasting access granted to active allocation members. The company's competitive position is built on the founder's critical reputation—41+ perfect 100-point scores across critics, multiple triple- and quintuple-100-point wines, and a 2025 Number Four Wine in the World ranking—combined with restricted allocation supply. Operations are led by Mike Smith (Winemaker) and Leah Smith (Director of Any Given Day), supported by an Assistant Winemaker (Randall Patlan-McKay), with headcount in the 11–50 band. Mike Smith additionally serves as winemaker for at least eight other Napa Valley labels (Quivet, Scarlett/MCG, Becklyn, Patiné, Kindred, Perchance Estates, Komes/Flora Springs, Boich Family Cellar), extending brand visibility across the broader Napa ecosystem.
Myriad Cellars firmographics
Firmographics- Name
- Myriad Cellars
- Legal name
- Myriad Cellars
- Website
- https://myriadcellars.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Myriad Cellars is a privately held, ultra-premium Napa Valley winery producing single-vineyard Cabernet Sauvignon, Syrah, and limited varietal wines from ten-plus prestigious vineyards, sold exclusively through a membership-based direct-to-consumer allocation system to collectors.
- Ownership category
- akta.pro rank
Myriad Cellars industry classification
Industry- Product category
- Premium Wine Production
- NAICS
- Wineries (31213), Wineries (312130), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Myriad Cellars is headquartered
LocationHeadquarters
- HQ city
- St. Helena
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Myriad Cellars business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-Consumer Wine Sales: Wines are sold directly to consumers through the company's website and e-commerce platform. Sales are restricted to mailing list members who receive access during four distinct offerings each year. Orders require valid credit card and verified shipping address.
- Standing Order Allocations: Automated allocation memberships where members receive recurring shipments of wine before each release. The Collector Experience tier provides 2-4 bottles of each Cabernet Sauvignon at three release dates annually (January, April, July). The Sampler Allocation provides 1 bottle of each Cabernet Sauvignon annually in January. Wines shipped in Fall when weather cools.
- Tasting Room Experiences: In-person wine tastings hosted by appointment at the Calistoga winery. Tastings last approximately 1.5 hours and include 4-6 wines depending on availability. $125 per guest, waived with purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tasting Experience - $125 per guest, waived with purchase |
| Subscription | Multi-year contract | The Collector Experience - Mixed case secured allocation of each Myriad Cabernet Sauvignon |
| Subscription | Annual | Sampler Allocation - One bottle of each Cabernet Sauvignon annually |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Myriad Cellars product offering
Product offeringCore offering
Myriad Cellars is a Napa Valley boutique winery that produces and sells handcrafted, ultra-premium single-vineyard Cabernet Sauvignon and Syrah wines from prestigious sites including Beckstoffer Dr. Crane, To Kalon, Georges III, Bourn, Melrose, Lewelling Ranch, Round Pond, and the Myriad estate in Calistoga. Wines are released exclusively to mailing list members through an allocation-based direct-to-consumer sales model with four offerings per year, supplemented by two subscription tiers (Collector Experience and Sampler) and appointment-only tasting experiences at the Calistoga winery.
Product overview
Myriad Cellars is an ultra-premium Napa Valley winery specializing in single-vineyard Cabernet Sauvignon wines crafted by winemaker Mike Smith. The product portfolio centers on a diverse collection of vineyard-designated Cabernet Sauvignon wines sourced from prestigious Beckstoffer vineyards (Dr. Crane, To Kalon, Georges III, Bourn, Melrose), Lewelling Ranch, Round Pond Estate, and the estate vineyard in Calistoga. Additional wines include Semillon, multiple Syrah expressions (Las Madres, Sangiacomo, Vivio, Jemrose), and Merlot. The winery operates a membership model with two Standing Order Allocation tiers (Collector Experience and Sampler) offering automated shipments of wines released three times annually. Complementary services include wine tasting experiences at the Calistoga winery. The wines are sold exclusively to mailing list members during quarterly offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Myriad Cellars Cabernet Sauvignon Collection Ultra-premium Napa Valley Cabernet Sauvignon wines sourced from prestigious single vineyards including Beckstoffer Dr. Crane, To Kalon, Georges III, Bourn, Lewelling Ranch, Round Pond, and estate vineyards; offered through allocation releases to mailing list members.
- Myriad 'Myriad' Estate Cabernet Sauvignon Estate Cabernet Sauvignon from Myriad's own vineyard in Calistoga, featuring silky, voluptuous texture with suede-like tannic structure.
- Myriad Cellars Napa Valley Cabernet Sauvignon Appellation-level Napa Valley Cabernet Sauvignon blend noted for blue and red fruit extravaganza and an exceptional quality-to-price ratio; designed as an earlier-drinking, crowd-pleasing tier.
- Myriad Cellars Rarefied Air Cabernet Sauvignon Cabernet Sauvignon from the Rarefied Air program, available in 750ml and 1.5L magnum formats, featuring elegant, full-bodied texture with no sensation of weight or heaviness.
- Myriad Cellars Element Zero Cabernet Sauvignon Inaugural 2023 vintage Cabernet Sauvignon from the Element Zero program; a limited-production wine with captivating aromas of fresh blackcurrants, blackberries, and cassis and remarkable balance between power and elegance.
- Myriad Rarefied Air Beckstoffer Melrose Vineyard Proprietary White Wine Proprietary white wine from Beckstoffer Melrose vineyard in Rutherford; citrus-fruit driven with chalky white-Bordeaux-like minerality and a crystalline mouthfeel.
- Myriad Cellars Syrah Collection Collection of cool-climate single-vineyard Syrah wines (Las Madres, Sangiacomo Sonoma Coast, Vivio Petaluma Gap, Jemrose Bennett Valley) showcasing bright fruit, minerality, and natural acidity.
- Myriad Cellars Beckstoffer Las Amigas Merlot Merlot from Beckstoffer Las Amigas Vineyard in Carneros; dark, inky, balanced, added to the Myriad portfolio in 2022.
- Standing Order Allocation Membership Subscription-based allocation membership delivering automated recurring shipments of Myriad Cabernet Sauvignon. Collector Experience tier: 2-4 bottles of each Cabernet at three releases per year (January, April, July). Sampler Allocation tier: one bottle of each Cabernet produced annually (12-14 bottles), shipped in Fall.
- Wine Tasting Experience In-person wine tasting at the Calistoga winery by appointment. Approximately 1.5 hours, typically pouring 4-6 wines depending on availability. $125 per guest, waived with purchase. Priority given to active mailing list members.
Quantifiable outcome
- 41+ perfect 100-point scores from critics including Wine Advocate, Jeb Dunnuck, Robert Parker
- +3 more outcomes
Companies that use Myriad Cellars
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Myriad Cellars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Myriad Cellars partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Quivet CellarscoreMike Smith serves as winemaker for Quivet Cellars, producing limited quantities of handcrafted boutique Napa Valley Cabernet Sauvignon and Syrah from Spring Mountain, Kenefick Ranch, and Las Madres Vineyard. Fruit is crushed, aged in rare French Oak, and masterfully blended by Mike Smith.
- Scarlett Wines / MCG CellarscoreMike Smith is winemaker for Scarlett/ MCG Cellars, a family passion project producing ultra-premium estate wine from their 64-acre Rutherford Estate. Scarlett Cabernet Sauvignon is named after the founder's great granddaughter.
- Becklyn CellarsminorMike Smith serves as winemaker for Becklyn Cellars. Matt and Denny source grapes from Rutherford and St Helena Districts in Napa Valley. Wines are aged in new French oak.
- Patiné CellarsminorMike Smith is winemaker for Patiné Cellars, producing Single Vineyard Designate Pinot Noir. Jim's background as a professional hockey player influences their commitment to power, grace, structure, balance, elegance, and skill.
- Kindred WinesminorMike Smith is winemaker for Kindred Wines. Founded from a friendship spanning over 15 years with co-founder Kevin Jones. The relationship began after meeting Mike and Leah Smith at a summer party in 2004.
- Perchance EstatesminorMike Smith serves as winemaker for Perchance Estates.
- Komes Estate Winery and VineyardsminorMike Smith serves as winemaker for Komes Estate Winery and Vineyards (also known as Flora Springs).
- Boich Family CellarminorMike Smith serves as winemaker for Boich Family Cellar, producing world class wines from Napa's most prestigious vineyards.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Myriad Cellars competitors and assessment
Company assessmentDirect peers
- Harlan Estate: Iconic Oakville-based cult Bordeaux blend producer operating an allocation-based mailing list. Comparable in scarcity-driven DTC model, premium Napa positioning, and ultra-high-net-worth collector clientele.
- Venge Vineyards: Boutique Napa cult Cabernet and Chardonnay producer with strong critic scores and limited mailing-list access. Comparable in DTC scarcity and premium pricing strategy.
- Hundred Acre: Ultra-premium Napa cult Cabernet with allocation-based mailing list and consistent 100-point critic scores. Closely comparable in critic-driven scarcity model and collector pricing.
- Carter Cellars: Boutique Napa cult Cabernet producer that Mike Smith has also made wine for. Highly comparable product mix, single-vineyard focus, and allocation-only distribution model.
- Darioush: Premium Napa Valley winery with appointment-only tastings and DTC allocation focus on Cabernet and Chardonnay. Comparable in DTC scarcity model and luxury collector positioning.
- Screaming Eagle: Boutique Napa Valley cult Cabernet producer with allocation-only DTC sales and elite critical scores. Direct comparable in product category (Cabernet Sauvignon), DTC allocation model, mailing-list exclusivity, and collector customer base.
- Switchback Ridge: Small-production, single-vineyard Napa Cabernet producer for which Mike Smith has also made wine. Highly comparable in boutique scale, mailing-list exclusivity, and collector target market.
- Schrader Cellars: Single-vineyard Napa Cabernet producer with Beckstoffer To Kalon and Dr. Crane fruit and a similar allocation-only sales model. Directly comparable in fruit sourcing and ultra-premium DTC positioning.
Broad incumbents
- Stag's Leap Wine Cellars: Established premium Napa Cabernet producer with broader distribution and tasting-room hospitality. Comparable product focus (Napa Cabernet), but materially larger scale and three-tier presence.
- Opus One: Iconic Napa Bordeaux-style cult producer with global three-tier distribution alongside allocation sales. Comparable product category and Napa Valley prestige, but with much broader distribution scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Myriad Cellars social profiles
Digital presenceMyriad Cellars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Myriad Cellars leadership team
Management profileNumber of profiles
Profiles3 records
Myriad Cellars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Myriad Cellars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Myriad Cellars
What does Myriad Cellars do?
Myriad Cellars is a Napa Valley boutique winery that produces and sells handcrafted, ultra-premium single-vineyard Cabernet Sauvignon and Syrah wines from prestigious sites including Beckstoffer Dr. Crane, To Kalon, Georges III, Bourn, Melrose, Lewelling Ranch, Round Pond, and the Myriad estate in Calistoga. Wines are released exclusively to mailing list members through an allocation-based direct-to-consumer sales model with four offerings per year, supplemented by two subscription tiers (Collector Experience and Sampler) and appointment-only tasting experiences at the Calistoga winery.
Is Myriad Cellars a public or private company?
Myriad Cellars is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Myriad Cellars founded?
Myriad Cellars was founded in 2005. It employs 11 to 50 people.
Where is Myriad Cellars based?
Myriad Cellars is headquartered in St. Helena, United States, in the North America region.
How does Myriad Cellars make money?
Three revenue lines are on record. Direct-to-Consumer Wine Sales are the primary driver. The others are standing Order Allocations and tasting Room Experiences.
Who are Myriad Cellars's main competitors?
Direct peers on record are Harlan Estate, Venge Vineyards, Hundred Acre, Carter Cellars, Darioush, Screaming Eagle, Switchback Ridge and Schrader Cellars. Broad incumbents are Stag's Leap Wine Cellars and Opus One.
Does Myriad Cellars have an API?
No public API is recorded for Myriad Cellars.
What industry is Myriad Cellars in?
Myriad Cellars's product category is Premium Wine Production. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 31213 and its SIC code is 5180.