EdWare
EdWare Learning Limited is a privately held Irish educational software company, founded in 2005 by Luke Curley, that develops interactive geography software (Know Your Ireland, Europe, USA, World) as Windows desktop applications, iPad apps, and free browser games for primary schools, home users, and US public libraries via AWE Inc. partnership.
- Company typePrivate
- Founded2005
- HeadquartersPallaskenry, Ireland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What EdWare does
EdWare Learning Limited is an Irish educational software company founded in 2005 by Luke Curley and headquartered in Pallaskenry, County Limerick. The company develops interactive geography software for primary schools, with its flagship "Know Your" product line covering Ireland, Europe, the United States, and the world, plus a financial literacy title (Know Your Money Level 1). The software is built as native Windows desktop applications (compatible with Windows 7 through 11), iPad apps distributed via the Apple App Store, Amazon Fire tablet apps, and four free browser-based geography games. Core technical features include interactive maps, encyclopedic content with hundreds of photographs, printable worksheets, puzzles, quizzes, audio narration, Google Earth and Wikipedia integration, iOS Game Center support, interactive whiteboard support, and (for School Site License editions) student progress tracking and custom quiz authoring.
EdWare operates a one-time perpetual license revenue model with no subscriptions or recurring fees. School Site Licenses are priced at €199.95 as a one-off payment, alongside lower-priced single-user/home editions and per-app mobile store purchases. The company serves three primary segments: Irish primary schools (1,600+ reported as customers), individual parents and home users, and — via an embedded licensing partnership with AWE Inc. — US public libraries and after-school programs (3,721 locations across North America). The founder is the sole known operator; headcount is reported as 1-10 employees with no external venture capital or private equity investment.
Distribution combines product-led growth (14-day free trials, free online games as top-of-funnel lead capture) with event-driven sales at Irish and UK education conferences including BETT, IPPN, INTO, and NCGE. Marketing is supplemented by organic social (YouTube, Twitter, Facebook), an email newsletter, and earned media coverage in Irish educational publications and RTÉ News. EdWare has received multiple recognitions including Children's Technology Review Editor's Choice awards and Anseo.net "Top of the Class" awards. The company is privately held with no subsidiaries, no institutional investors, and no disclosed revenue figures.
EdWare firmographics
Firmographics- Name
- EdWare
- Legal name
- EdWare Learning Limited
- Website
- https://edware.ie
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EdWare Learning Limited is a privately held Irish educational software company, founded in 2005 by Luke Curley, that develops interactive geography software (Know Your Ireland, Europe, USA, World) as Windows desktop applications, iPad apps, and free browser games for primary schools, home users, and US public libraries via AWE Inc. partnership.
- Ownership category
- akta.pro rank
EdWare industry classification
Industry- Product category
- Educational Software
- NAICS
- Software Publishers (5132), Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Subject-Specific Courseware (Math, Science, ELA, Social Studies, etc.) (EDAFACAB)
- akta.pro secondary industries
- Translation, Language Accessibility & Reading Support Tools (e.g., TTS, Captions, Immersive Reader) (EDAFAOAL), Writing, Grammar, Spelling & Composition Tools (EDAFAOAE)
Keywords
Where EdWare is headquartered
LocationHeadquarters
- HQ city
- Pallaskenry
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
EdWare business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Desktop Software Licenses: One-time purchase of desktop geography software titles (Know Your Ireland, Know Your Europe, Know Your USA, Know Your World) sold as School Site Licenses (unlimited installations within school) or Single User editions. Pricing is a one-off payment with no recurring fees.
- Mobile App Sales: iPad and Amazon Fire tablet applications sold through Apple App Store and Amazon App Store respectively, generating revenue from consumer purchases.
- Free Online Games: Four free online geography games (Counties of Ireland Puzzle, Counties of Ireland Mini Quiz, Countries of Europe, States of USA) serve as marketing tools to drive awareness and conversions to paid software.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | School Site License - Windows Desktop Software |
| One time/ perpetual license | Multi-year contract | Single User/Home Edition |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
EdWare product offering
Product offeringCore offering
EdWare develops and publishes geography and financial literacy educational software titles (Know Your Ireland, Know Your Europe, Know Your USA, Know Your World, Know Your Money Level 1) available as Windows desktop applications and as iPad and Amazon Fire tablet apps. The company sells these products both as School Site Licenses to schools and as single-user/home editions directly to consumers via app stores.
Product overview
EdWare provides a suite of educational geography software products focused on primary school learning. The core product line consists of five geography titles: Know Your Ireland, Know Your Europe, Know Your World, Know Your USA, and Know Your Money Level 1, all available as Windows desktop software with School Site Licenses and individual licenses. The same geographic content is offered as iPad apps distributed through the Apple App Store and Amazon Fire tablets, with Know Your Ireland, Know Your Europe, Know Your USA, Know Your World, and Know Your Pennsylvania apps available. The company also offers four free online browser-based geography games. Software features interactive maps, encyclopaedic content, hundreds of photos, printable worksheets, puzzles, quizzes, audio narration, and student tracking. All products are designed for classroom use with interactive whiteboard support.
Differentiator
Problem solved
Functional benefit
Brands
- Know Your Ireland: Educational geography software covering Irish provinces, counties, towns, mountains, rivers, lakes, islands, bays, headlands, peninsulas, and points of interest.
- Know Your Europe
- Know Your USA
- Know Your World
- Know Your Money
Products and services
- Know Your Ireland Geography learning software focused on Ireland, sold as a School Site License to schools and as a single-user/home edition to parents and individual learners for Windows desktop, iPad, and Amazon Fire tablet.
- Know Your Europe Geography learning software covering European countries, distributed via School Site License to schools and as single-user/home editions to consumers for Windows desktop, iPad, and Amazon Fire tablet.
- Know Your USA Geography learning software covering the United States, distributed via School Site License to schools and as single-user/home editions to consumers for Windows desktop, iPad, and Amazon Fire tablet.
- Know Your World World geography learning software distributed via School Site License to schools and as single-user/home editions to consumers for Windows desktop, iPad, and Amazon Fire tablet.
- Know Your Money Level 1 Financial literacy learning software (Level 1) for schools and home users, distributed via School Site License and as single-user/home editions for Windows desktop, iPad, and Amazon Fire tablet.
- School Site License Site-wide institutional license granting a school the right to install and use EdWare geography titles across its computers and tablets, with added teacher features including student progress tracking and custom quiz authoring.
Quantifiable outcome
- Used by over 1,600 schools in Ireland
- +2 more outcomes
Companies that use EdWare
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
EdWare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
EdWare partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AWE, Inc.coreEdWare's award winning Know Your World software is available on AWE's Version 10 digital learning solutions, reaching over 40% of US public libraries. EdWare titles (Know Your USA and Know Your Europe) have been included on AWE's AfterSchool Edge since V8 released in 2011. AWE provides digital learning stations in public libraries, after-school programs, and schools across North America, with 13,842 workstations in 3,721 locations.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
EdWare competitors and assessment
Company assessmentBroad incumbents
- BrainPOP: BrainPOP is a subscription-based K–12 educational platform with animated content across subjects including geography; competes for school software budgets with a recurring-revenue SaaS model that contrasts with EdWare's one-time licenses.
- Twinkl: Twinkl is a large UK/Ireland-headquartered educational publisher offering curriculum-aligned teaching resources across all subjects, including geography — a much broader incumbent that competes for the same Irish primary-school budget line.
- Khan Academy (Khan Academy Kids): Khan Academy provides free K–12 educational content across subjects including geography and history; competes for student geography-learning attention and increasingly partners with school systems, with a much larger content and distribution footprint than EdWare.
- National Geographic Kids: National Geographic Kids provides authoritative geography, nature, and culture content for K–8 learners via web, apps, and classroom resources; comparable in geography subject matter and K–12 audience, but at much larger scale.
- DK (Dorling Kindersley / Penguin Random House): DK publishes illustrated reference and educational content (including Eyewitness geography titles) for children and schools — comparable as a curriculum-aligned geography content provider, though distributed primarily via print and reference apps rather than dedicated classroom software.
- Britannica Group: Britannica offers authoritative reference content and K–12 educational products (Britannica School, ImageQuest) for classroom and home use; comparable in encyclopedia-style geography content integrated with curriculum-aligned learning.
Direct peers
- Sheppard Software: Sheppard Software provides free online educational games and quizzes across geography, science, and other subjects for K–8 classrooms and consumers — overlapping directly with EdWare's interactive map quizzes and school/home dual-audience model.
- Seterra (GeoGuessr AB): Seterra is a long-standing geography quiz platform offering free, browser and app-based map quizzes covering countries, states, capitals, and physical features for K–12 and consumer learners — directly comparable to EdWare's Know Your series in subject, audience, and quiz-driven pedagogy.
Emerging players
- GeoGuessr: GeoGuessr is a viral geography-learning platform using Google Street View for immersive place identification; it competes for the same student geography-learning engagement and is now commercializing an education tier targeting schools.
Others
- Oxford University Press Education: OUP Education publishes textbooks and digital resources for primary and secondary schools globally, including Irish curriculum geography materials; functions as an adjacent publisher/competitor for the same Irish curriculum-aligned geography budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EdWare social profiles
Digital presenceEdWare financial estimates
Financial estimateRevenue estimate
Valuation estimate
EdWare leadership team
Management profileNumber of profiles
Profiles1 record
EdWare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EdWare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EdWare
What does EdWare do?
EdWare develops and publishes geography and financial literacy educational software titles (Know Your Ireland, Know Your Europe, Know Your USA, Know Your World, Know Your Money Level 1) available as Windows desktop applications and as iPad and Amazon Fire tablet apps. The company sells these products both as School Site Licenses to schools and as single-user/home editions directly to consumers via app stores.
Is EdWare a public or private company?
EdWare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EdWare founded?
EdWare was founded in 2005. It employs 1 to 10 people.
Where is EdWare based?
EdWare is headquartered in Pallaskenry, Ireland, in the Europe region.
How does EdWare make money?
Three revenue lines are on record. Desktop Software Licenses are the primary driver. The others are mobile App Sales and free Online Games.
Who are EdWare's main competitors?
Broad incumbents on record are BrainPOP, Twinkl, Khan Academy (Khan Academy Kids), National Geographic Kids, DK (Dorling Kindersley / Penguin Random House) and Britannica Group. Direct peers are Sheppard Software and Seterra (GeoGuessr AB). GeoGuessr is listed as an emerging player. Oxford University Press Education is listed as an others.
Does EdWare have an API?
No public API is recorded for EdWare.
What industry is EdWare in?
EdWare's product category is Educational Software. Its primary akta.pro industry code is EDAFACAB, Subject-Specific Courseware (Math, Science, ELA, Social Studies, etc.), with a secondary code of EDAFAOAL, Translation, Language Accessibility & Reading Support Tools (e.g., TTS, Captions, Immersive Reader). Its NAICS code is 5132 and its SIC code is 7372.