Seterra
Seterra is a private Uppsala-based geography quiz platform founded in 1997, offering 400+ free map quizzes across web, iOS, and Android in 12 languages, with paid mobile and GeoGuessr Pro monetization serving students, educators, and casual learners.
- Company typePrivate
- Founded1997
- HeadquartersUppsala, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Seterra does
Seterra is a geography quiz platform founded in 1997 and headquartered in Uppsala, Sweden, operating as a small private team of 1–10 employees. The company provides a web-based platform at seterra.com offering 400+ map quizzes covering countries, capitals, states, cities, rivers, mountains, and flags across all continents, alongside paid iOS and Android mobile applications (the "Full Version" app with 16.6k App Store reviews) and a Printables line of PDF worksheets for educators. The platform also extends beyond geography into an Anatomy & Science category covering human anatomy (organs, bones, brain, ear, eye, skin, heart) and the periodic table, and supports 12 languages including English, German, Spanish, French, Italian, Dutch, Portuguese, Swedish, Turkish, Japanese, Polish, and Korean.
The product is built on a simple deterministic quiz engine with no documented AI/ML capabilities, distributed via web, Google Play, and the Apple App Store using a product-led growth motion. Seterra's product surface and user login are now integrated into GeoGuessr's infrastructure (all quiz URLs, sign-in, and subscription routing resolve to geoguessr.com), positioning Seterra as the structured-curriculum complement to GeoGuessr's location-guessing game within the GeoGuessr product family.
The business operates a freemium model: core map quizzes are free on the web and within the mobile apps, while a paid mobile "Full Version" and a GeoGuessr Pro subscription (referenced at geoguessr.com/pro) provide the monetization layer. Customer segments are individual students and self-directed learners as the primary users, educators and K-12 classrooms as a secondary institutional segment served via Printables, and casual "curious individuals" as a tertiary consumer segment. No enterprise contracts, anchor customers, funding rounds, or leadership team are disclosed in the source material.
Seterra firmographics
Firmographics- Name
- Seterra
- Website
- https://seterra.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Seterra is a private Uppsala-based geography quiz platform founded in 1997, offering 400+ free map quizzes across web, iOS, and Android in 12 languages, with paid mobile and GeoGuessr Pro monetization serving students, educators, and casual learners.
- Ownership category
- akta.pro rank
Seterra industry classification
Industry- Product category
- Educational Software
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (5192)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools (EDAFADAN)
- akta.pro secondary industries
- Assessment Item Banks, Question Authoring & Test Development Content (EDAGADAG), Assessment & Quiz Item Authoring Tools (within course builders) (EDAFAHAG), Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB)
Keywords
Where Seterra is headquartered
LocationHeadquarters
- HQ city
- Uppsala
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Seterra business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel
Revenue model
- Freemium Map Quizzes: Free access to core map quiz functionality with basic features available to all users. Premium features likely available through GeoGuessr Pro subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic quiz access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
Seterra product offering
Product offeringCore offering
Seterra provides a free geography map quiz platform with 400+ quizzes covering countries, capitals, states, cities, rivers, mountains, and flags across all continents, plus science/anatomy sub-quizzes, delivered through a browser-based platform and native iOS/Android mobile applications in 12 languages. The platform also offers downloadable printable worksheets for classroom use by educators.
Product overview
Seterra is a geography and science quiz platform operated by Geoguessr. The core offering consists of the free Seterra Web Platform (browser-based quizzes with 400+ map quizzes covering countries, capitals, states, cities, rivers, mountains, and flags across all major world regions), the paid Seterra Mobile App (iOS/Android full version for learning on mobile), the Seterra Science Quizzes sub-product (anatomy and science topics including organs, bones, brain, and the periodic table), and Seterra Printables (downloadable worksheets for educators). The platform supports 11 languages including English, German, Spanish, French, Italian, Dutch, Portuguese, Swedish, Turkish, Japanese, Polish, and Korean.
Differentiator
Problem solved
Functional benefit
Products and services
- Seterra Web Platform
Companies that use Seterra
Customer profileSegments3 records
Ideal customer profiles2 records
Seterra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Seterra partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights5 records
Seterra competitors and assessment
Company assessmentEmerging players
- Anki: Spaced-repetition flashcard platform widely used by learners, including geography decks. Competes for the same self-directed memorization use case Seterra targets.
- Brainscape: Adaptive flashcard and quiz learning platform with web and mobile apps. Comparable consumer-led, self-paced study model to Seterra but focused on flashcards rather than map-based labeling.
- ProProfs: Online quiz maker and assessment platform with educator-facing features. Overlaps with Seterra's classroom use case and printable/quiz authoring workflow.
Broad incumbents
- Duolingo: Global gamified learning platform with quiz-style mechanics and mobile-first delivery. Shares Seterra's product-led, multi-language, mobile-app-led GTM and competes for consumer learning minutes.
- Quizlet: Large consumer study-tools platform with flashcards, quizzes, and learning modes. Competes with Seterra for student learning time and geography memorization workflows.
- Kahoot!: Scaled EdTech quiz and classroom-response platform serving educators and learners globally. Competes with Seterra for teacher mind-share in formative assessment and quiz-based learning.
- GeoGuessr: Parent-adjacent geography game and platform where Seterra's quizzes are hosted. Closest brand and infrastructure peer, with overlapping geography-learning audience and shared distribution.
Direct peers
- Sporcle: Long-standing trivia and geography quiz website with map-based games. Most directly comparable product to Seterra on subject matter, web-first quiz delivery, and casual learner audience.
- Lizard Point Geography Quizzes: Geography-focused quiz site covering countries, states, capitals, and flags. Closely aligned content library and audience overlap with Seterra.
- PurposeGames: User-generated geography and map-labeling quiz platform. Closely comparable product in subject, mechanic, and target geography-curious audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Seterra social profiles
Digital presenceSeterra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seterra leadership team
Management profileNumber of profiles
Seterra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seterra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seterra
What does Seterra do?
Seterra provides a free geography map quiz platform with 400+ quizzes covering countries, capitals, states, cities, rivers, mountains, and flags across all continents, plus science/anatomy sub-quizzes, delivered through a browser-based platform and native iOS/Android mobile applications in 12 languages. The platform also offers downloadable printable worksheets for classroom use by educators.
Is Seterra a public or private company?
Seterra is a private company. It is classified as unknown and is currently operating.
When was Seterra founded?
Seterra was founded in 1997. It employs 1 to 10 people.
Where is Seterra based?
Seterra is headquartered in Uppsala, Sweden, in the Europe region.
How does Seterra make money?
One revenue line is on record: freemium Map Quizzes.
Who are Seterra's main competitors?
Emerging players on record are Anki, Brainscape and ProProfs. Broad incumbents are Duolingo, Quizlet, Kahoot! and GeoGuessr. Direct peers are Sporcle, Lizard Point Geography Quizzes and PurposeGames.
Does Seterra have an API?
No public API is recorded for Seterra.
What industry is Seterra in?
Seterra's product category is Educational Software. Its primary akta.pro industry code is EDAFADAN, Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools, with a secondary code of EDAGADAG, Assessment Item Banks, Question Authoring & Test Development Content. Its NAICS code is 5192 and its SIC code is 8200.