GeoGuessr
GeoGuessr is a Stockholm-based geography game platform founded in 2013 that drops players into Google Street View panoramas worldwide to guess their location. It serves 100M+ registered players across 190 countries via web, iOS, Android, and Steam, monetizing through Pro subscriptions, brand partnerships, merchandise, and live events.
- Company typePrivate
- Founded2013
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What GeoGuessr does
GeoGuessr AB is a Stockholm-headquartered, privately held geography game company founded in 2013 by Anton Wallén. The platform drops players into random Google Street View panoramas worldwide and challenges them to identify their location on a world map using visual clues. The service is accessible via web browser, iOS, Android, and Steam, supports 11 languages, and has accumulated more than 100 million registered players across 190 countries, with a 4.5/5 rating on the iOS App Store. The company is led by CEO Daniel Antell alongside founder Anton Wallén and CTO Erland Ranvinge; reported headcount of 1-10 appears inconsistent with the scale of operations and is likely stale.
The product portfolio centers on the core GeoGuessr game, with the GeoGuessr Pro subscription unlocking unlimited games, custom maps, hosted live Parties (up to 100 guests), Custom Quizzes (up to 1,000 guests), and asynchronous Challenges. GeoGuessr also operates Seterra, an integrated educational geography sub-brand introduced in 1997 that offers over 400 customizable quizzes covering countries, capitals, flags, oceans, and lakes in more than 40 languages. Competitive programming is anchored by the annual World Championship (2026 finals at Tempodrom, Berlin) and a 15-week World League across EMEA, APAC, and Americas.
GeoGuessr operates a product-led, freemium go-to-market with self-serve sign-up (Google, Apple, Facebook, email). Revenue is generated from Pro subscriptions, gift cards, official merchandise (shop.geoguessr.com), ticketed live events via Eventim, and a five-tier brand partnership program (Tourist through Voyager) whose named partners include Coca-Cola, JetBlue, Polestar, Opera GX, Alienware, and Waze. There is no disclosed revenue, no parent company, and no traditional venture funding prior to the April 2025 round led by Orkila Capital.
GeoGuessr firmographics
Firmographics- Name
- GeoGuessr
- Legal name
- GeoGuessr AB
- Website
- https://geoguessr.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GeoGuessr is a Stockholm-based geography game platform founded in 2013 that drops players into Google Street View panoramas worldwide to guess their location. It serves 100M+ registered players across 190 countries via web, iOS, Android, and Steam, monetizing through Pro subscriptions, brand partnerships, merchandise, and live events.
- Ownership category
- akta.pro rank
GeoGuessr industry classification
Industry- Product category
- Online geography games
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Geocoding, Search & Place Data Platforms (BPAMANAC)
Keywords
Where GeoGuessr is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
GeoGuessr business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure
Revenue model
- Pro Subscription: GeoGuessr Pro subscription allows users to play unlimited games, create custom maps and challenges, host parties and quizzes, and access competitive features.
- Gift Cards: Gift cards available for purchase that allow recipients to access GeoGuessr Pro features.
- Branded Partnerships: Partnership packages (Tourist, Hiker, Traveller, Explorer, Voyager) with escalating features from basic events and content usage to integrated games and bespoke e-sport collaborations. Partners include Coca-Cola, JetBlue, and Polestar.
- Merchandise: Official GeoGuessr merchandise including t-shirts, hats, totes, and pins sold through the shop.geoguessr.com store.
- World Championship Tickets: Tickets sold for the annual GeoGuessr World Championship event at Tempodrom, Berlin.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier available for all users |
| Subscription | Multi-year contract | Partnership packages from Tourist to Voyager |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
GeoGuessr product offering
Product offeringCore offering
GeoGuessr is a geography guessing game that drops players into random Google Street View panoramas around the world and challenges them to identify their location on a map. The platform is offered free across web, iOS, Android, and Steam, with a paid GeoGuessr Pro subscription that unlocks unlimited games, custom maps, Parties for up to 100 live guests, Custom Quizzes for up to 1,000 guests, and shareable Challenges. The company also operates Seterra, an educational geography quiz sub-brand offering 400+ quizzes in 40+ languages, and runs an annual World Championship esports tournament.
Product overview
GeoGuessr operates as a unified platform offering geographic exploration and learning games. The core GeoGuessr game drops players into random Street View locations worldwide to identify their position on a map. GeoGuessr Pro provides organizational team features including Party mode (up to 100 live players), Custom Quiz creation (up to 1,000 guests), and Challenge sharing. Seterra, acquired and integrated as a sub-brand, provides 400+ traditional map quizzes covering countries, capitals, flags, and landmarks in 40+ languages. The platform also includes competitive elements through the annual World Championship tournament, plus ancillary products including gift cards and merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- Seterra: The Ultimate Map Quiz Site - an entertaining and educational geography game offering over 400 customizable quizzes covering countries, capitals, flags, oceans, and lakes. Introduced in 1997 and available in more than 40 different languages.
Products and services
- GeoGuessr A geography guessing game that drops players into a random Google Street View panorama somewhere in the world and challenges them to use visual clues to identify and guess their location on a world map. Features single-player exploration, multiplayer competitions, and tournaments. Available free on web, iOS, Android, and Steam.
- GeoGuessr Pro
Quantifiable outcome
- 100 million registered players
- +2 more outcomes
Companies that use GeoGuessr
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
GeoGuessr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GeoGuessr partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Coca-ColacoreBrand partnership with Coca-Cola, one of the world's most recognizable brands. Coca-Cola appears on GeoGuessr's partnerships page alongside other major partners, indicating a significant marketing collaboration.
- JetBluecoreJetBlue Airways has partnered with GeoGuessr. As an airline, JetBlue's partnership likely involves travel-themed geolocation content or promotions targeting travelers and geography enthusiasts.
- PolestarcorePolestar (electric vehicle brand owned by Volvo/Geely) has partnered with GeoGuessr. The partnership likely involves sustainability-themed content or electric vehicle/geography integration.
- Opera GXminorOpera GX gaming browser is a sponsor of the GeoGuessr World Championship 2026, appearing in the ticker/sponsor section. Provides gaming browser optimization for players.
- AlienwareminorAlienware (Dell gaming PC brand) sponsors the GeoGuessr World Championship 2026, appearing in the ticker/sponsor section with gaming hardware branding.
- Mikkeller Running ClubminorMikkeller Running Club is a community partner for the GeoGuessr World Championship 2026, organizing a social run exploring Berlin for participants.
- TempodromcoreTempodrom is the venue for GeoGuessr World Championship 2026 in Berlin. Originally founded as a circus in 1980, it's now one of Berlin's most distinctive event venues.
- The Social HubminorThe Social Hub hotel in Berlin is a partner for the World Championship 2026, offering 10% discount with code GeoGuessr2026.
- Holiday Inn Express Berlin City CentreminorHoliday Inn Express Berlin City Centre is a recommended accommodation partner for World Championship attendees, located near Tempodrom venue.
- Georgia TechminorGeorgia Tech researchers led by Professor James Hays collaborated with GeoGuessr World Champion Radu Casapu to create GeoRC, the first benchmark evaluating vision-language models' geolocation reasoning abilities.
- Radu CasapuminorGeoGuessr World Champion Radu Casapu collaborated with Georgia Tech researchers to create the GeoRC benchmark for testing VLM geolocation accuracy.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
GeoGuessr competitors and assessment
Company assessmentDirect peers
- Globle: Globle is a free daily web-based geography guessing game where players identify a mystery country from clues; it competes head-to-head with GeoGuessr for the same casual geography-gamer audience using a similar browser-first, freemium model.
- Worldle: Worldle is a viral country-shape guessing game in the same casual geography category as GeoGuessr, attracting a similar casual audience through short, daily puzzle mechanics and sharing features.
- Geotastic: Geotastic is a multiplayer geography guessing game built directly on Street View imagery, closely mirroring GeoGuessr's core mechanic and target player, with multiplayer lobbies and community maps.
Emerging players
- Pigeon (geography game): Pigeon is a mobile-first Street View geography guessing game that overlaps GeoGuessr's core mechanic but emphasizes short-form mobile sessions, positioning it as a younger, mobile-native challenger in the same niche.
- Wordle (NYT Games): Wordle is a viral daily puzzle game now owned by The New York Times; it shares GeoGuessr's short-session, shareable-result, casual-puzzle DNA and represents the broader daily-game competitive set for player attention.
- City Guesser: City Guesser is a YouTube-native Street View-based guessing series; it taps the same geolocation-discovery entertainment format as GeoGuessr but distributes via video rather than interactive gameplay, competing for the same audience's leisure time.
Broad incumbents
- Kahoot!: Kahoot! is a large-scale gamified quiz and learning platform used in education and corporate training; it overlaps with GeoGuessr's Seterra educational channel and Pro organizational use cases (team building, classroom quizzes) but as a much broader platform.
- Duolingo: Duolingo is a leading gamified learning platform with a freemium subscription model and a multi-language user base; it competes with GeoGuessr/Seterra for gamified-education user attention and adjacent learning subscriptions.
- Quizlet: Quizlet is a widely used study and flashcards platform that overlaps with Seterra's geography quiz and education use cases, representing a broader incumbent in the geography/study tools category.
Others
- Strava: Strava is a global consumer subscription platform with a sports/lifestyle brand and tiered sponsorship/partnership model; while not a geography game, it shares GeoGuessr's playbook of monetizing a large community of enthusiasts through premium subscriptions and brand partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
GeoGuessr social profiles
Digital presenceGeoGuessr financial estimates
Financial estimateRevenue estimate
Valuation estimate
GeoGuessr leadership team
Management profileNumber of profiles
Profiles3 records
GeoGuessr subsidiaries and ownership
Company hierarchySubsidiaries1 record
GeoGuessr funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GeoGuessr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GeoGuessr
What does GeoGuessr do?
GeoGuessr is a geography guessing game that drops players into random Google Street View panoramas around the world and challenges them to identify their location on a map. The platform is offered free across web, iOS, Android, and Steam, with a paid GeoGuessr Pro subscription that unlocks unlimited games, custom maps, Parties for up to 100 live guests, Custom Quizzes for up to 1,000 guests, and shareable Challenges. The company also operates Seterra, an educational geography quiz sub-brand offering 400+ quizzes in 40+ languages, and runs an annual World Championship esports tournament.
Is GeoGuessr a public or private company?
GeoGuessr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GeoGuessr founded?
GeoGuessr was founded in 2013. It employs 1 to 10 people.
Where is GeoGuessr based?
GeoGuessr is headquartered in Stockholm, Sweden, in the Europe region.
How does GeoGuessr make money?
Five revenue lines are on record. Pro Subscription is the primary driver. The others are gift Cards, branded Partnerships, merchandise and world Championship Tickets.
Who are GeoGuessr's main competitors?
Direct peers on record are Globle, Worldle and Geotastic. Emerging players are Pigeon (geography game), Wordle (NYT Games) and City Guesser. Broad incumbents are Kahoot!, Duolingo and Quizlet. Strava is listed as an others.
Does GeoGuessr have an API?
No public API is recorded for GeoGuessr.
What industry is GeoGuessr in?
GeoGuessr's product category is Online geography games. Its primary akta.pro industry code is BPAMANAC, Geocoding, Search & Place Data Platforms. Its SIC code is 7900.