Keim Identity

What Keim Identity does

Keim Identity GmbH is a Zürich-based boutique branding agency founded in 2006 by Christine Keim (Strategy & Consulting) and Matthias Keim (Creative Director). The firm operates with a core team of approximately six people and delivers strategic brand consulting, positioning, naming, visual identity, editorial and website design, employer branding, and process consulting to enterprise and institutional clients primarily in Switzerland and the broader DACH region.

Its service offering spans the full brand lifecycle — from potential analyses and positioning workshops through design manuals, annual reports, customer magazines and website builds — with a distinct specialization in sustainable packaging executed through its Keim Packaging business unit. The agency's proprietary packaging know-how centers on cardboard-based folding techniques that eliminate adhesives and plastic fasteners while providing structural stability via product tension (e.g., a two-tab closure system used at Mammut, Victorinox and Exped).

Commercially, Keim Identity generates revenue through project-based, multi-year professional-services engagements sourced via direct enterprise relationships, referrals, and industry-award visibility. The agency is founder-owned (no external investment or parent company), operates a single Zürich headquarters (Stampfenbachstrasse 153, 8006 Zürich), and holds no patents or regulatory licenses. Named anchor clients include Mammut, Victorinox, Exped, Zürcher Kantonalbank, NZZ, SVV, Südwestbank, Bossard, Suva and OST – Ostschweizer Fachhochschule, with several lead-agency relationships exceeding a decade.

Name

Keim Identity

Legal name

Keim Identity GmbH

Website

https://keimidentity.ch

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Keim Identity is a Zürich-based boutique branding agency founded in 2006 that delivers strategic brand consulting, design, and sustainable packaging services to enterprise clients across finance, insurance, outdoor/sports, education, and media in the DACH region.

Ownership category

akta.pro rank

Product category

Brand Strategy & Design Services

NAICS

Industrial Design Services (541420), Industrial Design Services (54142)

akta.pro industry

PRIMARYBPAFAEAG

Packaging & Product Brand Design

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYMPAAAEAB

Naming & Verbal Identity (Taglines, Messaging)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)

Keywords

• Brand strategy services
• Sustainable packaging design
• Brand identity design
• Editorial design services
• Website design agency

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services - Branding & Design: Keim Identity generates revenue through comprehensive branding and design consulting engagements. Services include brand strategy, positioning, naming, design concepts, communication strategy, and process consulting. Projects are typically scoped engagements for enterprise clients across multiple industries including finance, insurance, outdoor/sports, education, and media sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Keim Identity is a Zürich-based branding agency delivering comprehensive brand strategy, design, packaging, web, editorial, and employer branding services to enterprise and institutional clients. Core engagements cover potential analyses, positioning, naming, design concepts, communication strategy, and process consulting, with a specialized sustainable packaging practice (Keim Packaging) that develops recyclable cardboard packaging using proprietary folding techniques that eliminate adhesives and plastic fasteners.

Product overview

Keim Identity is a branding agency based in Zürich, Switzerland, founded in 2006, offering a comprehensive suite of branding services rather than a unified software product. The core offering consists of strategic brand consulting (potential analyses, positioning, naming) and design services (design concepts, brand marks, visual identity systems). These services are delivered through distinct but interconnected offerings: website design/redesign, packaging design (including their specialized Keim Packaging business unit for sustainable solutions), editorial design and print media (including annual reports and magazines), communication concepts, and employer branding. The agency also provides process management support for complex brand projects. There is no SaaS platform, API, or downloadable product—the agency delivers creative and strategic work as project-based services to their clients.

Differentiator

Problem solved

Functional benefit

Brands

• Keim Packaging: Business unit focused on sustainable packaging design and physical creation, leveraging long-term branding experience.

Products and services

• Keim Packaging (sustainable packaging business unit) Dedicated business unit focused on sustainable packaging design and physical creation, providing material consulting, form design, visual design, and POS integration. Built on the agency's long-term branding experience, it develops recyclable cardboard packaging using proprietary folding techniques that eliminate adhesives and plastic fasteners.
• Brand Strategy & Positioning Strategic branding services including potential analyses, brand positioning, naming, and brand strategy development designed to differentiate organizations in their markets. Targeted at enterprise and institutional clients across finance, insurance, outdoor/sports, education, manufacturing, and media.
• Design Concepts Visual and verbal brand design services delivering brand marks, brand structures, image worlds, color concepts, design manuals, and brand guidelines. Targeted at enterprise clients requiring distinctive visual identity systems.
• Website Design & Redesign User-experience-focused website design and development services for clients across various industries, including web redesign projects tied to broader brand refresh engagements.
• Packaging Design Sustainable packaging design services covering POS packaging, e-commerce packaging, foldable packaging solutions, and packaging concepts that eliminate glue and plastic elements. Targeted at premium consumer brands such as Mammut, Victorinox, and Exped.
• Communication & Editorial Design Communication concepts, storytelling, print media concepts, annual reports, editorial design, and advertising campaigns. Includes ongoing magazine and annual report work for clients such as SVV, NZZ, ZKB, Südwestbank, Bossard, and Suva.
• Employer Branding Employer branding campaigns and career portal development aimed at helping clients attract and retain talent, including projects for educational institutions such as the ZHAW employer branding engagement.
• Brand Processes (Markenprozesse) Brand project management including discussion rounds, workshop moderation, and decision-making processes with executive boards, supported by agile methodologies such as Brand Sprints, Co-Creation, and Sounding Boards.

Quantifiable outcome

• Red Dot Award 2021 for Mammut sustainable packaging concept
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• LiipminorImplementation/ SI/ Consulting Partner · 1 January 2024Collaboration partner for SVV website redesign project. Liip handled technical implementation while Keim Identity managed design and concept development.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Scholtysik & Partner: Zürich-based branding and communication agency with comparable service portfolio in brand identity, packaging, and editorial design; operates in the same Swiss market as Keim.
• Hotz und Partner: Swiss branding and corporate-design agency focused on strategy, identity, and packaging; comparable in scope and geography, competing directly for mid-to-large Swiss enterprise mandates.
• MetaDesign: German brand and design agency with strong heritage in corporate identity, editorial design, and packaging; competes head-to-head with Keim for DACH-region brand and packaging engagements.
• FutureBrand: Interbrand's sister consultancy within the Omnicom group, focused on brand strategy and design; competes in the same DACH/Swiss enterprise brand-mandate market as Keim.
• Interbrand: Global brand strategy and design consultancy; Keim founder Christine Keim spent 13+ years at Interbrand before starting Keim, and the firm competes for the same brand-strategy and naming engagements in the Swiss/DACH market.
• Landor & Fitch: Global brand consulting and design firm operating across strategy, naming, verbal identity, and packaging; directly competes with Keim for premium Swiss and European enterprise brand mandates.
• KMS Team: Munich-based brand consultancy specializing in brand strategy, design, and communication; competes with Keim in the German-speaking enterprise brand market.
• Strichpunkt: Stuttgart- and Berlin-based branding and design agency; comparable in scale and offering to Keim with a similar focus on brand identity, corporate communication, and editorial design.

Broad incumbents

• Serviceplan Group: Europe's largest owner-managed agency group, offering brand strategy, design, packaging, and integrated communications; competes with Keim across overlapping DACH brand-design mandates.
• Jung von Matt: Large Hamburg-headquartered creative agency group with significant brand and design capabilities as part of a broader advertising and communications portfolio; competes with Keim for premium DACH brand assignments at a different scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/keimidentity.ch
• Instagraminstagram.com/keimidentity

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keim Identity