Taylor's Rental

What Taylor's Rental does

Taylor's Rental Equipment Co. is a privately held, family-owned equipment and party rental company headquartered at 220 University Drive in Fort Worth, Texas, in continuous operation since 1953. The company operates from a single 50,000 square foot warehouse and runs two distinct business lines under one roof: a construction equipment rental division serving contractors with forklifts, skid steers, scissor lifts, boom lifts, trenchers, generators, water pumps, trailers, and similar heavy machinery; and a party and event rental division serving weddings, corporate events, and private celebrations with tables, chairs, tents, staging, lighting, linens, audio/video equipment, catering equipment, dance floors, concession equipment, and event accessories.

The company operates a usage-based rental revenue model across both divisions, with no publicly disclosed pricing — customers are required to call (817-332-5258) or visit the showroom to obtain rates and arrange rentals. It maintains a contractor credit application process to support repeat B2B rental relationships. Marketing is conducted through a WordPress-hosted website, organic Facebook and Twitter accounts, a content blog, and a Google Business Profile listing; there is no e-commerce, mobile app, or public API. Taylor's Rental is a member of the American Rental Association (ARA), the principal U.S. equipment rental industry trade body.

The company's geographic footprint is concentrated in the Dallas-Fort Worth metroplex and surrounding North Texas areas, with delivery and pickup services extending its reach beyond the Fort Worth showroom. With 11-50 employees and no external funding, M&A activity, or publicly disclosed revenue, Taylor's Rental presents as a stable, mature, locally anchored SMB rental operator whose principal assets are its 70+ year brand, its dual-division inventory breadth, and its physical warehouse capacity in the DFW market.

Name

Taylor's Rental

Legal name

Taylor's Rental Equipment Co.

Website

https://taylors.rentals

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Taylor's Rental Equipment Co. is a family-owned, Fort Worth-based rental company operating since 1953 from a 50,000 sq ft warehouse, renting construction equipment (forklifts, skid steers, lifts, trenchers, generators) to contractors and party/event equipment (tables, chairs, tents, staging, lighting, A/V) to event planners and individuals across the Dallas-Fort Worth metroplex.

Ownership category

akta.pro rank

Product category

Equipment Rental Services

NAICS

Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), General Rental Centers (5323), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

akta.pro secondary industries

Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL), Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)

Keywords

• Construction equipment rental
• Party equipment rental
• Aerial work platform rental
• Event tent rental
• Contractor tool rental

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: Rental of construction equipment including forklifts, skid steers, scissor lifts, trenchers, and various other machinery for contractors. Pricing discussed via phone/in-person; no online pricing available.
2. Party and Event Rental: Rental of tables, chairs, tents, stages, lighting, linens, audio/video equipment, catering supplies, and other event-related items for weddings, parties, and corporate events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Taylor's Rental Equipment Co. rents construction and contractor equipment (aerial lifts, forklifts, earth moving machinery, compressors, trucks, trailers, and hand tools) and party/event equipment (tents, tables, chairs, linens, stages, dance floors, concession machines, audio-visual gear, and inflatables) from a single Fort Worth, Texas location on a short-term, usage-based rental basis to both local contractors and event hosts.

Product overview

Taylor's Rental Equipment Co. is a single-location equipment and party rental company operating from a 50,000 square-foot warehouse at 220 University Drive in Fort Worth, TX, serving the Dallas-Fort Worth area since 1953. The company operates two distinct divisions: Construction Equipment Rentals (offering forklifts, skid steers, excavators, scissor lifts, boom lifts, trenchers, generators, trailers, water pumps, and other heavy machinery) and Party and Event Rentals (providing tables, chairs, tents, staging, lighting, linens, audio/video equipment, catering equipment, dance floors, and event accessories). The company is a member of the American Rental Association and maintains regular business hours Monday through Saturday 7:00 AM to 5:00 PM, closed Sundays.

Differentiator

Problem solved

Functional benefit

Products and services

• Construction Equipment Rentals
• Party and Event Rentals

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• American Rental AssociationminorOthersTaylor's Rental is a proud member of the American Rental Association (ARA), a trade organization for the equipment rental industry. The ARA logo appears on their website footer indicating membership status. This affiliation provides industry standards compliance, networking opportunities, and industry credibility.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• H&E Equipment Services: Large equipment rental and sales company with Texas and surrounding-state branch density. Directly overlaps Taylor's aerial lift, forklift, and construction equipment lines, with larger fleet and broader service capabilities.
• Home Depot Tool Rental: National big-box rental counter that competes for the lighter contractor and DIY end of Taylor's customer base (power tools, small machinery, ladders). Differs in fleet composition but overlaps on light construction rentals accessible to North Texas customers.
• Caterpillar (Cat Rental Store): Cat dealer network rents excavators, skid steers, and other heavy equipment nationwide. Directly comparable to Taylor's tractor/excavator/skid steer line with significant dealer presence in Texas through HOLT and other dealers.
• United Rentals: Largest equipment rental company in the world with a dense DFW branch network renting aerial, material handling, earthmoving, and contractor tools. Directly comparable to Taylor's construction rental core while operating at vastly greater scale and digital sophistication.
• Sunbelt Rentals: Major North American equipment rental chain (owned by Boels Rental) with significant North Texas presence covering general construction, aerial, climate control, and pump rentals. Direct overlap with Taylor's construction equipment catalog and serves many of the same contractors.
• Herc Rentals: National equipment rental provider (formerly Hertz Equipment) with DFW branches offering aerial, material handling, and contractor equipment. Operates in the same construction-rental segment with fleet scale and online booking capability that exceeds Taylor's.
• RDO Equipment Co. Regional construction and agricultural equipment rental/sales dealer active in Texas. Comparable to Taylor's for contractor-focused earthmoving, aerial, and material handling rentals with deeper OEM-backed fleet.

Others

• American Rental Association (ARA) members / local independents: Taylor's is itself an ARA member alongside hundreds of independent regional rental operators across Texas that run similar construction + event hybrid operations. Useful comparables for understanding local competitive dynamics and industry benchmarking given ARA's trade-association role.

Regional players

• Marquee Event Group: Dallas-Fort Worth based event rental company providing tents, tables, chairs, staging, and A/V for weddings, corporate events, and festivals. Directly comparable to Taylor's party/event rental division and competing for the same regional event clients.

Emerging players

• EquipmentShare: Fast-growing tech-enabled equipment rental platform with expanding Texas footprint. Targets the same construction contractor base as Taylor's but with mobile booking, telematics, and a digital-first GTM that competes for online-native customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/taylorsrental
• Facebookfacebook.com/TaylorsRentalECo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taylor's Rental