Radio 45
Radio 45 (Радио 45) is a privately held regional radio holding in Kurgan, Russia, operating seven FM/AM radio stations covering the entire Kurgan Oblast. It sells advertising airtime, audio production, and event-marketing services to local, regional, and federal advertisers.
- Company typePrivate
- Founded2005
- HeadquartersKurgan, Russia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Radio 45 does
Radio 45 (Радио 45) is a privately held regional radio holding company headquartered in Kurgan, Russia, operating since 2002/2005. It is the largest radio holding in the Zauralye (Trans-Ural) region, broadcasting across seven radio stations — Dorognoe, Retro FM, Vanya, DFM, Za Oblakami, Veseloe Radio, and NewRadio — whose FM/AM signals cover the entire Kurgan Oblast and reach approximately 324,112 listeners in Kurgan city alone. Each station is targeted at a distinct demographic (women 28-39, families 35-55, youth 18-40, urban professionals 30-49, and others), giving advertisers multi-segment reach through a single regional vendor.
The company sells advertising airtime through a sales-led motion combining direct B2B relationships (commercial director, agency relations head, four client managers) and packaged multi-year tariff campaigns (Briz, Malysh, Dvizh). It complements airtime sales with two adjacent revenue lines: in-house audio commercial production (including original music) and branded event marketing (Art-facultative, quiz events, off-site broadcasts, city-wide activations), which double as sponsor activations. Distribution is exclusively traditional FM/AM broadcasting supplemented by a public website with live streaming and a VKontakte social presence; there is no disclosed mobile app, programmatic ad technology, or API surface.
Radio 45 employs 11-50 people, is privately held with no disclosed investors or parent company, and has no record of acquisitions, divestitures, or external funding rounds in the source material. Its operating geography is limited to a single Russian oblast, and its customer base consists of local, regional, and federal advertisers plus advertising agencies operating in the Kurgan market, with no named customer logos or revenue concentration disclosed.
Radio 45 firmographics
Firmographics- Name
- Radio 45
- Legal name
- Radio 45 (Радио 45)
- Website
- https://radio45.ru
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Radio 45 (Радио 45) is a privately held regional radio holding in Kurgan, Russia, operating seven FM/AM radio stations covering the entire Kurgan Oblast. It sells advertising airtime, audio production, and event-marketing services to local, regional, and federal advertisers.
- Ownership category
- akta.pro rank
Radio 45 industry classification
Industry- Product category
- Radio Broadcasting Services
- NAICS
- Radio Broadcasting Stations (516110), Media Representatives (541840)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industries
- Radio Advertising Sales & Representation (Local/National, Network Ad Sales) (MPAIAEAI), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)
Keywords
Where Radio 45 is headquartered
LocationHeadquarters
- HQ city
- Kurgan
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Radio 45 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Radio advertising sales: Selling advertising airtime across 7 radio stations to local, regional, and federal advertisers. Packages include sponsorships of programs, games, and segments, as well as bundled campaign tariffs.
- Audio production services: Custom audio commercial production for advertisers, including author music for radio spots.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Pre-packaged advertising campaigns |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Radio 45 product offering
Product offeringCore offering
Radio 45 operates a holding of 7 regional radio stations broadcasting across the Kurgan Oblast in Western Siberia, Russia. The company sells advertising airtime, program and rubric sponsorships, and pre-packaged campaign tariffs to local, regional, and federal advertisers, with audience segmentation by demographic. It also offers custom audio commercial production services and branded event organization as integrated marketing offerings.
Product overview
Radio 45 is a radio broadcasting holding company operating 7 regional radio stations across the Kurgan Oblast in Western Siberia, Russia. The portfolio includes music stations (Za Oblakami, Dorognoe, Retro FM, DFM, NewRadio, Veseloe Radio, Vanya) targeting diverse audience segments from youth (18-40) to mature listeners (35-55). The company offers integrated advertising services including audio production, program sponsorship on both regional and federal stations, and pre-packaged tariff-based advertising campaigns. Additional services encompass event organization such as quizzes, field broadcasts, and cultural events. The holding serves advertisers seeking to reach millions of listeners across the entire Kurgan Oblast region, with Kurgan city alone reaching 324,112 people.
Differentiator
Problem solved
Functional benefit
Brands
- За облаками: Radio station targeting female audience aged 28-39 who manage household purchasing decisions.
- Дорожное
- Ретро
- Юмор
- DFM
- Новое радио
- Ваня
- За облаками
Products and services
- Dorognoe (Дорожное)
Quantifiable outcome
- 324,112 reach in Kurgan city alone
Companies that use Radio 45
Customer profileSegments4 records
Ideal customer profiles2 records
Radio 45 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Radio 45 partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Radio 45 competitors and assessment
Company assessmentRegional players
- Krutitsa Media (Krugozor / regional Russian operators): Smaller regional Russian radio/media holding operating outside Kurgan. Comparable as a Russian regional radio group with similar format mix and local advertising dependence.
Direct peers
- Townsquare Media: US-based local radio and digital media operator with a portfolio of regional stations and event businesses. Closely comparable business model: cluster of regional/local stations monetized through advertising plus local events.
- Beasley Media Group: US operator of cluster radio stations across multiple markets and formats, monetized through local advertising and events. Closely comparable as a mid-sized regional radio holding company.
- European Media Group (EMG): Major Russian radio holding operating multiple national brands including Retro FM, Radio Vanya, DFM, and Europe Plus. Highly comparable as a multi-station Russian radio holding; also acts as content/franchise provider for some of Radio 45's federal-brand stations.
- Cumulus Media: US radio operator with a large portfolio of local and regional stations across multiple formats. Directly comparable as a multi-format regional radio holding reliant on local advertising revenue.
- Gazprom-Media Radio (GPM Radio): One of Russia's largest radio holdings, operating stations such as Avtoradio, Humor FM, and others. Directly comparable as a multi-station Russian radio holding targeting diverse demographics with advertising-led revenue.
Broad incumbents
- iHeartMedia: Largest US radio operator with both national reach and local station clusters, plus digital audio platforms. Comparable as a broad incumbent in the radio advertising space, though materially larger and more diversified than Radio 45.
- Bauer Media Audio Russia / Love Radio: International media group with Russian radio operations (Love Radio, Radio Monte Carlo and others). Comparable as a multi-station Russian radio holding with broader portfolio than a single regional operator.
Emerging players
- Salem Communications: US-based radio broadcasting company operating a portfolio of local stations with targeted audience formats. Comparable in scale and structure as a multi-station operator with niche demographic targeting.
- Emmis Communications: US-based media company historically focused on radio broadcasting with diversification into digital and magazines. Comparable as a regional multi-station operator with similar advertising-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Radio 45 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radio 45 leadership team
Management profileNumber of profiles
Profiles2 records
Radio 45 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radio 45 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radio 45
What does Radio 45 do?
Radio 45 operates a holding of 7 regional radio stations broadcasting across the Kurgan Oblast in Western Siberia, Russia. The company sells advertising airtime, program and rubric sponsorships, and pre-packaged campaign tariffs to local, regional, and federal advertisers, with audience segmentation by demographic. It also offers custom audio commercial production services and branded event organization as integrated marketing offerings.
Is Radio 45 a public or private company?
Radio 45 is a private company. It is classified as unknown and is currently operating.
When was Radio 45 founded?
Radio 45 was founded in 2005. It employs 11 to 50 people.
Where is Radio 45 based?
Radio 45 is headquartered in Kurgan, Russia, in the Europe region.
How does Radio 45 make money?
Two revenue lines are on record. Radio advertising sales are the primary driver. The others are audio production services.
Who are Radio 45's main competitors?
Krutitsa Media (Krugozor / regional Russian operators) is listed as a regional player. Direct peers are Townsquare Media, Beasley Media Group, European Media Group (EMG), Cumulus Media and Gazprom-Media Radio (GPM Radio). Broad incumbents are iHeartMedia and Bauer Media Audio Russia / Love Radio. Emerging players are Salem Communications and Emmis Communications.
Does Radio 45 have an API?
No public API is recorded for Radio 45.
What industry is Radio 45 in?
Radio 45's product category is Radio Broadcasting Services. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPAIAEAI, Radio Advertising Sales & Representation (Local/National, Network Ad Sales). Its NAICS code is 516110 and its SIC code is 4832.