De Daver Hobby & Creative

What De Daver Hobby & Creative does

De Daver Hobby & Creative is a Dutch specialty hobby retailer founded on March 28, 1991, and operated primarily out of Kerk-Avezaath in the De Betuwe region of the Netherlands. The company sells beads and card-making supplies through its own webshop (dedaver.nl) and, prior to January 2026, a physical retail store. The catalog centers on specialty beads sourced from Japanese manufacturers (Toho, Miyuki) and Czech producers (CzechMates, Matubo, Preciosa, Rayher glass pearls, faceted/fire polish beads), plus Swarovski crystal, wooden beads, jewelry findings (925 silver, stainless steel, clasps, threads, needles), and a dedicated card-making line built around Stitch & Do embroidery-on-paper kits, DMC thread, 3D sheets, linen cards, design paper, and wooden labels. The business model is self-serve e-commerce targeting individual hobby crafters in the Netherlands for jewelry making, beaded accessories, and paper embroidery.

The technological footprint is a standard WordPress-based webshop rather than a proprietary platform; there is no mobile app, no public API, no disclosed integrations, and no AI capabilities. Go-to-market is fully self-serve: customers create accounts, browse, place orders, pay via bank transfer or payment request, and the owner manually processes orders Monday through Saturday evenings with weight-tiered shipping. Marketing is minimal and content-driven via a YouTube channel (Kralen & Meer), a blog with tips and tutorials, and an email newsletter — there is no paid acquisition, no partnership network, and no enterprise sales motion. The single customer segment is hobbyist/DIY individuals; no B2B or wholesale logos are identified.

As of January 2026, the physical store is closed and the company is winding down operations, selling remaining inventory through the online shop at escalating discounts (30–60% across categories) until stock is depleted. The company is founder-owned, self-funded, and operates without subsidiaries, external investors, or a management team visible in the data.

Name

De Daver Hobby & Creative

Legal name

De Daver Hobby & Creative

Website

https://dedaver.nl

Company type

Private

Founded year

1991

Operating status

Operating

Short description

De Daver Hobby & Creative is a Dutch, founder-owned e-commerce hobby retailer specializing in specialty beads (Toho, Miyuki, Czech, Swarovski) and Stitch & Do card-making supplies, which is currently winding down and selling remaining inventory online after closing its physical store in January 2026.

Ownership category

akta.pro rank

Product category

Hobby and Craft Supplies Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Beading & Jewelry-Making Supplies Retail (CRALACAE)

akta.pro secondary industries

General Arts & Crafts Supplies Retail (CRALACAA), DIY Craft Kits & Project Kits Retail (CRALACAH), Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)

Keywords

• Bead retail shop
• Card making supplies
• Jewelry making materials
• Hobby craft supplies
• Embroidery craft kits

Headquarters

HQ city

Kerk-avezaath

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Sales: Online retail of hobby and creative materials including beads, embroidery supplies, and card-making products. The company is currently in liquidation mode, selling remaining inventory at discounted prices until stock runs out.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

De Daver Hobby & Creative is a Dutch specialty retail shop selling beads, jewelry-making components, and card-making supplies through its dedaver.nl webshop. The assortment centers on Japanese seed beads (Toho, Miyuki), Czech glass beads (CzechMates, Matubo, Preciosa, Swarovski), Rayher glass pearls, wooden beads, 925 silver and stainless steel findings, beading thread, needles, tools, and Stitch & Do embroidery-on-paper kits. The company is winding down operations, with the physical store closed since January 2026 and remaining inventory being sold online at discounted prices while stocks last.

Product overview

De Daver Hobby & Creative is a Dutch bead shop and crafts retailer offering an extensive range of jewelry making and card making supplies. The product portfolio centers on beads (Toho, CzechMates, Matubo, Miyuki, Preciosa, Swarovski, Rayher glass pearls, facet beads, round beads, wooden beads) and jewelry components (925 silver, stainless steel, closures, beading thread and needles). The store also offers a dedicated card making line including Stitch & Do embroidery-on-paper kits, DMC embroidery thread, 3-D sheets, linen cards, design paper, and Creative Embroidery magazine. The company operates as both an online webshop and physical store (closing January 2026), having been in business since March 28, 1991, and is currently conducting a liquidation sale of remaining inventory. The webshop functions as the primary sales channel with order processing, payment handling, and weight-based shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Toho Beads (Japanese Seed Beads) Japanese seed beads available in various sizes, colors, and finishes, sold to hobby crafters for jewelry making and beading projects.
• CzechMates Glass Beads Czech Republic glass beads, currently discounted 50% during the liquidation sale, for hobby beading and jewelry projects.
• Matubo Glass Beads Czech-made Matubo glass beads, currently discounted 50% during the wind-down sale, for craft beadwork.
• Rayher Glass Pearls Glass pearls from Rayher offered in successive sizes with neat finishing and extra lacquer layers, currently at 60% discount during the liquidation sale.
• Facet Beads (Fire Polish) Cut glass beads produced in the Czech Republic with various coatings, available in 3mm, 4mm, and 8mm sizes for craft projects.
• Round Glass Beads Round glass pearl beads packaged per 100 pieces, suitable for various beading and jewelry projects, priced at €0.70 per 100 pieces example.
• Swarovski Crystal Beads and Components Swarovski brand crystal beads and components sold for jewelry making and craft use.
• Preciosa Crystal Beads and Components Preciosa brand crystal beads and components sold for jewelry making and craft use.
• Wooden Beads Wooden beads in various shapes and sizes, currently at 50% discount during the liquidation sale.
• 925 Silver Jewelry Components Sterling silver findings and jewelry-making components for craft and jewelry assembly.
• Stainless Steel Jewelry Components Stainless steel findings and jewelry-making components for craft and jewelry assembly.
• Closures and Accessories Clasps, closures, and accessory items used in jewelry making projects.
• Beading Thread and Needles Thread and needles specifically designed for beadwork and jewelry making.
• Tools and Storage Tools and storage solutions for beadwork and jewelry making.
• Stitch & Do Card Making Kits Embroidery-on-paper kits including books with pricked patterns, cards with thread, and packages for 3 cards. Patterns are pre-pricked and can be combined with beads for creative card-making projects.
• DMC Embroidery Thread DMC brand embroidery thread for craft and card-making projects, currently at 60% discount during the liquidation sale.
• Card Making Supplies General supplies and materials for card-making projects, including linen cardboard, linen cards, design paper, wooden labels, and 3-D sheets.
• 3-D Sheets 3-dimensional sheets for card-making projects, currently at 50% discount during the liquidation sale.
• Wooden Labels Wooden labels for craft projects, currently at 50% discount during the liquidation sale.
• Creative Embroidery Magazine Magazine featuring creative embroidery patterns and techniques for craft hobbyists.
• Partij Voordeel (Bulk Deals) Bulk and discounted product offerings sold at reduced prices during the liquidation phase.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Broad incumbents

• HEMA: Dutch variety retailer with nationwide physical presence selling hobby, craft, sewing, and DIY supplies alongside general merchandise. Relevant as the Dutch mass-market incumbent competing with De Daver in craft/hobby supplies, but at much broader scale and shallower craft depth.
• JOANN: US fabric and craft retail chain specializing in sewing, needlework, and hobby supplies including bead and jewelry-making categories. Relevant as a broad-line craft incumbent comparable to De Daver's hobbyist-customer focus, but with a North American footprint.
• Michaels: Largest North American specialty arts, crafts, and hobby retail chain with extensive bead, jewelry-making, and paper craft assortments. Comparable to De Daver in product category but operates at vastly different scale with thousands of stores and omnichannel infrastructure.
• Hobby Lobby: Major US arts and crafts retailer with deep bead, jewelry-making, fabric, and paper craft categories. Comparable to De Daver in hobby product mix but serves a different geography at much greater scale, representing the broad-incumbent peer archetype.

Others

• Etsy: Global online marketplace where hobby crafters source beads, findings, and supplies from independent sellers and where finished handmade jewelry is sold to end consumers. Adjacent ecosystem player to De Daver — many of De Daver's customers likely also buy supplies or sell finished work on Etsy.

Direct peers

• Panduro: Scandinavian-origin hobby and creative supplies retailer operating across multiple European countries with a deep bead, paper craft, and embroidery assortment. Comparable to De Daver as a multi-category European craft specialist with a similar bead + card-making product philosophy.
• Potomac Beads: Online bead retailer offering Czech glass, Japanese seed beads, and jewelry components with strong tutorial content on YouTube, paralleling De Daver's Kralen & Meer channel. Directly comparable specialty bead e-commerce operator with overlapping product mix and content strategy.
• Fire Mountain Gems: One of the largest US-based bead and jewelry-making suppliers, offering Toho, Miyuki, Swarovski, and Czech glass beads alongside findings and components. Directly comparable to De Daver in product mix (beads, jewelry components) and customer base (hobbyist jewelry makers), but at materially larger scale with global shipping.
• Beadaholique: Online bead retailer specializing in seed beads, crystal beads, charms, and jewelry-making supplies from Toho, Miyuki, Preciosa, and Czech manufacturers. Closely mirrors De Daver's e-commerce-only model and product depth in the bead category.

Regional players

• Veritas: Belgian haberdashery and needlework chain with a focused sewing, embroidery, and craft supplies assortment and physical retail presence. Comparable to De Daver in hobby/needlework merchandising and Benelux regional footprint, though De Daver's bead specialization is distinctive.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCwhAzY9XRAJedIFyqbW1RoA
• Facebookfacebook.com/dedavercreative

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Daver Hobby & Creative