Edicards
Edicards is a Spanish manufacturer and wholesaler of greeting cards, gift wrap, puzzles, educational games, children's books, and stationery under multiple sub-brands, distributing wholesale to stationery stores, bookstores, and toy retailers across Spain, Latin America, and the EU.
- Company typePrivate
- Founded1980
- HeadquartersSabadell, Spain
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Edicards does
Edicards, legally EDICIONES ESTER JAEN S.L., is a Spanish manufacturer and wholesaler of paper-based consumer products headquartered in Castellar del Vallès (Barcelona region). Founded as a family business in 1980 and reorganized in 1993 under Grupo Ediciones Ester Jaén by Ester Jaén, the company produces greeting cards, gift wrap, puzzles, educational games, children's books, and stationery/fancy paper items. It operates an eight-brand portfolio (Edicards, Ediplay, Golden, Garcicards, Edibook, Tajuma, Ediprint, Edipaper) plus product sub-brands such as Matemágicas, Pequeños Genios (Disney-licensed), and EDI PLAY, manufactured using advanced printing techniques and FSC-certified materials.
The business operates a dual-channel model. The primary B2B motion is wholesale distribution to stationery stores (papelerías), bookstores (librerías), and toy retailers across Spain, Latin America, and the European Union, served by an owned delivery fleet and a dedicated professional portal (edicards.ntv.es). Secondary segments include schools and educational institutions, plus corporate/association buyers purchasing customized calendars, planners, and branded stationery. A direct-to-consumer e-commerce channel (tienda.edicards.es) provides a long-tail retail tail. The company holds a Disney licensing agreement for the Pequeños Genios educational line and has minor CSR partnerships with Global Humanitaria and CE Sabadell FC. Revenue is not publicly disclosed and the company remains privately held under founding-family ownership.
Edicards firmographics
Firmographics- Name
- Edicards
- Legal name
- EDICIONES ESTER JAEN S.L.
- Website
- https://edicards.es
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Edicards is a Spanish manufacturer and wholesaler of greeting cards, gift wrap, puzzles, educational games, children's books, and stationery under multiple sub-brands, distributing wholesale to stationery stores, bookstores, and toy retailers across Spain, Latin America, and the EU.
- Ownership category
- akta.pro rank
Edicards industry classification
Industry- Product category
- Greeting Cards & Stationery Manufacturing
- NAICS
- Greeting Card Publishers (513191), Stationery Product Manufacturing (322230), Office Supplies and Stationery Retailers (45941), Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Greeting Cards (2771), Wholesale-Paper & Paper Products (5110), Papers & Allied Products (2600), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ)
Keywords
Where Edicards is headquartered
LocationHeadquarters
- HQ city
- Sabadell
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Edicards business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale distribution to retailers: Edicards manufactures and distributes greeting cards, gift wrap paper, puzzles, educational games, children's books, and stationery and fantasy products in bulk to stationery stores, bookstores, and toy retailers across Spain, Latin America, and the EU.
- Direct online retail sales: Edicards operates an e-commerce store (tienda.edicards.es) selling products directly to consumers, including individuals, families, and businesses purchasing for personal or corporate use.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Edicards product offering
Product offeringCore offering
Edicards is a Spanish paper products manufacturer founded in 1980 that produces greeting cards, gift wrap paper, puzzles, educational games, children's books, and fancy stationery under multiple sub-brands. The company primarily operates as a B2B wholesale supplier to stationery stores, bookstores, and toy retailers across Spain, the European Union, and Latin America, and additionally sells directly to consumers through its online store.
Product overview
Edicards is a Spanish paper products company and manufacturer offering a diversified portfolio of greeting cards, gift wrapping paper, puzzles, educational games, children's books, and stationery products. The company operates under multiple sub-brands including Edicards (core greeting cards and paper products), Ediplay (educational games and children's activity products), Golden, Garcicards, Edibook, Tajuma, Ediprint, and Edipaper. Edicards serves retailers, stationery shops, and bookstores across Spain, Latin America, and the European Union through wholesale distribution. The product range spans from traditional paper products (tarjetas de felicitación, papel de regalo) to educational products (juegos didácticos like Matemágicas, Pequeños Genios, and educational card games), creative activity products (coloring books, puzzle books, sticker books, Block Mágic), and premium notebooks (holographic notebooks, padded notebooks, children's notebooks). The company positions itself as a wholesale supplier for retailers while maintaining B2C online sales through its e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- Ediplay: Educational games and children's toys brand
- Golden
- Garcicards
- Edibook
- Tajuma
- Ediprint
- Edipaper
- EDI PLAY
- Matemágicas
- Pequeños Genios
Products and services
- Greeting Cards (Tarjetas de felicitación) Branded greeting cards for multiple occasions (birthdays, holidays, Christmas, and other celebrations), manufactured by Edicards and sold wholesale to stationery stores, bookstores, and toy retailers, and direct to consumers via the online store.
- Gift Wrap Paper (Papel de regalo) Decorative gift wrap paper, including seasonal Christmas gift wrap lines, produced by Edicards for wholesale distribution to retailers and direct sale to consumers.
- Puzzles Branded puzzles manufactured by Edicards as part of its stationery and games portfolio, sold wholesale to toy stores and other retailers and direct to consumers online.
- Educational Games and Children's Books (Juegos didácticos y libros infantiles) Educational games, activity books, and children's books produced under the Edibook sub-brand and other lines (including the Disney-licensed Pequeños Genios range), targeting parents, schools, and educational retailers.
- Fancy Stationery (Papelería fantasía y regalo) Fancy and gift stationery items, including specialty paper products and complementary items, distributed to stationery stores and gift retailers under the Edicards umbrella.
- Pequeños Genios Disney-licensed line of educational games, activity books, and learning materials for children, manufactured by Edicards under the Pequeños Genios brand and distributed wholesale and online.
- Matemágicas Mathematical educational game/book line within Edicards' educational catalog, combining math practice with engaging game mechanics for children, sold through wholesale and e-commerce channels.
- Holographic Notebooks (Libretas Holográficas) Specialty notebooks with holographic finishes sold as a stationery product, available through Edicards' B2C online store and demonstrating the company's specialty printing capabilities.
Companies that use Edicards
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Edicards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Edicards partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Global HumanitariaminorEdicards partnered with Global Humanitaria, an NGO focused on development and education projects. The partnership aligns with Edicards' commitment to corporate social responsibility, supporting educational initiatives and literacy programs in developing regions.
- Centre d'Esports Sabadell FCminorEdicards provides support to CE Sabadell FC's inclusive football program, demonstrating commitment to local community initiatives and social inclusion programs in the Sabadell region where the company is headquartered.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Edicards competitors and assessment
Company assessmentBroad incumbents
- Crayola: Hallmark-owned global art supplies, creative expression, and children's activity products company; comparable in its educational/creative play positioning to Edicards' EDI Play, coloring books, and Pequeños Genios ranges, though at much larger scale.
- Scholastic: Global children's book publisher and education distributor with deep school-channel reach; comparable to Edicards' Edibook children's books sub-brand and its sales to schools and educational centers.
- CEWE: European personalized photo products and printing group that includes greeting cards, calendars, and photo gifts; comparable to Edicards' customizable calendars, branded/corporate stationery, and personalized product strategy.
Direct peers
- Herlitz: German stationery manufacturer with school, office, and paper product lines sold across European retail channels; directly comparable to Edicards' stationery (papelería fantasía) and paper goods sub-brands Edipaper and Golden.
- American Greetings: Major US greeting card and stationery manufacturer with wholesale, mass-market, and digital channels; directly comparable as a large-scale greeting card and paper product manufacturer selling into retail stationery and mass channels.
- Ravensburger: German games, puzzles and children's activity products manufacturer; directly comparable to Edicards' Ediplay sub-brand, which markets progressive puzzles, educational games, and activity books aimed at cognitive development in children.
- IG Design Group: UK-listed designer, manufacturer and distributor of greeting cards, gift wrap, stationery, and party products sold through retail wholesale channels across Europe, the Americas and Australasia — the closest publicly comparable to Edicards' manufacturing-plus-wholesale greeting card and gift wrap model.
- Papier: UK-based direct-to-consumer stationery and personalized greeting card brand; comparable to Edicards' tienda.edicards.es DTC channel and its premium stationery lines (holographic notebooks, padded notebooks, customizable calendars).
- Hallmark Cards: US-headquartered greeting card and personal expression products manufacturer with global brand recognition; competes with Edicards in the same core product category (greeting cards) and serves analogous retail channels with branded and licensed product lines.
Emerging players
- Learning Resources: US educational toys and hands-on learning products manufacturer serving schools and families; overlaps with Edicards' didactical games (Matemágicas, Pequeños Genios) and children's activity lines targeting cognitive development and classroom use.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Edicards social profiles
Digital presenceEdicards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edicards leadership team
Management profileNumber of profiles
Profiles1 record
Edicards subsidiaries and ownership
Company hierarchySubsidiaries8 records
Edicards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edicards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edicards
What does Edicards do?
Edicards is a Spanish paper products manufacturer founded in 1980 that produces greeting cards, gift wrap paper, puzzles, educational games, children's books, and fancy stationery under multiple sub-brands. The company primarily operates as a B2B wholesale supplier to stationery stores, bookstores, and toy retailers across Spain, the European Union, and Latin America, and additionally sells directly to consumers through its online store.
Is Edicards a public or private company?
Edicards is a private company. It is classified as family owned and is currently operating.
When was Edicards founded?
Edicards was founded in 1980. It employs 101 to 250 people.
Where is Edicards based?
Edicards is headquartered in Sabadell, Spain, in the Europe region.
How does Edicards make money?
Two revenue lines are on record. Wholesale distribution to retailers are the primary driver. The others are direct online retail sales.
Who are Edicards's main competitors?
Broad incumbents on record are Crayola, Scholastic and CEWE. Direct peers are Herlitz, American Greetings, Ravensburger, IG Design Group, Papier and Hallmark Cards. Learning Resources is listed as an emerging player.
Does Edicards have an API?
No public API is recorded for Edicards.
What industry is Edicards in?
Edicards's product category is Greeting Cards & Stationery Manufacturing. Its primary akta.pro industry code is CRAOALAJ, Greeting Cards, Gift Wrap & Party Paper Goods Distribution. Its NAICS code is 513191 and its SIC code is 2771.