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Abay

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Namestring
Abay
Legal namestring
Công ty TNHH Vé máy bay trực tuyến ABAY
Websiteurl
abay.vn
Company typeenum
Private
Founded yearint
2012
Descriptiontext

ABAY (legal entity: Công ty TNHH Vé máy bay trực tuyến ABAY) is a Vietnamese private limited liability company founded in 2012 that operates an online airline ticket booking platform at abay.vn. The company acts as a level-2 IATA-recognized travel agent and as a customer representative for low-cost carriers, aggregating ticket inventory from Vietnam Airlines, Vietjet Air, Bamboo Airways, Vietravel Airlines, Pacific Airlines, and Sun PhuQuoc Airways for domestic routes, plus hundreds of international carriers covering destinations across Asia, Europe, North America, Oceania, and Africa. The platform offers multi-airline price search and comparison, automated booking, an order management portal for ancillary purchases (baggage, seat selection), and a content library of over 1,000 travel articles.

The company's technology stack centers on a web-based booking portal with a flight search and comparison engine, integrated with payment gateways (ZaloPay, OnePay, Napas, Payoo) and messaging platforms (Facebook Messenger, Zalo, Viber). There is no disclosed use of AI/ML, no mobile app published in major stores, and no public API. Operations are supported by physical offices in Hanoi (headquarters) and Ho Chi Minh City and a 24/7 call center at hotline 1900 6091.

ABAY monetizes through ticket sales commissions earned from carrier partners and per-transaction service fees (Phí dịch vụ/Phí xuất vé) charged to customers on top of base fares, plus ancillary fees for cancellations and changes. The customer base consists primarily of individual domestic and international travelers (SMB and consumer segments), with no disclosed enterprise or corporate travel contracts. No external venture or private equity funding has been disclosed; the company appears to have been bootstrapped and self-sustained across its 12+ year operating history, with no management team, parent, or subsidiary relationships disclosed.

Short descriptiontext

ABAY is a Vietnamese online travel agency founded in 2012 that operates an airline ticket booking platform aggregating six domestic carriers and hundreds of international airlines, serving individual travelers in Vietnam through a website, 24/7 hotline, chat platforms, and physical offices.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersHo Chi Minh City, Vietnam
HQ citystring
Ho Chi Minh City
HQ countrystring
Vietnam
HQ regionstring
Asia
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
online flight booking, airline ticket agency, airfare comparison, travel booking platform, flight reservation
Industry2 codes
1Non-IATA Air Ticketing Agents (Sub-agents)
CodeTHAKALADPrimaryYes
2Airfare Consolidators (Bulk/Net Fares)
CodeTHAKALAEPrimaryNo
NAICS code1 code
  • Travel Agencies561510
Product category
Online Travel Agency
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Ticket Sales Commission
TypeTransaction Fee
Description

ABAY acts as a level-2 agent for IATA-recognized agents and as a representative for customers purchasing tickets from LCC airlines. Revenue is generated through ticket sales commissions and service fees.

abay.vn
2Service Fees
TypeTransaction Fee
Description

Customers pay a service fee (Phí xuất vé) on top of airline ticket prices. Additional service fees apply for cancellations and flight changes.

abay.vn
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Pricing details1 tier
1Airline ticket prices vary by carrier, route, date, and fare class
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Prices shown are base fares before taxes and fees. Total price includes base fare plus service fee. Vietnam Airlines: base fares starting from various amounts with 10kg carry-on + 23kg checked baggage; Vietjet Air: base fares with 7kg carry-on; Pacific Airlines: base fares with 7kg carry-on + 23kg checked baggage; Bamboo Airways: base fares with 14kg carry-on for Business class

abay.vn
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Abay operates an online airline ticket booking platform that aggregates and resells domestic and international flight tickets from Vietnamese carriers (Vietnam Airlines, Vietjet Air, Bamboo Airways, Vietravel Airlines, Pacific Airlines, Sun PhuQuoc Airways) and hundreds of international carriers. The company acts as an authorized IATA level-2 agent and as a customer representative for LCC airlines, earning revenue through ticket sales commissions and service fees charged on top of base fares.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

ABAY is an online flight ticket booking platform serving as a licensed travel agent that aggregates and sells tickets from multiple domestic and international airlines including Vietnam Airlines, Vietjet Air, Bamboo Airways, Vietravel Airlines, Sun PhuQuoc Airways, and Pacific Airlines. The platform operates as a unified booking portal with integrated customer support services, offering multi-channel booking through website, chat (Facebook Messenger, Zalo, Viber), phone hotline, and physical offices. The core product portfolio includes domestic and international flight tickets across Vietnamese and global airlines, supported by add-on services including 24/7 customer support hotline, online payment processing via multiple gateways (ZaloPay, OnePay, Napas, Payoo), flight search and price comparison tools, and order management capabilities.

Product and service2 records
1Domestic Flight Ticket Booking
CategoryAirline ticket booking
2International Flight Ticket Booking
CategoryAirline ticket booking
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership9 partners
1ZaloPay
Strategic tierCoreTypeGTM or Marketing Partner
Description

Payment integration partner enabling customers to pay for tickets using ZaloPay e-wallet through ABAY's platform

2Napas
Strategic tierCoreTypeTechnology or Integration
Description

Payment network partner facilitating card-based transactions on ABAY's platform

abay.vn
3Payoo
Strategic tierCoreTypeGTM or Marketing Partner
Description

Convenience store payment partner allowing customers to pay for tickets at Payoo convenience store locations across Vietnam

4Vietnam Airlines
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Major airline partner offering domestic and international routes; ABAY sells tickets as an authorized agent

5Vietjet Air
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Budget airline partner for domestic and international routes; ABAY serves as customer representative for ticket purchasing

6Bamboo Airways
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Airline partner for domestic and international routes; ABAY sells tickets as authorized agent

7Vietravel Airlines
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Tourism-focused airline partner; ABAY sells tickets as authorized agent

8Pacific Airlines
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Budget airline partner; ABAY serves as customer representative for purchasing tickets from LCC

9Sun PhuQuoc Airways
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Airline partner for domestic and international routes including routes from Phu Quoc to various destinations; ABAY actively promotes and sells tickets with promotional offers

Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration7 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Abay

Online Travel Agencyabay.vn

ABAY is a Vietnamese online travel agency founded in 2012 that operates an airline ticket booking platform aggregating six domestic carriers and hundreds of international airlines, serving individual travelers in Vietnam through a website, 24/7 hotline, chat platforms, and physical offices.

What Abay does

ABAY (legal entity: Công ty TNHH Vé máy bay trực tuyến ABAY) is a Vietnamese private limited liability company founded in 2012 that operates an online airline ticket booking platform at abay.vn. The company acts as a level-2 IATA-recognized travel agent and as a customer representative for low-cost carriers, aggregating ticket inventory from Vietnam Airlines, Vietjet Air, Bamboo Airways, Vietravel Airlines, Pacific Airlines, and Sun PhuQuoc Airways for domestic routes, plus hundreds of international carriers covering destinations across Asia, Europe, North America, Oceania, and Africa. The platform offers multi-airline price search and comparison, automated booking, an order management portal for ancillary purchases (baggage, seat selection), and a content library of over 1,000 travel articles.

The company's technology stack centers on a web-based booking portal with a flight search and comparison engine, integrated with payment gateways (ZaloPay, OnePay, Napas, Payoo) and messaging platforms (Facebook Messenger, Zalo, Viber). There is no disclosed use of AI/ML, no mobile app published in major stores, and no public API. Operations are supported by physical offices in Hanoi (headquarters) and Ho Chi Minh City and a 24/7 call center at hotline 1900 6091.

ABAY monetizes through ticket sales commissions earned from carrier partners and per-transaction service fees (Phí dịch vụ/Phí xuất vé) charged to customers on top of base fares, plus ancillary fees for cancellations and changes. The customer base consists primarily of individual domestic and international travelers (SMB and consumer segments), with no disclosed enterprise or corporate travel contracts. No external venture or private equity funding has been disclosed; the company appears to have been bootstrapped and self-sustained across its 12+ year operating history, with no management team, parent, or subsidiary relationships disclosed.

Abay firmographics

Firmographics
Name
Abay
Legal name
Công ty TNHH Vé máy bay trực tuyến ABAY
Website
https://abay.vn
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
101–250 employees
Short description
ABAY is a Vietnamese online travel agency founded in 2012 that operates an airline ticket booking platform aggregating six domestic carriers and hundreds of international airlines, serving individual travelers in Vietnam through a website, 24/7 hotline, chat platforms, and physical offices.
Ownership category
akta.pro rank

Abay industry classification

Industry
Product category
Online Travel Agency
NAICS
Travel Agencies (561510)
akta.pro primary industry
Non-IATA Air Ticketing Agents (Sub-agents) (THAKALAD)
akta.pro secondary industry
Airfare Consolidators (Bulk/Net Fares) (THAKALAE)

Keywords

  • Online flight booking
  • Airline ticket agency
  • Airfare comparison
  • Travel booking platform
  • Flight reservation

Where Abay is headquartered

Location

Headquarters

HQ city
Ho Chi Minh City
HQ country
Vietnam
HQ region
Asia

Offices2 records

Markets served

Abay business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. Ticket Sales Commission: ABAY acts as a level-2 agent for IATA-recognized agents and as a representative for customers purchasing tickets from LCC airlines. Revenue is generated through ticket sales commissions and service fees.
  2. Service Fees: Customers pay a service fee (Phí xuất vé) on top of airline ticket prices. Additional service fees apply for cancellations and flight changes.

Pricing tiers

ModelBillingPrice
Transaction based/ take ratePay-as-you-goAirline ticket prices vary by carrier, route, date, and fare class

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Abay product offering

Product offering

Core offering

Abay operates an online airline ticket booking platform that aggregates and resells domestic and international flight tickets from Vietnamese carriers (Vietnam Airlines, Vietjet Air, Bamboo Airways, Vietravel Airlines, Pacific Airlines, Sun PhuQuoc Airways) and hundreds of international carriers. The company acts as an authorized IATA level-2 agent and as a customer representative for LCC airlines, earning revenue through ticket sales commissions and service fees charged on top of base fares.

Product overview

ABAY is an online flight ticket booking platform serving as a licensed travel agent that aggregates and sells tickets from multiple domestic and international airlines including Vietnam Airlines, Vietjet Air, Bamboo Airways, Vietravel Airlines, Sun PhuQuoc Airways, and Pacific Airlines. The platform operates as a unified booking portal with integrated customer support services, offering multi-channel booking through website, chat (Facebook Messenger, Zalo, Viber), phone hotline, and physical offices. The core product portfolio includes domestic and international flight tickets across Vietnamese and global airlines, supported by add-on services including 24/7 customer support hotline, online payment processing via multiple gateways (ZaloPay, OnePay, Napas, Payoo), flight search and price comparison tools, and order management capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

  • Domestic Flight Ticket Booking
  • International Flight Ticket Booking

Companies that use Abay

Customer profile

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Abay technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Abay partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered core.

  • ZaloPaycoreGTM or Marketing PartnerPayment integration partner enabling customers to pay for tickets using ZaloPay e-wallet through ABAY's platform
  • NapascoreTechnology or IntegrationPayment network partner facilitating card-based transactions on ABAY's platform
  • PayoocoreGTM or Marketing PartnerConvenience store payment partner allowing customers to pay for tickets at Payoo convenience store locations across Vietnam
  • Vietnam AirlinescoreChannel Partner/ Reseller/ DistributorMajor airline partner offering domestic and international routes; ABAY sells tickets as an authorized agent
  • Vietjet AircoreChannel Partner/ Reseller/ DistributorBudget airline partner for domestic and international routes; ABAY serves as customer representative for ticket purchasing
  • Bamboo AirwayscoreChannel Partner/ Reseller/ DistributorAirline partner for domestic and international routes; ABAY sells tickets as authorized agent
  • Vietravel AirlinescoreChannel Partner/ Reseller/ DistributorTourism-focused airline partner; ABAY sells tickets as authorized agent
  • Pacific AirlinescoreChannel Partner/ Reseller/ DistributorBudget airline partner; ABAY serves as customer representative for purchasing tickets from LCC
  • Sun PhuQuoc AirwayscoreChannel Partner/ Reseller/ DistributorAirline partner for domestic and international routes including routes from Phu Quoc to various destinations; ABAY actively promotes and sells tickets with promotional offers

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Abay competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

Abay social profiles

Digital presence

Abay compliance and trust

Trust signal

Compliance2 records

Abay financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Abay leadership team

Management profile

Number of profiles

Profiles1 record

Abay funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Abay M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abay

What does Abay do?

Abay operates an online airline ticket booking platform that aggregates and resells domestic and international flight tickets from Vietnamese carriers (Vietnam Airlines, Vietjet Air, Bamboo Airways, Vietravel Airlines, Pacific Airlines, Sun PhuQuoc Airways) and hundreds of international carriers. The company acts as an authorized IATA level-2 agent and as a customer representative for LCC airlines, earning revenue through ticket sales commissions and service fees charged on top of base fares.

Is Abay a public or private company?

Abay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Abay founded?

Abay was founded in 2012. It employs 101 to 250 people.

Where is Abay based?

Abay is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.

How does Abay make money?

Two revenue lines are on record. Ticket Sales Commission is the primary driver. The others are service Fees.

Does Abay have an API?

No public API is recorded for Abay.

What industry is Abay in?

Abay's product category is Online Travel Agency. Its primary akta.pro industry code is THAKALAD, Non-IATA Air Ticketing Agents (Sub-agents), with a secondary code of THAKALAE, Airfare Consolidators (Bulk/Net Fares). Its NAICS code is 561510.

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