What Good Ideas Studio does

Good Ideas Studio is a Melbourne-based creative services agency founded by Mikey Gayed after a post-COVID career pivot, operating from Footscray with a headcount of 1-10. The studio's functional role is to act as an intermediary between businesses needing creative output and a curated roster of vetted freelance creatives (graphic designers, videographers, photographers, and artists such as Aki Yaguchi) who typically do not market themselves to companies or work inside traditional agencies. Core service lines are Authentic Videography, Elite Photography, Graphic Design, and Custom Artwork, delivered alongside Creative Matchmaking and end-to-end Project Management that handles contracts, logistics, and revisions on behalf of the client.

The studio's commercial surface area is organized into four productized tiers: Rookie ($2,500, single-deliverable), Starter ($5,000, growing businesses), Superstar ($10,000, comprehensive branding or full-day campaigns), and Hall of Fame ($55,000, full-department hire for tailored projects), with the Hall of Fame tier escalating by $5,000 after each purchase as an urgency mechanism. A Gift Shop sub-brand (good-humans.lovable.app) extends into direct-to-consumer merchandise. Underlying technology is conventional web infrastructure (Sanity CMS-backed site, contact forms, newsletter subscription) without disclosed proprietary platform, API, or AI capabilities. Customer segments span SMBs in years 1-5, professional athletes and influencers, and enterprise and industry leaders.

The go-to-market is consultative sales-led via the website, with named enterprise engagements for Reebok (Chadstone flagship opening and short film 'The Other Job'), Converse, Nike, Puma, New Balance, Western Bulldogs (Retro Round 2023), Volley, Hyundai, Quad Lock, Maxibon, Grill'd, and Victoria University, alongside SMB clients such as Halo Print, Good Good Burgers, and Myotherapy Care. The business is bootstrapped with no disclosed external funding, ownership concentrated with the founder, and operating geographies marketed as Melbourne-born but globally connected.

Name

Good Ideas Studio

Legal name

Good Ideas Studio

Website

https://goodideas.studio

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Good Ideas Studio is a Melbourne-based creative agency that matches businesses with vetted freelance creatives across videography, photography, graphic design, and custom artwork. It serves SMBs and global brands including Reebok, Nike, Puma, and Western Bulldogs via four tiered service packages.

Ownership category

akta.pro rank

Product category

Creative Services Agency

NAICS

Graphic Design Services (54143), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Creative agency services
• Branding and graphic design
• Videography and photography
• Visual identity design
• Creative talent matchmaking

Headquarters

HQ city

Footscray

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Creative Services Packages: The company generates revenue through structured service packages at four tiers: Rookie ($2,500), Starter ($5,000), Superstar ($10,000), and Hall of Fame ($55,000). Each tier offers different levels of creative services including branding, photography, videography, event coverage, and merchandise design. The Hall of Fame tier is a comprehensive engagement hiring the entire Good Ideas department for tailored projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Good Ideas Studio is a Melbourne-based creative agency that matches businesses with vetted creative talent for branding, graphic design, videography, photography, custom artwork, merchandise design, and event coverage projects. The studio sells tiered service packages (Rookie $2,500; Starter $5,000; Superstar $10,000; Hall of Fame $55,000) and handles all administration, contracts, and project logistics end-to-end so creatives can focus purely on their craft while clients receive a single managed creative engagement.

Product overview

Good Ideas Studio is a Melbourne-based creative agency that bridges the gap between business needs and creative talent. The company operates as a creative matchmaking service, scouting and vetting talented creatives (graphic designers, videographers, photographers) and matching them with businesses. Their core services include Authentic Videography, Elite Photography, Graphic Design, and Custom Artwork, supported by Creative Matchmaking and Project Management capabilities. The company offers four structured service tiers: Rookie ($2,500) for single deliverables, Starter ($5,000) for growing businesses, Superstar ($10,000) for comprehensive campaigns, and Hall of Fame ($55,000) for full department hire. They also maintain a Gift Shop sub-brand for merchandise. Notable client projects include Reebok Australia's Chadstone flagship launch featuring mural installation, a cinematic short film 'The Other Job', and the Western Bulldogs Retro Round campaign combining video, photography, and design.

Differentiator

Problem solved

Functional benefit

Products and services

• Authentic Videography Professional video production services including event coverage, promotional videos, brand storytelling films, and cinematic short films for brand campaigns.
• Elite Photography Professional photography services including team portraits, lifestyle shots, campaign imagery, product photography, and event documentation.
• Graphic Design Visual design services including logo design, branding expansion, brand guidelines, print materials, merchandise design, and marketing collateral.
• Custom Artwork Bespoke artwork creation including murals, illustrations, mascots, custom typography, and artistic installations for commercial and retail spaces.
• Rookie Package Entry-level creative package at $2,500 offering one deliverable: Merch Design, Half-Day Event Coverage (up to 4 hours photo & video with 1-2 minute highlight video), or Logo Design Pack (two initial concepts with one revision round). Designed for individuals or small businesses in their first year.
• Starter Package Mid-tier package at $5,000 for growing businesses (years 1-3) including Logo/Branding Expansion Pack, Custom Photo & Video Campaign (6-8 hours shooting, 1-minute promotional video, 15-20 edited photos), Team Portraits & Lifestyle Shots, or Merch Design (custom 5 pack).
• Superstar Package Premium package at $10,000 for established businesses (years 4-5) featuring Comprehensive Branding Kit (logo expansions, brand guidelines, visual assets, custom typography, templates), Business Storytelling/Brand Video (1-5 minutes with scripting, shooting, editing), or Full-Day Event Coverage (8 hours with 2-3 minute recap video).
• Hall of Fame Package Elite package at $55,000 offering full Good Ideas department hire for custom business projects tailored exactly to the client. Price increases by $5k after every purchase, creating urgency for early engagement.
• Creative Matchmaking Business consultation and creative talent matching service that pairs businesses with vetted creatives based on budget and style requirements, beginning with needs assessment followed by pairing and coordinated project management.
• Project Management End-to-end project coordination including logistics, timelines, deliverables, revisions management, and admin support for creative projects.

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• SICKDOGWOLFMANminorStrategic or Co-development PartnerMelbourne creative agency collaboration on Maxibon project. SICKDOGWOLFMAN developed Aussie-influenced infomercial concept for existing Maxibon merchandise, with Good Ideas providing production support.
• Aki YaguchiminorStrategic or Co-development PartnerLocal artist collaboration during Reebok Australia flagship store opening at Chadstone. Aki was tasked with designing a T-shirt given to the first 100 customers, highlighting Good Ideas' emphasis on featuring local artists.
• ASColourminorStrategic or Co-development PartnerFollowing completion of Halo Print Co re-brand, Good Ideas and Halo Print Co joined forces with ASColour to host a free print workshop at the Footscray studio. Attendees designed custom pieces and pressed them on the spot.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• SICKDOGWOLFMAN: Melbourne-based creative agency that collaborated with Good Ideas on the Maxibon project. Comparable boutique creative studio serving similar Australian brands with integrated creative campaigns.
• Frank Body: Australian-born creative-led brand studio known for distinctive brand identity, content, and campaign work. Comparable in creative-led positioning serving consumer brands with integrated visual storytelling.
• Studio Round: Australian creative studio offering branding, photography, and design services to similar SMB and mid-market clients. Comparable boutique-scale creative services competitor.
• Jaffle Agency: Australian creative agency credited as building Good Ideas' own website. Comparable small creative studio offering branding, design, and digital services to similar SMB and mid-market clients.
• Handsome Pretty: Australian creative production studio offering video, photography, and post-production. Comparable in core production capabilities (videography, photography) for brand and event work.

Broad incumbents

• The Monkeys (Accenture Song): Sydney-based creative agency now part of Accenture Song, serving major Australian and global brands. Comparable in creative services offering but significantly larger and backed by global network resources.
• BMF Agency: Award-winning Australian creative agency with offices in Sydney, Melbourne, and New York. Comparable as a full-service creative agency but with deeper enterprise client base and broader geographic footprint.
• Leo Burnett Australia: Australian arm of global advertising network Leo Burnett. Comparable in full-service creative delivery but operates at global scale with significantly deeper enterprise relationships.
• Thinkerbell: Established Australian full-service creative agency founded by Ben Shaw, offering integrated advertising, PR, and experiential work. Comparable in service breadth but materially larger in scale and resources.

Regional players

• Cutting Edge: Australian post-production and creative services company with global client base. Comparable in delivering creative production services but operates at a larger scale with a focus on post-production infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/GoodIdeasStudio
• Facebookfacebook.com/by.goodideas
• LinkedInlinkedin.com/company/good-ideas-studio-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Ideas Studio