Slater and Gordon

What Slater and Gordon does

Slater and Gordon is an Australian consumer law firm founded in 1935 and headquartered in Melbourne, operating as Slater and Gordon Ltd. The firm delivers a comprehensive portfolio of personal injury, employment, class action, abuse, superannuation, and dispute resolution legal services to individual clients across all Australian states and territories, with offices in Melbourne, Sydney, Brisbane, Perth, Hobart, Canberra, Loganholme, Burleigh Heads, and Bundall.

The firm's core offering is built around personal injury law, segmented into workers compensation, motor vehicle accidents, medical negligence, public liability, asbestos/silica exposure, crimes injury compensation, military compensation, and Comcare claims. Adjacent practices include employment law, abuse law (including National Redress Scheme work), superannuation and insurance claims, land rights and disputes, and union member services. The firm runs an active class actions portfolio covering Optus Data Breach, ANZ/OnePath, AMP Super, BT Super, Consumer Credit Insurance, and Essure matters. Differentiated service features include the No Win No Fee payment model for personal injury claims, obligation-free initial appointments, and free social work support services. The firm operates with no proprietary technology platform; the core technology field is marked as "Not applicable - Legal services firm" and no API, integrations, or AI capabilities are disclosed.

The business model is direct-to-consumer and sales-led, generating revenue primarily through contingency fee arrangements (No Win No Fee) on successful personal injury claims, fixed-fee employment consultations (AUD $660 including GST), and contingent fees on class action settlements. Marketing is executed through a national website with state-specific landing pages, free online claim checks, 1800-number phone intake, Google reviews (800+ five-star reviews), community sponsorship, and partnerships with trade unions. Following earlier international expansion through acquisitions of Russell Jones & Walker, Pannone Corporate, Goodmans Law, and Fentons Solicitors in the UK, and Watchstone in 2015, the firm has since delisted from the ASX and executed a 150-position restructuring while returning to profitability, indicating a more focused domestic operating posture.

Name

Slater and Gordon

Legal name

Slater and Gordon Ltd

Website

https://slatergordon.com.au

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Slater and Gordon is a 90-year-old Australian consumer law firm headquartered in Melbourne, serving individuals nationally across personal injury, employment, abuse, superannuation, and class action matters on a predominantly No Win No Fee basis.

Ownership category

akta.pro rank

Product category

Consumer Legal Services

NAICS

Legal Services (5411), Offices of Lawyers (541110), Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industries

Employment & Labor Law (BPAHAAAD), Claims Advocacy & Loss Recovery Services (FSAEADAH)

Keywords

• Personal injury law
• Workers compensation
• Medical negligence
• Class action litigation
• Employment law services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Personal Injury Legal Services: The firm operates on a No Win No Fee basis for personal injury claims, meaning clients pay no fees if they do not win their case. This is the primary revenue model for the bulk of their practice areas including workers compensation, motor vehicle accidents, medical negligence, public liability, and other personal injury claims.
2. Employment Law Services: Employment law consultations are priced at $660 (including GST) payable prior to the first consultation. Additional quotes are provided as cases progress.
3. Class Action Participation: The firm participates in class action lawsuits, representing groups of affected individuals against corporate wrongdoings, with current class actions including Optus Data Breach, ANZ and OnePath, AMP Super, Consumer Credit Insurance, BT Super, and Essure.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Slater and Gordon is a consumer law firm delivering legal representation and compensation claims services to individuals across Australia. Its core work centres on personal injury claims (workers compensation, motor vehicle accidents, medical negligence, public liability, asbestos and silica, military, crimes, Comcare), supported by employment law, superannuation and insurance claims, class actions, abuse law, and union member legal services. Most personal injury matters are run on a No Win No Fee basis, with the firm also offering free initial appointments and free in-house social work support to clients.

Product overview

Slater and Gordon is a law firm offering a comprehensive portfolio of legal services organized into distinct practice areas. The core offering consists of Personal Injury Legal Services (covering Workers Compensation, Motor Vehicle Accidents, Medical Negligence, Public Liability, Asbestos and Silica Claims, Crimes Injury Compensation, Military Compensation, and Comcare), supplemented by Superannuation and Insurance Claims, Class Actions, Abuse Law, Employment Law, Land Rights Disputes & Advisory, and Union Services. These services are supported by features including No Win No Fee payment arrangements and Free Social Work Services. The firm operates on a national scale with offices across Australia, serving individual clients and group/union members seeking legal representation and compensation.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services

Quantifiable outcome

• 800+ five-star Google reviews demonstrating client satisfaction

Named customers3 records

Segments10 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Independent Review Office (IRO)coreStrategic or Co-development PartnerSlater and Gordon has IRO approved lawyers who can work with the Workers Compensation Independent Review Office on behalf of clients to apply for grants of funding for legal assistance. This means clients may not need to pay any legal fees if their application for grant of funding is approved by the IRO.
• icare (NSW Insurance and Care Scheme)coreOthersAs the NSW Government agency providing workers compensation insurance to most NSW employers, icare works with authorised claims service providers to manage claims. Slater and Gordon regularly assists clients navigating the icare system for workers compensation claims in NSW.
• SIRA (State Insurance Regulatory Authority)coreOthersSIRA regulates NSW's insurance schemes including workers compensation. Clients can lodge complaints or provide feedback about insurers through SIRA. Slater and Gordon advises clients on engaging with SIRA for disputes.
• Fair Work CommissioncoreOthersSlater and Gordon lodges unfair dismissal claims and other employment disputes with the Fair Work Commission, representing employees in employment matters across Australia.
• Personal Injury Commission (PIC)coreOthersSlater and Gordon represents clients in disputes before the NSW Personal Injury Commission, particularly in workers compensation matters after internal review through IRO is unsuccessful.
• Victorian Civil and Administrative Tribunal (VCAT)coreOthersSlater and Gordon assists TAC clients in applying to VCAT for reviews of TAC decisions when dispute resolution processes are unsatisfactory, representing clients in complex tribunal proceedings.
• Trade UnionscoreStrategic or Co-development PartnerSlater and Gordon has a proud history of partnering with trade unions to defend workers' rights. The firm offers discounted legal services to union members and works closely with unions on employment and workers compensation matters.
• Southport Community Legal CentreminorOthersSlater and Gordon lawyers volunteer at Southport Community Legal Centre to provide pro bono legal advice to the community.
• Robina Community Legal CentreminorOthersSlater and Gordon lawyers volunteer at Robina Community Legal Centre to provide pro bono legal advice to the community.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maurice Blackburn: Major Australian plaintiff law firm with strong personal injury, employment, and class action practices. Closely comparable to Slater and Gordon in service mix, consumer-direct GTM, and union-affiliated heritage.
• National firm - KHQ Lawyers: Australian plaintiff PI firm focused on workers compensation and injury claims. Comparable in single-category depth and injured-worker target segment.
• Gerard Malouf & Partners: Australian personal injury plaintiff firm with similar contingent fee model and PI focus. Comparable in target customer and claim categories (motor vehicle, workers comp).
• Turner Freeman Lawyers: Australian plaintiff firm focused on personal injury, superannuation and insurance claims, and asbestos-related disease. Direct competitor in PI with similar plaintiff-side contingent fee model.
• Stacks Goudkamp: Mid-sized Australian plaintiff personal injury firm with strong workers compensation and motor accident practices. Comparable to Slater and Gordon in single-state concentration and PI focus.
• Shine Lawyers: Australia's largest personal injury plaintiff firm with a similar No Win No Fee model and national footprint across motor vehicle, workers compensation, medical negligence, and class actions. Directly competes with Slater and Gordon in nearly every practice area.
• Long Tweed Lawyers: Specialist Australian workers compensation and personal injury firm. Comparable target customer (injured workers), No Win No Fee model, and PI claim pipeline.

Broad incumbents

• Morgan & Morgan: Largest US plaintiff personal injury firm with mass-market advertising and class action capability. Highly comparable in plaintiff-side scale, consumer-direct GTM, and PI category dominance, though US-based.
• Irwin Mitchell: Large UK-based consumer and personal injury law firm with broad practice areas. Comparable consumer plaintiff model and PI focus, but operates in UK geography rather than Australia.
• Leigh Day: UK plaintiff firm renowned for personal injury, human rights, and group litigation. Highly comparable in claimant-side philosophy and class action expertise, though UK-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SlaterGordon
• Facebookfacebook.com/SlaterGordonAU
• LinkedInlinkedin.com/company/slater-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slater and Gordon