What Hitronix Technology does

Hitronix Technology is a privately held Brazilian commercial representation company founded in 2018 that distributes Surface Mount Technology (SMT) equipment and solutions to the country's electronics manufacturing industry. Operating from headquarters in São Paulo and a regional office in Manaus — the latter aligned with the Manaus Free Zone electronics manufacturing cluster — the company acts as an authorized local representative for at least twelve international OEMs, including ASMPT (DEK stencil printers and SIPLACE pick-and-place systems), VITROX (3D SPI/AOI/AXI and robotic-vision inspection), ANDA (fluid dispensing and conformal coating), NIKON (industrial X-ray and CT), Dr. Storage (dry cabinets), DEDIPROG (IC programmers), EXE (PCB routers), RMI (X-ray component counters), INNOSCOPES (microscopes), QUIK-TOOL (PCB conveyors and handlers), SANTRONIK (industrial washers), and HB. The product portfolio spans essentially every stage of an SMT production line — stencil printing, pick-and-place, reflow and wave soldering, SPI/AOI/AXI inspection, conformal coating, depanelization, X-ray and CT inspection, automated IC programming, adhesive dispensing, dry storage, microscopy, conveyors, and cleaning — enabling Hitronix to offer customers a single-vendor integrated line solution rather than point-product sales.

The underlying technology sold through Hitronix includes computer-vision-enabled inspection (VITROX AI-powered 3D AOI/AXI), high-precision fluid dispensing (±10 µm accuracy on the ANDA iJet-7H), ultra-low-humidity IoT-connected dry storage (Dr. Storage), high-resolution industrial X-ray and CT (Nikon XT-V and XT-H series), and automated multi-gang IC programming (DEDIPROG DP3000-G3 Plus with up to 96 sites). However, Hitronix itself does not develop these technologies; it represents, sells, installs, and provides local technical support for foreign OEMs entering the Brazilian market, where direct OEM presence is limited.

Revenue mechanics are anchored in hardware sales and distribution margins on equipment transactions plus associated installation and technical-support services, with quote-based pricing (no public price list). Go-to-market is direct B2B field sales targeting Brazilian electronics manufacturers through direct phone/email contact, supplemented by industry events and trade shows. The customer base is a single vertical — Brazilian electronics manufacturers — with no publicly disclosed named end customers, no disclosed ARR/contract structure, and no indication of recurring software or service revenue. The company operates privately with no external funding rounds disclosed.

Name

Hitronix Technology

Legal name

Hitronix Technology

Website

https://hitronix.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Hitronix Technology is a Brazilian commercial representative (founded 2018) that distributes SMT production-line equipment from international OEMs such as ASMPT, VITROX, ANDA, and NIKON to electronics manufacturers across Brazil via offices in São Paulo and Manaus.

Ownership category

akta.pro rank

Headquarters

HQ city

Cidade Nova

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales and Distribution: Revenue generated through commercial representation of international SMT equipment manufacturers to the Brazilian electronics industry. The company acts as the exclusive or authorized representative for brands including ASMPT, VITROX, ANDA, NIKON, and others, providing equipment sales, installation, and technical support services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Hitronix Technology is a Brazilian commercial representation company that distributes, installs, and provides technical support for SMT (Surface Mount Technology) production line equipment from international manufacturers. The company represents brands including ASMPT (DEK, SIPLACE), VITROX, ANDA, NIKON, Dr. Storage, EXE, DEDIPROG, RMI, SANTRONIK, INNOSCOPES, and QUIK-TOOL, offering electronics manufacturers in Brazil complete SMT line solutions covering pick-and-place, stencil printing, reflow/wave soldering, inspection (SPI/AOI/AXI/X-ray), conformal coating, PCB routing, component storage, IC programming, dispensing, microscopy, and PCB handling.

Product overview

Hitronix Technology is a commercial representation company operating in the Brazilian electronics industry, specializing in complete SMT (Surface Mount Technology) production line solutions. The company acts as an authorized representative for international manufacturers, bringing innovative equipment and technical expertise to the Brazilian market. The product portfolio comprises multiple interconnected equipment categories that form a complete SMT manufacturing ecosystem: Pick and Place systems (SIPLACE SX, TX, X S, CA2 for SMD component insertion), Stencil Printers (DEK TQ, DEK NeoHorizon for solder paste printing), Reflow Ovens (HS-1002) and Wave Soldering (HW-450) for PCB soldering, PCB Routers (EXE 880 series) for depanelization, Conformal Coating systems (iCoat-3/5/6 series) for protective coating, Inspection systems including 3D SPI (V310i), 3D AOI (V510i), 3D AXI (V810i) and ARV (V9i) for quality control, Dry Cabinets (Dr. Storage MSD, IoT, N2) for moisture-sensitive component storage, X-Ray/CT systems (Nikon XT-V, XT-H series) for non-destructive testing, IC Programmers (DEDIPROG DP series) for component programming, Adhesive Dispensers (iJet-7H, ICoat-3P), Microscopes (Binocular, Digital, 3D), Conveyors and PCB handlers, Industrial Cleaners (SME series), and X-Ray Component Counters (XC-3100) for inventory management. The company operates bases in Sao Paulo and Manaus since 2018, serving electronics manufacturers throughout Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• SIPLACE Pick and Place Systems ASMPT SIPLACE pick and place machines (SX, TX, X S, CA2) for SMD component insertion, offering flexibility, scalability, high-volume performance with 0201 metric component capability, multi-gantry high-speed precision, and bare die chip assembly integration. For Brazilian electronics manufacturers building SMT production lines.
• DEK Stencil Printers ASMPT DEK TQ and DEK NeoHorizon stencil printers for solder paste and adhesive printing on PCBs, featuring integrated paste height control, automatic paste dispensing, and modular scalable design for high-volume to high-flexibility production.
• Reflow Oven and Wave Soldering Systems HS-1002 SMT reflow oven for solder paste melting and PCB soldering processes, and HW-450 wave soldering system for through-hole component soldering and PCB assembly.
• EXE PCB Routers EXE 880 Offline, EXE 880AT On-Line (7-axis), and EXE 910LAT Dual-Spindle PCB depaneling routers for fully automated offline and online milling cut PCB processing.
• ANDA iCoat Conformal Coating Systems ANDA iCoat-3, iCoat-5, and iCoat-6 Series XYZ gantry selective conformal coating machines for thin film coating, offering high-speed precision, automated batch or in-line operation, and closed-loop fluid heating for stable viscosity control.
• VITROX 3D Inspection Systems VITROX V310i 3D SPI for high-speed 3D solder paste inspection, V510i 3D AOI with AI-powered high-resolution optical inspection, V810i 3D AXI with AI-powered X-ray dual-lane hidden defect detection, and V9i ARV advanced robotic vision with 6-axis COBOT arm for conformal coating inspection up to 90 degrees.
• Dr. Storage Dry Cabinets Dr. Storage MSD Dry Cabinet with ultra-low humidity ≤1%RH, IoT Dry Cabinet with remote monitoring software and <5%RH, and Stainless Steel Smart N2 Nitrogen Cabinet for moisture-sensitive component storage compliant with J-STD-033D standards.
• NIKON X-Ray and CT Inspection Systems NIKON XT V 130 and XT V 160 non-destructive X-ray systems for internal structure inspection of electronic components, and XT H Series helical microfocus CT scanners for high-resolution inspection from tiny plastic connectors to aluminum castings in R&D, failure analysis, and production quality control.
• DEDIPROG IC Programming Systems DEDIPROG DP3000-G3 Plus automated IC programmer with up to 6 gang programmers and 96 programming sites, DP3T Plus handling packages down to 1x1mm with up to 16 programming sockets, and DP2000 for tube/tape in and tape out PCB component handling.
• ANDA Adhesive Dispensing Systems ANDA iJet-7H high-speed precision fluid dispensing system with ±0.01mm (10µm) combined repeated accuracy using linear motors, and ICoat-3P automated robotic meter-mix machine for potting, encapsulation, dam and fill, bonding, sealing, molding, gasketing, and thermal gap filler applications.
• INNOSCOPES Microscopy Systems INNOSCOPES Binocular Stereo Zoom Microscope with 35-degree eyepiece inclination, Digital Microscope DM S7 with 10.1-inch capacitive touch screen for image capture without a computer, and 3D Digital Video Microscope Oseecam H2602 for high-performance visual inspection of electronic components and PCBs.
• QUIK-TOOL PCB Handling Equipment QUIK-TOOL PCB Reject Conveyor SMD-1B100XL, PCB Invertor SMI-1A050 with touch control and CE safety design, Automatic Magazine PCB Loader with three-point pneumatic clamping, and PLC-controlled Inspection Conveyor with SMEMA compatibility for PCB transport and handling in SMT lines.
• SANTRONIK Industrial Cleaners SANTRONIK SME-800 Electric Stencil Cleaning Machine, SME-750 Pneumatic Stencil Cleaner, and SME-30 SMT Nozzle Cleaning Machine for SMT stencil and nozzle cleaning to maintain production equipment performance.
• RMI X-Ray Component Counters RMI Universal X-RAY X-7100 inspection system for internal structure inspection of electronic components, and XC-3100 Offline X-RAY Counter for rapid reel material counting with 99.99% accuracy and 7–14 second four-reel inspection speed.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature16 records

Partnerships

Eight partnerships are on record, tiered core.

• ASMPT (DEK, SIPLACE)coreTechnology or IntegrationHitronix represents ASMPT's DEK stencil printers and SIPLACE pick and place equipment in Brazil. DEK products include DEK TQ and DEK NeoHorizon printers. SIPLACE products include SX, TX, X S, and CA2 pick and place machines.
• VITROXcoreTechnology or IntegrationHitronix represents VITROX inspection solutions including V310i 3D SPI, V510i 3D AOI, V810i 3D AXI, and V9i ARV (Advanced Robotic Vision) for conformal coating inspection.
• ANDAcoreTechnology or IntegrationHitronix represents ANDA equipment including iJet-7H fluid dispensers, iCoat-3/5/6 conformal coating systems, and ICoat-3P meter mix dispense systems for adhesive application and coating processes.
• NIKONcoreTechnology or IntegrationHitronix represents NIKON's XT V 130, XT V 160 non-destructive X-ray and CT systems, and XT H Series helical CT scanners for industrial inspection applications.
• Dr. StoragecoreTechnology or IntegrationHitronix represents Dr. Storage dry cabinets including MSD Dry Cabinet with ultra-low humidity ≤1%RH and IoT-connected cabinets for moisture-sensitive component storage.
• EXEcoreTechnology or IntegrationHitronix represents EXE PCB routers including EXE 880 Offline and Online models and EXE 910LAT Dual-Spindle equipment for automated PCB depaneling.
• DEDIPROGcoreTechnology or IntegrationHitronix represents DEDIPROG automated IC programming systems including DP3000-G3 Plus, DP3T Plus, and DP2000 for component programming in SMT production.
• RMIcoreTechnology or IntegrationHitronix represents RMI X-ray component counters including X-7100 X-RAY inspection system and XC-3100 Offline X-RAY Counter with 99.99% accuracy.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ASMPT: Global SMT equipment manufacturer (DEK stencil printers, SIPLACE pick-and-place) and one of Hitronix's core principals. ASMPT sells both directly and through distributors globally, so it competes at the OEM level while also being a key supplier to Hitronix's portfolio.
• Saki Corporation: Japanese manufacturer of 3D AOI and AXI inspection systems for SMT lines. Competes with VITROX and other inspection OEMs that Hitronix represents.
• Viscom AG: German manufacturer of AOI and X-ray inspection (AXI) systems for electronics manufacturing. Competes with VITROX and NIKON X-ray systems that Hitronix distributes in Brazil.
• Koh Young: Global leader in 3D SPI and AOI inspection equipment for SMT. Competes directly with VITROX (a Hitronix principal) and sells both direct and through regional distributors worldwide.
• Mycronic: Swedish manufacturer of SMT pick-and-place, solder paste application, and inspection equipment. Competes across multiple categories in Hitronix's portfolio with its own direct/distributor sales model.
• Test Research Inc. (TRI): Taiwan-based manufacturer of AOI, SPI, AXI, and ICT inspection equipment for electronics manufacturing. Competes with VITROX in the inspection category that Hitronix distributes.
• Fuji Corporation: Japanese SMT pick-and-place equipment manufacturer with global sales and service network. Direct competitor in the pick-and-place category where ASMPT/SIPLACE competes.
• Panasonic Connect (SMT): Major SMT equipment manufacturer offering pick-and-place, printing, and inspection systems. Competes with multiple principals in Hitronix's portfolio and sells via its own global distribution channels.
• Yamaha Robotics (SMT section): Manufacturer of SMT pick-and-place equipment with global direct sales. Competes head-to-head against ASMPT/SIPLACE that Hitronix represents, making it a competing OEM in the same product category.
• Nordson: Global manufacturer of precision dispensing and conformal coating equipment with direct sales in Brazil. Competes with ANDA's iJet and iCoat product lines distributed by Hitronix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hitronix Technology