Mlink
Mlink Holdings is a privately held Japanese welfare services group headquartered in Kitami, Hokkaido, operating 100+ facilities across 10+ municipalities under the Yumefusen brand. It delivers elderly care, disability support, childcare, and community welfare, supplemented by municipal designated management contracts and a new hospitality venture.
- Company typePrivate
- Founded2018
- HeadquartersKitami, Japan
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Mlink does
Mlink Holdings (株式会社エムリンクホールディングス) is a privately held Japanese welfare services group headquartered in Kitami City, Hokkaido, operating under the 'Yumefusen' (Dream Balloon) brand across at least 11 Hokkaido municipalities (Kitami, Sapporo, Ebetsu, Abashiri, Bihoro, Monbetsu, Engaru, Saroma, Atsuma, Shibetsu, Tsubetsu) and, since August 2016, in Ulaanbaatar, Mongolia. The holding company was formed in November 2018 over a welfare business dating to 2002, and consolidates 10+ wholly-owned operating subsidiaries spanning elderly care (group homes, small multifunction homes, dementia day care, paid senior housing, visiting nursing), disability support (group homes, vocational support Type A/B, employment services, hydroponic plant factory), childcare (small certified nurseries, sick-child nurseries), guardianship, and — as of January 2025 — hospitality through designated management of Saroma Town's Yurinkan lakeside lodge.
Revenue is generated primarily through claim-based government reimbursements under Japan's long-term care insurance (介護保険), disability welfare, and childcare frameworks, supplemented by private-pay components at the facility level (e.g., ¥96,000–99,000/month resident cost at Yumefusen Miyama group home, ¥35,000–45,000/month rent at Ebetsu facilities). A secondary revenue stream comes from municipal designated management contracts (Saroma Yurinkan, Atsuma Town Elderly Welfare Center, Atsuma Town Regional Comprehensive Support Center), training program fees (Life Assistance Attendant Training at ¥25,000 per participant), and ancillary community services such as the Kono Hana Club mutual-aid program (¥500–4,000 per session, ¥1,000/year membership). Group revenue grew from ¥1,812M (FY2022) to ¥2,380M (FY2024), a ~31% cumulative increase over two years, on a workforce of 584 employees (including part-time) as of February 2026.
The operating model is a roll-up of small local welfare operators unified under shared branding, group-wide training, and centralized corporate functions (HR, finance, compliance under a dedicated Compliance Management Office). Distribution is direct through owned facilities plus public-tender wins for municipal contracts; technology is not a stated differentiator — the group relies on human-delivered care rather than proprietary platforms. Management has signaled continued expansion via M&A, geographic extension (overseas via JICA-SDGs Partner status), and adjacent verticals such as hospitality and community mutual-aid services.
Mlink firmographics
Firmographics- Name
- Mlink
- Legal name
- 株式会社エムリンクホールディングス
- Website
- https://e-mlink.co.jp
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Mlink Holdings is a privately held Japanese welfare services group headquartered in Kitami, Hokkaido, operating 100+ facilities across 10+ municipalities under the Yumefusen brand. It delivers elderly care, disability support, childcare, and community welfare, supplemented by municipal designated management contracts and a new hospitality venture.
- Ownership category
- akta.pro rank
Mlink industry classification
Industry- Product category
- Elderly Care and Social Welfare Services
- NAICS
- Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120), Nursing Care Facilities (Skilled Nursing Facilities) (62311)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Social Services (8300)
- akta.pro primary industry
- Long-Term Services & Supports (LTSS) / MLTC Managed Care Plans (HLAEAEAD)
Keywords
Where Mlink is headquartered
LocationHeadquarters
- HQ city
- Kitami
- HQ country
- Japan
- HQ region
- Asia
Offices11 records
Markets served
Mlink business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Social Welfare Service Fees (Government-funded): The primary revenue source is government-funded social welfare services under Japan's long-term care insurance (介護保険), disability welfare services, and childcare services. Fees are regulated and claim-based through the national insurance system.
- Hospitality - Saroma Lake Yurinkan Lodge: As designated manager of Saroma Lake Yurinkan (湖畔の宿サロマ湖悠林館), the group earns lodging, dining, banquet, and day-visit bathing revenue. Room rates from ¥14,800 (2 meals included, off-season Nov–Apr), lunch/dinner from ¥800–¥2,000 per set, day bathing ¥600.
- Training Program Fees: The group conducts paid training programs such as the Life Assistance Attendant Training (生活援助従事者研修) at ¥25,000 per participant, recruiting via public notices.
- Membership / Club Fees - 'Kono Hana Club': The 'Kono Hana Club' (この花倶楽部) support matching service charges ¥500–¥4,000 per session for non-insurance community assistance, with supporter membership at ¥1,000 annual fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Group home (GH) resident monthly costs |
| Subscription | Monthly | Small multifunction home + paid nursing home |
| Subscription | Monthly | Service-designated senior housing |
| One time/ perpetual license | Pay-as-you-go | Lodge/hotel accommodation (Yurinkan) |
| Other | Multi-year contract | Life Assistance Attendant Training program |
| Transaction based/ take rate | Pay-as-you-go | Kono Hana Club community support service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Mlink product offering
Product offeringCore offering
Mlink Holdings Group operates a multi-layered ecosystem of social welfare and healthcare services under the Yumefusen brand across Hokkaido, Japan. Its core offerings include elderly residential care (group homes, paid senior housing, small-scale multifunctional homes), day care and rehabilitation services, home-visit nursing, disability employment support, childcare nurseries, and community-based comprehensive support centers. The group also provides designated management of municipal welfare facilities and operates a hospitality lodge at Lake Saroma.
Product overview
Mlink Holdings Group operates a diversified portfolio of welfare, healthcare, childcare, and hospitality services primarily across Hokkaido, Japan, unified under the '夢ふうせん' brand. The core offering is a multi-layered service ecosystem consisting of residential care (有料ホームунг, グループホーム, サービス付き高齢者住宅), day care/rehabilitation services (デイサービス, 選択可能リハデイ), home help and visiting care (ホームヘルプ, 訪問介護), small-scale multi-functional home models (小規模多機能ホーム), and disability employment support (障がい者就労支援). Supporting facilities include certified nurseries (認可保育園), sick-child nurseries (病児保育), welfare consultation centers (居宅介護支援事業所, 地域包括支援センター), and a childcare training program (生活援助従事者研修). The group also operates non-insurance self-funded services (介護保険外サービス) such as the 北見クラス ルアーナ wellness center and the この花俱楽 mutual aid club. Since 2025, the group has diversified into hospitality management with the designated-manager operation of サロマ湖 悠林館, a lakeside accommodation facility. The diverse facilities are connected through a unified brand identity, shared staff training programs, group-wide internal case study presentations, and corporate functions including HR, finance, and compliance managed centrally by the holding company.
Differentiator
Problem solved
Functional benefit
Products and services
- Yumefusen-branded Elderly Welfare Facilities (Group Homes, Small Multifunctional Homes, Paid Senior Housing)
Quantifiable outcome
- Group annual revenue grew from ¥1.81B (2022) to ¥2.38B (2024), a 31% increase over two years
Companies that use Mlink
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Mlink technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mlink partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor, core and flagship.
- Sapporo UniversityminorAs part of Biwano Town and Sapporo University's community partnership initiative, students from Sapporo University's football club visited Yumefusen Konohana for exchange activities. The partnership aims to promote regional revitalization and student learning about social roles.
- Kitami Home-visit Care Liaison Council (北見地区訪問介護連絡協議会)minorMlink Holdings initiated and called for the establishment of a regional liaison council for home-visit care operators in the Kitami area, addressing industry challenges including labor shortages, efficiency through ICT, and training for life assistance personnel. Seven to eight other care operators participated in the explanatory meeting.
- Saroma TowncoreMlink Holdings became the designated manager of Saroma Town's accommodation facility Yurinkan from January 1, 2025, overseeing all hotel, dining, banquet, and hospitality operations. This is a public designated management contract.
- Atsuma TowncoreMlink Holdings subsidiary Mlink Sapporo became designated manager of Atsuma Town's Community General Support Center from April 2024 and the Elderly Welfare Center from April 2023. The group provides comprehensive community welfare coordination services under municipal contract.
- JICA (Japan International Cooperation Agency)flagshipIn January 2019, Mlink Holdings received JICA's 'Small and Medium Enterprises and SDGs Business Support Project' grant for a baseline survey on introducing a Japanese-style community inclusive care system in Mongolia. In August 2020, Mlink was certified as a 'JICA-SDGs Partner'. The group provides Japanese elder care technology guidance to Mongolian facilities.
Scale indicators5 records
Recent moves8 records
Expansion highlights7 records
Mlink competitors and assessment
Company assessmentDirect peers
- Sompo Care (SOMPO Holdings): One of Japan's largest nursing care service operators, providing group homes, day services, and home-visit care nationwide under the long-term care insurance system. Operates the same regulated LTSS model Mlink operates, but at much greater national scale.
- Message (Anshin Care): Operates a portfolio of paid senior housing, group homes, and day care services under the Anshin brand in Japan. Comparable to Mlink in offering paid (non-insurance) senior housing combined with long-term care insurance-covered services.
- Good Time Living: Operates paid senior residences and care services for the elderly in the Tokyo metropolitan area. Comparable to Mlink's Yumefusen Marie-type paid senior housing model combined with care planning services.
- Nichii Gakkan: Major Japanese healthcare and nursing care provider with medical and welfare service subsidiaries. Operates long-term care facilities, day services, and home-help under the same regulatory framework as Mlink, with national scope.
- Benesse Style Care: Operates a large network of paid nursing homes, group homes, and elderly care facilities across Japan, primarily in urban areas. Directly comparable in service mix (group homes, day care, residential) and in revenue model (long-term care insurance + private pay).
- Tsukaite: Listed Japanese nursing care company providing day services, group homes, home help, and in-home care support across multiple prefectures. Closely comparable service portfolio and revenue model to Mlink's elderly care operations.
- Watami no Kaigo: Subsidiary of Watami operating fee-based nursing homes, group homes, and day care centers across Japan. Closely comparable paid-care model combined with insurance-covered services, similar to Mlink's Yumefusen portfolio.
- ESLEAD: Japanese operator of paid senior housing and care services, particularly concentrated in the Kansai region. Comparable in service mix (residential + day care + visit care) and in combining private-pay and insurance revenue.
Emerging players
- Medical Care Service: Japanese company operating fee-based nursing homes and group homes primarily in urban areas. Comparable to Mlink in paid-housing + care model, though focused on metropolitan markets rather than rural Hokkaido.
Regional players
- Hokushin Group (Hokushin Welfare Group): Hokkaido-based welfare services group operating group homes, day services, and home-help in the region. Directly comparable to Mlink in geography (Hokkaido) and service mix, but a more limited geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mlink social profiles
Digital presenceMlink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mlink leadership team
Management profileNumber of profiles
Profiles25 records
Mlink subsidiaries and ownership
Company hierarchySubsidiaries10 records
Mlink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mlink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mlink
What does Mlink do?
Mlink Holdings Group operates a multi-layered ecosystem of social welfare and healthcare services under the Yumefusen brand across Hokkaido, Japan. Its core offerings include elderly residential care (group homes, paid senior housing, small-scale multifunctional homes), day care and rehabilitation services, home-visit nursing, disability employment support, childcare nurseries, and community-based comprehensive support centers. The group also provides designated management of municipal welfare facilities and operates a hospitality lodge at Lake Saroma.
Is Mlink a public or private company?
Mlink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mlink founded?
Mlink was founded in 2018. It employs 501 to 1,000 people.
Where is Mlink based?
Mlink is headquartered in Kitami, Japan, in the Asia region.
How does Mlink make money?
Four revenue lines are on record. Social Welfare Service Fees (Government-funded) is the primary driver. The others are hospitality - Saroma Lake Yurinkan Lodge, training Program Fees and membership / Club Fees - 'Kono Hana Club'.
Who are Mlink's main competitors?
Direct peers on record are Sompo Care (SOMPO Holdings), Message (Anshin Care), Good Time Living, Nichii Gakkan, Benesse Style Care, Tsukaite, Watami no Kaigo and ESLEAD. Medical Care Service is listed as an emerging player. Hokushin Group (Hokushin Welfare Group) is listed as a regional player.
Does Mlink have an API?
No public API is recorded for Mlink.
What industry is Mlink in?
Mlink's product category is Elderly Care and Social Welfare Services. Its primary akta.pro industry code is HLAEAEAD, Long-Term Services & Supports (LTSS) / MLTC Managed Care Plans. Its NAICS code is 623 and its SIC code is 8050.