Anderson Homes
Anderson Homes is a family-owned residential homebuilder founded in 1984, developing and selling new single-family homes, apartments, and rental homes in Northern California across master-planned communities in Hollister (Santana Ranch) and Los Banos (Westbrook), with on-site design centers, preferred-lender financing, and no-HOA community positioning for individual homebuyers and renters.
- Company typePrivate
- Founded1984
- HeadquartersHollister, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Anderson Homes does
Anderson Homes is a family-owned residential homebuilder founded by Larry Anderson in Lodi, California in 1984, with a regional identity established in 1989 and current operations centered on Hollister and Los Banos in Northern California. The company develops and sells newly constructed single-family homes across three active lineups — The Cottages at Santana Ranch (Hollister, from the mid $700,000s), The Highlands at Santana Ranch (Hollister, from the low $800,000s), and Westbrook (Los Banos, from the low $500,000s) — delivered through on-site Design Centers that allow buyers to personalize finishes (granite, quartz, piedrafina marble, cabinetry, flooring) without paying upgrade premiums. Standard technical specifications include R-30 blown cellulose insulation, radiant barrier roof sheathing, sealed ductwork, dual-zone thermostats, water-efficient plumbing, solar (required under California law), Ecobee smart thermostats, Ring video doorbells, and EV charger pre-wiring; the company does not charge HOA fees in any community.
The business model blends one-time home sales with recurring rental income and commercial land monetization. Revenue is generated primarily from base home prices plus optional upgrades, homesite premiums, and design selections, supplemented by monthly rental streams from The Apartments at Santana Ranch (Hollister, from $2,295/month) and New Home Rentals in Los Banos (from $2,795/month), both managed by Alta Real Estate Services. Distribution is direct-to-consumer via appointment-only model homes and sales offices, with a preferred-lender arrangement with Premier Mortgage (driving $20,000/$15,000 buyer incentives at Cottages/Westbrook) and a Refer-a-Friend program ($750 to each party). A 10-acre commercial parcel at Santana Ranch (~65,000 SF of retail, marketed through The Econic Company) and the inclusion of an elementary school, 18 acres of parks/trails, and 1,092 approved residential units signal ongoing ecosystem expansion within the master-planned community.
Customers are primarily individual homebuyers — families, first-time buyers, retirees, and Silicon Valley commuters seeking energy-efficient new construction in Northern California — along with renters in Santana Ranch and Los Banos and prospective commercial tenants at the Santana Ranch retail site. Anderson Homes sells direct, leveraging 40+ years of brand reputation, multi-generational family ownership (Larry Anderson and sons James and Michael), an employee base with 15+ year tenure, and no-HOA community positioning as its primary differentiators. Geographic reach remains confined to Northern California, with operations in Hollister (corporate), Lodi (corporate, founding location), and Los Banos (Westbrook).
Anderson Homes firmographics
Firmographics- Name
- Anderson Homes
- Legal name
- Anderson Homes
- Website
- https://anderson-homes.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anderson Homes is a family-owned residential homebuilder founded in 1984, developing and selling new single-family homes, apartments, and rental homes in Northern California across master-planned communities in Hollister (Santana Ranch) and Los Banos (Westbrook), with on-site design centers, preferred-lender financing, and no-HOA community positioning for individual homebuyers and renters.
- Ownership category
- akta.pro rank
Anderson Homes industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (2361), Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Single-Family Home Construction (Detached Homes) (IMAFABAA)
- akta.pro secondary industries
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)
Keywords
Where Anderson Homes is headquartered
LocationHeadquarters
- HQ city
- Hollister
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Anderson Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Home Sales: One-time sales of newly constructed single-family homes and apartments. Revenue generated from base home prices plus optional upgrades, homesite premiums, and customization selections.
- Rental Income: Monthly rental income from Santana Ranch Apartments and new home rentals in Los Banos, managed through Alta Real Estate Services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Single Family Homes - The Cottages at Santana Ranch |
| One time/ perpetual license | Multi-year contract | Single Family Homes - The Highlands at Santana Ranch |
| One time/ perpetual license | Multi-year contract | Single Family Homes - Westbrook Los Banos |
| Subscription | Monthly | Santana Ranch Apartments |
| Subscription | Monthly | New Home Rentals Los Banos |
| Other | Multi-year contract | Hometown Heroes Incentive |
| Other | Multi-year contract | Refer a Friend Reward |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Anderson Homes product offering
Product offeringCore offering
Anderson Homes designs, constructs, and sells new single-family homes in master-planned communities across Northern California (primarily Hollister and Los Banos). The company also develops and operates rental apartment communities, single-family home rentals, commercial real estate space within Santana Ranch, and on-site Design Centers where buyers personalize home finishes. Revenue is generated primarily through one-time new home sales and recurring monthly rental income.
Product overview
Anderson Homes is a family-owned residential homebuilder operating in Northern California since 1984, offering a portfolio of new home communities, rental properties, and home customization services. The company operates four distinct product lines: (1) new home sale communities including The Cottages at Santana Ranch and The Highlands at Santana Ranch in Hollister, and Westbrook in Los Banos, featuring single-family homes with various floorplans ranging from 1,664 to 3,075+ sq ft; (2) rental housing including The Apartments at Santana Ranch (apartments) and New Home Rentals in Los Banos (single-family homes for rent); (3) commercial development at Santana Ranch; and (4) design center services at Santana Ranch and Westbrook for home customization. The company also provides homebuying process support through its 'Purchasing Made Simple' program and partners with Premier Mortgage for preferred lender services. Standard features across homes include gourmet kitchens with quartz or granite slab countertops, stainless steel appliances, and piedrafina marble bathroom vanities. No HOA fees apply to any communities.
Differentiator
Problem solved
Functional benefit
Products and services
- The Cottages at Santana Ranch A new home neighborhood in Hollister, CA at the Santana Ranch master-planned community, featuring single-family homes with 3-4 bedrooms, 2.5 bathrooms, and 1,664-1,909 sq ft floorplans, with standard inclusions such as gourmet kitchens with quartz or granite slab countertops, stainless steel appliances, luxury vinyl plank flooring, and piedrafina marble bathroom vanities. Priced from the mid $700,000s with $20,000 buyer incentive through the preferred lender.
- The Highlands at Santana Ranch A new home community in Hollister, CA at Santana Ranch offering six floorplans (The Carmel, The Pismo, The Monterey, The Big Sur, The Capitola, The Huntington) ranging from 1,675 to 3,075 sq ft with 3-5 bedrooms, 2-3.5 bathrooms, 2-3 car garages, and multi-generational living options. Priced from the low $800,000s.
- Westbrook A new home community in Los Banos, CA offering five floorplans (The Avila, The Montara, The Pacifica, and others) ranging from 3-5 bedrooms, 2-3 bathrooms, with oversized lots, nearby parks, and easy access to Highway 152. Standard features include gourmet kitchens with quartz or granite slab countertops, stainless steel appliances, and piedrafina marble bathroom vanities. Priced from the low $500,000s with $15,000 buyer incentive through the preferred lender.
- The Apartments at Santana Ranch Newly built one- and two-bedroom rental apartments in Hollister, CA within the Santana Ranch master-planned community, featuring modern finishes, full-size washer and dryer, luxury vinyl plank or laminate flooring, air conditioning, and access to outdoor BBQ area, fitness center, and walking trails in a secure gated complex. Priced from $2,295/month and managed by Alta Real Estate Services.
- New Home Rentals in Los Banos Recently constructed single-family home rentals in Los Banos, CA featuring high-end finishes including granite or quartz kitchen countertops, tile flooring, stainless steel appliances, and landscaped yards and patios. Priced from $2,795/month and managed by Alta Real Estate Services.
- Santana Ranch Design Center On-site design center at Santana Ranch offering customization options for countertops (granite, quartz), backsplash tiles, cabinet stains, flooring (carpet, tile, plank tile, hardwood, laminate), wall colors, and faucets/hardware at no additional cost, enabling homeowners to personalize their Anderson Homes.
- Westbrook Design Center On-site design center at Westbrook offering granite countertop options, quartz and piedrafina marble selections, tile backsplash options, Mohawk carpet in 16 colors, and cabinet finishes in 9 stains, allowing homeowners to customize their new Westbrook homes.
- Commercial Site at Santana Ranch A 10-acre commercial development site within the Santana Ranch master-planned community in Hollister, CA, with a proposed site plan of approximately 65,000 square feet of commercial space including a grocery store, drive-through restaurant, dining establishments, gas station, and car wash. Marketed through The Econic Company brokerage.
Quantifiable outcome
- Referral reward of $750 to both referrer and referred buyer
- +3 more outcomes
Companies that use Anderson Homes
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Anderson Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Anderson Homes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Alta Real Estate ServicescoreProperty management company handling rental operations for Santana Ranch Apartments and new home rentals in Los Banos. They manage applications, tenant relations, and property maintenance for Anderson's rental communities.
- The Econic CompanycoreCommercial real estate brokerage exclusively marketing +/- 65,000 SF of commercial retail space at Santana Ranch master-planned community. Contact: James Chung, Nicole Key, Ron Cruz.
- Merced Community CollegeminorAnderson family donated land for the Los Banos Campus. In recognition, Merced College awarded the President's Medallion Award to the Andersons at the 2025 State of the College Address.
- Rancho Santana Pre-K-8 SchoolminorAnderson Homes included an elementary school site as part of the Santana Ranch master-planned community development. The TK-8 school is now open within walking distance of The Cottages and Highlands communities.
Scale indicators6 records
Recent moves12 records
Expansion highlights6 records
Anderson Homes competitors and assessment
Company assessmentDirect peers
- KB Home: KB Home is a publicly traded for-sale homebuilder with deep roots in California, including Central Valley and Bay Area-adjacent markets like Anderson Homes targets. Both build entry-level to move-up single-family homes on community-developed lots with standard upgrade menus and energy-efficient features.
- Tri Pointe Homes: Tri Pointe Homes was built through the merger of California-focused regional builders and still concentrates its homebuilding activity in California markets. They are highly comparable to Anderson in for-sale single-family construction in Northern/Central California.
- Meritage Homes: Meritage Homes is a mid-size public homebuilder known for energy-efficient production housing in California and the Southwest. Comparable to Anderson on product (entry-level to move-up single-family), customer mix (first-time buyers), and energy-efficient specification as standard.
- Shea Homes: Shea Homes is a long-standing California-based family-rooted homebuilder operating master-planned communities throughout the state. Highly comparable to Anderson on local California master-planned development, family heritage, and energy-efficient construction positioning.
- LGI Homes: LGI Homes is a production homebuilder specializing in entry-level single-family homes with standard features included and a streamlined buyer experience. Comparable to Anderson's standardized inclusions model, value-oriented buyer focus, and similar community-based sales motion.
- Beazer Homes: Beazer Homes is a mid-size regional homebuilder with significant California presence and a stated emphasis on energy-efficient construction. Comparable to Anderson on size category, for-sale single-family product, and net-zero/energy-efficient specification strategy.
- Watt Communities: Watt Communities is a third-generation family-owned California homebuilder developing master-planned communities with mixed housing types in Northern and Southern California. Closely analogous to Anderson on family ownership, master-planned approach, and Northern California market focus.
Emerging players
- City Ventures: City Ventures is a California-focused homebuilder emphasizing energy-efficient and solar-inclusive homes in infill and master-planned locations across the state. Direct overlap with Anderson's energy-efficient positioning and California single-family focus, though more urban infill-weighted.
Broad incumbents
- D.R. Horton: D.R. Horton is the largest U.S. homebuilder by volume and operates production housing across California including Central Valley markets. They compete with Anderson in Hollister/Los Banos-adjacent segments but with a much broader portfolio and geographic footprint.
- Richmond American Homes: Richmond American Homes is the production-builder subsidiary of MDC Holdings with significant California operations including move-up entry-level single-family homes. Comparable on product type and entry-level/move-up buyer targeting, though at meaningfully larger scale than Anderson.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Anderson Homes social profiles
Digital presenceAnderson Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anderson Homes leadership team
Management profileNumber of profiles
Profiles8 records
Anderson Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anderson Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anderson Homes
What does Anderson Homes do?
Anderson Homes designs, constructs, and sells new single-family homes in master-planned communities across Northern California (primarily Hollister and Los Banos). The company also develops and operates rental apartment communities, single-family home rentals, commercial real estate space within Santana Ranch, and on-site Design Centers where buyers personalize home finishes. Revenue is generated primarily through one-time new home sales and recurring monthly rental income.
Is Anderson Homes a public or private company?
Anderson Homes is a private company. It is classified as family owned and is currently operating.
When was Anderson Homes founded?
Anderson Homes was founded in 1984. It employs 11 to 50 people.
Where is Anderson Homes based?
Anderson Homes is headquartered in Hollister, United States, in the North America region.
How does Anderson Homes make money?
Two revenue lines are on record. New Home Sales are the primary driver. The others are rental Income.
Who are Anderson Homes's main competitors?
Direct peers on record are KB Home, Tri Pointe Homes, Meritage Homes, Shea Homes, LGI Homes, Beazer Homes and Watt Communities. City Ventures is listed as an emerging player. Broad incumbents are D.R. Horton and Richmond American Homes.
Does Anderson Homes have an API?
No public API is recorded for Anderson Homes.
What industry is Anderson Homes in?
Anderson Homes's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAA, Single-Family Home Construction (Detached Homes), with a secondary code of IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 236117 and its SIC code is 6531.