MitUP & ME Consulting

What MitUP & ME Consulting does

MitUP & ME Consulting is a privately held Portuguese holding-style entity that operates as an entrepreneurship and management ecosystem rather than a conventional service-delivery firm. Founded around 2018 and registered in Montijo, Portugal, with a secondary presence in Constância, the company functions as an umbrella that articulates people, processes, and resources across a portfolio of subsidiary businesses and proprietary tools. The company explicitly states it does not sell services directly; instead, its website routes prospects to its operating brands via contact forms, positioning MitUP as an orchestrator of independent initiatives rather than a vendor.

The ecosystem is anchored by Biz2People, a wholly owned subsidiary operating as a global digital transformation consultancy offering Salesforce consulting, IT outsourcing, AI solutions, and general digital services. Biz2People in turn produces OrgAudit 360, a metadata-based audit tool for Salesforce environments that identifies security, governance, and performance issues through non-invasive analysis. The third leg is Tech On Deck, a wholly owned technology curation business that sells new and refurbished hardware with a sustainability thesis. MitUP aligns its ecosystem around a "360-degree integrated" thesis emphasizing adaptability, collaboration, and sustainability, and references ISO/IEC 27001:2013 and ISO/IEC 27701:2019-aligned security and privacy practices in its privacy policy.

Commercially, MitUP has no disclosed revenue, no external funding rounds, no management team profiles, and no named customers in the input data. Its stated go-to-market is bottom-of-funnel inquiry routing to ecosystem brands, supported by a modest top-of-funnel presence on its website, LinkedIn, and Facebook. Headcount is reported at 1–10 employees, which, combined with the absence of disclosed ARR or transaction volume, signals a micro-cap operating footprint despite the company's stated "global" ambition.

Name

MitUP & ME Consulting

Legal name

MITUP

Website

https://mitup.pt

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

MitUP & ME Consulting is a privately held Portuguese ecosystem orchestrator that houses subsidiary brands Biz2People (digital transformation consultancy), Tech On Deck (technology curation), and OrgAudit 360 (Salesforce audit tool), routing client inquiries to operating units rather than selling services directly.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Management consulting
• Digital transformation
• Ecosystem orchestration
• Entrepreneurship advisory
• Innovation management

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ecosystem Operations: MitUP generates revenue through its subsidiary businesses within the ecosystem. As stated, the company does not sell services directly but rather viabilizes brands and products. Revenue is derived from the operations of ecosystem businesses including Biz2People (digital transformation consultancy) and Tech On Deck (technology curation). The specific revenue mechanics are not publicly disclosed.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MitUP & ME Consulting operates as an entrepreneurship and management ecosystem that articulates people, processes, and resources to enable brands and products to operate with excellence and long-term vision. The company does not sell services directly but acts as an ecosystem orchestrator that directs visitors to its subsidiary brands and products, including Biz2People (a global digital transformation consultancy specializing in Salesforce consulting, IT outsourcing, AI, and digital solutions), Tech On Deck (a technology curation company for new and refurbished technology), and OrgAudit 360 (an intelligent Salesforce auditing tool).

Product overview

MitUP is an entrepreneurship and management ecosystem that operates as a portfolio of independent brands. The ecosystem includes Biz2People, a global digital transformation consultancy offering Salesforce consulting, IT outsourcing, AI solutions, and digital solutions; Tech On Deck, a technology curation company specializing in new and refurbished products with a sustainability focus; and OrgAudit 360, a Biz2People product for intelligent Salesforce environment auditing. MitUP does not sell services directly but coordinates these initiatives under a shared vision for responsible entrepreneurship and management.

Differentiator

Problem solved

Functional benefit

Brands

• Biz2People: Global consultancy for digital transformation, helping organizations improve their technology platforms and business processes with services including Salesforce consulting, IT outsourcing, AI, and digital solutions.
• Tech On Deck
• OrgAudit 360

Products and services

• Biz2People A global digital transformation consultancy within the MitUP ecosystem that supports organizations in evolving their technology platforms and business processes. Services include Salesforce consulting, IT outsourcing, AI solutions, and digital solutions. Targeted at organizations seeking digital transformation and technology modernization.
• Tech On Deck A technology curation company within the MitUP ecosystem specializing in high-quality new and refurbished technology products, promoting sustainable and responsible choices for individuals and businesses. Targeted at companies and consumers seeking sustainable technology options.
• OrgAudit 360 An intelligent audit solution for Salesforce environments developed by Biz2People within the MitUP ecosystem. It performs non-invasive metadata analysis to identify security risks, governance issues, and opportunities for performance improvement. Targeted at organizations using Salesforce that need security, governance, and performance optimization.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Partnerships

Three partnerships are on record, tiered core.

• Biz2PeoplecoreOthersBiz2People is a global digital transformation consultancy that is part of the MitUP ecosystem. It provides Salesforce consulting, IT outsourcing, artificial intelligence, and digital solutions. Biz2People operates as an independent business within the ecosystem while sharing MitUP's vision for entrepreneurship, management, and responsible innovation.
• Tech On DeckcoreOthersTech On Deck is a technology curation company specializing in new and refurbished technology of high quality, promoting more sustainable choices for people and businesses. It operates as an independent business within the MitUP ecosystem, aligned with the ecosystem's focus on sustainability and responsible innovation.
• OrgAudit 360coreOthersOrgAudit 360 is a smart audit tool for Salesforce environments, developed by Biz2People. It provides non-invasive metadata analysis to identify risks, governance issues, and improvement opportunities. It is presented as a product within the MitUP ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Gearset: Salesforce DevOps and metadata analysis platform used by Salesforce admins and developers. Direct comparable to OrgAudit 360 for the Salesforce governance and audit tooling category.
• Back Market: Global marketplace for refurbished consumer technology. Most direct comparable to Tech On Deck's refurbished-tech curation business in both value proposition and customer base.
• OwnBackup: Salesforce data protection, backup, and governance platform. Competes with OrgAudit 360 in the Salesforce security and governance tooling space, particularly for enterprise compliance.
• Refurbed: European refurbished electronics marketplace offering new and refurbished devices with a sustainability focus. Closely comparable to Tech On Deck's curated refurbished-tech model.
• Girikon: Salesforce and digital transformation consultancy serving global clients. Operates in the same Salesforce consulting niche as Biz2People and competes for similar mid-market Salesforce implementation engagements.
• Improving: US-based technology consulting firm offering digital transformation, Salesforce, and custom software services to enterprises. Closely comparable to Biz2People in service mix, customer profile, and scale, making it a strong direct peer for MitUP's consulting arm.

Broad incumbents

• Accenture: Global professional services giant with extensive Salesforce, digital transformation, and IT outsourcing practices. Operates broadly in the same space as the Biz2People consultancy at massive scale.
• Slalom: Large global digital transformation consultancy with deep Salesforce and cloud practices. Serves the same enterprise buyer as Biz2People but at significantly greater scale and geographic breadth.
• Deloitte Digital: Global consulting practice offering digital transformation, Salesforce, and enterprise technology services. Comparable to Biz2People at the high end of the market with significantly broader capabilities.
• Simplus (Infosys): Salesforce consulting partner now part of Infosys, focused on Salesforce implementation and managed services. Comparable to Biz2People as a Salesforce-focused consultancy but backed by a global IT services giant.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/mitupwithme
• LinkedInlinkedin.com/company/mitupme
• Xx.com/MitupMe

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MitUP & ME Consulting