Gearset
Gearset is a Cambridge, UK-based Salesforce DevOps platform providing deployment automation, testing, backup/recovery, and AI-powered observability for 3,500+ enterprise customers across healthcare, financial services, technology, and public sector.
- Company typePrivate
- Founded2015
- HeadquartersCambridge, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Gearset does
Gearset is a Cambridge, UK-based SaaS platform that provides end-to-end DevOps tooling for organizations running on Salesforce. The platform covers metadata deployment, version control integration, automated testing, backup and recovery (via the 2024 Clayton acquisition), and observability for Salesforce environments, with more than 42.7 million deployments processed to date. Its product surface has expanded in 2024-2026 to include DevOps support for Salesforce Agentforce AI agents, AI-powered automated UI testing with self-healing capabilities, context-aware Org Intelligence, Data 360 integration, and Gearbot — an AI-driven support assistant built on an OpenAI partnership. Gearset serves more than 3,500 enterprise customers across healthcare, insurance, financial services, utilities, technology, legal, and public sector verticals, with named accounts including McKesson, IBM, Johnson & Johnson, Zurich, Veolia, Zillow, Intercom, Sage, Sonos, Tripadvisor, Fin, Thumbtack, Norstella, Arvest Bank, Morgan & Morgan, and Ninety One. The company was co-founded by Kevin Boyle (CEO) and Matt Dickens and has grown to 251-500 employees, with reported 49% year-over-year revenue growth in 2024.
The business operates on a B2B SaaS model with enterprise-grade annual subscription contracts, monetizing across deployment automation, testing, backup/recovery, and increasingly AI-driven observability and agent lifecycle management. The 2022 $55 million growth round from Silversmith Capital Partners has funded product expansion, the Clayton acquisition, and scaling of US and EMEA go-to-market operations. Geographically, Gearset maintains a UK headquarters with growing North American enterprise presence; no public revenue, ARR, or profitability figures have been disclosed. The company is privately held with no announced IPO timeline.
Gearset firmographics
Firmographics- Name
- Gearset
- Legal name
- Gearset Ltd
- Website
- https://gearset.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Gearset is a Cambridge, UK-based Salesforce DevOps platform providing deployment automation, testing, backup/recovery, and AI-powered observability for 3,500+ enterprise customers across healthcare, financial services, technology, and public sector.
- Ownership category
- akta.pro rank
Gearset industry classification
Industry- Product category
- Salesforce DevOps Platform
- NAICS
- Software Publishers (51321), Software Publishers (5132), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Developer Tools & DevOps Platform Services (CI/CD, Artifacts, IaC) (HDABAAAI)
Keywords
Where Gearset is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Gearset business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Gearset operates as a cloud-based SaaS platform with subscription-based pricing. The platform offers enterprise licensing with flexible contracts tailored to team size, compliance requirements, and Salesforce environment complexity. Pricing is quote-based for enterprise tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial - 30 days full access |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels12 records
Gearset product offering
Product offeringCore offering
Gearset provides a cloud-based Salesforce DevOps platform that manages the complete Salesforce development lifecycle, including metadata comparison and deployment, automated CI/CD release pipelines, backup and restore, AI-powered org intelligence, automated unit and UI testing, code reviews, sandbox seeding, data archiving, observability, and change monitoring. The platform natively integrates with GitHub, GitLab, Bitbucket, Azure DevOps, Jira, Slack, and Microsoft Teams, and offers specialized support for Salesforce clouds such as Agentforce, Revenue Cloud (CPQ/RCA), Industries (Vlocity), Marketing Cloud, and Data 360.
Product overview
Gearset is a Salesforce DevOps platform providing a unified, cloud-based solution for managing the complete Salesforce development lifecycle. The core platform includes Compare & Deploy for metadata deployment, CI/CD Pipelines for automated release management, Backup & Restore for disaster recovery, Org Intelligence for AI-powered org analysis, Code Reviews for security scanning, Automated Testing for unit and UI testing, Sandbox Seeding for test data, Data Archiving for storage optimization, Observability for error monitoring, and Change Monitoring for tracking. Specialized solutions support Salesforce clouds including Agentforce (AI agents), Revenue Cloud (CPQ/RCA), Industries (Vlocity), Marketing Cloud, and Data 360. The Enterprise tier adds governance controls, compliance support, and dedicated success resources. All features integrate with version control systems (GitHub, GitLab, Bitbucket, Azure DevOps), project tracking (Jira), and communication tools (Slack, Microsoft Teams).
Differentiator
Problem solved
Functional benefit
Products and services
- Compare & Deploy Visual workflow for comparing and deploying Salesforce metadata changes between orgs with dependency analysis, problem detection, and suggested fixes for common deployment issues.
- CI/CD Pipelines Visual release pipeline management with automated validations, quality gates, smart metadata comparison, and precision deployments for Salesforce.
- Backup & Restore Off-platform backup and restore for Salesforce data and metadata with daily backups and multiple restore methods.
- Org Intelligence AI-powered org analysis providing instant insight into metadata, dependencies, and relationships with context-aware guidance for planning and building Salesforce changes.
- Code Reviews Automated security and best practice checks with hundreds of rules. Auto-fix capabilities for vulnerabilities. Enforces custom development rules and runs checks on PRs, repos, and orgs.
- Sandbox Seeding Populate Salesforce testing environments with realistic data while masking sensitive records, capable of masking 2M+ records in place.
- Automated Testing AI-powered automated unit and UI testing on production code. No-code UI test creation with self-healing when UI elements change. Supports reusable and parameterized tests, and LWC tests for Lightning Web Components.
- Data Archiving Archive obsolete Salesforce org data to reduce storage costs while maintaining accessibility to historical records.
- Observability Proactive monitoring of Salesforce org health including Flow and Apex errors and org limits, with AI-powered insights for anomaly detection and smart alerts.
- Change Monitoring Daily snapshots of Salesforce orgs to preserve hotfixes or roll back unwanted changes with automated change tracking for visibility into org modifications.
- Agentforce DevOps support for Salesforce Agentforce AI agents enabling safe deployment with custom support for GenAI metadata types, including Agentforce Testing Centre integration and Agent Scripts visualization.
- Revenue Cloud (CPQ) Compare and deploy Salesforce CPQ configuration with dependency analysis similar to metadata, handling migration of all CPQ changes in a unified process with source control support.
- Revenue Cloud Advanced Compare and deploy Revenue Cloud Advanced (RCA) metadata alongside regular Salesforce metadata types.
- Industries (Vlocity) Bespoke approach to handling comparisons, deployments, and source control for Salesforce Industries (Vlocity) DataPacks alongside regular metadata types.
- Marketing Cloud Automatic backup of Salesforce Marketing Cloud business units as part of the DevOps workflow.
- Data 360 Replace complex, time-consuming data deployments with a fast and reliable DevOps workflow for Salesforce Data 360, with Direct Deploy support without Data Kits.
Quantifiable outcome
- 99% deployment success rate
- +4 more outcomes
Companies that use Gearset
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles2 records
Gearset technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability9 records
Feature8 records
Gearset partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- GitHubcoreNative OAuth integration allowing GitHub users to connect repositories to Gearset for version control of Salesforce deployments. Users can deploy to and from GitHub repositories directly through Gearset's interface.
- GitLabcoreOAuth and Access Token integration for GitLab users to connect repositories to Gearset. Supports personal, group, and project access tokens for flexible team configurations.
- BitbucketcoreNative integration with Bitbucket for version control of Salesforce deployments. Supports Bitbucket Pipelines for triggering custom workflows after successful Gearset deployments.
- Azure DevOpscoreOAuth integration for Azure DevOps users to connect repos to Gearset. Transitioning to Microsoft Identity (Entra) platform to ensure continued compatibility.
- JiracoreDeep integration with Atlassian Jira for creating and updating tickets with deployment information. Gearset can post updates to Jira tickets and provide direct links to deployments.
- SlackcoreWebhook-based integration for sending deployment notifications, test results, and CI job status updates to Slack channels. Customizable notifications via Slack apps.
- Microsoft TeamscoreWebhook integration for sending notifications on unit testing, change monitoring, and CI jobs to Microsoft Teams channels.
- Salesforce AppExchangecoreListed on Salesforce's official marketplace, providing visibility to Salesforce customers. Gearset maintains a 5-star rating on the AppExchange.
- OpenAIcoreOpenAI provides AI models powering Gearset's AI functionality in customer data products. Data centers are located in the United States. Customer data is not used for AI training.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Gearset competitors and assessment
Company assessmentDirect peers
- Copado: Copado is a leading direct competitor to Gearset in the Salesforce DevOps platform market, offering CI/CD, testing, and release management specifically for Salesforce environments with overlapping enterprise customer base.
- Flosum: Flosum is a Salesforce-native DevOps platform providing CI/CD, backup, and release management for Salesforce, directly competing with Gearset across the same product surface area and customer segments.
- AutoRABIT: AutoRABIT offers Salesforce DevOps tooling including CI/CD, data backup, and compliance, serving regulated enterprises similar to Gearset's regulated-industry customer base.
- Prodly: Prodly provides Salesforce deployment automation and CPQ-specific DevOps tooling, overlapping with Gearset on metadata deployment and Salesforce Industries/CPQ support.
- Blue Canvas: Blue Canvas offers Salesforce-native version control and DevOps, providing deployment automation targeted at Salesforce teams that compares with Gearset's source control and CI/CD capabilities.
Broad incumbents
- Salesforce DX (Salesforce): Salesforce's own DX tooling and SFDX provide native source-driven development for Salesforce. As the platform owner, Salesforce represents the most significant incumbent risk to Gearset's specialized DevOps positioning.
- Jenkins: Jenkins is a widely adopted open-source CI/CD automation server used by enterprises for Salesforce pipelines. It is a horizontal DevOps incumbent that Gearset must displace or complement in enterprise accounts.
- GitHub Actions: GitHub Actions provides CI/CD workflows natively integrated with GitHub repositories. Salesforce teams can build pipelines using Actions, making it a horizontal incumbent that competes for the CI/CD portion of Gearset's offering.
- CircleCI: CircleCI is a horizontal CI/CD platform used by enterprises including for Salesforce deployments. It represents a broader DevOps incumbent against which Gearset must differentiate on Salesforce-specific value.
Emerging players
- OwnBackup: OwnBackup provides Salesforce data backup and recovery with adjacent compliance features. It overlaps with Gearset's Backup & Restore capability and competes for regulated-industry Salesforce customers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Gearset social profiles
Digital presenceGearset compliance and trust
Trust signalCompliance6 records
Gearset financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gearset leadership team
Management profileNumber of profiles
Profiles2 records
Gearset funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gearset M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gearset
What does Gearset do?
Gearset provides a cloud-based Salesforce DevOps platform that manages the complete Salesforce development lifecycle, including metadata comparison and deployment, automated CI/CD release pipelines, backup and restore, AI-powered org intelligence, automated unit and UI testing, code reviews, sandbox seeding, data archiving, observability, and change monitoring. The platform natively integrates with GitHub, GitLab, Bitbucket, Azure DevOps, Jira, Slack, and Microsoft Teams, and offers specialized support for Salesforce clouds such as Agentforce, Revenue Cloud (CPQ/RCA), Industries (Vlocity), Marketing Cloud, and Data 360.
Is Gearset a public or private company?
Gearset is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gearset founded?
Gearset was founded in 2015. It employs 251 to 500 people.
Where is Gearset based?
Gearset is headquartered in Cambridge, United Kingdom, in the Europe region.
How does Gearset make money?
One revenue line is on record: saaS Subscription.
Who are Gearset's main competitors?
Direct peers on record are Copado, Flosum, AutoRABIT, Prodly and Blue Canvas. Broad incumbents are Salesforce DX (Salesforce), Jenkins, GitHub Actions and CircleCI. OwnBackup is listed as an emerging player.
Does Gearset have an API?
Yes. Gearset offers a public API and webhook capabilities. The platform supports outgoing webhooks in CI/CD jobs that can POST to third-party services, with configurable triggers for success and failure events. Gearbot AI-powered support is available for instant help. The API is used for GDPR deletion automation (GDPR API for deletions). The platform integrates via OAuth for VCS providers and supports third-party AI providers including OpenAI for AI functionality. Developer documentation is at docs.gearset.com/en.
What industry is Gearset in?
Gearset's product category is Salesforce DevOps Platform. Its primary akta.pro industry code is HDABAAAI, Developer Tools & DevOps Platform Services (CI/CD, Artifacts, IaC). Its NAICS code is 51321 and its SIC code is 7372.