Praedictix

What Praedictix does

Praedictix is a privately held, Eden Prairie, Minnesota-based weather services company founded in 2008 by meteorologist Paul Douglas. It provides three integrated product lines: media weather content (professional weather forecast videos, custom weather graphics, and the WeatherPlay automated channel system), weather consulting (corporate briefings, alerting systems, and industry-specific forecast analysis), and forensic weather services (written reports, expert testimony, hail and wind analysis) for legal and insurance proceedings. Underlying delivery combines degreed and certified meteorologists with the AerisWeather data platform and an automated graphics pipeline that produces thousands of customizable maps daily, delivered via FTP and through white-label player systems.

The company monetizes primarily through subscription and recurring engagements: custom graphics packages start at $250/month, while consulting, video content, WeatherPlay, and forensic work are quote-based. Go-to-market is consultative direct sales to enterprise and mid-market clients across media/broadcasting, legal/insurance, construction, financial services, fitness, utilities, and aerospace, supported by content marketing, a long-running weather blog, social channels, and a roster of customer testimonials. Named clients include Wells Fargo, Life Time (a nearly 10-year partner), Wanzek Construction, Spencer Municipal Utilities, Varda Space Industries, IPA, and CalaWeather, alongside 40+ television station partners. Public partnerships include a March 2022 integration with Topo.ai for critical event management and a data relationship with AerisWeather. No funding rounds, revenue figures, or headcount are publicly disclosed.

Name

Praedictix

Legal name

Praedictix

Website

https://praedictix.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Praedictix is a privately held Minnesota-based weather services firm that delivers human-interpreted forecasts, custom graphics, and forensic meteorology to media, legal, insurance, and enterprise clients through subscription and consulting engagements.

Ownership category

akta.pro rank

Product category

Weather Forecasting and Consulting Services

NAICS

Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Early Warning, Event Monitoring & Forecasting (Extreme Weather Alerts, Nowcasting) (EUABALAJ)

Keywords

• Weather forecasting services
• Forensic meteorology
• Broadcast weather graphics
• Weather consulting
• Automated weather content

Headquarters

HQ city

Eden Prairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Weather Consulting Services: Consulting services including corporate weather briefings, alerting systems, forecast reports, and in-depth weather analysis for risk mitigation and business optimization. Includes forensic meteorology services with written reports and expert testimony.
2. Custom Weather Graphics: High-resolution, customizable weather graphics and maps delivered as standalone products or as looping automated weather content packages. Graphics packages start at $250/mo.
3. Weather Video Content: Professional weather forecast videos for television, websites, and social media. White-labeled products allow clients to add their own branding, logos, sponsor graphics, and commercial inserts for monetization.
4. WeatherPlay Automated Channel System: Turn-key automated weather channel system providing 24/7/365 customized weather content with redundant player systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Praedictix provides tailored weather content and consulting services that combine expert, degreed meteorologist interpretation with weather data and proprietary graphics technology. Core offerings include broadcast-quality weather videos, customizable weather graphics, the WeatherPlay automated weather-channel platform, weather consulting and alerting, and forensic meteorology services for legal and insurance use cases. Customers are primarily media outlets, legal/insurance firms, construction firms, and enterprises needing white-label, hyperlocal weather content and analysis for any global location.

Product overview

Praedictix is a weather solutions company that offers a portfolio of three main product lines: media services (Weather Videos and Custom Weather Graphics), WeatherPlay (automated weather channel system), and Weather Consulting (including Forensic Weather Services). The company provides tailored weather content for media, legal, insurance, and business continuity clients, combining human meteorologist expertise with weather data and mapping technology.

Differentiator

Problem solved

Functional benefit

Brands

• WeatherPlay: An automated, fully customized weather channel system that creates a wheel of weather content using turn-key, redundant player technology. Allows clients to push their own brand through watermarks and logo overlays.

Products and services

• Weather Videos Professional weather forecast videos created by degreed, certified meteorologists for television, social media, apps, and websites. Videos are fully customizable with client branding, sponsor overlays, and graphical elements, available in various resolutions and formats.
• Custom Weather Graphics High-resolution, customizable weather graphics and weather maps available for television, websites, and social media. Maps update automatically with the latest data and support custom branding, logo integration, and sponsor graphics; subscriptions start at $250/month.
• WeatherPlay Automated, fully customized weather channel system that creates and delivers a wheel of local weather content to television channels 24/7/365. Includes a turn-key, redundant player system with white-label watermarks and logo overlays.
• Weather Consulting Corporate weather briefings, alerting systems, forecast reports, and in-depth weather analysis for risk management, climate change analysis, and industry-specific weather optimization. Tailored to construction, financial services, fitness, utilities, aerospace, and other operational enterprises.
• Forensic Weather Services Expert meteorological analysis and testimony for legal and insurance proceedings. Services include comprehensive written reports, expert court testimony, virtual and on-site consultations, hail reports, wind damage analysis, and force majeure verification.
• National Forecast Videos U.S. weather forecast videos covering coast to coast, with regional variants including Northeast, Southeast, North Central, Great Lakes, South Central, Northwest, and Southwest. Customizable for client use on broadcast, web, and social platforms.
• Weather Alerts Alerting service that notifies clients of impending severe weather conditions, enabling proactive risk mitigation and business continuity planning for enterprise clients.

Quantifiable outcome

• Life Time has partnered with Praedictix for nearly 10 years for weather monitoring, citing accuracy far beyond standard meteorology tools.
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Topo.aicoreTechnology or Integration · 10 March 2022Praedictix partnered with Topo.ai, a leader in critical event management software, integrating personalized weather consulting products and services into Topo.ai's security platform. This allows risk managers to access expert meteorologist interpretation beyond automated weather data, with briefings arriving in multiple formats tailored to each company's needs.
• AerisWeathercoreTechnology or IntegrationPraedictix leverages AerisWeather's comprehensive weather data platform for the most complete weather data available, which powers Praedictix's graphics generation system and enables creation of thousands of customizable weather maps and graphics daily.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DTN: DTN provides weather, agricultural, and commodity market intelligence to enterprises globally. It overlaps with Praedictix's enterprise weather consulting and risk management work but serves a much broader portfolio of industries.
• The Weather Company (IBM): IBM's The Weather Company is the dominant enterprise weather platform with massive data infrastructure and broad offerings spanning media, enterprise, and consumer. It is a broad incumbent rather than a niche specialist like Praedictix.
• Earth Networks: Earth Networks operates a global weather observation and lightning detection network, supplying data and forecasting tools to media and enterprise. Comparable to Praedictix in serving broadcast and enterprise weather use cases, but at much larger scale.

Emerging players

• Jupiter Intelligence: Jupiter Intelligence provides climate risk analytics and physical risk modeling to enterprises and governments. It is comparable to Praedictix's enterprise risk-mitigation and consulting work, but focused on long-horizon climate analytics rather than daily operational forecasting.
• Climavision: Climavision combines proprietary radar, satellite, and forecasting models to deliver high-resolution weather data to media, agriculture, and enterprise. Comparable to Praedictix as a newer entrant in media-grade weather content and enterprise forecasting.
• Spire Weather (Spire Global): Spire Global's weather division leverages satellite radio occultation for global forecast data and offers weather analytics to enterprises and governments. Comparable to Praedictix as a weather intelligence provider, though infrastructure-led rather than content-led.
• Tomorrow.io: Tomorrow.io (formerly ClimaCell) is an AI-driven weather intelligence platform targeting enterprises with hyperlocal forecasts. It is an emerging player competing on technology and automation rather than human expertise, making it a relevant adjacent threat to Praedictix.

Direct peers

• StormGeo: StormGeo (now part of Alfa Laval) provides weather-driven decision support for shipping, energy, construction, and media — directly comparable to Praedictix's enterprise weather consulting and media forecasting offerings.
• Baron Weather: Baron Weather provides weather data, graphics, and broadcast tools to TV stations and enterprises. Its media-focused weather graphics and forecasting offerings overlap closely with Praedictix's Weather Videos and Custom Weather Graphics.
• AccuWeather: AccuWeather is a leading commercial weather forecasting company providing weather data, graphics, and video content to media outlets, enterprises, and consumers. It is the most directly comparable peer to Praedictix across media weather content and business forecasting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Praedictix
• YouTubeyoutube.com/@PraedictixWeather
• Facebookfacebook.com/praedictix

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Praedictix